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Nonwoven Fabrics Market Share

ID: MRFR//5990-CR | 259 Pages | Author: Priya Nagrale| February 2019

In the dynamic landscape of the Nonwoven Fabrics Market, companies employ diverse market share positioning strategies to establish a strong presence and gain a competitive edge. One fundamental strategy is differentiation, where companies focus on producing high-quality nonwoven fabrics with unique characteristics such as superior strength, breathability, or specific applications in industries like hygiene products, medical, and automotive. By investing in research and development, companies can create innovative fabric formulations that cater to the evolving needs of customers, setting themselves apart from competitors and securing a significant market share. Differentiation not only attracts customers seeking specialized solutions but also enhances the overall perceived value of nonwoven fabrics in the market.

Cost leadership is another crucial strategy employed by companies in the Nonwoven Fabrics Market. This approach revolves around becoming a low-cost producer through optimized manufacturing processes, economies of scale, and efficient supply chain management. Emphasizing cost efficiency enables companies to offer competitive pricing for their nonwoven fabrics, making them attractive to cost-conscious customers and gaining a larger market share. The successful execution of this strategy demands continuous improvement, innovative production methods, and a keen focus on operational excellence to maintain profitability while providing cost-competitive products.

Strategic alliances and partnerships play a vital role in shaping the market share positioning of companies in the Nonwoven Fabrics Market. Collaborating with key stakeholders such as raw material suppliers, manufacturers, or end-user industries allows companies to access essential resources, cutting-edge technologies, and distribution channels. Through strategic partnerships, companies can expand their market reach, leverage shared expertise, and create synergies that enhance their overall competitive position. This collaborative approach fosters innovation, accelerates market penetration, and contributes to a more robust market presence.

Geographical expansion is a strategic imperative for companies aiming to increase their market share in the Nonwoven Fabrics Market. Identifying and entering new markets or expanding existing operations globally allows companies to tap into regions with growing demand for nonwoven fabrics. Adapting products to suit the unique requirements of different markets is crucial for success in geographical expansion. This strategy enables companies to diversify their customer base, reduce dependency on specific regions, and strengthen their market share on a global scale.

Furthermore, a customer-centric approach is indispensable for gaining and maintaining market share in the Nonwoven Fabrics Market. Understanding customer preferences, providing technical support, and offering excellent customer service contribute to building strong relationships. Companies that prioritize customer satisfaction often benefit from increased loyalty, positive word-of-mouth marketing, and repeat business, ultimately solidifying their market share. As industries increasingly turn to nonwoven fabrics for various applications, aligning products with customer expectations becomes crucial for sustained success in the Nonwoven Fabrics Market.

The development of the new healthcare industry in developing economies, an increase in the birth rate and an increase in the geriatric population in western countries are main growth factors of the nonwoven fabrics industry. Owing to the launch of products with lower prices for use in cost-sensitive hospitals, the use of nonwoven materials for products in medical applications is growing. Several government programmes to monitor HAIs (Hospital Acquired Infections) are commonly used in hospitals to facilitate the usage of nonwoven medical items, such as disposable & reusable surgical gowns, pads, gloves, and instrument wraps. In addition, the rising birth rate and the ageing population have led to an increasing market for hygiene products such as infant diapers, sanitary napkins and incontinence products for adults, which in turn is expected to fuel the demand for nonwoven fabrics. In addition, the product's superior stretchability and burn tolerance are anticipated to have a beneficial effect on consumer development.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Forecast Period 2022-2030
Growth Rate 7.0% (2022-2030)

Global Non Woven Fabric Market Overview


Non woven Fabric Market Size was valued at USD 35.61 Billion in 2023. The Nonwoven fabric industry is projected to grow from USD 38.1 Billion in 2024 to USD 65.46 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024 - 2032). Increased domestic demand for sanitary goods and rising demand from the healthcare sector are the key market drivers enhancing market growth.


Nonwoven Fabrics Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Non woven fabric Market Trends



  • An increase in demand from the healthcare sector to propel market growth


As per market dynamics, non woven textiles are being increasingly utilized in medical applications as more reasonably priced products become accessible in hospitals with tight budgets. Surgical gowns, drapes, gloves, and instrument covers—disposable and reusable—are routinely used in hospitals. Government programs to reduce HAIs support using Non woven medical products, such as disposable patient gowns, drapes, and linens (Hospital Acquired Infections). The main factor driving the rise in demand for these goods in the healthcare industry is their ability to help stem the spread of HAIs. Additionally, the aging population in western nations combined with the expanding healthcare sector in emerging regions will further accelerate the growth rate of the Non woven fabric market. The increase in birthrate will also contribute to an increase in market value. Additionally, the market's overall expansion is accelerated by rising disposable income and rising spending on healthcare facilities and services.


