Natural Deodorants and Perfumes Market Size was valued at USD 12.04 Billion in 2023. The Natural Deodorants and Perfumes market industry is projected to grow from USD 13.0634 Billion in 2024 to USD 23.130 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.40% during the forecast period (2024 - 2032). The main factors boosting market expansion include rising consumer awareness of natural goods and their benefits.
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
The rising awareness is driving market CAGR for natural deodorants and perfumes. The growing awareness of a healthy and natural lifestyle among the world's population. Stick deodorant is a solid, non-sticky substance now widely used since it can hold an odor for a long time. For instance, according to the product description, Nivea's Pearl & Beauty antiperspirant stick gives 48 hours of effective protection, leaving the underarms feeling smooth, lovely, and soft. Additionally, the organic variety is anticipated to bring in more clients in the upcoming years due to its skin friendliness, demonstrated proficiency in odor eradication, aluminum-free nature, and other factors. Additionally, organic deodorant doesn't leave stains on clothing, which is another crucial element in product growth.
The increase in dual-income households and the expansion of the economy have changed lifestyles and raised living standards. Another important factor in raising consumer awareness of the advantages of products is the growing promotional activities for cosmetic and fragrance goods in print, broadcast, and online media. As an illustration, Sprout Social's data indicates that US marketers are expected to use 86.8% Facebook, 75.3% Twitter, 66.5% Instagram, and 51.9% YouTube in 2019 for their social media operations. Manufacturing the best product to attract more customers has also been influenced by the fierce competition between the companies, which is a blooming factor for generating higher income.
Furthermore, demand for perfumes and deodorants has been driven, on a micro level, by the rising desire for fragrances free of animal testing. Internationally renowned perfume and deodorant manufacturers have been progressively focusing on product development over the years to reach an expanding number of eco-conscious consumers worldwide as the concept of veganism continues to gain traction. Thus, such factors are driving the Natural Deodorants and Perfumes market revenue.. Thus, such factors are driving the Natural Deodorants and Perfumes market revenue.
Based on product type, the Natural Deodorants and Perfumes market segmentation includes sprays, roll-ons, sticks, and others. The sprays segment dominated the market, accounting for 45% of market revenue. Due to increased customer demand for goods with features like rapid drying, which prevents stains on clothing, the spray sector is predicted to dominate the market by product type. Additionally, spray deodorant is neither sticky nor moist compared to other products, which is why the market is expanding. Additionally, spray deo leaves no residue or flakes on the skin and lures more customers to the product.
Based on end users, the Natural Deodorants and Perfumes market segmentation includes men, women, and unisex. The women segment dominated the market. Women now have the freedom to purchase the things they want thanks to rising disposable income and an increase in the proportion of working women. The market's demand is rising due to the desire for organic goods, driven primarily by female consumers. This is taking place as consumer awareness of the negative consequences of scent on health rises. Males use more deodorant than women because males sweat more, producing body smell. The market for deodorants and perfumes is expected to grow due to the rising demand for personal care products brought on by people's increased awareness of preserving their health and hygiene.
Based on the distribution channel, the Natural Deodorants and Perfumes market segmentation includes store-based and non-store-based. The store-based category generated the most income (60%). These distribution channels are expanding due to the accessibility of a wide range of goods and consumers' growing desire to physically inspect goods before making purchases. Furthermore, well-known brands favor using these distribution platforms for their marketing initiatives.
Figure 1: Natural Deodorants and Perfumes Market, by Distribution channel, 2022 & 2032 (USD Billion)
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
The study's market insights by region cover North America, Europe, Asia-Pacific, and the rest of the world. The Asia Pacific Natural Deodorants and Perfumes market area will dominate this market; due to the country's urbanization, the market tends to grow in developing nations like China and India. As a result, the demand for deodorants and fragrances has increased due to rising disposable income, changing lifestyles, rising demand from young customers for high-quality products, and rising premium fragrance demand in the area.
The main countries studied in the market report are South Korea, Canada, German, France, Spain, the UK, Italy, China, Japan, India, The US, Australia, and Brazil.
Figure 2: NATURAL DEODORANTS AND PERFUMES MARKET SHARE BY REGION 2022 (USD Billion)
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's Natural Deodorants and Perfumes market accounts for the second-largest market share due to increased consumer expenditure on expensive and high-end deodorants and perfumes. Another significant reason driving up the demand for fragrances and deodorants in Europe is the growing trend toward natural products. Further, the German Natural Deodorants and Perfumes market held the largest market share, and the market for natural deodorants and perfumes in the UK had the highest growth rate in Europe.
From 2023 to 2032, North America's natural deodorants and perfumes market is anticipated to expand at the quickest CAGR. Numerous variables, including the rising popularity of lighter fragranced sprays and the expanding accessibility of portable perfumes and deodorants in nations like the United States and Canada, have contributed to the rise of this sector. Moreover, US Natural Deodorants and Perfumes market held the largest market share, and the Canada Natural Deodorants and Perfumes market was the fastest-growing market in the North American region.
