Moringa Products Market Trends

Global Moringa Products Market Overview

Moringa Products Market Size was valued at USD 5.1 Billion in 2023. The moringa products industry is projected to grow from USD 5.5 Billion in 2024 to USD 11.2 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.20% during the forecast period (2024 - 2032). An increase in the number of restaurants, hotels, and other food and beverage outlets, particularly in developing nations, and increased awareness of the importance of health and fitness are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Moringa Products Market Trends

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  Increasing Awareness of Drumstick's Health Benefiting Properties to Drive Market Growth

  
  

The increased consumer awareness of the numerous health benefits of drumstick, aside from its traditional consumption as a vegetable in various Asian nations, is driving the market CAGR for moringa products. Its widespread use in dietary supplements, cosmetics, and medicinal items has also led to market expansion. The product is gaining interest as a food fortification element to combat malnutrition and hunger. Furthermore, substantial research is being conducted to discover the product's full potential usage in the pharmaceutical business. A study published in the International Journal of Current Pharmaceutical Research in 2018 discusses the usage of moringa capsules as a natural polymer for effective drug administration. This illustrates the market's great growth potential in the next years.

In addition, the tremendous expansion and rising demand in the organic products market, which is not confined to the food and beverage industry, is mostly due to greater awareness about the product's safety and benefits over its conventional equivalents. Individuals are increasingly focusing on healthier and safer products, which is influencing their dietary preferences. To prevent health hazards, they increasingly prefer organic and natural vitamins. The growing popularity of clean-label products, particularly in developed economies such as Europe and North America, boosts market performance. This has prompted various producers to develop organic moringa-based goods in order to reach a broader customer base, which is expected to fuel product market growth.

According to the World Health Organisation (WHO), 422 million people worldwide suffer with diabetes, with the majority living in low- and middle-income nations. Diabetes is a chronic metabolic disease characterised by high levels of blood glucose (or blood sugar), which causes long-term damage to the heart, blood vessels, eyes, nerves, and kidneys. Type 2 diabetes is the most common, typically affecting older adults, and occurs when the body develops insulin resistance or produces inadequate insulin. Type 2 diabetes is becoming more prevalent in countries of all income levels.

Moringa Products Market Segment Insights

Moringa Products Type Insights

The moringa products market segmentation, based on type includes oil, seeds, leaves, leaf powder and others. The leaves segment dominated the market, accounting for 45.2% of total sales in 2022.The leaves are widely used in a variety of industries because they are high in minerals, vitamins, and other vital phytochemicals such as tannins, sterols, terpenoids, flavonoids, saponins, anthraquinones, and alkaloids. These nutritional benefits are increasing awareness of the leaves and powder obtained from it in the food and beverage, pharmaceutical, and beauty and personal care sectors, among others.

Figure1: Moringa Products Market, by Type, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Moringa Products End-Use Insights

The moringa products market segmentation, based on end-use includes functional food and beverage, pharmaceuticals, personal care, pharmaceuticals and others. In 2022, the functional food and beverages segment will account for the highest revenue share of 53.4%. The section includes ready-to-cook product lines such as moringa powder and tea, as well as ready-to-eat moringa chocolates, cakes, juices, and lattes, which account for the majority of the market share. The growing demand for functional food among the world's urban population is boosting the food and beverage sector's maximum revenue share.

Moringa Products Distribution channel Insights

The moringa products market segmentation, based on distribution channel, includes online, supermarket/hypermarket, retail stores, specialty stores and others. The supermarkets/hypermarkets segment dominates the moringa product market. These mass merchandisers sell a wide variety of nutritional and functional food items. These businesses provide shopping convenience by having various product aisles, numerous selections to choose from, discounts on bulk purchases, and being a one-stop shopping destination under the same roof.

Moringa Products Regional Insights

By region, the study provides the market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American moringa products market area will dominate this market, owing to the widespread use of dietary supplements and functional items to promote general health. Moringa oil in beauty products promotes moisture and decreases wrinkles, which helps to restore overall skin health.

