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    Narrowband IoT Market

    ID: MRFR/ICT/1372-HCR
    100 Pages
    Ankit Gupta
    October 2025

    Narrowband-IoT Market Research Report Information By Device Type (Tracker, Smart Metering and Wearable), By Deployment (Stand Alone, Guard Band and In Band), By Vertical (IT, Manufacturing, Agriculture, Healthcare, Automotive and Transportation), and By Region (North America, Europe, Asia-Pacific, and Rest Of The World) - Forecast Till 2035

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    Narrowband IoT Market Infographic
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    Narrowband IoT Market Summary

    As per MRFR analysis, the Narrowband-IoT Market Size was estimated at 14.89 USD Billion in 2024. The Narrowband-IoT industry is projected to grow from 25.19 USD Billion in 2025 to 4844.04 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 69.2 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Narrowband-IoT market is poised for substantial growth driven by technological advancements and increasing demand for connectivity.

    • The demand for smart city solutions is rising, particularly in North America, which remains the largest market for Narrowband-IoT.
    • Energy efficiency is becoming a focal point, with significant investments in smart metering technologies leading the segment.
    • Asia-Pacific is emerging as the fastest-growing region, driven by rapid urbanization and the need for efficient tracking solutions.
    • The growing adoption of IoT devices and regulatory support for IoT technologies are key drivers propelling market expansion.

    Market Size & Forecast

    2024 Market Size 14.89 (USD Billion)
    2035 Market Size 4844.04 (USD Billion)
    CAGR (2025 - 2035) 69.2%

    Major Players

    Vodafone Group (GB), AT&T Inc. (US), Telefónica S.A. (ES), Deutsche Telekom AG (DE), China Mobile Ltd. (CN), Orange S.A. (FR), T-Mobile US, Inc. (US), Nokia Corporation (FI), Ericsson (SE)

    Narrowband IoT Market Trends

    The Narrowband-IoT Market is currently experiencing a transformative phase characterized by the increasing adoption of Internet of Things (IoT) technologies across various sectors. This market segment is particularly appealing due to its ability to provide low-power, wide-area connectivity, which is essential for numerous applications such as smart metering, asset tracking, and environmental monitoring. As industries seek to enhance operational efficiency and reduce costs, the demand for Narrowband-IoT solutions appears to be on the rise. Furthermore, the integration of advanced technologies, such as artificial intelligence and machine learning, into Narrowband-IoT systems is likely to drive innovation and create new opportunities for growth. In addition, the regulatory landscape is evolving, with governments worldwide recognizing the potential of Narrowband-IoT to support smart city initiatives and improve public services. This recognition may lead to increased investments in infrastructure and technology development, further propelling the market forward. As organizations continue to explore the benefits of Narrowband-IoT, the focus on security and data privacy is becoming more pronounced. Stakeholders are likely to prioritize solutions that not only enhance connectivity but also ensure the protection of sensitive information. Overall, the Narrowband-IoT Market is poised for substantial growth, driven by technological advancements and a supportive regulatory environment.

    Rising Demand for Smart City Solutions

    The trend towards smart city development is gaining momentum, with municipalities increasingly adopting Narrowband-IoT technologies to enhance urban infrastructure. This shift is driven by the need for efficient resource management, improved public safety, and enhanced quality of life for residents. As cities integrate smart solutions, the demand for Narrowband-IoT applications is expected to grow.

    Focus on Energy Efficiency

    Organizations are increasingly prioritizing energy efficiency in their operations, leading to a surge in the adoption of Narrowband-IoT technologies. These solutions enable real-time monitoring and management of energy consumption, which can result in significant cost savings and reduced environmental impact. This trend reflects a broader commitment to sustainability across various industries.

    Enhanced Security Measures

    As the Narrowband-IoT Market expands, the emphasis on security and data protection is becoming more pronounced. Stakeholders are recognizing the importance of implementing robust security protocols to safeguard sensitive information transmitted through IoT devices. This trend indicates a growing awareness of potential vulnerabilities and the need for comprehensive security strategies.

