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The Mobile User Authentication market is experiencing significant growth as mobile devices become the primary means of accessing online services and conducting transactions. In this competitive landscape, companies are employing various market share positioning strategies to establish a strong presence and gain a larger market share.
One of the key strategies used in the Mobile User Authentication market is product differentiation. Vendors aim to develop unique authentication methods and solutions that set their offerings apart from competitors. This could include biometric authentication, such as fingerprint or face recognition, or advanced multi-factor authentication options. By offering innovative and secure authentication features, companies can position themselves as leaders in the market and attract customers who prioritize specific authentication methods.
Target market segmentation is another effective positioning strategy employed by Mobile User Authentication vendors. They identify specific industries or verticals that have unique authentication needs and tailor their offerings accordingly. For example, companies may develop specialized solutions for banking and finance, healthcare, or e-commerce sectors. By understanding the specific security and compliance requirements of different industries, vendors can position themselves as experts in addressing those needs and gain a competitive advantage.
Price positioning is also a crucial factor in market share positioning within the Mobile User Authentication market. Some vendors choose to compete on price, offering affordable authentication solutions to attract cost-conscious customers. This can be effective in gaining market share, particularly in price-sensitive markets. On the other hand, some companies position themselves as premium providers, offering comprehensive and highly secure authentication solutions with advanced features. This approach appeals to customers who prioritize strong security measures and are willing to invest in robust mobile user authentication capabilities.
Partnerships and collaborations are another effective market share positioning strategy in the Mobile User Authentication market. By partnering with mobile device manufacturers, identity and access management providers, or integrating their solutions with popular apps and platforms, vendors can expand their reach and leverage their partners' customer base. Integration with popular apps or mobile operating systems can provide vendors with a competitive advantage and increase their visibility in the market. Furthermore, collaborations with complementary technology providers can lead to joint marketing efforts and strengthen the overall market position of Mobile User Authentication vendors.
Effective marketing and branding are crucial in market share positioning within the Mobile User Authentication market. Vendors invest in creating compelling marketing campaigns that highlight the benefits and advantages of their authentication solutions. This includes thought leadership content, case studies, and customer testimonials that demonstrate the value and reliability of their products. By building a strong brand reputation and establishing thought leadership, Mobile User Authentication vendors can differentiate themselves from competitors and gain market share.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2022 | USD 1.5 Billion |
| Market Size Value In 2023 | USD 1.83 Billion |
| Growth Rate | 22.53% (2023-2032) |
Mobile User Authentication Market Highlights:
Mobile User Authentication Market Overview
Mobile User Authentication Market is projected to grow from USD 2.24 Billion in 2024 to USD 9.34 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 19.52% during the forecast period (2024 - 2032). Additionally, the market size for Mobile User Authentication was valued at USD 1.83 billion in 2023.
The adoption of cloud-based services with greater flexibility and scalability for the conjunction of additional layer security and rising demand for authentication-as-a-service are the key market drivers enhancing the market growth.
Figure 1: Mobile User Authentication Market Size, 2023-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Mobile User Authentication Market Trends
Growing Adoption of the Cloud is driving the market growth
Market CAGR for mobile user authentication is being driven by the rising adoption of the cloud. Cloud technology acts as a key trend for fraud detection and prevention. It offers robust processing power, storage space, and access to the internet. As well as cloud technology, which allows rapid tracing of online cyber-crimes. Further, small and mid-sized enterprises operating in banking and financial institutions actively deploy cloud-based fraud detection and prevention services across their organizations. For instance, in November 2019, ACI Worldwide, Inc. collaborated with Salesforce.com, Inc. The aim of the partnership is to integrate the Salesforce commerce cloud with the corporation's real-time fraud prevention system. The integration offers capabilities such as predictive analytics, machine learning, customer profiling techniques, and others.
Additionally, the prominence of e-commerce platforms across the globe induces the growth of the mobile user authentication market revenue. The emergence of avant-garde E-commerce businesses, including Amway, Flipkart, MakeMyTrip, Amazon, and OLX, boosts the necessity to integrate end-to-end connectivity to safeguard sensitive customer data, resulting in the growth of the mobile user authentication market demand. In fact, the rising digital analytic application is rapidly developing to administer the massive surge in structured and unstructured data and secure the fundamental ones. In 2020, Louisville announced that the council had observed a five-to-one return for every dollar cost to the city by investing in advanced analytics and a performance management solution. Thus, the city generates $2.5 million in fees and fines after deploying a number of security software and other data analytics.
The promising rise of the urbanization rate, the growth of cloud adoption across the various end-users, and the demand for service networks due to the growing penetration of smartphones promote the telecom sector, resulting in the growth of the Mobile User Authentication Market. In addition, the accelerating demand for high-speed internet for administering the competition across numerous service providers to deliver superior network coverage, resulting in massive investment in the Telecom sector. Therefore, American Tower announced the acquisition of InSite Wireless for about $3.5 Billion in December 2020 to develop 5G densification projects across the U.S.A and various other network deployments globally. Therefore, the increasing volume of internet data generation and growing users of cellular devices are some of the major factors that require authentication services at numerous levels and are estimated to drive the growth of the mobile user authentication market revenue.
Moreover, the enhancement in IT infrastructure, increasing cyber-attacks, a serious concern for enterprises, and a surge in the expenditure for security and safety for private and secret data have further boosted the demand for mobile devices' user authentication services market. According to IBM, the average price for each lost or stolen record, including sensitive and confidential details, also increased by 4.8 % yearly to USD 148 in 2018. When risk levels rise, additional authentication checkpoints are triggered, such as letting users toggle between a mobile push notification that invokes fingerprint readers on their phone and a one-time passcode.
