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Nanotechnology Packaging Market Share

ID: MRFR//10323-HCR | 128 Pages | Author: Snehal Singh| November 2024

In the world of change, firms are engaged in a fierce struggle for market share in the Nanotechnology Packaging Market. In this rapidly changing business environment, positioning is one of the most important factors for sustainable growth and competitive advantage. Companies employ different strategies to get a significant market share.

One commonly used strategy in the Nanotechnology Packaging Market is product differentiation. Competing companies can make their products stand out by equipping them with unique features or adopting advanced technology as compared to rivals.Companies may use emerging nanomaterials to produce better constructed barriers on packages that prolong their contents’ shelf life.This makes it possible for the company to attract innovative customers and position it as a technology leader in its field.

Another such strategic options include: cost leadership – when a firm tends to be a low-cost producer within NPMarket by simplifying production process, managing material procurement effectively and using economy of scale; reasonable pricing policy-which may work well especially where price happens to be an essential factor leading into new segments or markets-even though some threshold (since certain countries cannot accept entry).

In the scale of Nanotechnology Packaging Market, market segmentation is also a common tactic. They identify separate customer segments with distinctive requirements and preferences and offer packaging solutions tailored to these needs. For example, food and beverage companies may need packaging which has improved freshness and safety aspects, while pharmaceutical firms are more concerned about packaging that ensures nothing happens to sensitive drugs. By meeting the needs of different sub-market levels, organizations can gain competitiveness as well as maintain long-term relationship with customers.

Moreover, in Nanotechnology Packaging Market there are strategic partnerships and collaborations too. Companies understand the importance of collaborating with other complementary businesses, research institutions or technology providers to enhance their market position. Therefore joint efforts facilitate partners sharing knowledge and accessing new technological advancements besides resources needed for development of integrated innovative packaging solutions. By leveraging on expertise from partners who are strategically positioned, companies will be able to improve their competitive advantage while expanding into new markets.

Other marketing strategies include sustainability focus in the Nanotechnology Packaging Market. Firms have incorporated eco-friendly practices into their packaging designs and material as a result of increasing concerns over environmental issues .Apart from addressing consumer concerns for sustainable products it also prepares firms into markets which give priority to environmental considerations such as Europe where manufacturers must comply with certain EU regulations such as REACH.The use of sustainability based approaches helps attract customers who care about long term issues and hence contribute towards growth in market share.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 13.30% (2023-2032)

Global Nanotechnology Packaging Market Overview


Nanotechnology Packaging Market Size was valued at USD 6.5 Billion in 2022. The Nanotechnology Packaging industry is projected to grow from USD 7.4 Billion in 2023 to USD 20.0 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 13.30% during the forecast period (2023 - 2032). Favourable food safety laws and rising demand in the food, beverage, and pharmaceutical industries for efficient packaging solutions, are the key market drivers enhancing the market growth.


Nanotechnology Packaging Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Nanotechnology Packaging Market Trends




  • Functional qualities such as antioxidants and scavenging is driving the market growth




The usage of nanoparticles results in a product with a longer shelf life, and functional properties like antioxidants and scavenging are major drivers of the revenue growth of the worldwide nanotechnology packaging market. Nanoparticles are also used to build nanosensors that measure physical, chemical, and biological changes in food throughout processing and detect food contaminants. Specially designed nanosensors and nanodevices are used to identify diseases, chemicals, and poisons. Bacteriostatic and bactericidal nanoscale compounds reduce microbial activity and prevent growth. Low gas permeability of nanocomposites enhances the barrier properties of the packaging as well as its temperature and moisture resistance. Utilising carbon nanotubes encourages the elimination of CO2 or the assimilation of unpleasant flavours, and is anticipated to further accelerate revenue growth.


The increase in demand for packaged food products around the world is what is driving the nanotechnology packaging market. All end use application industries are beginning to accept and demand nanotechnology packaging due to its tremendous advantages over conventional packaging methods. Over the years, the packaged meat sector has grown exceptionally, which has led to one of the largest needs for packaging nanotechnology. One of the biggest uses for the technology is in packaging for pharmaceutical products. Medical and pharmaceutical developments over the past few decades have necessitated improved packaging for better defence against external elements like light, moisture, and air. Additionally, the significance of medication packaging in modern treatments' drug delivery systems is critical, driving need for improved packaging technologies such drug packaging with nanotechnology.


