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Monosodium Glutamate Market Share

ID: MRFR//2006-HCR | 140 Pages | Author: Chitranshi Jaiswal| November 2024

In the competitive Monosodium Glutamate (MSG) market, companies employ diverse strategies to secure and enhance their market share. These strategies encompass innovation, strategic partnerships, geographical expansion, pricing tactics, sustainability initiatives, and robust marketing endeavors. Each of these elements plays a pivotal role in enabling companies to differentiate themselves, attract customers, and gain a competitive edge in the MSG segment.


Innovation serves as a key driver of market share positioning in the MSG market. Companies invest in research and development to enhance the quality, purity, and functionality of MSG products. Innovations may involve the development of new production techniques, formulation improvements, or the creation of MSG variants tailored to specific culinary applications. By offering innovative solutions that meet evolving consumer preferences and industry standards, companies can differentiate their offerings, expand their customer base, and capture a larger share of the market.


Strategic partnerships and collaborations are essential for companies looking to strengthen their market position in the MSG industry. Companies forge alliances with food manufacturers, distributors, and research institutions to co-develop new products, access new markets, and leverage synergies. Collaborative efforts enable companies to tap into complementary expertise, resources, and distribution channels, accelerating product innovation and market penetration. Moreover, partnerships with key players in the food industry enhance brand visibility, credibility, and market reach, driving growth and market share expansion.


Geographical expansion is a strategic imperative for companies seeking to capitalize on growth opportunities in the global MSG market. Establishing a presence in key regions, particularly emerging markets with growing food consumption, enables companies to access new customers and distribution channels. Localized production facilities and distribution networks enhance supply chain efficiency, reduce transportation costs, and improve responsiveness to local market demands. By strategically expanding their footprint, companies can strengthen their market position, increase brand awareness, and capture market share in diverse geographic regions.


Pricing strategies play a critical role in shaping market share dynamics within the MSG industry. Companies adopt competitive pricing tactics to attract price-sensitive consumers and gain a foothold in the market. This may involve offering discounts, promotional offers, or value-added services to incentivize purchase and foster brand loyalty. However, pricing strategies must be balanced with considerations of product quality, production costs, and competitive dynamics to ensure sustainable profitability. Companies often employ dynamic pricing models and strategic pricing adjustments to optimize revenue and market share performance.


Sustainability initiatives are gaining prominence as a strategic imperative for companies operating in the MSG market. With increasing consumer awareness of environmental and health concerns, there is growing demand for sustainably sourced and produced food ingredients, including MSG. Companies invest in sustainable sourcing practices, energy-efficient production technologies, and eco-friendly packaging solutions to minimize environmental impact and meet consumer expectations. By aligning with sustainability goals and addressing consumer preferences for ethically produced products, companies can enhance brand reputation, attract environmentally conscious consumers, and gain a competitive advantage in the market.


Effective marketing and brand positioning are crucial for companies seeking to differentiate themselves and gain market share in the MSG industry. Companies leverage targeted marketing campaigns, digital channels, and product labeling to communicate the quality, safety, and culinary benefits of their MSG products. Building a strong brand identity based on transparency, authenticity, and culinary expertise helps companies stand out in a crowded market and resonate with consumers. Moreover, strategic branding initiatives enable companies to command premium pricing, strengthen customer loyalty, and reinforce market leadership position.


Customer service excellence is paramount in driving market share growth and sustaining long-term success in the MSG market. Companies prioritize customer-centric practices, including responsive communication, product quality assurance, and prompt resolution of inquiries or complaints. By consistently exceeding customer expectations and delivering superior value, companies can foster brand loyalty, generate positive word-of-mouth referrals, and gain market share traction. Furthermore, proactive engagement with customers enables companies to gather valuable feedback, identify emerging trends, and adapt their strategies to evolving consumer preferences and market dynamics.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 4.90% (2023-2032)

Global Monosodium Glutamate Market Overview


The Monosodium Glutamate Market Size was anticipated at USD 6.81 billion in 2023. The Monosodium Glutamate industry is projected to grow from USD 7.14 Billion in 2024 to USD 9.99 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.28% during the forecast period (2024 - 2032). Increased demand for ready-to-eat food products and growing food industries are key market drivers contributing to market growth and expansion.