    The Global Narrowband-IoT Market is poised for substantial growth as it addresses the increasing demand for efficient connectivity solutions across various sectors, particularly in smart cities and industrial applications.

    U.S. Department of Commerce

    Narrowband IoT Market Drivers

    Integration with 5G Networks

    The integration of Narrowband-IoT with emerging 5G networks is poised to drive the Narrowband-IoT Market forward. As 5G technology rolls out, it offers enhanced bandwidth and lower latency, which can significantly benefit Narrowband-IoT applications. This synergy is likely to enable more sophisticated use cases, such as real-time monitoring and advanced analytics. The potential for 5G to support a higher density of connected devices complements the capabilities of Narrowband-IoT, making it an attractive option for industries looking to leverage next-generation connectivity. Analysts suggest that this integration could lead to a substantial increase in the deployment of Narrowband-IoT solutions across various sectors.

    Growing Adoption of IoT Devices

    The increasing proliferation of Internet of Things (IoT) devices is a primary driver for the Narrowband-IoT Market. As more devices become interconnected, the demand for efficient communication technologies rises. Narrowband-IoT, with its ability to support a vast number of low-power devices, appears to be well-suited for this trend. According to recent estimates, the number of connected IoT devices is projected to reach over 30 billion by 2030. This surge necessitates robust connectivity solutions, and Narrowband-IoT is positioned to fulfill this requirement, enabling seamless communication across various applications, including smart metering, asset tracking, and environmental monitoring.

    Rising Focus on Smart Agriculture

    The increasing emphasis on smart agriculture is a notable driver for the Narrowband-IoT Market. As agricultural practices evolve, there is a growing need for technologies that can enhance productivity and resource management. Narrowband-IoT facilitates the deployment of sensors and devices that monitor soil conditions, crop health, and weather patterns, thereby enabling farmers to make informed decisions. Market Research Future indicate that the smart agriculture sector is expected to grow significantly, with investments in IoT solutions projected to reach billions in the next few years. This trend underscores the importance of Narrowband-IoT in supporting sustainable agricultural practices and optimizing yields.

    Demand for Low-Power Wide-Area Networks

    The demand for Low-Power Wide-Area Networks (LPWAN) is a significant driver for the Narrowband-IoT Market. As industries seek to deploy solutions that require minimal energy consumption while maintaining long-range connectivity, Narrowband-IoT emerges as a viable option. This technology is designed to operate efficiently in environments where traditional cellular networks may falter. Market data indicates that the LPWAN segment is expected to witness substantial growth, with Narrowband-IoT accounting for a considerable share due to its cost-effectiveness and scalability. This trend is particularly evident in sectors such as agriculture, logistics, and smart infrastructure, where long-range communication is essential.

    Regulatory Support for IoT Technologies

    Regulatory frameworks that promote the adoption of IoT technologies significantly influence the Narrowband-IoT Market. Governments are increasingly recognizing the potential of IoT to enhance operational efficiencies and improve public services. Initiatives aimed at standardizing IoT protocols and ensuring secure data transmission are being implemented. For instance, policies that encourage the deployment of Narrowband-IoT networks can facilitate the integration of smart city solutions, which are expected to grow at a compound annual growth rate of over 20% in the coming years. Such regulatory support not only fosters innovation but also creates a conducive environment for the expansion of Narrowband-IoT applications.

    Market Segment Insights

    By Device Type: Smart Metering (Largest) vs. Tracker (Fastest-Growing)

    In the Narrowband-IoT market, Smart Metering emerges as the largest segment, commanding a substantial share due to increased demand for efficient energy consumption and real-time data collection. This segment includes smart electricity and water meters that leverage Narrowband-IoT technology to transmit usage data, facilitating enhanced monitoring and billing processes. Conversely, the Tracker segment, while smaller in market share, is recognized as the fastest-growing, buoyed by rising needs for asset tracking and location-based services across various industries.

