Natural Pet Food Market Trends

Global Natural Pet Food Market Overview

Natural Pet Food Market Size was valued at USD 13.5 Billion in 2022. The Natural Pet Food market industry is projected to grow from USD 13.8 Billion in 2023 to USD 16.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 2.50% during the forecast period (2023 - 2032). Increased understanding regarding the harmful effects of synthetic pet food on the pet’s health and the growing trend of pet humanization are the key market drivers fueling the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Natural Pet Food Market Trends

• Increasing Pet Humanization is driving the market growth

Global Market CAGR for natural pet food is being driven by a rise in pet humanization. Pets are increasingly been regarded as members of the family. Pet owners invest in high-quality, natural, and nutritious food for their animals. The trend of "pet humanization" means that owners are more discerning about the ingredients and quality of pet food, leading to a demand for transparency and clean labels. Consumers want to know exactly what goes into their pets' food, and they prefer natural, recognizable ingredients. As a result, pet food manufacturers are responding by providing detailed information on sourcing, processing methods, and ingredient origins. Clean labeling practices can help build trust between pet food brands and their customers, as well as create a perception of higher quality.

Sustainability is a significant trend across various industries, and the pet food sector is no exception. Many pet owners are becoming more eco-conscious and looking for sustainable and environmentally friendly options when it comes to pet food. This has led to an increase in pet food brands incorporating sustainable sourcing practices, reducing packaging waste, and even exploring alternative protein sources like insect-based or plant-based proteins. Sustainable pet food not only appeals to environmentally conscious consumers but also aligns with the broader goal of reducing the ecological footprint associated with pet ownership.

Additionally, people are becoming more conscious of the importance of nutrition in maintaining the health and well-being of pets. Many pet owners prefer natural pet food as a means of preventing health issues, such as allergies, and obesity, and addressing existing conditions. This trend is bolstered by the desire to increase life expectancy and improve the quality of life of their pets.

According to a survey conducted in 2023, It was found that 33% of households ly own pets. Research has found that consumption of natural-origin pet food by pets results in an increase in their life expectancy by more than 3.5 years on average and a reduction in serious health problems such as allergies, obesity, etc. As a result, it is anticipated that throughout the projection period, demand for natural pet food will increase due to the rising preference for natural pet food. Thus, driving the Natural Pet Food market revenue.

Natural Pet Food Market Segment Insights

Natural Pet Food Pet Type Insights

The Natural Pet Food market segmentation, based on Pet type includes Cat, Kitten, Dog, Puppy, and Others. The Dog segment dominated the market, accounting for 41% of market revenue (5.53 Billion). This is linked to the growing number of people adopting dogs as pets in their homes and the growth in household expenses for feeding their dogs nutritious food as a result of owners' greater concern for their pets' health.

Natural Pet Food Product Type Insights

The Natural Pet Food market segmentation, based on product type includes Dry Pet Food, Wet and Canned Pet Food, and Snacks and Treats. The Dry Pet Food segment dominated the market, accounting for more than half of market revenue. This is attributed to its affordability, convenience, and longer shelf life of dry pet food.

Natural Pet Food Source Insights

The Natural Pet Food market segmentation, based on Source includes Animal Derived, Plant Derived, and Insect Derived. The animal-derived segment dominated the market, accounting for above one-third of market revenue. This growth is linked to the preference of pet owner for animal-based protein sources for their pet.

Natural Pet Food Distribution Channel Insights

The Natural Pet Food market segmentation, based on distribution channels includes Supermarkets and Hypermarkets, Specialty Stores, Online Stores, and Others. The Online segment dominated the market, accounting for 38% of market revenue. The convenience of online shopping and a wide range of options have contributed to the popularity of this channel.

