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Mobile Power Bank Market Share

ID: MRFR//1307-HCR | 110 Pages | Author: Shubham Munde| November 2024

In the fiercely competitive panorama of the Mobile Power Bank marketplace, corporations rent numerous marketplace percentage positioning techniques to establish their presence, differentiate their products, and advantage an aggressive side. One accepted method is product differentiation, wherein agencies are aware of imparting specific functions, designs, and technological innovations that set their electricity banks apart from competitors. Another common marketplace share positioning approach is pricing, where organizations strategically set their product prices to enchant precise patron segments. Some corporations opt for a top-class pricing strategy, positioning their power banks as excessive-quit, top-rate merchandise with advanced features and advanced first-rate. This technique targets clients who prioritize brand popularity and are inclined to invest extra for a premium product. On the turn aspect, others undertake a cost management method, imparting finances-pleasant power banks to capture a larger market percentage amongst price-touchy consumers.
Brand reputation and popularity play a pivotal function in marketplace percentage positioning in the Mobile Power Bank market. Established manufacturers leverage their recognition for reliability, best, and purchaser belief to command a top-class role within the marketplace. Consumers often gravitate toward well-known brands while making shopping decisions, associating the brand call with a positive stage of product performance and carrier. Distribution channels and partnerships are strategic factors in marketplace share positioning. Companies are searching to extend their reach through forming partnerships with shops, e-commerce platforms, and other distribution channels. Ensuring that their merchandise is with no trouble to be had via numerous channels enhances accessibility and visibility, contributing to a broader marketplace presence.
Innovation and staying ahead of technological trends are vital components of market proportion positioning inside the Mobile Power Bank market. Companies that spend money on research and development to introduce modern capabilities, which include wireless charging, speedy charging technology, and smart functionalities, role themselves as industry leaders. Geographical expansion is another strategy employed to enhance market share positioning. Companies may additionally be conscious of getting into new markets, regions, or nations to faucet into untapped customer bases. Adapting products to suit local preferences and addressing unique marketplace needs are key concerns in successful geographical growth. A worldwide presence permits corporations to diversify danger, capitalize on various market situations, and establish a more resilient marketplace role.
Customer-centric techniques, along with exquisite customer support, warranty applications, and after-income help, contribute notably to marketplace proportion positioning. Satisfied clients are much more likely to become logo advocates, recommending products to their networks and contributing to nice phrase-of-mouth advertising and marketing. Building and retaining sturdy relationships with customers through attentive customer support can foster loyalty and repeat commercial enterprise, bolstering a business enterprise's market percentage.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 4.50% (2024-2032)

Global Mobile Power Bank Market Overview:


Mobile Power Bank Market size was valued at USD 20.1 billion in 2021. The mobile power bank market industry is projected to grow from USD 21.00 Billion in 2022 to USD 28.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024 - 2032). Growing sales of mobile devices like smartphones & tablets and smartphone accessories are the key market drivers enhancing the market growth.


Mobile Power Bank Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Mobile Power Bank Market Trends




  • Increasing adoption of power banks to boost the market growth




The market for mobile power banks is anticipated to grow instantly, witnessing increasing revenue from mobile devices like smartphones & tablets and smartphone accessories. Moreover, dropping prices of smartphones are anticipated to influence market growth. Market Research Future (MRFR) expects the global mobile power banks revenues to reach USD 28.5 Billion by 2030, with a 4.50% CAGR during the review period (2022 – 2030).


Further, Power bank manufacturers deal with fierce competition within the market due to the large number of producers existing in the market. mobile power banks are extremely price driven. Manufacturers have to value their power bank devices in coordination with the price of other power banks.


Additionally, the rise of new technologies such as artificial intelligence and mixed reality paired with the internet has fuelled the launch of new technology products and their power requirements, which fuels the growth of mobile power banks. Key Players such as Samsung electronics, Sony Corporation, and Xiamoi Corporation are used to sell power banks and other electronic products under a similar brand name; this helps them to sell more quantities of power banks by the brand effect. Therefore, the use of smart devices and battery-operated electronics has enhanced the mobile power bank market CAGR across the globe in recent years.


However, the broad use of social media applications, games, and video streaming reduces the life of the battery, which ultimately provides for the necessity of power banks and thus drives the mobile Power Bank market revenue.


