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    North America Beer Market

    ID: MRFR/F-B & N/47078-HCR
    200 Pages
    Varsha More
    September 2025

    North America Beer Market Research Report By Packaging (Cans, Bottles), By Category (Alcoholic, Non-Alcoholic), By Price (Popular Priced, Premium), By Production (Macro brewery, Microbrewery, Craft Brewery, Ohers), By Consumer Group (Gen X, Gen Z, Millennials, Boomers) and By Distribution Channel (On premises, Supermarkets Hypermarkets, Specialty Stores, Online, Others) - Forecast to 2035

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    North America Beer Market Research Report- Forecast to 2035 Infographic
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    North America Beer Market Summary

    The North America Beer market is projected to experience substantial growth from 212.0 USD Billion in 2024 to 413.2 USD Billion by 2035.

    Key Market Trends & Highlights

    North America Beer Key Trends and Highlights

    • The North America Beer market is valued at 212.0 USD Billion in 2024.
    • By 2035, the market is anticipated to reach 413.2 USD Billion, indicating robust growth.
    • The compound annual growth rate (CAGR) for the period from 2025 to 2035 is estimated at 6.26%.
    • Growing adoption of craft beer due to changing consumer preferences is a major market driver.

    Market Size & Forecast

    2024 Market Size 212.0 (USD Billion)
    2035 Market Size 413.2 (USD Billion)
    CAGR (2025-2035) 6.26%

    Major Players

    New Belgium Brewing Company, Dogfish Head Craft Brewery, Kona Brewing Company, Boston Beer Company, Yuengling Brewery, Heineken USA, Sierra Nevada Brewing Company, Anheuser-Busch InBev, Craft Brew Alliance, Molson Coors Beverage Company, Constellation Brands, Samuel Adams, Pabst Brewing Company, BrewDog, Diageo

    North America Beer Market Trends

    Changing customer tastes and growing health awareness are driving major changes in the North America Beer Market. Emphasizing distinctive tastes and local manufacturing, craft beer has transformed the business and is a growing trend. This change shows people's need for genuineness and quality, which drives a rise in tiny brewers all around. There is an increasing tendency towards health-oriented choices like low-calorie, low-alcohol, and gluten-free beers. This emphasis drives brewers to create and provide various product lines as it fits the more general trend of people looking for better substitutes in their diets.

    The North American market is full of possibilities, especially in the area of sustainability. Many customers increasingly choose companies that give environmentally friendly policies a priority, including eco-friendly packaging and sourcing local materials. Breweries that highlight their dedication to sustainability by using this trend might win over a devoted clientele. Moreover, the growing appeal of non-alcoholic beers gives businesses a special chance to broaden their offers and serve those who refrain from alcohol but like the flavor of beer.

    The North America Beer Market has also seen an increase in the appeal of flavoured and specialty brews, such as fruit-infused beers and seasonal offers, in recent years.

    This trend improves the general drinking experience and draws daring customers. Partnerships between brewers and local businesses are becoming more popular because they offer unusual combinations that mirror local preferences. The North America Beer scene offers great possibilities for invention and commercial expansion as consumers discover new tastes and varieties.

    Market Segment Insights

    North America Beer Market Segment Insights

    North America Beer Market Segment Insights

    Beer Market Packaging Insights

    Beer Market Packaging Insights

    The Packaging segment of the North America Beer Market plays a crucial role in the overall consumption and distribution of beer. With the increasing preference for convenience and portability among consumers, the demand for Packaging solutions has been on the rise in recent years. Specifically, cans and bottles are the two predominant forms of Packaging found in the market. Cans have gained a significant share because of their lightweight nature, ability to maintain product freshness, and ease of recycling, making them an environmentally friendly choice.

    Bottles, particularly glass bottles, have also maintained a strong market presence due to their premium perception and the experiences they offer to consumers, especially in craft and specialty beers.

    The North America Beer Market revenue is driven by evolving consumer preferences and a growing inclination towards ready-to-drink formats that require effective and innovative packaging solutions. In addition, advances in sustainable packaging technology are seen as a growing trend, with breweries seeking to adopt eco-friendly practices, thus placing a focus on recyclable materials. The growth of craft breweries has further fueled the demand for creative and customized packaging designs, as these breweries use unique Packaging to differentiate their offerings in a crowded marketplace. 