The food and beverage industry is anticipated to drive the deployment of packaging solutions that can extend shelf life, preserve product quality, and be traceable. The demand in the pharmaceutical and personal care markets is anticipated to increase as a result of rising investments in research and development activities. Demand is expected to increase during the projected period as more processed food products like meat, fruit, and vegetables are packaged using nanotechnology. Government rules encouraging the use of nanotechnology packaging to maintain food safety have further fueled the business. For instance, the FDA suggests using nanotechnology in packaging for food and drinks. Thus, driving the Nanotechnology Packaging market revenue.


Nanotechnology Packaging Market Segment Insights


Nanotechnology Packaging Packaging Type Insights


The Nanotechnology Packaging Market segmentation, based on packaging type, includes active packaging, controlled release packaging, and intelligent packaging. Active packaging segment dominated the global market in 2022. Nanoparticles are used in active nano-enabled packaging to create a barrier against external factors. Oxygen scavengers, water vapour removers, carbon dioxide producers, ethylene removers, and ethanol releasers are a few of the technologies. The food and pharmaceutical industries are expected to see significant demand for this technology. Active packaging incorporates the active component into the food packaging material using nanotechnology, prolonging shelf life and improving food quality and safety. Oxygen scavengers, water vapour removers, carbon dioxide producers, ethylene removers, and ethanol releasers are a few of the technologies used in nanotechnology packaging. One of the main factors driving the growth of this market is the increasing demand for this technology in the food and pharmaceutical industries.


Intelligent and smart packaging is made to detect microbiological or biochemical changes in the food, such as the development of particular infections or the presence of particular gases that might cause food spoiling. Additionally, this technology serves as a tracking tool to guarantee food safety or prevent product fraud.


Nanotechnology Packaging Application Insights


The Nanotechnology Packaging Market segmentation, based on application, includes food & beverages, pharmaceutical, personal care & cosmetics, and others. Food & beverages segment dominated the Nanotechnology Packaging Market in 2022. Nanotechnologies are typically considered advantageous in the context of food packaging for extending product shelf life, identifying rotten ingredients, and overall enhancing product quality. The expansion of this market segment is being driven by the food and beverage sector, one of the areas where nanotechnology is anticipated to have a big impact in the future. In beverage packaging, nanotechnologies are frequently seen as useful for prolonging product shelf life, spotting spoiled ingredients, and improving product quality. The beverage industry, one of the industries where nanotechnology is projected to have a significant impact in the future, is what is driving the growth of this market segment.


Figure 1: Nanotechnology Packaging Market, by Application, 2022 & 2032 (USD Billion)Nanotechnology Packaging Market, by Application, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Nanotechnology Packaging Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Europe Nanotechnology Packaging market dominated this market in 2022 (45.80%). Germany is an important market for nanotechnology packaging in Europe because of the rising demand from several end-use industries, including food and beverage, pharmaceuticals, and personal care. The nation is undergoing a significant shift towards environmentally friendly and sustainable packaging options, which is raising the need for materials based on nanotechnology. Further, the German Nanotechnology Packaging market held the largest market share, and the U.K Nanotechnology Packaging market was the fastest growing market in the European region


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: NANOTECHNOLOGY PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)


NANOTECHNOLOGY PACKAGING MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


The North America Nanotechnology Packaging Market is expected to register significant growth from 2023 to 2032. Rising consumer electronics demand and a focus on environmentally friendly packaging are the main market drivers in the region. Packaging made with nanotechnology offers improved product performance, lower environmental impact, and better item protection, which is driving up demand for it in local markets. Further, the U.S. Nanotechnology Packaging market held the largest market share, and the Canada Nanotechnology Packaging market was the fastest growing market in the North America region.