Figure 1: Non woven market distribution( 2020-2026)Non-woven market distribution


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Numerous healthcare goods, including surgical gowns, aprons, drapes, face mask components, and wound dressings, are made from Non woven fabric. They are also used in hygiene items, including tampons, baby diapers, sanitary towels, napkins, and liners. The demand for Non woven face masks has significantly increased as a result of the COVID-19 outbreak in order to stop the virus from spreading. As a result, the demand for Non woven materials is rising exponentially ly. Due to the growing usage of female hygiene products in nations like China and India, Asia-Pacific expects to see considerable growth in the use of hygiene products throughout the projected period.


More than 60% of Indian women do not utilize sanitary items. This is mostly because there are so many people living in rural regions. The market for Non wovens in the nation is anticipated to expand quickly due to the rise in sanitary care product adoption rates brought on by increased hygiene concerns. According sanitary napkin sales in India hit 10.31 billion units in 2021, increasing by almost 100% over the previous five years. Due to rising hygiene-related concerns, the market for infant diapers and feminine products has also been expanding quickly in China.


According to SDMA, the overall cost of wound care in the United Kingdom is anticipated to be roughly EUR 8.3 billion (USD 9.7 billion). The management of unhealed wounds accounts for around 67%, causing the need for Non woven fabric. Every year, the NHS treats 3.8 million patients or around 7% of the world's adult population.


The COVID-19 pandemic has positively impacted the market for Non woven textiles worldwide. Production of protective gear, including isolation gowns, head coverings, face masks, curtains, and shoe covers, has been in high demand from the healthcare industry. Despite the covid pandemic seeming to be under control after harming humanity for two years, individuals still want to keep protected and buy these goods to safeguard their families and themselves. In the end, this encourages the usage of Non woven goods, contributing to the growth of the worldwide Non woven fabrics market. It is anticipated that this trend will also persist from 2021 to 2031.


Non woven fabric Market Segment Insights


Non woven fabric Material Insights


Based on material, the Non woven fabric market segmentation includes PP, PE, PET, and Bio-Composites. Due to the increased use of polypropylene Non woven fabrics in geotextiles and its attributes such as high tear and puncture resistance, temperature fluctuation tolerance, and durability, the polypropylene (PP) segment had a significant market share for Non woven fabrics in 2021. In addition, a strong demand for sanitary goods for infants, women, and adults from the hygiene sector is anticipated to drive market expansion. Growing consumer awareness of personal hygiene has also led to a surge in demand for diapers, incontinence products, dry & wet wipes, and sanitary napkins, propelling the market.


Figure 2: Non woven Fabric Market by Material, 2021 & 2030 (USD Million)


Non woven Fabric Market by Material


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Non woven fabric Technology Insights


Based on technology, the Non woven fabric market segmentation includes dry-laid and spunmelt. Due to the rising demand for these spunmelt Non woven s across several applications in hygiene goods, construction, coating substrates, agriculture, battery separators, wipes, and filtration, the spunmelt sector accounted for a significant part of the Non woven fabrics market in 2020. Additionally, one of the most popular methods for producing Non woven textiles in greater quantities is spunmelt.


Non woven fabric Function Insights


Based on function, the Non woven fabric market data includes Disposable and non-disposable. In 2021, the disposable sector held a sizable market share for the Non woven fabric market. The need for geotextiles in buildings and roads has increased due to rising construction investment in emerging economies like Brazil, China, and India. This increase in demand is anticipated to fuel demand for Non wovens in long-lasting applications.


Non woven fabric Application in Insights


The Non woven fabric industry, based on Application, includes Personal Care & Hygiene, Construction, and Automotive. In 2020, personal care and hygiene held a sizable market share for Non woven textiles. Because of their better absorption capabilities, softness, smoothness, strength, comfort & fit, stretchability, and cost-effectiveness, Non woven s are utilized in hygiene products instead of conventional fabrics. The COVID-19 pandemic is spreading, increasing demand for Non woven fabrics for hygiene applications and opening up additional business prospects for Non woven hygiene product makers.


Non woven fabric Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. Asia pacific Non woven fabric market accounted for USD 12.5 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. Due to the growing domestic demand for hygiene goods, the expanding working population, and a strengthening economy, Asia-Pacific accounted for a significant portion of the market in 2020. Due to the distinctive functional qualities that Non woven fabrics offer, such as hygiene & safety, cost-effectiveness, durability, strength, lightweight, versatility, user-friendliness, environmental-friendliness, and logistical convenience, the demand for Non woven fabrics in the Region is increasing in the automotive, agricultural, geotextiles, industrial/military, medical/healthcare, and construction industries.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: NON WOVEN FABRIC MARKET SHARE BY REGION 2021 (%)


NON WOVEN FABRIC MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


On the other hand, the North American Non woven fabric market is anticipated to expand profitably between 2022 and 2029 due to the rapid development of new technologies in the area. Due to the growth of infrastructure and building activities, North America (the U.S. and Canada) and Latin America are recognized as the second-largest hub for the manufacturing of Non woven fabric. Additionally, the Region's market demand is further boosted by the growing healthcare spending. Further, the Canada Non woven fabric market held the largest market share, and the U.S. Non woven fabric market was the fastest-growing market in the Region.


