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Nitrite butadiene rubber Market Share

ID: MRFR//3899-HCR | 139 Pages | Author: Anshula Mandaokar| December 2024

In the Nitrile Butadiene Rubber (NBR) Market, companies implement various strategies to establish and enhance their market share. Here's a breakdown of key positioning strategies:

Product Differentiation:

Companies aim to differentiate their NBR products by offering unique formulations with specific properties such as oil resistance, heat resistance, or low-temperature flexibility.

Developing specialized grades or blends tailored to different applications such as automotive seals, hoses, gaskets, gloves, or industrial coatings.

Introducing innovative additives or modifiers to enhance performance characteristics and meet evolving customer requirements for durability, reliability, and cost-effectiveness.

Market Segmentation:

Segmenting the market based on end-use industries, including automotive, industrial machinery, oil and gas, healthcare, and consumer goods, to better understand and address diverse customer needs.

Tailoring marketing strategies and product offerings to target specific market segments effectively, such as offering high-performance NBR grades for demanding industrial applications or low-cost formulations for consumer goods.

Developing customized solutions for niche markets or specialized applications, such as high-acrylonitrile NBR for oil and gas exploration or low-temperature NBR for refrigeration seals.

Brand Positioning:

Building a strong brand reputation by emphasizing factors such as product quality, reliability, technical expertise, and customer support.

Investing in marketing initiatives to raise brand awareness and differentiate from competitors, including advertising campaigns, participation in industry events, and digital marketing efforts.

Establishing partnerships with key industry players, research institutions, and certification bodies to enhance brand credibility and trust among customers and stakeholders.

Cost Competitiveness:

Striving to achieve cost leadership by optimizing production processes, sourcing raw materials efficiently, and minimizing operational expenses.

Offering competitive pricing strategies to attract price-sensitive customers while maintaining profitability through economies of scale, supply chain efficiencies, and cost-effective formulations.

Providing value-added services such as technical support, formulation assistance, and supply chain solutions to justify premium pricing and differentiate from low-cost competitors.

Technological Innovation:

Investing in research and development to innovate and improve NBR properties, manufacturing processes, and application techniques.

Leveraging advancements in polymer chemistry, compounding technology, and processing equipment to develop novel NBR grades with enhanced performance attributes and processing characteristics.

Collaborating with customers, suppliers, and research institutions to stay at the forefront of technological advancements and address emerging market trends, regulatory requirements, and sustainability challenges.

Sustainability and Environmental Responsibility:

Responding to growing consumer and regulatory demands for sustainable and eco-friendly products by developing bio-based, renewable, and low-emission NBR formulations.

Investing in sustainable manufacturing practices such as energy efficiency, waste reduction, and water conservation to minimize environmental footprint and enhance corporate social responsibility.

Communicating sustainability initiatives and certifications to customers and stakeholders to enhance brand reputation, build trust, and capture market share in the growing green materials market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 3.87% (2024-2032)

Global Nitrile Butadiene Rubber Market Overview


Nitrile Butadiene Rubber Market Size was valued at USD 2.29 billion in 2023. The Nitrile Butadiene Rubber industry is projected to grow from USD 2.39 Billion in 2024 to USD 3.24 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.87% during the forecast period (2024 - 2032).Numerous industries' demand for oil- and fuel-resistant seals is rising, and the automotive industry is a major consumer. These are the key market drivers enhancing the market growth.Nitrile Butadiene Rubber Market Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Nitrile Butadiene Rubber Market Trends




  • Large scale demand from the automotive industry is driving the market growth




Market CAGR for nitrile Butadiene rubber is being driven by the rising demand for rubber in various industries. NBR is widely utilised in the automotive sector, where it is most commonly found in cables, belts, and O-rings. NBR provides superior abrasion and low rolling resistance, which ensure high performance and are reasons why it is utilised in tyre treads and sidewalls. NBR is an upgraded version of natural rubber that is less expensive than natural rubber, in addition to these advantages. Consequently, the automotive sector has an impact on the development of the NBR market. The APAC region's construction, food and beverage, medical, aerospace, and automotive industries are all expanding quickly.


Although NBR is affordable, has good water swell resistance, tear strength, and oil & grease resistance, as well as compression set resistance and resilience, there are alternatives with the same qualities. Thermoplastic elastomers (TPE), fluoroelastomers, and natural rubber are examples of elastic materials that can be utilised in place of NBR in a variety of applications. For instance, NBR has just a modest level of ozonization resistance. Consequently, TPE or fluoroelastomers can be used in its stead in aeronautics applications. In comparison to NBR, fluoroelastomers may operate more effectively in the border temperature range, and they are extremely resistant to a wide range of organic solvents and chemicals, aliphatic, aromatic, and chlorinated hydrocarbons, as well as oils, greases, and other similar substances.


One of the main issues the NBR market is facing is the volatility of raw material costs. Due to the intense competition on the NBR market, even little shifts in the supply and demand equations have an impact on the product's pricing. Crude oil producers were compelled to lower their prices because the oil that Saudi Arabia and Nigeria sold to the US is now competing for the Asian market. Refining businesses and the upstream oil and gas industry have both been impacted by this price decline. As a byproduct of crude oil, this has impacted the market for NBR.


For instance, Nitrile Butadiene rubber (NBR) market growth will be influenced by the growing demand for NBR products from the automotive industry. The primary factors driving market expansion are the growing public awareness of radiation prevention and the rising safety concerns in healthcare. Other factors driving the nitrile Butadiene rubber (NBR) market include rising automotive applications and soaring demand for NBR gloves. Thus, this is driving the Nitrile Butadiene Rubber market revenue.