The Asia Pacific Nanotechnology Packaging market accounted for the healthy market share in 2022. The consumption of ready-to-eat meals is on the rise, and China's and Japan's demographics are changing, which are the main drivers of the Asia Pacific business. Over the next few years, it is projected that significant expenditures made in the development of packaging solutions with nanotechnology will increase market demand. The food and beverage industry is anticipated to see an increase in demand for packaging solutions that may extend shelf life, preserve product quality, and be traceable. The demand in the pharmaceutical and personal care markets is anticipated to increase as a result of rising investments in research and development activities. Moreover, China’s Nanotechnology Packaging market held the largest market share, and the Indian Nanotechnology Packaging market was the fastest growing market in the Asia-Pacific region.


Nanotechnology Packaging Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Nanotechnology Packaging market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Nanotechnology Packaging Industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Nanotechnology Packaging Industry to benefit clients and increase the market sector. In recent years, the Nanotechnology Packaging Industry has offered some of the most significant advantages to medicine. Major players in the Nanotechnology Packaging market, including Amcor Limited, 3M Company, Bemis Company, Inc., Chevron Phillips Chemical Company LLC, and Honeywell International Inc., are attempting to increase market demand by investing in research and development operations.


Chemical firm PPG Industries Inc. (PPG) produces and sells paints, coatings, optical goods, and speciality materials. It provides sealants, amorphous precipitated silicas, and protective and ornamental coatings. The business serves clients in a variety of end-use industries, including those for industrial equipment and components, packaging materials, aircraft and marine equipment, original equipment manufacturers (OEM) for the automobile industry, automotive refinishing, and industrial and consumer goods. Additionally, it caters to the new construction and maintenance industries for businesses and homes. The business operates in 70 different nations. PPG runs production plants across North America, Latin America, Europe, the Middle East, and Africa (EMEA), as well as Asia-Pacific. In the US, the firm operates research centres in North Carolina and Pennsylvania. In the United States, PPG is based in Pittsburgh, Pennsylvania. PPG announced in November 2021 that its Packaging Coatings Innovation Centre, Europe in Bodelshausen, Germany, would formally open.


Previously known as Sealed Air Corp, SEE (SEE) is a company that offers packaging solutions. The business provides easy-open packaging solutions, trays, films, and equipment systems for packaging. Additionally, the business provides ship-from-anywhere services, fulfilment design and engineering services, shrink machinery updates and additions. The business offers support for the building, consumer packaged goods, electronics, retail food, general manufacturing, production of pharmaceuticals and medical devices, third-party logistics, and transportation sectors. It operates manufacturing facilities, design and packaging studios, research facilities, and customer education centres. Under the brand names OptiDure, Bubble Wrap, Autobag, Sealed Air, TempGuard, and others, the company sells its goods. Several nations in the Americas, Europe, Africa, the Middle East, and Asia-Pacific are served by the company. The U.S. city of Charlotte, North Carolina, is home to Sealed Air's headquarters. Sealed Air Singapore provided innovative and eco-friendly packaging options in December 2021. Both of its QuikwrapTM Nano paper and TemPreserveTM Insulative Foam products received awards at the 'Designed in Singapore Awards' and 'Made in Singapore Awards,' respectively.


EcoProTM Paper-Wrap, a new product from Orlandi, a cutting-edge leader in packaging and sample solutions, will be available starting in 2024. Because it is made without plastic, film, or foil, EcoProTM is a significant breakthrough in recyclable packaging solutions, catering to the growing need for environmentally friendly packaging.


Key Companies in the Nanotechnology Packaging market include



Nanotechnology Packaging Industry Developments


March 2021: With the commercial supplier of surfactants made from biomass, Allied Carbon Solutions Co.Ltd (ACS) Japan, BASF forges a strategic partnership that includes an equity participation.


March 2020: The Transponder division of Smartrac has been fully acquired by Avery Dennison Corporation for US $248.09 (€225) million.


June 2019: The purchase of the Bemis Company Inc. by Amcor has been successfully completed. Amcor's industry-leading value proposition will be strengthened by the addition of Bemis' scale, capabilities, and footprint, which will also produce substantial value for shareholders.


Nanotechnology Packaging Market Segmentation


Nanotechnology Packaging: Packaging Type Outlook



  • Active Packaging

  • Controlled Release Packaging

  • Intelligent Packaging


Nanotechnology Packaging Application Outlook



  • Food & Beverages

  • Pharmaceutical

  • Personal Care & Cosmetics

  • Others


Nanotechnology Packaging Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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