The European Non woven fabric market is anticipated to expand at a substantial rate. The vehicle is the most popular mode of transportation in Europe, including Germany, the United Kingdom, France, Russia, and Italy. As a result of the significant need for Non woven textiles in the automobile sector, this area has swiftly boosted the Non woven fabric market. Further, the Germany Non woven fabric market held the largest market share, and the U.K. Non woven fabric market was the fastest-growing market in the European Region.


Non woven fabric Key Market Players & Competitive Insights


Major market players are investing a lot of money in R&D to expand their product portfolios, which will spur further market growth for the Non woven fabric market. With significant industry changes, including new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and remain in a market that is becoming more and more competitive, Non woven fabric industry competitors must provide affordable products.


Manufacturing locally to cut operational costs is one of the main business tactics. The Non woven fabric industry serves customers and increases the market sector. The Non woven fabric industry has recently given medicine some of the most important advantages. The Non woven fabric market major player such as Dow, DuPont, KCWW, Berry Inc., Glatfelter, Fitesa, WE GmbH & Co. KG, Ahlstrom-Munksjö, Kimberly-Clark Corporation, Chevron Corporation, Polymer, Group Incorporation, Asahi Kasei Corporation, Fibertex and others are working to expand the market demand by investing in research and development activities.


Fitesa is a pioneer in the Non woven fabric sector and specializes in offering cutting-edge materials for industrial, medical, and hygiene applications. The acquisition of the South American hygiene Non woven s division of Freudenberg (Germany) by Fitesa was finalized in February 2020. Only the hygiene division of Freudenberg Hygiene Brazil Ltda, which employs 100 people, is being sold. The garment, shoe, and leather operations of Freudenberg Performance Materials in Brazil and other South American countries are unaffected by the transaction.


One of the U.S.'s top producers of geosynthetic and erosion control products, Willacoochee Industrial Fabrics, Inc. (WINFAB), said in August 2022 that it had invested in a brand-new, cutting-edge production line for Non woven geotextiles in Nashville, Georgia. By the second quarter of 2023, the production line should be operational.


Key Companies in the Non woven fabric market include


Non woven fabric Industry Developments




  • June 2020: Suominen created a Non woven material for use in the production of face masks. The novel Non woven has met the pressure drop and filtering efficiency standards of European Standard EN 14683:2019 Type II. This novel substance, which was created in collaboration with VTT, is the newest member of the FIBRELLA family. Production of FIBRELLA Shield has already begun at Suominen's Nakkila facility. Currently, the factory has the capacity to make enough material for 15 million masks per month.




  • May 2020: This month, the Spartanburg, South Carolina, Johns Manville facility began producing Non woven textiles that will be used to create disposable medical gowns. Level 3 medical gowns are produced using the innovative polyester spun-bond Non woven . In comparison to materials used for Level 1 and Level 2 medical gowns, the fabric delivers greater liquid barrier performance while simultaneously delivering comfort and stitch strength.




  • May 2020: By agreeing to four new projects with technology provider Reicofil (Germany), Fitesa is increasing its capacity. The package comprises cutting-edge machinery that will greatly expand capacity to service the healthcare and hygiene markets, producing Non woven s for diapers, sanitary items, surgical and N95 facemasks, and medical gowns and drapes.




Key Companies in the cervical fusion market include



  • Dow

  • DuPont

  • KCWW

  • Berry Inc.

  • Glatfelter

  • Fitesa

  • TWE GmbH & Co. KG

  • Ahlstrom-Munksjö

  • Kimberly-Clark Corporation

  • Chevron Corporation

  • Polymer Group Incorporation

  • Asahi Kasei Corporation


Non woven fabric Market Segmentation


Non woven fabric Material Outlook




  • PP




  • PE




  • PET




  • Bio-Composites




Non woven fabric Technology Outlook




  • Dry-Laid




  • Spunmelt




Non woven fabric Function Outlook




  • Disposable




  • Non-Disposable




Non woven fabric Application Outlook




  • Personal Care & Hygiene




  • Construction




  • Automotive




Non woven fabric Regional Outlook




  • North America




    • US




    • Canada






  • Europe




    • Germany




    • France




    • UK




    • Italy




    • Russia




    • Spain




    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • South Korea




    • Australia & New Zealand




    • Rest of Asia-Pacific






  • Latin America




    • Mexico




    • Brazil




    • Argentina




    • Rest of Latin America






  • Middle East & Africa




    • Turkey




    • GCC Countries




    • South Africa




    • Rest of the Middle East & Africa





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