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The North America beet gummies market is witnessing notable trends driven by changing consumer preferences, health consciousness, and innovation in the food and beverage industry. One significant trend is the growing popularity of natural and plant-based ingredients in food products, including gummies. Beet gummies, made from beetroot extract or juice, have emerged as a nutritious and flavorful alternative to traditional gummy candies. Beets are rich in vitamins, minerals, and antioxidants, making them an attractive option for health-conscious consumers seeking functional snacks and treats.
Moreover, there is a rising awareness of the health benefits associated with beets, particularly their potential to support cardiovascular health, improve athletic performance, and enhance overall well-being. As consumers seek out convenient and enjoyable ways to incorporate beets into their diets, beet gummies have gained traction as a convenient and delicious option. This trend reflects a broader shift towards functional foods and snacks that offer both nutritional value and indulgent flavors, appealing to consumers looking to balance health and enjoyment.
Another prominent trend in the North America beet gummies market is the increasing demand for clean label and transparent products. With growing concerns about artificial additives, preservatives, and synthetic colors in food products, consumers are seeking out gummies made with simple and recognizable ingredients. Beet gummies, typically made with natural fruit juices, sweeteners, and colors, align with this trend, offering consumers a healthier and more transparent alternative to conventional gummy candies. Brands that emphasize clean label attributes and use minimal processing techniques are likely to resonate with consumers seeking more wholesome snack options.
Furthermore, there is a growing interest in beet gummies among vegan and vegetarian consumers, as well as those with dietary restrictions or allergies. Beet gummies are often free from gelatin, a common ingredient derived from animal collagen, making them suitable for individuals following plant-based diets or seeking alternatives to animal-derived products. This trend reflects a broader shift towards plant-based eating and ethical consumerism, with consumers prioritizing products that align with their values and lifestyle choices.
The rise of e-commerce and online retail platforms is also shaping market trends in the North America beet gummies industry. With the increasing popularity of online shopping, consumers now have greater access to a wide range of beet gummy brands and products from the comfort of their homes. This has democratized access to beet gummies, making them more readily available to consumers who may not have access to specialty stores or health food markets. Additionally, e-commerce platforms provide a space for smaller and niche beet gummy brands to reach a larger audience, driving competition and innovation in the market.
Moreover, technological advancements are driving innovation and product development in the North America beet gummies market. From advancements in formulation and flavoring techniques to improvements in packaging and shelf stability, manufacturers are constantly seeking ways to enhance the taste, texture, and quality of beet gummies. This includes efforts to develop new flavor combinations, improve texture and chewiness, and enhance nutritional profiles through fortification with vitamins, minerals, and functional ingredients. These advancements are helping to expand the appeal of beet gummies to a wider audience and drive continued growth in the market.
North America Beet Gummies Market Highlights:
Beet Gummies Market Overview
The North American beet gummies market size was valued at USD 0.88 Billion in 2018. The beet gummies industry is projected to grow from USD 1.37 Billion in 2023 to USD 2.01 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.09% during the forecast period (2024 - 2032). The rising consumer awareness towards maintaining health, high demand for on-the-go dietary supplements, growing working population, and increase in demand from the geriatric population are the major market drivers driving the beet gummies market in North America.
Source: MRFR Database, Secondary Research, Primary Research, and Analyst Review
Beet Gummies Market Trends
- Rising demand for dietary supplements is driving the market growth
The North American beet gummies market CAGR is expanding due to the rising demand for dietary supplements. Consumers in North America are increasingly seeking convenient and enjoyable ways to incorporate health-boosting ingredients like beets into their diets. With their natural sweetness and potential health benefits, beet gummies serve as an appealing supplement option. The nutritional value of beets, including antioxidants and nitrates, aligns with health-conscious consumer preferences. The market responds to the trend of individuals looking for tasty and accessible ways to enhance their nutritional intake, contributing to the popularity of beet gummies in North America.
Furthermore, advancements in manufacturing technology play a pivotal role in enhancing production efficiency and product quality. Innovations in manufacturing processes, including extraction and formulation techniques, enable the efficient incorporation of beet extracts into gummy formulations. This results in improved beet gummies' taste, texture, and nutritional content. Additionally, sophisticated manufacturing technologies allow for precise dosages and consistent product quality. As consumer preferences shift towards natural and functional ingredients, the integration of advanced manufacturing technologies facilitates the production of high-quality beet gummies that meet the demands of health-conscious consumers, driving the beet gummies market revenue.
Beet Gummies Market Segment Insights
Beet Gummies Source Insights
The North American beet gummies market segmentation, based on source, includes gelatin and plant-based gelatin substitutes. The plant-based gelatin substitute held the major market share as consumer preferences for vegetarian and vegan alternatives and concerns about traditional gelatin sources contribute to the demand for beet-derived pectin or other plant-based gelling agents. The trend aligns with the growing interest in plant-based diets and ethical consumption, fostering the popularity of beet gummies as a plant-powered and cruelty-free alternative in the region.
