Mobile User Authentication Market is projected to grow from USD 2.24 Billion in 2024 to USD 9.34 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 19.52% during the forecast period (2024 - 2032). Additionally, the market size for Mobile User Authentication was valued at USD 1.83 billion in 2023.
The adoption of cloud-based services with greater flexibility and scalability for the conjunction of additional layer security and rising demand for authentication-as-a-service are the key market drivers enhancing the market growth.
Figure 1: Mobile User Authentication Market Size, 2023-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for mobile user authentication is being driven by the rising adoption of the cloud. Cloud technology acts as a key trend for fraud detection and prevention. It offers robust processing power, storage space, and access to the internet. As well as cloud technology, which allows rapid tracing of online cyber-crimes. Further, small and mid-sized enterprises operating in banking and financial institutions actively deploy cloud-based fraud detection and prevention services across their organizations. For instance, in November 2019, ACI Worldwide, Inc. collaborated with Salesforce.com, Inc. The aim of the partnership is to integrate the Salesforce commerce cloud with the corporation's real-time fraud prevention system. The integration offers capabilities such as predictive analytics, machine learning, customer profiling techniques, and others.
Additionally, the prominence of e-commerce platforms across the globe induces the growth of the mobile user authentication market revenue. The emergence of avant-garde E-commerce businesses, including Amway, Flipkart, MakeMyTrip, Amazon, and OLX, boosts the necessity to integrate end-to-end connectivity to safeguard sensitive customer data, resulting in the growth of the mobile user authentication market demand. In fact, the rising digital analytic application is rapidly developing to administer the massive surge in structured and unstructured data and secure the fundamental ones. In 2020, Louisville announced that the council had observed a five-to-one return for every dollar cost to the city by investing in advanced analytics and a performance management solution. Thus, the city generates $2.5 million in fees and fines after deploying a number of security software and other data analytics.
The promising rise of the urbanization rate, the growth of cloud adoption across the various end-users, and the demand for service networks due to the growing penetration of smartphones promote the telecom sector, resulting in the growth of the Mobile User Authentication Market. In addition, the accelerating demand for high-speed internet for administering the competition across numerous service providers to deliver superior network coverage, resulting in massive investment in the Telecom sector. Therefore, American Tower announced the acquisition of InSite Wireless for about $3.5 Billion in December 2020 to develop 5G densification projects across the U.S.A and various other network deployments globally. Therefore, the increasing volume of internet data generation and growing users of cellular devices are some of the major factors that require authentication services at numerous levels and are estimated to drive the growth of the mobile user authentication market revenue.
Moreover, the enhancement in IT infrastructure, increasing cyber-attacks, a serious concern for enterprises, and a surge in the expenditure for security and safety for private and secret data have further boosted the demand for mobile devices' user authentication services market. According to IBM, the average price for each lost or stolen record, including sensitive and confidential details, also increased by 4.8 % yearly to USD 148 in 2018. When risk levels rise, additional authentication checkpoints are triggered, such as letting users toggle between a mobile push notification that invokes fingerprint readers on their phone and a one-time passcode.
The mobile user authentication market segmentation, based on components, includes solutions and services. The solutions segment dominated the market, accounting for 35% of market revenue (0.64 Billion). Manufacturers develop more secure mobile user authentication solutions with highly sophisticated capabilities that provide scalable identity-based access while minimizing the likelihood of credentials being lost, shared, or stolen. However, services are the fastest-growing category due to the growing adoption of mobile user authentication services with greater flexibility and scalability.
The mobile user authentication market segmentation, based on organization size, includes large enterprises and SMEs. The large enterprises category generated the most income (70.4%) as large enterprises' use of 5G networks and the Internet of Things (IoT) increased the need for this platform to provide improved services to customers without any disturbance. However, SMEs are the fastest-growing category as companies have recently implemented mobile user authentication due to their cost-effectiveness.
Figure 2: Mobile User Authentication Market, by Organization Size, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The mobile user authentication market segmentation, based on end users, includes BFSI, government, IT & telecom, healthcare, media and entertainment, retail, and others. The BFSI category generated the most income (70.4%) as financial organizations can scale their password-less authentication to greater heights by granting users access to more formerly password-protected data. However, the government is the fastest-growing category as the government is heavily investing in digital programs such as internet services.
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The Asia-Pacific mobile user authentication market will dominate, due to the high adoption of enhanced technologies, including cloud computing, the Internet of Things, and mobile devices. Moreover, China’s mobile user authentication market held the largest market share, and the Indian mobile user authentication market was the fastest-growing market in the Asia-Pacific region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: MOBILE USER AUTHENTICATION MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's mobile user authentication market accounts for the second-largest market share of the market due to growing smartphone and tablet usage in this region and technology such as facial recognition and fingerprint recognition. Further, the German mobile user authentication market held the largest market share, and the UK mobile user authentication market was the fastest-growing market in the European region.