Further, the major countries studiedin the market reportare The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: MORINGA PRODUCTS MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe’s moringa products market accounts for the second-largest market share owing to increased demand for nutritional supplements. Further, the German moringa products market held the largest market share, and the UK moringa products market was the fastest-growing market in the European region

The Asia-Pacific Moringa Products Market is expected to grow at the fastest CAGR from 2023 to 2032. This is Because of the favourable weather conditions for moringa farming. Moreover, China’s moringa products market held the largest market share, and the Indian moringa products market was the fastest-growing market in the Asia-Pacific region.

Moringa Products Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the moringa products market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, moringa products industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the moringa products industry to benefit clients and increase the market sector. In recent years, the moringa products industry has offered some of the most significant advantages to medicine. Major players in the moringa products market, including Moringa Initiative Ltd. (South Africa) NEXE (Canada) Green Virgin Products (US), Dominate Industries (India), and APEDA (India) and others, are attempting to increase market demand by investing in R&D operations.

The Griffin's Foods Company is a New Zealand food company located in Auckland that was founded in 1864 by John Gryphon as a flour and cocoa factory in Nelson. In 1890, the firm began producing biscuits. Griffin's products include cookies, chocolate confection, crackers, cereal bars, and snack food. Griffin's has been owned by a number of firms since 1962, including Nabisco, Danone, Pacific Equity Partners, and Universal Robina. Intersnack owns it completely as of 2021. Griffin's had approximately NZ$300 million in revenue in 2011. In February 2019, Kuli Kuli completed its $5 million Series B fundraising. Griffith Foods, a multinational food development corporation, led the round, which was led by the Kellogg Company's venture capital fund, eighteen94 capital. Kuli Kuli agreed to this critical diplomatic expenditure in order to make moringa a local constituency.

GNC Holdings, LLC is a retail corporation established in Pittsburgh, Pennsylvania. It specialises in health and nutrition items such as vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products. Harbin Pharmaceutical Group, a Chinese state-owned pharmaceutical manufacturer, bought the company. In July 2019,  GNC Holdings, LLC announced plans to close up to 1,400 company-owned retail outlets, mostly those located within shopping malls.

Key Companies in the moringa products market include

• Moringa Pura Vida (Mexico)


• Kuli Kuli, inc. (US)


• Organic India Pvt Ltd. (India)


• Only Natural Inc. (US)


• Genera Nutrients Pvt Ltd. (India)


• Aayuritz Phytonutrients Pvt Ltd. (India)


• Moringa Initiative Ltd. (South Africa)


• NEXE (Canada)


• Green Virgin Products LLC (US)


• Dominate Industries (India)


• APEDA (India)

Moringa Products Industry Developments

Kuli Kuli: Brought protein powders and nut butters infused with moringa to its product lineup.

In June 2021, Vasu Healthcare Pvt. Ltd., a maker of Ayurvedic and herbal medications, will launch Vasu Safe Herbs as a new line of herbal supplements Vegetarian single-herb capsules comprised of holy basil, moringa, turmeric, and other herbs are part of the product range.

In March 2020, Typhoo Tea Limited, a tea manufacturer based in the United Kingdom, launched three new organic herbal teas in India purifying super greens, digestive power seeds, and immunity-boosting three tulsi. The purifying super greens are made up of organic moringa and a blend of other ingredients that promote all-around purification.

In December 2020, Yamba, a family business in Malawi, East Africa, with headquarters in the Netherlands, Europe, won the Amsterdam Prestige Award for their Moringa products. Corporate LiveWire nominated it. Moringa Vegan Capsules, Moringa Powder, and Moringa Capsules are the most basic Moringa items available from Yamba.

In February 2019, the Los Angeles-based "All Moringa" company has expanded its current line of beauty, health, and wellness products. It has discontinued the use of synthetic components in its products in favour of natural extractions from the moringa plant as the primary component.

Moringa Products Market Segmentation

Moringa Products Market By Type Outlook

• Oil


• Seeds


• Leaves


• Leaf Powder


• Others

Moringa Products Market By End-Use Outlook

• Functional Food and Beverage


• pharmaceuticals


• Personal Care


• Pharmaceuticals


• Others.

Moringa Products Market By Distribution Channel Outlook

• Online


• Supermarket/Hypermarket


• Retail Stores


• Specialty Stores


• Others

Moringa Products Regional Outlook