    However, challenges such as increasing raw material costs and regulatory compliance can affect the availability of Packaging options. As the North America Beer Market grows, companies are likely to innovate in terms of Packaging to not only enhance visibility and branding but also to capture the growing consumer demand for sustainability. In summary, the Packaging aspect of the North America Beer Market presents a dynamic landscape influenced by trends, consumer preferences, and technological advancements, reiterating its importance in the overall beer industry.

    Beer Market Category Insights

    Beer Market Category Insights

    The North America Beer Market showcases a dynamic landscape influenced by diverse consumer preferences and shifting drinking habits. The category encompasses Alcoholic and Non-Alcoholic segments, each playing a significant role in the overall market dynamics. Alcoholic beverages, traditionally dominant within the North American culture, continue to thrive due to a growing trend towards craft beers and premium products, contributing to robust North America Beer Market revenue. Non-Alcoholic beer has gained traction, reflecting a broader consumer shift towards healthier lifestyle choices and moderation in alcohol consumption. This category appeals particularly to younger demographics seeking social experiences without the effects of alcohol.

    The North America Beer Market segmentation reveals shifting trends that include increased demand for innovative flavors and low-calorie options, demonstrating changing consumer tastes. The rise of e-commerce also presents an opportunity for growth in both segments, making products more accessible to consumers. Overall, these trends highlight the adaptability and evolution of the North America Beer Market, responding to consumer demands and market opportunities.

    Beer Market Price Insights

    Beer Market Price Insights

    The North America Beer Market experienced considerable growth, with an overall market valuation rising significantly. The Price segment within this market is crucial, as it encompasses diverse consumer preferences and purchasing behaviors. Popular Priced beer caters to a broad demographic, appealing to budget-conscious consumers seeking affordability without compromising quality. This segment often dominates market share due to its accessibility and strong brand loyalty fostered through effective marketing strategies and distribution channels. Conversely, the Premium segment caters to discerning consumers who prioritize quality, unique flavors, and craft brewing methods, reflecting a growing trend towards artisanal products.

    This segment has seen increased investment, driven by shifting consumer preferences towards more sophisticated taste profiles and the willingness to pay a higher price for premium experiences. Furthermore, the rising popularity of craft beers has significantly influenced the Premium segment, enabling it to capture the attention of millennials and Gen Z consumers looking for distinct brands that emphasize quality and local sourcing. Thus, the North America Beer Market segmentation reflects the vibrant diversity of consumer choices and trends, shaping its overall dynamics and growth potential.

    Beer Market Production Insights

    Beer Market Production Insights

    The Production segment of the North America Beer Market showcases a diverse landscape characterized by various categories such as Macro breweries, Microbreweries, Craft Breweries, and Others. Macro breweries represent a traditional approach with large-scale production, predominantly catering to mass consumer demand. In contrast, Microbreweries emphasize localized craftsmanship, creating a unique identity through distinct flavors and styles, significantly contributing to the market's appeal for consumers seeking variety. Craft Breweries further enhance this variety, demonstrating strong growth trends driven by consumer preferences for artisanal and innovative brews, often aligned with sustainability practices.

    The North America Beer Market is increasingly influenced by changing consumer tastes, which are steering production methods towards more authentic and quality-driven options while exploring niche offerings in the Others category. Furthermore, the market faces challenges such as regulatory changes and competition from non-alcoholic beverages. Overall, the Production segment plays a critical role in shaping the North America Beer Market landscape, leveraging both traditional and innovative brewing methods to meet evolving consumer demands.

    Beer Market Consumer Group Insights

    Beer Market Consumer Group Insights

    The North America Beer Market is characterized by diverse consumer groups, notably including Gen X, Gen Z, Millennials, and Boomers, each reflecting unique preferences and behaviors. As of 2024, the overall market is projected to reach substantial valuations; however, the real drivers of growth lie within these demographic segments. Gen X consumers often favor traditional beer styles, leveraging their brand loyalty, while Millennials tend to gravitate towards craft and premium brands, seeking innovative flavors and experiences. In contrast, Gen Z represents a growing segment that values sustainability and health-conscious options, often influencing market trends towards more organic and low-alcohol choices.