Figure 1: Natural Pet Food Market, by Distribution Channel, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Natural Pet Food Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Natural Pet Food market area will dominate this market. North America, particularly the United States has a significant pet ownership culture, and pet owners often seek high-quality and specialized pet food products. This region is known for its premium and specialty pet food offerings.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: NATURAL PET FOOD MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Natural Pet Food market accounts for the second-largest market share due to a strong pet ownership culture, and increased emphasis on pet health and nutrition. High-quality and natural pet food options are popular. Further, the German Natural Pet Food market held the largest market share, and the UK Natural Pet Food market was the fastest-growing market in the European region

The Asia-Pacific Natural Pet Food Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to rapid urbanization and a growing middle-class population in countries like China and India, which has led to a rise in pet ownership and demand for pet food. Moreover, China’s Natural Pet Food market held the largest market share, and the Indian Natural Pet Food market was the fastest growing market in the Asia-Pacific region.

Natural Pet Food Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines and include real, natural ingredients in their products, which will help the Natural Pet Food market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Natural Pet Food industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Natural Pet Food industry to benefit clients and increase the market sector. In recent years, the Natural Pet Food industry has offered some of the most significant advantages to Consumers. Major players in the weight loss products market, including Blues Buffalo, Newman's Own, Benevo, Lily's Kithen, Bailey's Bowl, and others, are attempting to increase market demand by investing in product development to increase their product line and cater to diverse consumer needs.

Blue Buffalo was established in 2003 and is headquartered in Wilton, Connecticut. The company's notable achievements include consistently achieving double and triple-digit annual growth in recent years. the company maintains a substantial cadre of in-store product specialists, numbering over 1,500 personnel, whose primary mission is to impart comprehensive knowledge to pet parents regarding the attributes and advantages of their product offerings. Blue Buffalo's comprehensive distribution network encompasses prominent national pet specialty chains such as PetSmart, Petco, and Pet Supplies Plus, and extends to over 10,000 neighborhood pet stores throughout the United States. The company's unwavering commitment to the utilization of high-quality, natural ingredients. In November 2022, Blue Buffalo and Dr. Evan Antin collaborated to educate pet parents about dietary triggers for dogs. Among the main reasons pets consult veterinarians are digestive problems and skin sensitivity.

Newman's was founded in 1982 by the esteemed Paul Newman. It has a distinguished mark in the market by delivering exceptionally delectable, high-quality food and beverage products, catering not only to people but also extending its offerings to pets. Their diverse product portfolio encompasses an array of delectable options, ranging from salad dressings, pasta sauces, frozen pizza, and salsa, to refrigerated drinks and cookies, in addition to an extensive line of dog food and pet treats, ensuring that every member of the household, including the furry ones, is well provided for. In April 2019, A new range of soft jerky dog snacks and soft, breakable dog treat bars were introduced by Newman's Own, Inc. under its Organics brand. These goods are made from turkey, chicken, or beef and are free of grains.

Key Companies in the Natural Pet Food market include

• Blues Buffalo


• Newman's Own


• Benevo


• Lily's Kithen


• Bailey's Bowl


• Stella & Chewy's


• Honest Kitchen


• Wellness Care


• Primal


• Organix


• Diamond Naturals


• Evanger's


• Kirkland Signature

Natural Pet Food Industry Developments

March 2023: Natural Balance, a leading premium specialty pet food brand, and Canidae, a reputable provider of premium and sustainable pet food, have officially confirmed their merger. This strategic alliance combines two renowned brands, known for their commitment to quality, and aims to drive innovation in the pet food industry. The merger's terms remain confidential. This collaboration signifies a significant milestone in the sector and sets the stage for a dynamic, impactful partnership.

May 2021: Natural Pet Food Group, a distinguished New Zealand-based premium pet food company, announced the successful completion of its acquisition by KKR, a prominent investment firm. The strategic partnership has reached its finalization. The Company is committed to delivering high-quality, sustainably sourced pet food worldwide.

Natural Pet Food Market Segmentation

Natural Pet Food Pet Type Outlook

• Cat


• Kitten


• Dog


• Puppy


• Others

Natural Pet Food Product Type Outlook

• Dry Pet Food


• Wet and Canned Pet Food


• Snacks and Treats

Natural Pet Food Source Outlook

• Animal Derived


• Plant Derived


• Insect Derived

Natural Pet Food Distribution Channel Outlook

• Supermarkets and Hypermarkets


• Specialty Stores


• Online Stores


• Others

Natural Pet Food Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America