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Mobile Payments Market Share

ID: MRFR//2146-HCR | 100 Pages | Author: Ankit Gupta| December 2024

The Mobile Payments Market has witnessed a surge in competition, prompting companies to deploy strategic positioning techniques to secure their market share. One prevalent strategy is differentiation, where companies strive to distinguish their mobile payment services from competitors through unique features, user experience, or added value. This may involve introducing innovative technologies, enhancing security measures, or integrating loyalty programs to attract and retain users.


Another key strategy involves cost leadership, where companies aim to offer mobile payment solutions at a lower cost than their competitors. This can be achieved through efficient operations, economies of scale, or strategic partnerships that reduce transaction costs. Cost leadership enables companies to appeal to price-sensitive consumers and gain a larger market share by capturing the segment seeking affordable mobile payment options.


Additionally, companies often focus on market segmentation to identify and target specific consumer groups. By understanding the diverse needs and preferences of different segments, mobile payment providers can tailor their services to meet specific demands. This may involve creating specialized solutions for businesses, catering to the unbanked population, or adapting services for specific geographical regions.


Strategic alliances and partnerships play a crucial role in market share positioning within the Mobile Payments Market. Collaborations with banks, retailers, or technology companies can expand the reach of mobile payment services, providing users with more access points and increasing adoption. Partnerships can also lead to cross-promotional opportunities, allowing companies to leverage each other's customer bases for mutual benefit.


Furthermore, brand positioning is a significant aspect of mobile payment strategies. Establishing a strong and trustworthy brand image can attract users who prioritize reliability and security in their mobile payment choices. Companies invest in marketing campaigns emphasizing the safety, convenience, and user-friendly nature of their mobile payment solutions to build a positive brand perception and gain a competitive edge.


User education and awareness campaigns form another critical strategy in the Mobile Payments Market. Many potential users may be hesitant to adopt mobile payment methods due to concerns about security, privacy, or simply a lack of understanding. Providers invest in educational initiatives to address these concerns, highlight the advantages of mobile payments, and increase user confidence, ultimately expanding their market share.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018 - 2021
Forecast Period 2023-2030
Growth Rate 27.87% (2023-2030)

Mobile Payments Market Overview


Mobile Payments Market Size was valued at USD 13.9 billion in 2022. The Mobile Payments Market industry is projected to grow from USD 14.99 Billion in 2023 to USD 23.65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.89% during the forecast period (2024 – 2032). The market expansion can be attributed to various drivers, including the flourishing mobile commerce industry and widespread adoption of smartphones ly. Additionally, the growing number of consumers accessing the internet for online shopping is projected to accelerate market growth in the foreseeable future. Businesses worldwide are adapting their payment systems to be compatible with mobile devices, which is opening up growth avenues for the market.


Mobile Payments Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Mobile Payments Market Trends


Sound Wave-Based Mobile Payment Solutions Poised to Drive Market Growth


The market growth is anticipated to be propelled by the rising acceptance of mobile payments that leverage sound wave technology. In contrast to traditional approaches such as mobile wallets, banking applications, card terminals, or NFC payment transactions based on sound wave technology utilize distinct sound waves that carry encrypted payment data. Sound wave based mobile payments do not depend on internet connectivity. Inexpensive and effortless deployment of sound wave-based payment solutions makes them an attractive choice, particularly in areas where the populace lacks access to advanced smartphones.


Sound wave-based mobile payment solutions offer several advantages, such as being easy to deploy and having low implementation costs. This makes them an appealing option for businesses, particularly in regions where people cannot afford advanced smartphones. The technology's convenience and ease-of-use have also contributed to its adoption, and it is expected to continue gaining popularity among customers.


Mobile Payments Market Segment Insights


Mobile Payments Mode of Payment Insights


The mobile payments market segmentation, based on mode of payment, includes mobile wallets/cards and mobile money. Mobile wallet segment held the majority share in 2022, contributing around ~32-35% to the mobile payments market revenue. One of the key drivers of the segment is the increasing consumer demand for contactless and convenient payment options, particularly in the wake of the COVID-19 pandemic. Mobile wallets offer a faster, more secure, and more convenient way to pay, making them an attractive alternative to traditional payment methods such as cash and cards. The demand for mobile wallet is expected to continue to grow in the coming years, driven by the increasing adoption of smartphones, the growing popularity of mobile payments, and the rise of new technologies such as biometric authentication and QR codes.


Figure1: Mobile Payments Market, by Mode of Payment, 2022 & 2030 (USD Billion)


Mobile Payments Market, by Mode of Payment, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Further, the Mobile money segment is expected to grow fastest between 2023 and 2030. The Mobile Payments Market is expanding due to constant innovations and developments in technology.


Mobile Payments Mode of Transaction Insights


The mobile payments market data has been bifurcated by mode of transaction into short message service (SMS), wireless access protocol (WAP), near field communication (NFC), and others. The near field communication segment is projected to be the faster-growing segment during the forecast period 2022-2030.NFC technology enables customers to use their mobile devices to instantly redeem their coupons and helps retailers to incorporate customer loyalty programmes into their payment processes. The growth of the segment is anticipated to be fueled by the expansion of e-commerce platforms and the ongoing use of cutting-edge technologies in financial transactions. It is anticipated that factors like the rising popularity of wearable payment technology and the expanding mobile commerce trend would accelerate the uptake of NFC-based payments.


Mobile Payments End Use Application Insights


Based on end use applications, the mobile payments industry has been segmented into retail, entertainments, healthcare, education, and others. The retail segment is anticipated to grow at the fastest growth rate throughout the projection period owing to the rise in mobile commerce sales and the accompanying increase in smartphone users. Applications for smartphones are quickly becoming the most popular method of buying which bodes well for the segment's growth. In 2020, J.P. Morgan's 2020 E-commerce Payments Trends Study stated that around 54% of mobile commerce payments are made using specialized shopping applications.


Mobile Payments Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific mobile payments market accounted for 35% share in 2022 and is expected to exhibit a significant CAGR growth during the study period. This high revenue share is primarily due to the shifting lifestyle, increased smartphone adoption, and the modern online retailing trends. The region's market growth is anticipated to see development potential as a result of the growing government initiatives in Asia Pacific nations to go cashless. As mobile technology becomes more widely used in developing nations, banks and fintech companies will have new opportunities to provide mobile banking services to underserved and unbanked people in outlying regions.


Further, the major countries studiedin the market reportare the U.S., Canada, Germany, France, the UK, China, Japan, India, Australia.


Figure 2 : MOBILE PAYMENTS MARKET SIZE, BY REGION 2022 (%)


MOBILE PAYMENTS MARKET SIZE, BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


North American mobile payments market accounts for the second-largest market share. The growth can be attributed to the presence of numerous significant market players such as PayPal Holdings, Inc., Square Inc., MasterCard Incorporated, Apple, Inc., and others. Moreover, the region has been a pioneer in implementing cutting-edge technologies. The use of mobile payments is also being fueled by the rise in unmanned businesses in the U.S.. The extensive use of mobile payment solutions in North America is mostly due to the expansion of the e-commerce sector.


The European mobile payments market is expected to grow at the fastest CAGR between 2022 and 2030, strong digital infrastructure and high smartphone penetration rates, making it an attractive market for mobile payment providers. Moreover, COVID-19 pandemic has further accelerated the shift towards digital payments, with many consumers preferring contactless payment methods. In addition, regulatory bodies such as the European Union are closely monitoring the mobile payments, ensuring that providers comply with regulations and safeguard consumer interests, which is anticipated to increase the awareness about mobile payments among people.


Mobile Payments Key Market Players & Competitive Insights


Major market players in the mobile payments industry are focusing on providing technologically advanced logistical solutions to increase their competitiveness on the market. Competitors in the mobile payments industry are adopting strategies like strategic agreements, new product launches, and product upgrades as part of their efforts to sustain their market position.


The mobile payments market is consolidated due to the presence of a few key players in the market. To improve client experience, they are also concentrating on forming strategic alliances with financial service providers. For instance, in 2021, MoneyGram International announced a cooperation with Sigue. Sigue is a P2P and B2B payment startup in the U.S. Through this relationship, additional financial institutions using the Sigue platform could access MoneyGram International's newest API-driven payment technology as well as the company's new MoneyGram as a Service business line.


PayPal Holdings, Inc. is a financial services company that offers digital payments and money transfer solutions to individuals and businesses. The company provides a range of services, including online money transfers, e-commerce payment processing, and mobile payments. PayPal allows users to send and receive payments using their email address or mobile phone number, making it a fast and convenient way to transfer money. PayPal is a key player in the digital payments industry, with a strong reputation for innovation, convenience, and security.


Also, MasterCard Incorporated, is a leader in the payments industry. The company offers a range of payment solutions, including credit, debit, and prepaid cards, as well as digital payment solutions such as Masterpass and contactless payments. These solutions enable secure, fast, and convenient payments for consumers and businesses of all sizes.


Key Companies in the Mobile Payments Market include






  • Paytm (India)




  • Apple (U.S.)




Mobile Payments Industry Developments


February 2022: Google Pay was introduced for users in the UK and Italy by Soldo, a European spend and payment automation platform. By incorporating with Google's technology, Soldo's 30,000 clients made online and safe contactless in-person payments through apps that support Google Pay.


January 2022: Bessemer Venture Partners and Tiger Management, LLC led a series-A round of fundraising for Rupifi, a supplier of B2B payment applications, which raised USD 25 million. With this funding, Rupifi intends to develop an omnichannel mobile-first B2B payments solutions and a full B2B checkout product for suppliers, retailers, and sellers.


December 2021: Visa announced its acquisition of Currencycloud, a platform that enables financial institutions and fintech firms to offer cutting-edge cross-border payment solutions. The acquisition aimed to give customers and partners more freedom and transparency when sending money abroad.


Mobile Payments Market Segmentation


Mobile Payments Mode of Payment Outlook




  • Mobile Wallets/Cards




  • Mobile Money




Mobile Payments Mode of Transaction Outlook




  • Short Message Service (SMS)




  • Wireless Access Protocol (WAP)




  • Near Field Communication




  • Others




Mobile Payments End Use Application Outlook




  • Retail




  • Entertainment




  • Healthcare




  • Education




  • Others




Mobile Payments Regional Outlook




  • North America


    • US




    • Canada





  • Europe


    • Germany




    • France




    • Rest of Europe





  • Asia-Pacific


    • China




    • Japan




    • India




    • Australia




    • Rest of Asia-Pacific





  • Rest of the World


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