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Non-Ionic Surfactants Market Share

ID: MRFR//2549-HCR | 145 Pages | Author: Priya Nagrale| December 2024

In the Non-Ionic Surfactants Market, companies employ diverse strategies to carve out their niche and gain a competitive edge in the industry. One prevalent strategy is differentiation, where companies focus on offering unique features or benefits that set their products apart from competitors. This could involve developing Non-Ionic Surfactants with specific functionalities such as improved environmental sustainability, enhanced performance in certain applications, or compatibility with particular formulations. By differentiating their products, companies can appeal to specific customer segments and command higher prices, thus increasing market share.


Cost leadership is another common strategy employed in the Non-Ionic Surfactants Market. Companies strive to become the lowest-cost producers by optimizing their production processes, sourcing raw materials efficiently, and reducing operational expenses. By offering competitive prices, firms can attract price-sensitive customers and gain market share, especially in price-driven segments of the market. Cost leadership also enables companies to withstand price competition from rivals and maintain profitability while capturing a larger portion of the market.


Moreover, companies may adopt a focus strategy, concentrating their efforts on serving a particular niche within the Non-Ionic Surfactants Market. This involves identifying underserved customer segments with specific needs or preferences and tailoring products or services to address those requirements effectively. By focusing on a niche, companies can develop specialized expertise, build strong relationships with customers, and establish themselves as leaders in that segment. This targeted approach allows firms to defend against competitors and maintain market share in their chosen niche.


Innovation plays a crucial role in market share positioning within the Non-Ionic Surfactants Market. Companies that invest in research and development to introduce new formulations, technologies, or applications of Non-Ionic Surfactants can gain a competitive advantage. Innovative products that offer improved performance, sustainability, or cost-effectiveness are often well-received by customers and can drive market share growth. Additionally, innovation helps companies stay ahead of evolving customer needs and market trends, ensuring continued relevance and competitiveness in the industry.


Strategic partnerships and collaborations are also important for market share positioning in the Non-Ionic Surfactants Market. By forming alliances with suppliers, distributors, or other industry players, companies can expand their reach, access new markets, and leverage complementary capabilities. Strategic partnerships enable firms to combine resources, share risks, and capitalize on synergies to strengthen their position in the market. Collaborations with research institutions or technology providers can also facilitate innovation and product development, further enhancing market share growth.


Effective marketing and branding strategies are essential for companies looking to increase their market share in the Non-Ionic Surfactants Market. Building a strong brand identity, communicating product benefits clearly, and engaging with customers through various channels can help create awareness and preference for Non-Ionic Surfactants products. By establishing a compelling brand presence, companies can differentiate themselves from competitors and influence purchasing decisions, ultimately driving market share growth.


Geographical expansion is another strategy for capturing market share in the Non-Ionic Surfactants Market. Companies can enter new regions or countries to access untapped markets, diversify their customer base, and mitigate risks associated with reliance on specific regions or economies. This expansion may involve establishing local production facilities, distribution networks, and adapting products to meet regional preferences and regulations. Through strategic geographic expansion, firms can strengthen their position in the market and capitalize on growth opportunities in different regions.


Customer-centricity is paramount for sustaining and growing market share in the Non-Ionic Surfactants Market. By prioritizing customer satisfaction, addressing feedback, and delivering excellent service, companies can build loyalty and advocacy among customers. A loyal customer base not only ensures repeat business but also attracts new customers through positive word-of-mouth and referrals, driving market share expansion.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Historical Data 2019 & 2020
Forecast Period   2022 to 2030
Growth Rate   4.50%

Non-Ionic Surfactants Market Overview


The non-ionic surfactants market represented almost half of the surfactant creation and was valued at USD 24300 million out of 2030. The market is projected to show a 4.50% CAGR during the audit time frame. Non-ionic surfactants don't convey an electrical charge and are frequently utilized along with anionic surfactants. These are known for not communicating with calcium and magnesium particles in hard water. Non-ionic surfactants are more surface-dynamic and preferred emulsifiers over anionic surfactants at comparable focuses. Also, they show less solvency in steaming hot water when contrasted with anionic surfactants and produce less froth. They are likewise more effective in eliminating slick and natural soil than anionic surfactants.