The natural deodorants and perfumes market will expand because top industry companies are spending a lot of resources on development and research to diversify their product offerings. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Participants in the market are also engaged in a number of more strategic actions to broaden their footprint. The Natural Deodorants and Perfumes industry must provide affordable products to grow and succeed in an increasingly competitive market.
Some of the primary business techniques manufacturers employ in the international Natural Deodorants and Perfumes industry to benefit users and expand their market segments is by producing locally to reduce costs related to operations. In recent years, the Natural Deodorants and Perfumes industry has offered some of the most significant advantages. Major players in the Natural Deodorants and Perfumes market, including Unilever, and others, are attempting to increase market demand by investing in research and development operations.
An international manufacturer of consumer goods based in London, England, is called Unilever. Food, condiments, bottled water, baby formula, soft drinks, ice cream, instant coffee, cleaning supplies, energy drinks, toothpaste, pet food, pharmaceuticals, consumer healthcare items, tea, breakfast cereals, cosmetic products, and personal care items are among the products made by Unilever. The majority of soap produced worldwide is produced by Unilever, whose goods are sold in almost 190 nations.Lifebuoy, Axe/Lynx, Sunsilk, Knorr, Dove, Lux, Sunlight, Rexona/Degree, Ben & Jerry's, Heartbrand (Wall's) ice creams, Omo/Persil, Hellmann's, and Magnum are some of Unilever's most well-known brands.The three primary divisions of Unilever are Foods & Refreshments, Home Care, and Beauty & Personal Care. It has facilities for research and development in the Netherlands, the United Kingdom, China, India, and the United States. In February 2019, Unilever introduced deodorant wipes and tiny spray deodorant for 5 of its brands. Dove, AXE, Dove Men+Care, and Degree Men and Women are some names on the list. The items are meant to be used for deodorizing the chest, neck, and underarms.
In 1837, the Procter & Gamble Company (P&G) headquartered in Ohio. It concentrates on a wide range of consumer health, personal care, and hygiene products. These products are divided into numerous categories beauty, health care, grooming, fabric and home care, and infant, feminine, and family care. Before being sold to Kellogg's, Pringles' product line also included food, snacks and drinks. P&G was founded in Ohio. In May 2019, Procter and Gamble paid $100 million for Native Deodorant, a San Francisco-based startup. It is a brand of natural deodorant sold directly to consumers. The product portfolio of Procter & Gamble should increase as a result of this acquisition.
Key Companies in the Natural Deodorants and Perfumes market include.
In 2024, Dove will launch vitamin care+, a natural deodorant. The Dove VitaminCare+ collection contains niacinamide, which strengthens the skin's natural odour defenses and provides up to 72 hours of odor prevention. The unique mixture is based on Unilever research into the impact of niacinamide in suppressing body odor.
For Instance, January 2023 A Natural Deodorant from Glossier Has Just Been Released, and It Has the Popular Scent "Glossier You."The fragrance is spicy, woodsy, floral, and fresh, and it contains notes of pink pepper, iris, ambrette seeds, and ambrox. The popular favorite is unique because it interacts with the oils in your skin and smells slightly different on each individual, making it a truly unique scent. And Glossier has now introduced the fragrance as a deodorant.
For Instance, February 2023 Salvalco is excited to announce its most recent partnership with Native, a personal care line from Proctor & Gamble.The brand's new two-in-one deodorant and body spray, powered by the inert gas-propelled Eco-Valve, was formally introduced in the United States on December 13, 2022. It is now available in-store and online at major shops like Walgreens, Kroger, Walmart, and Target.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 12.04 Billion |
| Market Size 2024 | USD 13.0634 Billion |
| Market Size 2032 | USD 23.130 Billion |
| Compound Annual Growth Rate (CAGR) | 7.40% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Product Type, End User, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Kopari Beauty (US), Ursa Major (US), The proceter and gamble company (US), Soapwalla (Us), Unilever Plc (UK), ONE SEED (Australia), ME Natural Perfumes (Australia) |
| Key Market Opportunities | Fragrance and other skin products fuels market |
| Key Market Dynamics | Expenditure for skincare products and fragrance products among people |
Frequently Asked Questions (FAQ) :
The Natural Deodorants and Perfumes market size was valued at USD 11.1 Billion in 2022.
The market is projected to grow at a CAGR of 7.40% during the forecast period, 2024-2032.
Asia Pacific had the largest share in the market.
The key players in the market are Kopari Beauty (US), Ursa Major (US), The proceter and gamble company (US), Soapwalla (Us), Unilever Plc (UK).
The sprays category dominated the market in 2022.
The store based had the largest share in the market.
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