Nitrile Butadiene Rubber Market Segment Insights


Nitrile Butadiene Rubber Product Type Insights


The Nitrile Butadiene Rubber market segmentation, based on product type includes Hoses, Belts, Cables, Molded Seals, O-rings, and Gloves. The hoses industry is predicted to have substantial expansion in the near future that's Because NBR is one of the essential forms of synthetic rubber that has great resistance to aliphatic hydrocarbon lubricants and fuels. Additionally, NBR hoses are widely utilised in a number of durable goods industries, including industrial machinery, aeronautical equipment, automobiles, and other transportation equipment.


Nitrile Butadiene Rubber end-user industry Insights


The Nitrile Butadiene Rubber market segmentation, based on end-user industry, includes Automotive, Oil & Gas, Mining, Construction, Medical and Others. The largest revenue share was accounted for by the automotive end-use category in 2022, and this pattern is anticipated to hold throughout the forecast period. Automobiles, earthmoving machinery, and business machinery and equipment are all included in the automotive segment. Growing demand for nitrile Butadiene rubber products, including cables, moulded goods, hoses, belts, seals, and O-rings, is anticipated to propel market expansion over the forecast period.


Figure1: Nitrile Butadiene Rubber Market, by Distribution channel, 2022&2032 (USD billion)Nitrile Butadiene Rubber Market, by Distribution channel, 2022&2032Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Nitrile Butadiene Rubber Regional Insights


By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Nitrile Butadiene Rubber Market area will dominate this market, owing to an increase in the number of automotive industries which prefer using nitrile Butadiene rubber for their needed parts. In addition, the growing number of need for oil sealing caps will boost market growth in this region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: Nitrile Butadiene RUBBER MARKET SHARE BY REGION 2022 (%) NITRILE Butadiene RUBBER MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Nitrile Butadiene Rubber market accounts for the second-largest market share owing to the high consumption of nitrile rubber in industrial & medical gloves and automobile markets. Further, the German Nitrile Butadiene Rubber market held the largest market share, and the UK Nitrile Butadiene Rubber market was the fastest-growing market in the European region


The Asia-Pacific Nitrile Butadiene Rubber Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to increasing demand from several end-use industries such as automotive, oil & gas, footwear, metallurgy & mining, construction, medical, and others. Moreover, China’s Nitrile Butadiene Rubber market held the largest market share, and the Indian Nitrile Butadiene Rubber market was the fastest-growing market in the Asia-Pacific region.


Nitrile Butadiene Rubber Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Nitrile Butadiene Rubber market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Nitrile Butadiene Rubber industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Nitrile Butadiene Rubber industry to benefit clients and increase the market sector. In recent years, the Nitrile Butadiene Rubber industry has offered some of the most reliable and best-quality o-rings in the automotive industry. Major players in the Nitrile Butadiene Rubber market, including ARLANXEO, Zeon Chemicals L.P., NITRIFLEX, SIBUR, PetroChina Company Limited, Dynasol Group, Synthos S.A., and others, are attempting to increase market demand by investing in research and development operations.


SIBUR is one of the world's fastest-growing petrochemical corporations and the largest integrated petrochemicals firm in Russia. Purchases of hydrocarbons are made by the company, which processes them into plastics, rubbers, and other high-value goods.


On the Russian and worldwide markets, the Group sells its petrochemical goods through two business divisions: Olefins & Polyolefins (polypropylene, polyethylene, BOPP films, etc.), Plastics & Intermediates (EPS, PET, etc.), and Elastomers. The majority of the feedstock used by SIBUR's petrochemicals business comes from its Midstream division, which manufactures it from by-products that it purchases from oil and gas businesses. In 2022, SIBUR has launched production with design capacity 45 ktpa production of a maleic anhydride (MAN) production facility at SIBUR Tobolsk. MAN was previously not produced in Russia and domestic demand was covered by import.


LG Chem Ltd. often referred to as LG Chemical, is the largest Korean chemical company[1] and is headquartered in Seoul, South Korea. According to sales, it was the tenth-largest chemical corporation in the world in 2017.[Reference required] It was first founded as the Lucky Chemical Industrial Corporation, which produced cosmetics. Since the consumer products sector was separated into LG Household & Health Care, the firm is now only business-to-business. The corporation operates a network of 29 business locations across 15 countries, including eight factories in South Korea. In 2020, LG Chem unveiled its plan to publicly list its energy division under the name of LG Energy Solution by December.


Key Companies in the Nitrile Butadiene Rubber Market include



Nitrile Butadiene Rubber Industry Developments


December 2021: ARLANXEO and TSRC announce the plan to relocate the current plant of its joint venture - ARLANXEO-TSRC (Nantong) Chemical Industrial Co. Ltd.. from the northern to the southern section of the Nantong Economy and Technology Development Area (NETDA) Chemical Park, Jiangsu Designed annual capacity of NBR (nitrile-Butadiene rubber) in the new location will increase from 30.000 ton to 40,000 ton per annum.


April 2021: ARLANXEO launched its legal entity ARLANXEO India Private Limited, which will commence operations from Mumbai.


October 2021: Dynasol Group announces surcharges of 300€/MT on all synthetic rubber and rubber chemicals produced in Europe.


Nitrile Butadiene Rubber Market Segmentation


Nitrile Butadiene Rubber Product Type Outlook




  • Hoses




  • Belts




  • Cables




  • Molded Seals




  • O-rings




  • Gloves




Nitrile Butadiene Rubber end-user industry Outlook




  • Automotive




  • Oil & Gas




  • Mining




  • Construction




  • Medical




  • Others




Nitrile Butadiene Rubber Regional Outlook




  • North America




    • US




    • Canada






  • Europe




    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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