The market is fundamentally determined by the development of significant end-use businesses like food and drink, paints and coatings, and oil and gas. The appeal for these surfactants is ascribed to their lower froth profile and solid emulsifying potential. The broad utilization of non-ionic surfactants as a wetting and scattering specialist in assembling paints, inks, and stains is a critical driver for the market. The boundless utilization of paints and coatings in significant end-use businesses like development, car, shipbuilding, marine, and aviation is projected to help the interest for non-ionic surfactants. One more significant driver of the worldwide market is its utilization in close-to-home consideration items like shampoos and fragrances. It is utilized as an emulsifier in shampoos and a solubilizing specialist in aromas. They are broadly utilized in beauty care products like moisturizers, establishments, creams, and others as they help to scatter shades in make-up and emulsify oils for skincare items. Moreover, they are less aggravating to the skin. The non-ionic surfactants are likewise used to build the spreading, wetting, staying, and infiltration of the pesticide on the leaf's surface. Non-ionic surfactants are utilized as an oil remover in cleansers, family cleaners, and dish cleansers. These are regularly utilized as fat solvents in family cleaners and dishwashing cleansers. When joined with anionic surfactants, nonionic surfactants give protection from hard water in material cleansers.


Expanding inclination towards bio-based surfactants is relied upon to set out rewarding open doors for the players in this market.


COVID-19 Analysis


It is predicted that the surfactant industry may be affected by global pandemics on numerous fronts, such as demand and productivity declines, supply chain disruptions, and lockdowns in key regions.


Competitive Landscape


The items central participants are zeroing in on as a component of their essential development drives are, for example, item dispatches, extensions, consolidations, and others to remain at the front line of the market and fulfill the expanding need for the item. SABIC dispatched another non-ionic surfactant called SABICOL in October 2018. The item is an exceptionally compelling emulsifier, cleanser, and wetting specialist utilized for applications for homecare and material applications.


A key part in the worldwide nonionic surfactants market incorporates 



  • 3M (USA),

  • SABIC (Saudi Arabia),

  • Akzo Nobel NV (Netherlands),

  • Arkema (France),

  • BASF SE (Germany),

  • Clariant (Switzerland),

  • Dow (USA ),

  • Elementis plc (Great Britain),

  • Evonik Industries AG (Germany),

  • Huntsman International LLC (USA),

  • Kao Corporation (Japan) and

  • Stepan Company (USA).


Market Dynamics


Creating end-client enterprises and changes in ways of life are driving the development of the nonionic surfactants market. Notwithstanding, fluctuation in costs of unrefined components, laws for controlling contamination in assembling processes, tough standards related to natural issues are blocking the development of this market. The rising populace and expanding interest for creative items and advances from the rising locales are relied upon to push the development of this market.


Drivers


Speed up Urbanization, development in-home consideration area, ideal buyer certainty record, driving E-business foundation, and expansion in the spent pay of families act are essential explanations behind the non-ionic surfactants market growth. The ascent of end-use enterprises like paints and coatings, oil and gas, and food and drink have sped up the worldwide non-ionic surfactants market growth. The non-ionic surfactants market share has likewise ascended because of these components. Items in the individual consideration classification, for example, shampoos and fragrances are likewise prone to speed up the non-ionic surfactants piece of the pie, as it assists with emulsifying shampoos and solubilizes scents. Different variables that have prompted the development of the market at last prompting development in the Non-ionic surfactants market size incorporate expanded use of paints and coatings in end-client ventures like aviation, auto, shipbuilding, marine, and development.


Technology Analysis


In August 2019, Nouryon chose to twofold the limit at its surfactants plant-situated in Stenungsund, Sweden to help the development of a few existing items and new manageable innovations for business sectors, including oil and gas, greases and energizes, and black-top. Is an ideal opportunity for additional development endeavors by beginning with top-of-the-line applications, for example, drug emulsification and drug details, which are businesses that require these innovations and that can briefly endure excessive costs.


Market Segmentation


The investigation report consolidates unequivocal parts by locale (country), by makers, by Type, and by Application. Each type gives information about the creation during the guess season of 2021 to 2030. by Application area in like manner gives use during the guess season of 2021 to 2030. Understanding the areas helps in distinguishing the meaning of different factors that help the market advancement.


Considering TYPE, the Non-Ionic Surfactants market from 2020 to 2025 is mainly separated into:



  • Ethoxylates

  • Oily Alkanolamides

  • Amine Derivatives

  • Glycerol Derivatives

  • Others


Considering usages, the Non-Ionic Surfactants market from 2020 to 2025 covers:



  • Cleaners

  • Emulsion

  • Added substances

  • Others


The worldwide non-ionic surfactants market has been sectioned by type, application, end-use industry, and district.


