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North America Cold Pressed Juices Market Share

ID: MRFR//4868-CR | 100 Pages | Author: Snehal Singh| August 2018

The North America Cold Pressed Juices Market is a significant segment within the beverage industry, characterized by the extraction of juices using hydraulic presses that maintain the integrity of fruits and vegetables while preserving their natural nutrients. In this competitive market, companies employ various strategies to position themselves effectively and gain market share. One key strategy is product differentiation. Companies in the cold-pressed juices market offer a diverse range of products, including single-ingredient juices, blends, functional beverages, and juice cleanses. By offering unique flavor combinations, nutritional profiles, and health benefits, companies can cater to diverse consumer preferences and market segments, thereby expanding their customer base and increasing market share. For example, some companies may focus on producing green juice blends rich in leafy greens and superfoods, while others may target the wellness market with detoxifying juice cleanses or immunity-boosting formulations.

Another important strategy in the North America Cold Pressed Juices Market is branding and marketing. Strong branding helps companies differentiate their products, build consumer trust, and establish credibility in the market. Companies invest in building recognizable brands that convey attributes such as quality, freshness, and healthfulness. Marketing efforts such as advertising campaigns, social media engagement, and influencer partnerships help companies raise awareness about their products and connect with consumers. By effectively communicating the health benefits, natural ingredients, and artisanal production processes of their cold-pressed juices, companies can attract new customers and drive sales.

Moreover, companies may focus on innovation as a key positioning strategy in the North America Cold Pressed Juices Market. Innovation involves the development of new flavors, formulations, and packaging formats that address emerging consumer trends and preferences. For example, companies may innovate by introducing exotic fruit blends, adaptogenic ingredients, or CBD-infused juices to appeal to adventurous consumers seeking unique taste experiences and functional benefits. Additionally, companies may invest in sustainable packaging materials such as glass bottles or compostable pouches to appeal to environmentally conscious consumers and differentiate their products in the market. By continually innovating, companies can stay ahead of the competition, meet evolving consumer demands, and expand their market share.

Furthermore, companies may adopt a premium pricing strategy to position themselves as providers of high-quality cold-pressed juices. Cold-pressed juices are often perceived as premium products due to their superior taste, nutritional value, and artisanal production methods. Companies may leverage premium pricing to communicate the quality, freshness, and purity of their juices, targeting consumers willing to pay a premium for these attributes. Additionally, premium pricing can help companies generate higher profit margins, invest in sourcing high-quality ingredients, and maintain stringent quality control measures to ensure product integrity and customer satisfaction.

Additionally, geographical expansion is a common strategy in the North America Cold Pressed Juices Market. Companies seek to penetrate new markets and regions by expanding their distribution networks and establishing partnerships with local retailers, supermarkets, and health food stores. By entering new markets, companies can tap into emerging sources of demand, reduce dependence on mature markets, and strengthen their overall market position. Moreover, geographical diversity allows companies to access a variety of fruit and vegetable sources, enabling them to develop unique flavor profiles and seasonal offerings tailored to regional preferences.

North America Cold Pressed Juices Market Scenario



According to the latest report by Market Research Future (MRFR), the North America Cold Pressed Juices Market is anticipated to reach 2.80 billion by 2027, growing at a 7.45% CAGR from 2020 to 2027 (forecast period). Cold pressed juices are commonly known as HPP juices owing to the process used for production, i.e., high-pressure processing (HPP). These juices retain the freshness of fruits as well as contain the rich mixture of vitamins, minerals, and other vital elements necessary to maintain optimal health. 

Massive investments in research and development (R&D) has culminated in new types of flavors in the North America Cold Pressed Juices Market. Market players are employing packaging and design strategies to attract consumers. This can attract a younger demographic and capitalize on the health-consciousness trend sweeping the region. Furthermore, demand for natural and clean-label beverages can propel the market forward over the forecast period. Product customizations and improved functionality of beverage packages are bound to fuel juice sales. But low shelf-life of these can pose a challenge to the North America Cold Pressed Juices Market. Players are engaged in R&D to discern more advantageous methods of processing which can enhance the shelf-life.


North America Cold Pressed Juices Market Report Overview


The report covers the latest trends affecting the market to provide the most accurate forecasts and predictions. By correlating the historical data with key market dynamics, our analysts make highly astute projections regarding the scope of the market and its future prospects. MRFR’s report includes a thorough analysis of the North America cold pressed juices market segmented by type, category, distribution channel, and country. Trends and opportunities are highlighted coupled with the market share of companies as well as their valuation in the market. It analyzes new revenue sources for players and outlines the various strategies implemented by players.


Segment Overview


By type, the North America cold pressed juices market is segmented into vegetables, fruits, and blends. Cold pressed juices are available in two major categories, mainly organic and conventional. Distribution channels outlined in the market are segmented into store-based and non-store based.


The segments covered in the report are analyzed with respect to three major countries – The U.S., Canada, and Mexico with respective market sizing. The definition of “cold pressed juice” is outlined in the report for a comprehensive understanding of the market. The report discusses in thorough detail the various players and their respective strategies to enhance their value chain.


Competitive Landscape


Key players of the North America cold pressed juices market include Juice Generation Inc. (U.S.), Bolthouse Farms Canada Inc. (Canada), Liquiteria Inc. (U.S.), The Odwalla, Inc. (U.S.), Pressed Juicery, Inc. (U.S.), Suja Life, LLC (U.S.), Florida Bottling Trading (U.S.), Hain Celestial Group, Inc. (U.S.), PepsiCo Inc. (U.S.), and Evolution Fresh (U.S.). Various strategies such as acquisitions, partnerships, joint ventures, novel product launches, and distribution agreements are used by these players to gain a major share in the market.


The report offers comprehensive profiles on these market players and assesses their current standing in the market. Company history coupled with annual turnover, profit margins, segmental share, SWOT analysis, growth strategies, expansion techniques, and latest R&D initiatives are discussed in minute detail.


Research Methodology of North America Cold Pressed Juices Market


By employing meticulous strategies, competent research analysts of Market Research Future (MRFR) collect information and study them extensively before predicting the future market size with a detailed listing of the relevant market segments. Interviews with prime decision makers of various trendsetting companies of the apposite market give the primary research much prominence. The secondary method includes a minute analysis of the present and the past trends to obtain a better grasp of the upcoming market scenario. To increase the precision of the obtained data, top-down & bottom-up approaches have been integrated into the system which gives a walk-through of the demand and supply equation. Furthermore, by adhering to credible resources such as annual reports, SEC filings, and white papers, our data analysts empower themselves with subtle comprehension of the germane product before proceeding to discuss market factors. The intent is to provide a holistic view of the sector by judging it against irreproachable parameters and enriching it with significant inputs.  


Analysis Period



  • Base Year - 2017

  • Projection Period - From 2018 to 2023

  • Market Denomination - USD Million

  • Conversion Rate - Considered as per the respective financial years


For the scope of research, the report offers a comprehensive analysis of the North America cold pressed juices market.


Type



  • Fruits

  • Vegetables

  • Blends


Category



  • Conventional

  • Organic


Distribution Channel



  • Store-based

  • Non-store based


Region




  • North America

    • The U.S.

    • Canada

    • Mexico




Intended Audience



  • Cold Pressed Juices Manufacturers

  • Bakery & Confectionery industry

  • Food Manufacturers

  • E-commerce

  • Traders, Importers & Exporters



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