    Tracker (Emerging) vs. Smart Metering (Dominant)

    The Tracker segment represents an emerging force within the Narrowband-IoT market, fueled by advancements in GPS and location-tracking technologies. As businesses and consumers increasingly seek efficient tracking solutions for assets and goods, the demand for trackers continues to surge. However, Smart Metering remains the dominant segment, with established applications in utility management and a robust infrastructure to support widespread adoption. While Smart Metering benefits from regulatory support and a need for energy efficiency, Trackers tap into a growing market driven by logistics, supply chain management, and consumer demand for smart devices. Together, these segments illustrate the diverse applications and potential of Narrowband-IoT technology.

    By Deployment: Stand Alone (Largest) vs. Guard Band (Fastest-Growing)

    In the Narrowband-IoT market, the deployment segment is characterized by three primary configurations: Stand Alone, Guard Band, and In Band. Currently, Stand Alone dominates the market, holding the largest share due to its ability to provide dedicated resources for IoT connectivity. On the other hand, Guard Band is gaining traction as a fastest-growing segment, appealing to operators looking to optimize existing network resources and enhance their service offerings without extensive infrastructure investment. The growth trends within this segment are primarily driven by rising demand for low-power and wide-area networks tailored for IoT applications. Stand Alone continues to benefit from its established infrastructure and reliability, while Guard Band is poised for rapid growth as operators adopt innovative solutions to accommodate increasing data traffic and enable seamless connectivity. In Band adoption is relatively slower, yet it remains a critical part of the deployment mix, particularly in markets balancing legacy systems with emerging technologies.

    Deployment Type: Stand Alone (Dominant) vs. Guard Band (Emerging)

    Stand Alone deployment type is particularly advantageous for applications requiring consistent and reliable connectivity, such as smart metering and industrial automation. Its ability to deliver uninterrupted service, along with a robust infrastructure, positions it as the dominant player in the current Narrowband-IoT landscape. In contrast, Guard Band represents an emerging strategy that leverages existing frequency bands to minimize costs and maximize efficiency. It attracts stakeholders aiming to tap into the growing IoT ecosystem without extensive infrastructure overhaul, making it an attractive option for new entrants in the market. The focus on cost-effective implementation and optimization of existing resources positions Guard Band as a key player in the evolving Narrowband-IoT sector.

    By Vertical: Healthcare (Largest) vs. Manufacturing (Fastest-Growing)

    In the Narrowband-IoT market, the vertical segment shows a diverse distribution across various industries. The healthcare sector stands out with substantial adoption, primarily driven by the need for remote patient monitoring and telehealth services. Manufacturing is gaining traction as well, powered by the rise of Industry 4.0, which emphasizes automation and smart manufacturing solutions utilizing Narrowband-IoT technology. Additionally, sectors such as agriculture, automotive, and transportation are gradually integrating IoT solutions, but their market share remains less dominant compared to healthcare and manufacturing.

    IT (Dominant) vs. Agriculture (Emerging)

    The IT sector in the Narrowband-IoT market remains a dominant force due to its extensive use in data transmission and device connectivity. Companies leverage Narrowband-IoT solutions for efficient resource management and enhanced service delivery. In contrast, the agriculture segment is emerging, witnessing increased adoption of IoT devices for precision farming and livestock monitoring. With growing awareness and technological advancements, agriculture is transitioning to smarter practices, enabling farmers to optimize yields and reduce operational costs. This evolution in agriculture reflects the sector's potential to capture significant market share as it increasingly relies on Narrowband-IoT solutions.

    Get more detailed insights about Narrowband IoT Market

    Regional Insights

    By region, the study provides the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America narrowband-IoT market accounted for USD 1.3 billion in 2021 and is expected to exhibit a 43.90% CAGR during the study period. This is due to the presence of different network service providers, including Qualcomm Inc., AT&T, Cellco Partnership (Verizon), and T-Mobile US, Inc., who are experts in testing and deploying solutions for industrial and commercial applications.