Monosodium Glutamate Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Monosodium Glutamate Market Trends



  • Growing food industries are driving the market growth


The rising food industries drive market CAGR for monosodium glutamate (MSG). The usage of monosodium glutamate as a food additive, flavor enhancer, acidity regulator, preservative, and other uses has been discovered and acknowledged. There has been a rising need for food industries, projected to expand the monosodium glutamate (MSG) market. Over the anticipated period, expanding the livestock and food industries has contributed to the lucrative growth prospects for the worldwide monosodium glutamate (MSG) market. This is due to the growth of domestic and business markets, particularly in exploding economies like the Asia-Pacific region and the Middle East.


Additionally, processed food preference is projected to continue to be a key factor in driving the  MSG market over the foreseeable future. Fermentation has replaced the extraction procedure in MSG manufacturing because it can generate MSG in large quantities at a reasonable cost per unit. Moreover, a rise in eateries is anticipated to fuel industry expansion. MSG has been labeled "generally recognized as safe" (GRAS) by the American Food and Drug Administration. MSG is a typical seasoning ingredient in Chinese restaurants. Ajinomoto, a condiment made with MSG, is frequently used in restaurants worldwide to provide umami flavor. To generate such from before-cooked foods that are ready to consume and related opportunities in the Market, key players are attempting to enter into the future possibilities of the food sector. They foster innovation, adapt to quality measures, and boost usability.


The COVID-19 epidemic badly damaged the food and beverage business. The food service sector and the MSG supply chain have suffered due to international limitations. Retailers and online marketplaces can load up on processed items before the COVID outbreak, ensuring an ongoing source of MSG to its sellers. On the other side, as the use of refined foods has increased, MSG consumption has generally shown a respectable growth.


For instance, the processed meat market was valued at USD 1.5 trillion due to rising disposable income and a wide range of culinary trends. Consequently, it is projected that industrial expansion will boost the MSG market. As a result, it is anticipated that demand for Monosodium Glutamate will increase throughout the projection period due to the rising food industries. Thus, driving the Monosodium Glutamate market revenue.


Ajinomoto, a Japanese food processing and seasoning firm, plans to use social and digital media in 2018 to raise awareness about the safe consumption of its monosodium glutamate (MSG) seasoning product in India, according to a senior company executive. The Indian affiliate of the Japan-based company now imports aji-no-moto from its Thailand production, which mostly serves South East Asian markets.


Monosodium Glutamate Market Segment Insights


Monosodium Glutamate Application Insights


The Monosodium Glutamate market segmentation, based on Application, includes Additives, Acidity Regulators, Preservatives and Others. The additives segment dominated the Market, accounting for 58% of market revenue (USD 3.8 billion). MSG is used as a food additive during food preparation. It offers flavor in baked goods, meat, and dairy products, among other food items. It aids in providing food goods flavor and lengthening their shelf lives.


Figure 1:  Monosodium Glutamate Market, by Application, 2022 & 2032 (USD billion)


Monosodium Glutamate Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review 


Monosodium Glutamate End-User Insights


The Monosodium Glutamate market segmentation, based on End-User, includes Food Processing, Pharmaceuticals, Cosmetics, Animal Feed, and Others. The Food Processing category generated the highest revenue of about 60% (USD 3.9 billion) in 2022. The rising pace of population expansion worldwide drives up consumer demand for food items. Additionally, a shortage of time for preparing food and the rise in job-related obligations push customers to seek healthy substitutes. Additionally, consumers are expected to eat prepared foods internationally, raising the need for MSG products during the projected period.


Monosodium Glutamate Regional Insights


By Region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Monosodium Glutamate market region will dominate this Market, owing to increasing consumption of ready-to-eat food boosting consumption increase for MSG.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Monosodium Glutamate Market Share by Region 2022 (%)


Monosodium Glutamate Market Share by Region


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe’s Monosodium Glutamate market is expected to grow significantly during the projected timeframe due to the increasing popularity of Asian cousins exposed to MSG. Further, the German Monosodium Glutamate market holds the largest market share, and the UK Monosodium Glutamate market is expected to grow quickly in the European Region.


The Asia-Pacific Monosodium Glutamate Market accounts for the second-highest market share. This is due to increased additives and flavor enhancers consumption in fast food chains and confectionery businesses. Moreover, China’s Monosodium Glutamate market dominates the market revenue. The Indian Monosodium Glutamate market is expected to grow steadily due to growing fast food chains in the Asia-Pacific region.


For instance, according to a National Library of Medicine report, the daily glutamate intake varies by Region. MSG consumption per day in developed nations is estimated to be between 0.3 and 1.0 g, higher for emerging nations. The daily average intake is rising to meet the growing demand for MSG.