Beet Gummies Sales Channel Insights
The North American beet gummies market segmentation, based on sales channels, includes OTC and prescribed. The prescribed category generated the most income due to growing awareness of the health benefits of beet consumption, including improved cardiovascular health and enhanced athletic performance, which fuels demand. The perceived natural and nutritional advantages of beet gummies, often recommended by healthcare professionals, contribute to consumer preferences. The trend towards natural and functional foods, coupled with a focus on holistic well-being, positions prescribed beet gummies as a key driver in the North American market.
Beet Gummies Application Insights
The North American Beet Gummies market segmentation, based on application, includes general health, cardiac health, diabetes, prenatal health, bone & joint health, immunity, skin/hair/nails, and others. The prenatal health category generated the most income due to the increasing focus on maternal well-being. Expectant mothers seek natural and nutritious supplements, and beet gummies, rich in essential nutrients like folate and iron, cater to this demand. The rising trend of adopting plant-based and organic prenatal supplements contributes to the market's growth, reflecting a preference for wholesome and convenient options supporting maternal health and fetal development.
Beet Gummies End-User Insights
The North American Beet Gummies market segmentation, based on end-users, includes adults, geriatric, pregnant women, and children. The geriatric category generated the most income as the aging population's focus on health and wellness and beet gummies' potential cardiovascular benefits and natural antioxidants contribute to market growth. Seniors' inclination towards convenient and enjoyable nutritional supplements aligns with the appeal of beet gummies, positioning them as a popular choice among the geriatric demographic in North America.
Beet Gummies Distribution Channel Insights
The North American beet gummies market segmentation, based on distribution channels, includes online and offline. The online sales category generated the most income due to the increasing trend of online sales. Consumers prefer the convenience of online platforms for purchasing beet gummy products, leveraging the ease of browsing, ordering, and doorstep delivery. Online channels provide various options, price comparisons, and customer reviews, contributing to the market's growth. The surge in e-commerce platforms aligns with the broader consumer shift towards digital shopping experiences, shaping the market dynamics.
Figure 1: North America Beet Gummies Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Primary Research, MRFR Database, Secondary Research, and Analyst Review
Beet Gummies Country Insights
The demand for multivitamin gummies is driven by a rise in consumer awareness regarding personal health, resulting in a boom in demand for beet gummies in North America in recent years. Rising focus on health and wellness, with consumers seeking natural and functional foods. Beet gummies, rich in nutrients and antioxidants, appeal to health-conscious individuals looking for convenient and tasty supplements. The growing awareness of the health benefits of beets, such as improved cardiovascular health and enhanced exercise performance, propels market demand. Additionally, the trend towards plant-based and natural ingredients supports the adoption of beet gummies. With consumers increasingly incorporating functional snacks into their diets, the Beet Gummies Market in North America reflects the intersection of taste, nutrition, and wellness preferences.
Figure 2: NORTH AMERICA Beet Gummies MARKET SHARE BY REGION 2022 (USD Billion)
Source: Primary Research, MRFR Database, Secondary Research, and Analyst Review
Beet Gummies Key Market Players & Competitive Insights
Key participants are investing heavily in research and development to expand their product lines, which will help the beet gummies market grow even more. Market players are also undertaking a mixture of strategic activities to extend their footprint, with significant market developments including recent product launches, mergers and acquisitions, contractual agreements, higher investments, and collaboration with other institutions. To expand and survive in a more competitive and growing market climate, the beet gummies industry must deliver cost-effective items.
Major players in the beet gummies market are attempting to expand market demand by supporting research and development operations, including SmartyPants Vitamins, Pharmavite LLC, Garden of Life, Better Nutritionals, LLC, Church & Dwight Co., Inc. (Vitafusion), Swanson Health Products, Inc., Nature's Way Brands, LLC, MRO MaryRuth, LLC, GNC Holdings, LLC and Bayer AG.
Key companies in the beet gummies market include
- SmartyPants Vitamins
- Pharmavite LLC
- Garden of Life
- Better Nutritionals, LLC
- Church & Dwight Co., Inc. (Vitafusion)
- Swanson Health Products, Inc.
- Nature's Way Brands, LLC
- MRO MaryRuth, LLC.
- GNC Holdings, LLC
- Bayer AG
Beet Gummies Industry Developments
June 2023: Goli® Nutrition Inc. launched their new Beets Cardio Gummies across retailers and DTC platforms. These gummies are made with CoQ10 to help support cardiovascular health. They also contain Vitamin B12 to support heart health and healthy cellular energy*and Beet Root Extract, one of nature's great superfoods.
Beet Gummies Market Segmentation
Beet Gummies Source Outlook
- Gelatin
- Plant-based Gelatin Substitute
Beet Gummies Application Outlook
- General Health
- Cardiac Health
- Diabetes
- Prenatal Health
- Bone & Joint Health
- Immunity
- Skin/Hair/Nails
- Others
Beet Gummies Sales Channel Outlook
- OTC
- Prescribed
Beet Gummies End-User Outlook
- Adults
- Geriatric
- Pregnant Women
- Children
Beet Gummies Distribution Channel Outlook
- Offline
- Online
Beet Gummies Regional Outlook
- North America
- US
- Canada
- Mexico
- Rest of North America
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