The North American mobile user authentication market is expected to grow at the fastest CAGR from 2023 to 2032. This is owing to the growing penetration of the internet and the shift toward digitization of internal procedures have been instrumental in driving the adoption of cloud-based mobile user authentication services and will boost the market growth in this region. Further, the US mobile user authentication market held the largest market share, and the Canada mobile user authentication market was the fastest growing market in the North American region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the mobile user authentication market grow even more. Market players are also undertaking various strategic activities to enhance their footprint, with important market developments including unique product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. The mobile user authentication industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the mobile user authentication industry to benefit clients and increase the market sector. Major players in the mobile user authentication market, including Swivel Secure Ltd (UK), Microsoft Corporation (US), Gemalto NV (Netherlands), Symantec Corporation (US), and others, are attempting to increase market demand by investing in research and development operations.
Auth0 Inc provides enterprise-grade platforms for customer identity management, simplifying the authentication and authorization process for APIs and apps accessed through the account dashboard. Its dashboard allows developers to connect apps, specify rules, choose identity providers, add users, and personalize the login page. The platform offers services to various industries, including logistics, healthcare, retail, energy, manufacturing, financial services, software, and media. The company's solutions are offered on a monthly and annual subscription basis. Auth0 is headquartered in Washington, the United States. In March 2021, Auth0, the billion-dollar Seattle-area startup and the leader in identity authentication software, signed an agreement and was acquired by Okta, the leader of the space. The acquisition deal is valued at $6.5 billion approximately to add an impressive product portfolio, such as single sign-on, two-factor authentication, password-free login capabilities, and the ability to detect password breaches.
Plurilock Security Inc. provides computer security solutions. The Company offers invisible MFA and continuous authentication solutions using state-of-the-art behavioral-biometric and machine learning technology. Plurilock Security serves customers worldwide. In October 2021, Plurilock Security Inc. and other subsidiaries of Plurilock", signed to acquire certain assets of CloudCodes Software Private Limited, an award-winning cloud access security broker. The acquisition is formed to denote enhanced cloud security SaaS solutions and email and group collaboration platform protection.
November 2021: Stytch, San Francisco-based authentication startup, raised $90 million in additional VC funding and successfully acquired a fellow passwordless authentication startup. Stytch developed an API and SDK platform to enable clients to easily implement passwordless authentication into their apps.
May 2019: FIDO Alliance announced that Microsoft achieved FIDO2 certification for Windows Hello. Microsoft has made FIDO Authentication a fundamental component in providing users with a seamless, password-free login experience.
Solutions
Services
Large Enterprises
SMEs
BFSI
Government
IT and Telecom
Healthcare
Media and Entertainment
Retail
Others
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 1.83 Billion |
| Market Size 2024 | USD 2.24 Billion |
| Market Size 2032 | USD 9.34 Billion |
| Compound Annual Growth Rate (CAGR) | 19.52% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Component, Organization Size, End User and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Swivel Secure Ltd (UK), Microsoft Corporation (US), Gemalto NV (Netherlands), Symantec Corporation (US), Vasco Data Security International Inc. (US), Authentify Inc. (US), Entrust Datacard Corporation (US), SecureAuth Corporation (US), SecurEnvoy PLC (UK), and TeleSign Corporation(US) |
| Key Market Opportunities | Growing demand for enhanced security functions |
| Key Market Dynamics | Technological evolution with the introduction of digital platforms |
Mobile User Authentication Market Highlights:
Frequently Asked Questions (FAQ) :
The mobile user authentication market size was valued at USD 1.83 Billion in 2023.
The market is projected to grow at a CAGR of 19.52% during the forecast period, 2024-2032.
North America had the largest share of the market
The key players in the market are Vasco Data Security International Inc. (US), Authentify Inc. (US), Entrust Datacard Corporation (US), SecureAuth Corporation (US), SecurEnvoy PLC (UK), and TeleSign Corporation (US).
The solution category dominated the market in 2022.
The large enterprise had the largest share of the market.
The BFSI had the largest share of the market.
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Senior Research Analyst Ankit gupta is an analyst in market research industry in ict and semi industry. with post-graduation in "telecom and marketing management" and graduation in "electronics and telecommunication" vertical he is well versed with recent development in ict industry as a whole. having worked on more than 150+ reports including consultation for fortune 500 companies such as microsoft and rio tinto in identifying solutions with respect to business problems his opinions are inclined towards mixture of technical and managerial aspects.
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