Mobility as a Service Companies

Mobility as a Service Market: A Competitive Landscape Analysis

The global Mobility as a Service (MaaS) market is experiencing explosive growth, driven by factors like urbanization, rising disposable incomes, increasing environmental concerns, and technological advancements. This dynamic landscape presents both opportunities and challenges for established players and new entrants seeking to carve their niche. This analysis delves into the competitive landscape of the MaaS market, exploring key players, strategies, market share factors, emerging trends, and investment patterns.

Key Players:

• Daimler AG (Germany)


• Bayerische Motoren Werke AG (BMW) (Germany)


• Deutsche Bahn (Germany)


• Xerox Corporation (US)


• Lyft Inc (US)


• MaaS Global Oy (Switzerland)


• GrabTaxi Holdings Pte Ltd (Singapore)  


• Beijing Xiaoju Technology Co. Ltd (China)    

 Strategies Adopted:

• Expansion into new markets and service offerings: Established players are expanding their geographic reach and venturing into new mobility segments, including micromobility and public transport integration.


• Partnerships and collaborations: Collaboration between different MaaS players is becoming increasingly common to offer seamless multimodal journeys and broaden service portfolios.


• Technological innovation: Development and integration of AI, big data analytics, and advanced algorithms are crucial for optimizing routes, predicting demand, and personalizing user experiences.


• Focus on sustainability: Integrating eco-friendly options like electric vehicles and bike-sharing into platforms is gaining traction, attracting environmentally conscious customers.


• Subscription-based models: Offering monthly or annual subscriptions for unlimited rides or bundled mobility packages is becoming popular for cost-effectiveness and user convenience.

Factors for Market Share Analysis:

• Market penetration: This measures how deeply a company has established itself within a specific market segment.


• User base and geographical reach: The number of active users and the regions a company operates in significantly impact market share.


• Service portfolio and diversity: Offering a wider range of mobility options like car-sharing, bike-sharing, public transport integration, and ticketing services influences market share.


• Technological infrastructure and platform capabilities: Robust technical infrastructure, intuitive user interfaces, and real-time data integration contribute to user satisfaction and market share.


• Brand recognition and reputation: A strong brand image and positive customer experiences play a significant role in attracting new users and retaining existing ones.

New and Emerging Companies:

Several new and emerging companies are entering the MaaS market, bringing innovative solutions and disruptive business models. Some notable examples include:

• Splyt Technologies: Focuses on integrating various mobility services into existing travel booking platforms and apps.


• MaaS Global: Offers a subscription-based MaaS platform with a focus on sustainability and integrating public transport.


• UbiGo: Provides a MaaS platform for micromobility solutions like bike-sharing and e-scooter rentals.


• Citymapper: Offers a popular navigation app with integrated real-time public transport information and ticketing capabilities.

Current Company Investment Trends:

MaaS companies are actively investing in the following areas:

• Technology development: Upgrading platforms with AI, data analytics, and machine learning capabilities to personalize user experiences and optimize operations.


• Expansion into new markets: Entering developing regions with high potential for MaaS adoption and experiencing rapid urbanization.


• Partnerships and acquisitions: Collaborating with other MaaS players, public transit authorities, and technology companies to expand service offerings and market reach.


• Sustainability initiatives: Investing in electric vehicles, micromobility solutions, and partnerships with sustainable transportation providers.


• Subscription-based models: Developing attractive subscription packages and loyalty programs to retain users and increase recurring revenue.

Latest Company Updates:

October 2023-

umob, a leading mobility as a service platform that fully integrates taxis, public transportation, and shared mobility into one app will expand its mobility as a service application in Europe. Along with its goal to offer an accessible and complete mobility platform, umob desires to begin assisting municipalities augment the shared mobility integration. For this, it is focusing at, amid other things, the top spots for mobility hubs, data exchange, and mediation between providers. Through collaboration, they wish to boost the shared mobility’s acceptance.

September 2023-

Brussels-based public transport operator, STIB MIVB has unveiled its new mobility as a service app that will enable users in planning, booking, and paying for various modes of transport in the city. The Floya app created by Trafi, a Lithuanian tech firm includes 4 transport modes namely metro, tram, bus, and train, and different shared car, bike, and scooter services with users being able to book & pay for the journey in a single place.

May 2023-

Goldstone Technologies has joined hands with Quantron AG to create a mobility as a service platform. This platform will assist insurance companies in having customized products resting on the driver’s behaviour and performance. It will also aid fleet owners in tracking and managing their carbon credits and supporting cars that utilize alternative energy, which also includes hydrogen energy. Regardless of the car’s make or the software used, the platform enables fleet management companies as well as insurance companies in connecting with the car quickly and get a tailored dashboard which will capture several parameters when the fleet hits the streets.