    Boomers, with their deep-rooted preferences, continue to hold significant loyalty towards established brands but are increasingly open to experimenting with new varieties. This segmentation shows how diverse consumer preferences shape the North America Beer Market dynamics, with each group presenting distinct challenges and opportunities for manufacturers and marketers. Understanding these distinctions is crucial for effective product development and targeted marketing strategies, ensuring businesses can capitalize on emerging trends and consumer demands. The market growth is further bolstered by changing preferences, with insight into North America Beer Market statistics revealing the importance of appealing directly to these varied consumer segments.

    Beer Market Distribution Channel Insights

    Beer Market Distribution Channel Insights

    The North America Beer Market has shown a dynamic growth pattern within the Distribution Channel segment, influenced by various consumer preferences and shopping habits. The On premises segment, encompassing bars, pubs, and restaurants, plays a crucial role in driving sales, as it often serves as a social hub where consumers enjoy craft and local brews. Supermarkets and Hypermarkets remain dominant, capitalizing on convenience and a wide selection, drawing in customers looking for accessible purchasing options. Specialty Stores, while smaller in market share, attract consumers seeking unique and premium brands, thereby enhancing the diversity offered within the market.

    Online shopping has gained traction, particularly amid changing shopping behaviors and the convenience of home delivery, presenting a significant opportunity for market expansion. Other channels contribute by catering to niche markets and local breweries, helping to deliver a variety of offerings. Overall, evolving consumer preferences towards craft and premium beers, influenced by factors such as rising disposable income and a growing trend in health-conscious consumption, have shaped the landscape of the North America Beer Market, creating opportunities within the Distribution Channel segment.

    The North America Beer Market revenue reflects these trends, while the North America Beer Market segmentation showcases the diverse avenues through which beer reaches consumers, highlighting the importance of strategic distribution efforts.

    Get more detailed insights about North America Beer Market Research Report- Forecast to 2035

    Key Players and Competitive Insights

    The North America Beer Market presents a vibrant and highly competitive landscape shaped by an ever-evolving blend of consumer preferences, innovative brewing techniques, and the emergence of craft breweries. This market features a diverse array of players ranging from large-scale multinational corporations to local microbreweries. The competitive dynamics are influenced by several factors including changing dietary habits, an increasing demand for sustainable practices, and shifting demographic trends that favor artisanal and craft beers. Companies continuously seek differentiation through product innovation, brand positioning, and strategic marketing to capture the growing market share.

    The market remains vibrant due to a culture that emphasizes community, local sourcing, and unique flavor profiles, reflecting the varied tastes of North American consumers. New Belgium Brewing Company has established itself as a significant player in the North America Beer Market, renowned for its commitment to quality and sustainability. This brewery distinguishes itself through a focus on crafting exceptional beers that showcase creativity and innovation, with an extensive product lineup that includes a variety of styles such as IPAs, stouts, and seasonal offerings.

    New Belgium has built a strong brand identity linked to its environmental commitments and community engagement, which resonate well with conscious consumers. A loyal customer base further strengthens its market presence, and its efforts in promoting eco-friendly initiatives enhance its reputation. The brewery’s strategic emphasis on social responsibility, coupled with its iconic brand story, positions it favorably in a competitive environment characterized by both established and emerging players. Dogfish Head Craft Brewery plays a significant role in the North America Beer Market as a pioneer of innovative brewing practices and unique flavor experimentation.

    Known for its bold and creative ales, Dogfish Head resonates with adventurous beer enthusiasts, leading to a strong market presence and a loyal following. The company has developed an array of key products, including its well-known 60 Minute IPA and a range of specialty brews that often incorporate unusual ingredients. Its commitment to quality and creativity not only sets it apart but also garners numerous awards and recognition within the industry. Mergers and acquisitions have allowed Dogfish Head to expand its reach and capabilities, enhancing its operational efficiencies while maintaining its original vision for craft beer.

    The brewery remains dedicated to providing extraordinary beer experiences while continuing to innovate and respond to market trends.

    Key Companies in the North America Beer Market market include

    Industry Developments

    In recent months, the North America Beer Market has seen significant developments, particularly regarding the competitive landscape. New Belgium Brewing Company announced a collaboration with Dogfish Head Craft Brewery to introduce a limited-edition beer lineup, catering to the rising consumer demand for innovative flavors. Meanwhile, Kona Brewing Company has expanded its distribution, aiming to reach untapped markets in Canada, while the Boston Beer Company is focusing on increasing its hard seltzer offerings to capitalize on shifting consumer preferences. 