    High disposable income, a growing population that is tech aware, and the ongoing acceptance of cutting-edge and innovative technologies for use in personal, commercial, and industrial applications are additional significant factors that are propelling market revenue growth in North America.

    Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 3: NARROWBAND-IOT MARKET SHARE BY REGION 2021 (%)

    NARROWBAND-IOT MARKET SHARE BY REGION 2021

    Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

    Europe narrowband-IoT market accounts for the fastest growing market share due to the region's expanding NB-IoT use in the automotive and transportation industries. Since it is home to numerous large corporations and was one of the first regions to adopt narrowband IoT technology, Europe is a significant contributor to the entire industry. Moreover, UK narrowband-IoT market held the largest market share, and the Germany narrowband-IoT market was the fastest-growing market in this region

    Asia Pacific narrowband-IoT market is expected to grow at a substantial CAGR from 2022 to 2030 due to the expansion of the high-speed internet infrastructure network and the growing use of the internet. The expansion of the industry is also being fueled by various government initiatives to expand smart city projects and rising disposable income, particularly in China, India, and Japan. Further, the China narrowband-IoT market held the largest market share, and the India narrowband-IoT market was the fastest-growing market in the region.

    Key Players and Competitive Insights

    Major market players are spending a lot on R&D to increase their product lines, which will help the narrowband-IoT industry grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, market developments and collaboration with other organizations. Competitors in the industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market industry.

    One of the primary business strategies manufacturers adopt in the narrowband-IoT industry to benefit clients and expand the sector is manufacturing locally to reduce operating costs. In recent years, narrowband-IoT industry has provided medicine with some of the most significant benefits. The narrowband-IoT market major player such as Huawei Technologies Co. Ltd. (China), Vodafone Group PLC (U.K.), Emirates Telecommunications Corporation (UAE), Telecom Italia (Italy), Qualcomm Incorporated (U.S.), China Unicom (China), Intel Corporation (U.S.), Ericsson (Sweden), Nokia Networks (Finland) and Verizon Communication (U.S.).

    A Swedish networking and telecommunications corporation with its headquarters in Stockholm is Ericsson. For telecoms service providers and businesses, the company supplies infrastructure, software, and services in information and communications technology, including, among other things, 3G, 4G, and 5G equipment, as well as Internet Protocol and optical transport systems. In September 2019, for the NB-IoT radio access and core network, including radiofrequency design, DISH chooses Ericsson. Long-range NB-IoT connection that is groundbreaking has been completed by Ericsson and Telstra.

    A British telecoms firm is called Vodafone Group plc. Newbury, Berkshire, England serves as both the company's registered office and headquarters. It primarily provides services across Asia, Africa, Europe, and Oceania. Vodafone completed its first NB-IoT association on a live mobile organisation since forever. It plans to roll out NB-IoT networks in Australia, Ireland, the Netherlands, and Turkey in 2017 after releasing its business administrations for the technology.

    Key Companies in the Narrowband IoT Market market include

    Industry Developments

    Renesas Electronics Corporation, a leading provider of cutting-edge semiconductor solutions, unveiled a new NB-IoT (Narrowband Internet of Things) chipset today that is tailored exclusively for the Indian market and will be available in 2023. The brand-new RH1NS200 is an LTE NB-IoT modem chipset that is made to perform without a hitch on the networks of all significant Indian telecom providers.

    MediaTek's NTN IoT-capable MT6825 chipset will be used by Rohde & Schwarz and MediaTek in 2023 to validate the first NTN NB-IoT protocol conformance test cases in accordance with 3GPP 36.523-1. This accomplishment paves the way for NTN device conformity clearance, which is a crucial step towards commercialising next-generation Internet of Things (IoT) devices based on NTN and enabling ubiquitous connectivity on land, sea, and in the air.

    STMicroelectronics has unveiled an all-in-one module for GNSS location tracking and Narrowband Internet of Things (NB-IoT) connectivity for 2023, and the part will be made entirely of in-house processors. One of the first IoT cellular solutions available in the world that complies with the most recent 3GPP Release 15 only employs STMicro's own integrated circuitry beneath its metal shield is the ST87M01 from STMicro.