Mobile Power Bank Market Segment Insights:


Mobile Power Bank Capacity Insights


The Mobile Power Bank Market segmentation, based on capacity, the 10,001-15,000 mAh segment is expected to increase at a high rate during the forecast period. These power banks have great output efficiency and longer life. Thus the extensive use of data and internet services over smartphones is among the main factors to contribute to the Mobile Power Bank Market revenue. However, these power banks have LEDs or LCDs to indicate battery level and are in high demand by consumers as they are priced more reasonably than power banks with capacities of more than 15,000 mAh.


May 2020: ADATA introduced the T5000C mobile power bank with a power capacity of 5,000 mAh which features an excellently engraved floral design for a refreshing spring-inspired look and a satisfying tactile feel.


March 2020: Xiaomi introduced the 10,000 mAh wireless power bank in India, which bears up to 10W fast wireless charging, and also bears two-way fast charging as well as 18W wired charging.


Mobile Power Bank Battery Type Insights


The Mobile Power Bank Market segmentation, based on battery type, they are classified into lithium-ion (Li-ion) and lithium polymer (Li-polymer) batteries. The lithium-ion segment held the largest market share of over 80.0% in 2019. Li-ion batteries offer numerous advantages, such as low self-discharge, high energy density, and lower maintenance. However, lithium-ion batteries are costly to produce owing to high costs and the complex preparation processes involved.


Alternatively, the Li-polymer battery segment is expected to record the highest CAGR over the study period. Li-polymer batteries are lightweight and flat-shaped and hence enable the production of compact and sleek power banks. These batteries are also preferred as they are considered safe in comparison to other batteries.


Moreover, an increase in demand for smartphones across the globe and the reduced cost of power banks have increased the demand for power banks for mobile power bank market growth.


Mobile Power Bank Type Insights


The Mobile Power Bank Market data is based on power bank type; power banks are classified into electric and solar. Manufacturers consistently focus on integrating new technologies into their power bank design to capture the market for mobile power bank. Each producer offers a variety of power banks with a range of features that cater to customers' needs. The demand for solar power banks is expected to increase in the coming years owing to the growing popularity of solar energy as an environmentally friendly alternative as they provide the added benefit of their ability to recharge without electricity, which, aside from being energy-efficient, is especially helpful while traveling.


February 2019: Anker Innovations introduced PowerCore 10,000 mAh PD power bank with dual USB ports, present with a USB Type-C port providing power up to 18W.This launch has further widened the growth opportunity for the mobile power bank.


Figure 2: Mobile Power Bank Market, by Surgery, 2021 & 2030 (USD Million)Mobile Power Bank Market, by Surgery, 2021 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Mobile Power Bank Number of port Insights


Based on the number of ports, the global mobile power bank industry has been segmented into single and multiple ports. Power banks with multiple ports are preferable and have high demand as those power banks are big and come with a lot of extra features such as DC output ports used to recharge laptops, USB Type C ports, and Quick charge functionality.


There has been notable growth in the market for mobile power bank as the expansion of smartphones and multimedia devices acts as a great distribution network for power bank goods.


Mobile Power Bank Regional Insights


By region, the study states the market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific mobile power bank sales accounted for USD 20.1 billion in 2021 and is expected to grow in coming years and witness a significant gain in revenue share over the forecast period across the region.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: Mobile Power Bank Market SHARE BY REGION 2021 (%)Mobile Power Bank Market SHARE BY REGION 2021


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


The Asia-Pacific mobile power bank market is expected to grow at the fastest CAGR from 2022 to 2030. Asia Pacific region dominated the global market in 2019. The increasing population, digitization, and affordability of power banks drive the adoption of power banks in the region. Moreover, the China mobile power bank market held the largest market share, and the India mobile power bank market was the speedy growing market in the Asia-Pacific region.


North America mobile power bank market accounts for the second-huge market share due to the development in the mobile power bank because of the third biggest no. of PDA clients. Further, the German mobile power bank market held the largest market share, followed by the UK mobile power bank market was the fastest-growing market in the European region.


Mobile Power Bank Key Market Players & Competitive Insights


Major market players spend a lot of money on R&D to expand their product lines, which helps the mobile power bank sales grow even more. Market contributors are also taking a set of strategic initiatives to increase their global footprint, with key market developments such as new products, contract-based agreements, mergers and acquisitions, bigger investments, and collaboration with other organizations. Participants in the mobile power bank industry must provide cost-effective items to enlarge and survive in a highly advance and rising market environment.


One of the primary business strategies followed by producers in the global mobile power bank industry to satisfy clients and enlarge the market sector is to produce locally to lower operating costs. In recent times, the mobile power bank industry has supplied medicine with some of the most important benefits. The mobile power bank market major player such as Beijing Xiaomi Technology Co. Ltd., ADATA Technology Co Ltd (ADATA), and others are working on expanding the market demand by investing in research and development activities.


Beijing Xiaomi Technology Co. Ltd. technology product and services company founded in early 2010, focusing mainly on smartphones and Internet of Things products and related internet services. An early adopter of online smartphone sales, Xiaomi uses Android as its operating system but has its own customized user interface called MIUI. For Instance, Beijing introduced a shared power bank system that can be seen in shopping malls and train stations, and more public venues like these.


ADATA Technology Co Ltd (ADATA) is engaged in and sale of electronic components. The company offers DRAM, modules, external storage products, flash products, solid state drives, USB, flash drives, power banks, memory cards and readers, and cables and accessories. For Instance, in September 2020, the company launched XPG GAMMIX S50 Lite PCIe Gen 4x4 M.2 2280 solid-state drive (SSD).


Key Companies in the for mobile power banks include


• Beijing Xiaomi Technology Co. Ltd.


Lenovo Group Ltd


• Microsoft Corporation


• Panasonic Corporation


• Sony Corporation


• Adata Technology Co. Ltd.


• Asustek Computer Inc.


• Ambrane India Pvt. Ltd.


• Anker Technology Co. Ltd.


• Intex Technologies (India) Ltd.


• OnePlus Technology (Shenzhen) Co. Ltd.


• UNU Electronics Inc.


• Samsung SDI Co. Ltd.


Mobile Power Bank Industry Developments


July 2023: A mobile power bank called the E30 Pro has been released by the Taiwan-based technology company Teclast. The power bank has an incredible 30000mAh battery capacity on top of a plethora of upgraded functions and cutting-edge technology. Additionally, the gadget features many charging methods and quick charging capabilities. The well accepted E20 Pro mobile power bank's successor, the E30 Pro, maintains the same dedication to dependability and quality. However, the E30 Pro raises the bar for portable power thanks to its larger battery and improved charging capability. This minimal iteration approach demonstrates Teclast's commitment to ongoing innovation and customer-centered design.


February 2023: Each of the three new additions to the powerstation array of portable power by mophie, a leading name in power, is made to conveniently and quickly charge popular smartphones & mobile devices. Your digital gadgets may receive quick, portable power from the mophie powerstation. Up to 20W of rapid charging power is output through its USB-C PD connector. Additionally, it features two USB-A connections so you may simultaneously charge three devices. The little power station has a 10,000 mAh internal battery that can handle your day's demands.


August 2022: In India, Xiaomi unveiled its first wireless powerbank. The latest Mi Wireless Power Bank costs $2,499 and comes in black. The powerbank is for sale on mi.com, Mi Home, as well as Mi Studios. With a 10,000mAh capacity and Qi certification, the Mi Wireless Power Bank is available. Both the USB Type A output port and the USB Type C input port support two-way 18W charging. Two mobile devices can be charged simultaneously using the gadget. Additionally, it has "non-skid" charging. In addition to promising a tangle-free experience, wireless technology also paves the way for what mobility and use on future surfaces and pads may truly entail.


August 2022: Ambrane, a mobile accessories brand in India, expanded its lineup of mobile accessories with the addition of its wireless mobile power bank Aerosync PB-10 in the country. The multipurpose power bank supports 18W two-way fast charging.


January 2019: Xiaomi introduced the newest version of its power bank Mi Power Bank 3 Pro, which bears two-way 45W fast charging down the USB Type-C port and comprises low power support for smart wearables and nine layers of circuit chip protection.


Mobile Power Bank Market Segmentation:


Mobile Power Bank Capacity Outlook




  • 1000-2500mAh




  • 2600-5000mAh




  • 5100-10400mAh




Mobile Power Bank Battery Outlook




  • Li-polymer




  • Li-ion




Mobile Power Bank – Power Bank Outlook




  • Portable




  • USB Plugin




  • Solar Charger




Mobile Power Bank Number of Ports Outlook




  • Single




  • Multiple




Mobile Power Bank Regional Outlook




  • North America



    • US

    • Canada






  • Europe



    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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