    Regarding mergers and acquisitions, in October 2023, Constellation Brands completed its acquisition of a major craft brewery, further strengthening its portfolio against dominant players like AnheuserBusch InBev and Molson Coors Beverage Company. The craft segment continues to experience growth, as evidenced by Sierra Nevada Brewing Company’s reported increase in production capacity to meet rising demand. The valuation of companies within the North America Beer Market is projected to reach new heights as consumers increasingly favor craft-style brews over traditional lagers. 

    Pabst Brewing Company and BrewDog also reported innovative product launches, amplifying competitive strategies in the ever-evolving market. These movements illustrate an industry adapting to consumer preferences while positioning itself for sustained growth in the coming years.

    Market Segmentation

    Beer Market Price Outlook

    • Popular Priced
    • Premium

    Beer Market Category Outlook

    • Alcoholic
    • Non-Alcoholic

    Beer Market Packaging Outlook

    • Cans
    • Bottles

    Beer Market Production Outlook

    • Macro brewery
    • Microbrewery
    • Craft Brewery
    • Ohers

    Beer Market Consumer Group Outlook

    • Gen X
    • Gen Z
    • Millennials
    • Boomers

    Beer Market Distribution Channel Outlook

    • On premises
    • Supermarkets Hypermarkets
    • Specialty Stores
    • Online
    • Others

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 202.1(USD Billion)
    Market Size 2024 211.98(USD Billion)
    Market Size 2035 413.24(USD Billion)
    Compound Annual Growth Rate (CAGR) 6.256% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled New Belgium Brewing Company, Dogfish Head Craft Brewery, Kona Brewing Company, Boston Beer Company, Yuengling Brewery, Heineken USA, Sierra Nevada Brewing Company, AnheuserBusch InBev, Craft Brew Alliance, Molson Coors Beverage Company, Constellation Brands, Samuel Adams, Pabst Brewing Company, BrewDog, Diageo
    Segments Covered Packaging, Category, Price, Production, Consumer Group, Distribution Channel
    Key Market Opportunities Craft beer innovation, Low-alcohol beverage growth, Health-conscious product development, Sustainable brewing practices, E-commerce distribution expansion
    Key Market Dynamics craft beer popularity, health-conscious consumer trends, premiumization of products, e-commerce growth, sustainability initiatives
    Countries Covered US, Canada

    FAQs

    What is the projected market size of the North America Beer Market in 2024?

    The North America Beer Market is expected to be valued at 211.98 USD Billion in 2024.

    What is the expected value of the North America Beer Market by 2035?

    By 2035, the North America Beer Market is projected to reach a value of 413.24 USD Billion.

    What is the anticipated compound annual growth rate (CAGR) for the North America Beer Market from 2025 to 2035?

    The expected CAGR for the North America Beer Market from 2025 to 2035 is 6.256%.

    Which packaging segment is expected to have a higher market value in 2035, cans or bottles?

    In 2035, the cans segment is projected to be valued at 180.0 USD Billion, while the bottles segment is expected to reach 233.24 USD Billion.

    What is the market value for cans in the North America Beer Market in 2024?

    The cans segment of the North America Beer Market is valued at 90.0 USD Billion in 2024.

    Who are the key players in the North America Beer Market?

    Major players in the North America Beer Market include companies like AnheuserBusch InBev, Boston Beer Company, and Molson Coors Beverage Company.

    What growth opportunities exist in the North America Beer Market?

    The North America Beer Market presents growth opportunities driven by emerging craft breweries and increasing consumer preferences for premium beers.

    How does the North America Beer Market growth rate compare across different segments?

    The market growth rate varies by segment, with both cans and bottles expected to experience growth due to shifts in consumer preferences.

    What impact does the current global scenario have on the North America Beer Market?

    The current global scenario may influence supply chains and consumer behavior, potentially altering market dynamics in the North America Beer Market.

    What is the projected market size for bottles in the North America Beer Market by 2035?

    The bottles segment in the North America Beer Market is expected to reach a value of 233.24 USD Billion by 2035.

    Report Infographic
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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials