Mobile Value Added Services Market Analysis

In-depth Analysis of Mobile Value Added Services Market Industry Landscape

Location-based services have come a long way, offering real-time information on your smartphone for safety, info, fun, and finding cool places nearby. They can even help you find a product, tell you where to buy it, share customer reviews, and suggest other items you might like. A study by Cisco found that 67% of people use their phones for navigation while driving. These services are becoming the next big thing, especially for businesses. Retailers are using them to give customers location-specific info that helps them decide what to buy. Places like shopping malls, airports, and convention centers are also jumping on the bandwagon, providing these services to make your in-store experience better. So, the rise of location-based services is a fantastic opportunity for the mobile value-added service market.

When we turn information into a digital format, it's called digitization. And when we use digital technologies in our everyday lives, that's digitalization. The reason we have affordable smartphones and cheap data plans is because of this digital transformation happening in many businesses. Personalization is a big deal in the digital world. Things like games, music, e-books, apps, and software can all be customized to fit your taste. You can easily download tailored and content-rich services from places like Google's Play Store or Apple's App Store. Network carriers are encouraging companies to create cost-effective apps that match what customers want, bringing in more money. According to a study by Deloitte, 80% of consumers prefer dealing with organizations that give them a personalized digital experience. Value-added services make it possible for businesses to engage with customers in a way that suits them best, providing services just the way customers like it.