In light of type, the worldwide market is portioned into liquor ethoxylates, greasy alkanolamides, amine subsidiaries, glycerol subordinates, alkoxylates, and others.


Given the utilization, the worldwide non-ionic surfactants market has been isolated into cleaners, emulsifiers, frothing specialists, wetting specialists, added substances, and others.


By end-use industry, the worldwide market has been sorted as paints and coatings, individual consideration and beauty care products, materials, agrochemicals, family cleaners, food and refreshment, oil and gas, and others.


Intended Audience



  • Non-ionic surfactants manufacturers

  • Traders and distributors of non-ionic surfactants

  • Research and development institutes

  • Potential investors

  • Raw material suppliers

  • Nationalized laboratories


Regional Analysis


The worldwide non-ionic surfactants market has been read for five areas, specifically, North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.


The market in Asia-Pacific represented the biggest portion of the overall industry in 2018 on the backdrop of the appeal for non-ionic surfactants in the significant end-use ventures like paints and coatings, agrochemicals, individual consideration, and beauty care products, family cleaners, and materials, among others. The Growth of these enterprises in the locale, essentially because of expanding discretionary cash flow and exclusive expectations of living, is projected to drive the market interest during the conjecture years. The presence of major farming nations like India, Malaysia, Thailand, and others are energizing the interest for the item in the agrochemicals business.


The presence of a huge modern base in North America and Europe is driving the interest in non-particle surfactants. Elevated requirements of living just like the high per capita discretionary cash flow of the customers in the area are prime variables driving the development of the significant end-user enterprises, wherein the item is broadly utilized.


Recent Developments



  • A biosurfactant named Rhamnolipid which is renewable and biodegradable by nature was launched as a result of a partnership between Unilever and Evonik in December 2019. The distinctive quality of Rhamnolipid is that it is ultra soft for the skin. The dishwasher brand of Unilever in Chile named Quix used this surfactant initially.

  • July 2021 – a technology-driven firm manufacturing next-generation biopolymers, Integrity BioChem (IBC), disclosed the launch of a renewable line of water-based bio-based surfactants, TegraSurf. TegraSurf is developed for water treatment, agricultural, mining, energy, and other industrial applications. Developed using sustainable vegetative materials, TegraSurf enhances the carbon footprint of manufacturing, devoid of compromising product performance. The latest product works as efficiently as a synthetic surfactant and is easy to manufacture and cost-effective if produced at large scales. TegraSurf is used in the operations to decrease or substitute prominent non-ionic surfactants, such as alcohol ethoxylates and nonylphenols. The product marks a Renewable Carbon Index (RCI) of more than 90% and is licensed as a Readily Biodegradable by OECD 301B protocol. It does not remain in the atmosphere after 90 days, enabling healthier and safer conditions for nearby communities and allowing formulators to meet industry sustainability standards.The Director of Supply Chain at Liberty Oilfield Services said that TegaSurf is a product that tests a lot of boxes for the company’s sustainability efforts. They are happy to partner with IBC.

  • Logos Technologies LLC’s business Natsurfact was acquired by Stephan in March 2020, which gave birth to many Rhamnolipid-based surfactants that were derived from renewable sources.

  • Solvay introduced two new products without nonylphenol ethoxylate in its Rhodapex BR APE surfactants category in October 2019. This helped the company meet and compete in the demand for water-based emulsion & polymerized paints, textiles, and adhesives in South America, Brazil, and many other countries.

  • In October 2019, BASF SE chose to twofold the limit of alkyl polyglucoside (APG), a surfactant utilized in the individual consideration section, at Jinshan, China.


Report Overview


To contemplate and investigate the worldwide Non-Ionic Surfactants market size (worth and volume) by the organization, key districts, items, and end-client, breakdown information from 2014 to 2018, and estimate to 2030.


To comprehend the design of the Non-Ionic Surfactants market by distinguishing its different subsegments.


To share itemized data about the key elements impacting the development of the market (development potential, openings, drivers, industry-explicit difficulties, and dangers).


Spotlights on the key worldwide Non-Ionic Surfactants organizations, to characterize, portray and investigate the business volume, esteem, piece of the pie, market rivalry scene, and ongoing turn of events.


To project the worth and deals volume of Non-Ionic Surfactants submarkets, as for key districts.


To examine cutthroat improvements like extensions, arrangements, new item dispatches, and acquisitions on the lookout.

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