    The first Narrow Band-IoT (NB-IoT) beacon from Telefónica Tech will be introduced by KPS Group's consumer electronics accessory brand FlashLED on February 1st, 2023. At renowned automotive and consumer electronics stores, the new beacon, the "FlashLED SOS V16," will cost 59.95 euros.

    March 2022: A Memorandum of Understanding (MOU) was signed by OQ Technology, an IoT satellite operator, and Alif Semiconductor, a supplier of microcontrollers and fusion processors, to work together on developing an NB-IoT solution for hybrid terrestrial satellite networking. Users should be able to freely switch between mobile networks anywhere in the world thanks to OQ's IoT satellite constellation and Alif's miniature, highly integrated, cellular-enabled IoT devices.

    October 2021: The cost-effective NB-IoT module from Quectel, which is powered by Qualcomm's 212 LTE IoT modem, has been certified for use on Verizon's network, according to the New York, United States-based cellular network operating company Verizon. As a result, Verizon-certified IoT devices can use compatible and affordable data plans to connect to Verizon's 5G network, which can be used in a variety of sectors like healthcare, public safety, manufacturing, transportation, and retail/supply chain.

    Future Outlook

    Narrowband IoT Market Future Outlook

    The Narrowband-IoT Market is projected to grow at a 69.2% CAGR from 2024 to 2035, driven by increasing demand for smart city applications and enhanced connectivity solutions.

    New opportunities lie in:

    • Development of smart agriculture monitoring systems
    • Integration of NB-IoT in healthcare wearables
    • Expansion of asset tracking solutions for logistics

    By 2035, the Narrowband-IoT Market is expected to be a pivotal component of global connectivity solutions.

    Market Segmentation

    Narrowband IoT Market Vertical Outlook

    • IT
    • Manufacturing
    • Agriculture
    • Healthcare
    • Automotive
    • Transportation

    Narrowband IoT Market Deployment Outlook

    • Stand Alone
    • Guard Band
    • In Band

    Narrowband IoT Market Device Type Outlook

    • Tracker
    • Smart Metering
    • Wearable

    Report Scope

    MARKET SIZE 202414.89(USD Billion)
    MARKET SIZE 202525.19(USD Billion)
    MARKET SIZE 20354844.04(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)69.2% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesExpansion of smart city initiatives driving demand for Narrowband-IoT Market applications in urban infrastructure.
    Key Market DynamicsRising demand for low-power, wide-area connectivity drives innovation and competition in the Narrowband-IoT Market.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Ankit Gupta
    Senior Research Analyst

    Ankit Gupta is an analyst in market research industry in ICT and SEMI industry. With post-graduation in "Telecom and Marketing Management" and graduation in "Electronics and Telecommunication" vertical he is well versed with recent development in ICT industry as a whole. Having worked on more than 150+ reports including consultation for fortune 500 companies such as Microsoft and Rio Tinto in identifying solutions with respect to business problems his opinions are inclined towards mixture of technical and managerial aspects.

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    FAQs

    How much is the narrowband-IoT market?

    The market size was expected to be USD 3.1 billion in 2021.

    What is the growth rate of the narrowband-IoT market?

    The market is expected to register a CAGR of ~69.20% over the next ten years.

    Which region held the largest market share in the narrowband-IoT market?

    North America held the largest market share in the market.

    Who are the key players in the market?

    Huawei Technologies Co. Ltd. (China), Vodafone Group PLC (U.K.), Emirates Telecommunications Corporation (UAE), Telecom Italia (Italy), Qualcomm Incorporated (U.S.), China Unicom (China) are the key players in the market.

    Which device type led the narrowband-IoT market?

    The wearable category led the segment in the market.

    Which vertical category had the largest market share in the narrowband-IoT market?

    The healthcare category had the largest market share in the market.

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