To acquire a competitive edge in the dynamic Modified Alkyd Resin market, businesses use various market share positioning methods. Differentiation, where organizations offer distinctive and new items to stand out, is a common strategy. We may design Modified Alkyd Resins with higher durability, shorter drying periods, or ecologically friendly compositions. Companies differentiate their products to target a market niche that values these traits.
Companies aspire to be the cheapest Modified Alkyd Resin provider through cost leadership. Optimizing production processes, simplifying supply networks, and gaining economies of scale lower production costs. Companies can attract price-sensitive clients and increase market share by delivering affordable, high-quality items. In marketplaces where price influences purchases, this method works well.
Market segmentation is another important part of Modified Alkyd Resin market share positioning. Companies manufacture items for distinct market groups based on their customers' diverse demands and preferences. They may customize formulae for coatings, inks, and adhesives. Companies can better serve customers and increase market share by understanding segment-specific needs.
Market share positioning also depends on strategic alliances and cooperation. Companies may partner with raw material suppliers, distributors, or competitors to expand their markets. Collaborations can help companies get new technologies, distribution networks, and customers. Companies grow and gain market share by carefully associating with industry leaders.
Innovation drives the Modified Alkyd Resin market, and organizations that invest in R&D often gain an edge. Continuous product enhancement or new formulations help organizations remain ahead of market trends and meet client needs. This proactive strategy boosts the company's reputation and attracts consumers seeking innovative solutions, increasing market share.
Market share positioning requires effective marketing and branding. Companies spend money on brand identities, product value propositions, and consumer loyalty. A strong brand draws new and repeat customers, helping the company maintain or grow its market share.
Finally, geographic expansion grows market share strategically. Companies may target unexplored Modified Alkyd Resin markets. This requires understanding local market dynamics, tailoring items to area tastes, and creating effective distribution networks. Companies can diversify their customer base and lessen regional dependence by entering new markets, reducing risks and increasing market share.
Covered Aspects:
Report Attribute/Metric |
Details |
Base Year For Estimation |
  2021 |
Forecast Period |
  2022-2030 |
Growth Rate |
  3% |
Modified Alkyd Resin Market Highlights:
Global Modified Alkyd Resin Market Overview
Modified Alkyd Resin Market is projected to reach approximately 2032 at a CAGR of over 3%.
Modified Alkyd Resin Market Segmentation
The modified alkyd resin market has been segmented by type, application, and region. By type, the market has been segmented into acrylic, silicone, urethane, vinyl, phenolic, polyamide, and others. On the basis of application, the market has been categorized into construction, automotive & transportation, marine, paints & coatings, industrial, inks, and others.
Key Players
Some of the prominent players operating in the modified alkyd resin market are BASF SE (Germany),
Dow (US), Polynt (Italy), Wacker Chemie AG (Germany), PPG Industries, Inc (US), Mitsui Chemicals, Inc. (Japan), MACRO POLYMERS (India), Arakawa Chemical Industries, Ltd. (Japan), Deltech Corporation (US), Synpol Products Private Limited (India), and Uniform Synthetics (India).
Market Overview
Alkyd resins are thermoplastic polyester resins made by heating polyhydric alcohols with polybasic acids or their anhydrides. These resins are mainly used in making
protective coatings, which exhibit good weathering properties. These resins are also an important ingredient in a number of synthetic paints due to their versatility and low cost. Modifications in
alkyd resins are done to produce specific performance properties and finished film characteristics, resulting in resin coating systems which are durable, flexible, hard, and exhibit rapid curing. The global modified alkyd resin market is the increasing demand for paints & coatings across the various end-use industries such as construction, automotive & transportation, inks, packaging, and others. The growth of these end-use industries across the globe is the key driver of the global modified alkyd resin market. Decreasing unemployment rate and high disposable income have resulted in economic growth, driving the growth of these end-use industries. Increasing production and sales of automobiles across the globe are driving the demand for paints & coatings, which in turn, drives the demand for modified alkyd resin. The global production of automobiles was valued at 95,634,593 units in 2018. The widespread use of modified alkyd resin in architectural undercoats is another factor propelling market growth. Growth of the building & construction industry on the backdrop of rapid industrialization and urbanization across the globe is propelling the market growth. Emerging countries such as India, Thailand, Malaysia, Brazil, and GCC have a significant potential for the growth of the market. For instance, with the mega events such as Expo 2020 and FIFA World Cup 2022, the UAE and Qatar are expected to increase the number of construction and renovation activities, thereby fueling the demand for modified alkyd resin in the Middle East. Dubai has allocated USD 7 billion for infrastructure development and construction for the World Expo 2020 while Qatar is spending in the country’s economic transformation program, National Vision 2030. Under the National Vision 2030, the government plans to invest approximately USD 16.4 billion in infrastructure and real estate projects over the next four years. However, increasing preference towards the water-borne coatings due to their low VOC content is a major restraining factor to the growth of the market.
Regional Analysis
The global modified alkyd resin market, by region, has been segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific accounted for the largest market share in 2018 due to the high demand for modified alkyd resin in major end-use industries, especially in automotive and construction. Lenient government regulations on the use of solvent-based coatings is a major factor propelling market growth. According to Invest India, the construction market in India is expected to become the third-largest worldwide and is projected to exhibit a CAGR of 5.6% during the forecast period. Rapid industrialization in emerging economies such as Brazil and Chile is expected to drive the product demand in Latin America during the forecast period. Presence of infrastructural hub in countries such as the UAE, Dubai, and Turkey are expected to fuel the market growth. The markets in Europe and North America is projected to register moderate growth on account of the stringent environmental regulations by the European Chemicals Agency and the US Environmental Protection Agency.
Recent News
The Groupe Berkem announced on June 5th, 2023, that it has signed a memorandum of understanding with Groupe Dolidol as a major pan-African leader in polyurethane foam, bedding and industrial joinery sectors seeking to establish an alkyd resin manufacturing and sales facility in the Ivory Coast.
Polynt Group announced in May 2023 its expansion of resin production capacity for the North American Coatings Market as well as to meet the increasing needs of paints and coatings industry. The company will spend this investment on expanding its conventional alkyds, oil-modified urethanes, and water-based technologies.
Hempel A/S, in May 2023, was recognized by CDP for environmental action across its supply chain as a supplier engagement leader. Hempel is one of the companies that scored A on CDP’s2012 Supplier Engagement Rating (SER). This way, the company will be positioned to build a better brand image while remaining sustainable throughout its business operations.
On March 28th, 2022, Groupe Berkem launched construction paints market-focused 100% bio-based alkyd resins. Alkyd resins are synthetic resins made from raw ingredients that can be either renewable (fatty acids, glycerol, oil etc.) or nonrenewable (maleic anhydride pentaerythritol, phthalic anhydride etc.). Hence, globally markets for alkyd resin are expanding with these factors in mind.