Mobile User Authentication Market Segment Insights
Mobile User Authentication Component Insights
The mobile user authentication market segmentation, based on components, includes solutions and services. The solutions segment dominated the market, accounting for 35% of market revenue (0.64 Billion). Manufacturers develop more secure mobile user authentication solutions with highly sophisticated capabilities that provide scalable identity-based access while minimizing the likelihood of credentials being lost, shared, or stolen. However, services are the fastest-growing category due to the growing adoption of mobile user authentication services with greater flexibility and scalability.
Mobile User Authentication Organization Size Insights
The mobile user authentication market segmentation, based on organization size, includes large enterprises and SMEs. The large enterprises category generated the most income (70.4%) as large enterprises' use of 5G networks and the Internet of Things (IoT) increased the need for this platform to provide improved services to customers without any disturbance. However, SMEs are the fastest-growing category as companies have recently implemented mobile user authentication due to their cost-effectiveness.
Figure 1: Mobile User Authentication Market, by Organization Size, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Mobile User Authentication End User Insights
The mobile user authentication market segmentation, based on end users, includes BFSI, government, IT & telecom, healthcare, media and entertainment, retail, and others. The BFSI category generated the most income (70.4%) as financial organizations can scale their password-less authentication to greater heights by granting users access to more formerly password-protected data. However, the government is the fastest-growing category as the government is heavily investing in digital programs such as internet services.
Mobile User Authentication Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The Asia-Pacific mobile user authentication market will dominate, due to the high adoption of enhanced technologies, including cloud computing, the Internet of Things, and mobile devices. Moreover, China’s mobile user authentication market held the largest market share, and the Indian mobile user authentication market was the fastest-growing market in the Asia-Pacific region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: MOBILE USER AUTHENTICATION MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's mobile user authentication market accounts for the second-largest market share of the market due to growing smartphone and tablet usage in this region and technology such as facial recognition and fingerprint recognition. Further, the German mobile user authentication market held the largest market share, and the UK mobile user authentication market was the fastest-growing market in the European region.
The North American mobile user authentication market is expected to grow at the fastest CAGR from 2023 to 2032. This is owing to the growing penetration of the internet and the shift toward digitization of internal procedures have been instrumental in driving the adoption of cloud-based mobile user authentication services and will boost the market growth in this region. Further, the US mobile user authentication market held the largest market share, and the Canada mobile user authentication market was the fastest growing market in the North American region.
Mobile User Authentication Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the mobile user authentication market grow even more. Market players are also undertaking various strategic activities to enhance their footprint, with important market developments including unique product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The mobile user authentication industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the mobile user authentication industry to benefit clients and increase the market sector. Major players in the mobile user authentication market, including Swivel Secure Ltd (UK), Microsoft Corporation (US), Gemalto NV (Netherlands), Symantec Corporation (US), and others, are attempting to increase market demand by investing in research and development operations.
Auth0 Inc provides enterprise-grade platforms for customer identity management, simplifying the authentication and authorization process for APIs and apps accessed through the account dashboard. Its dashboard allows developers to connect apps, specify rules, choose identity providers, add users, and personalize the login page. The platform offers services to various industries, including logistics, healthcare, retail, energy, manufacturing, financial services, software, and media. The company's solutions are offered on a monthly and annual subscription basis. Auth0 is headquartered in Washington, the United States. In March 2021, Auth0, the billion-dollar Seattle-area startup and the leader in identity authentication software, signed an agreement and was acquired by Okta, the leader of the space. The acquisition deal is valued at $6.5 billion approximately to add an impressive product portfolio, such as single sign-on, two-factor authentication, password-free login capabilities, and the ability to detect password breaches.
Plurilock Security Inc. provides computer security solutions. The Company offers invisible MFA and continuous authentication solutions using state-of-the-art behavioral-biometric and machine learning technology. Plurilock Security serves customers worldwide. In October 2021, Plurilock Security Inc. and other subsidiaries of Plurilock", signed to acquire certain assets of CloudCodes Software Private Limited, an award-winning cloud access security broker. The acquisition is formed to denote enhanced cloud security SaaS solutions and email and group collaboration platform protection.
Key Companies in the Mobile User Authentication market include
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Swivel Secure Ltd (UK)
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CA Technologies Inc. (US)
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Microsoft Corporation (US)
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EMC Corporation (US)
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Gemalto NV (Netherlands)
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Symantec Corporation (US)
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Vasco Data Security International Inc. (US)
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Authentify Inc. (US)
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Entrust Datacard Corporation (US)
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SecureAuth Corporation (US)
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SecurEnvoy PLC (UK)
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TeleSign Corporation (US)
Mobile User Authentication Industry Developments
November 2021: Stytch, San Francisco-based authentication startup, raised $90 million in additional VC funding and successfully acquired a fellow passwordless authentication startup. Stytch developed an API and SDK platform to enable clients to easily implement passwordless authentication into their apps.
May 2019: FIDO Alliance announced that Microsoft achieved FIDO2 certification for Windows Hello. Microsoft has made FIDO Authentication a fundamental component in providing users with a seamless, password-free login experience.
Mobile User Authentication Market Segmentation
Mobile User Authentication Component Outlook
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Solutions
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Services
Mobile User Authentication Organization Size Outlook
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Large Enterprises
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SMEs
Mobile User Authentication End User Outlook
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BFSI
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Government
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IT and Telecom
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Healthcare
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Media and Entertainment
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Retail
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Others
Mobile User Authentication Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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