Monosodium Glutamate Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their production capacity, which will help the Monosodium Glutamate market to grow further. Market participants are undergoing strategic approaches to expand and strengthen their footprint, with important market developments including product innovations, contractual agreements, mergers and acquisitions, higher investments and expenditures, and partnerships with other organizations. The Monosodium Glutamate industry must offer cost-effective solutions to survive in a more competitive and rising market climate.


Manufacturing locally to minimize expenses is one of the organization's key business tactics in the  Monosodium Glutamate industry to benefit the consumer and capture untapped markets. In recent years, the Monosodium Glutamate industry has offered significant advantages to the food industry. Major players in the Monosodium Glutamate market include Fufeng Group (China), AJINOMOTO Co.Inc.(Japan), and Vedan International (Holdings) Limited. (Hong Kong), Ningxia Eppen Biotech Co.(China), KYOWA HAKKO BIO CO.LTD. (Japan), Shandong Linghua MSG Co., Ltd (China), Shandong Qilu Biotechnology Group (China), Shandong Shenghua Group (China), Jianyang Wuyi MSG Co. Ltd. (China)and others., are attempting to capture the majority of the market share by investing in research and development to produce affordable solutions.


Vedan International (Holdings) Limited produces and sells refreshments, industrial products made from cassava starch, specialty chemical products, and food additives based on fermentation. MSG, a vital food ingredient at the core of the unique flavors of Asia's two billion consumers, has been the foundation of the company's enviable position as a quality manufacturer. Vedan International has definite competitive benefits that give its products genuine worth as it creates fresh goods that indicate the most recent advancements in manufacturing science and are projected to be significant profit drivers in the future. They have advanced knowledge in the massive fermentation process, starch analyzing conversion technology, and chemical & electro-chemical technology that will be a market driver in the future. The Group conducted a goods recall drill in July 2022 for each of its primary products, including MSG, Cha Cha Spiced Sunflower Seeds,  Seasoning, Modified Starch, Rice Protein, and Animal & Plant Liquid, giving it the knowledge needed to handle any potential situations.


Seasonings, nutritious oils, prepared foods, drinks, and dairy products are just a few of the food goods that Ajinomoto Co., Inc. manufactures and distributes. The business also produces specialty chemicals, amino acids, and medications. Ajinomoto had 36 operating locations as of 2021 and had an estimated 33,651 employees. In 2021, it will generate about 1.1 trillion JPY (USD 8 billion) in annual income. In September 2020, the Settlement of Japan Patent Litigation Between Ajinomoto Co., Inc. and CJ Japan Corp. Relating to Monosodium Glutamate (MSG) Product Manufacturing.


Key Companies in the Monosodium Glutamate market include



  • Fufeng Group (China)

  • AJINOMOTO Co.Inc.(Japan)

  • Vedan International (Holdings) Limited. (Hong Kong)

  • Ningxia Eppen Biotech Co.(China)

  • KYOWA HAKKO BIO CO.LTD. (Japan)

  • Shandong Linghua MSG Co., Ltd (China)

  • Shandong Qilu Biotechnology Group (China)

  • Shandong Shenghua Group (China)

  • Jianyang Wuyi MSG Co. Ltd. (China)


Monosodium Glutamate Industry Developments


Products like monosodium glutamate, known to assist and provide a distinctive flavor to food items that are neither bitter, sour, sweet, nor salty, constitute an important part of the monosodium glutamate market. It is extensively utilized by businesses in the food and beverage sector when manufacturing goods. It has additionally been combined with sugar to improve the flavor of bitter medications and make them more palatable when taken.


The existence of MSG in important markets in North America, such as the US market, is creating a pressing need to follow the guidelines set forth by the Food Chemicals Codex. These hypotheses have an important impact when added to food, either alone or in combination with other ingredients, primarily as a flavor enhancer in various food applications, including soups, meats, vegetable juices,  frozen meats, and dressings.


Due to the demographic diversity and wide range of tastes in nations like the USA and Russia, there has been an increase in the dependable need for flavor enhancers in developed and developing regions. This also encourages the flow of goods among the main destinations for importing MSG from Indonesia and China.


Monosodium Glutamate Market Segmentation


Monosodium Glutamate Application Outlook



  • Additives

  • Acidity Regulators

  • Preservatives

  • Others


Monosodium Glutamate End-User Outlook



  • Food Processing

  • Pharmaceuticals

  • Cosmetics

  • Animal Feed

  • Others


Monosodium Glutamate Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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