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The Mobile Business Intelligence (BI) market, a dynamic sector at the intersection of technology and business analytics, witnesses intense competition among various players vying for market share. In this competitive landscape, companies employ diverse positioning strategies to gain a foothold and thrive in the rapidly evolving industry. One prevalent strategy is differentiation, where companies aim to distinguish their mobile BI solutions from competitors by offering unique features, innovative functionalities, or superior user experiences. This can involve introducing cutting-edge visualization tools, advanced analytics capabilities, or seamless integration with other business applications, setting the product apart in terms of value proposition.
Moreover, companies often adopt a cost leadership strategy to position themselves as the go-to choice for budget-conscious consumers. By optimizing operational efficiencies, streamlining production processes, and maintaining competitive pricing, businesses can appeal to a broader market segment seeking affordable yet effective mobile BI solutions. This strategy is particularly effective in attracting small and medium-sized enterprises looking to harness the power of BI without breaking the bank. Furthermore, a focus on customer intimacy is another vital aspect of market share positioning. By deeply understanding the unique needs and preferences of their target audience, companies can tailor their mobile BI offerings to cater to specific industries or business functions, fostering a strong and loyal customer base.
Collaboration and partnerships represent yet another strategy employed in the Mobile BI market. Companies seek to expand their market share by forming strategic alliances with other tech firms or integrating their solutions with popular platforms. This approach enhances product visibility and accessibility, enabling companies to tap into new customer bases and markets. Additionally, a customer-centric positioning strategy involves prioritizing customer support, training, and user-friendly interfaces to enhance the overall customer experience. This not only helps retain existing customers but also attracts new ones through positive word-of-mouth and reputation building.
Furthermore, geographical expansion plays a pivotal role in market share positioning. As the global demand for mobile BI solutions grows, companies often extend their reach by entering new markets and regions. This can involve adapting products to suit local regulations, languages, and business practices, ensuring a seamless fit within diverse environments. By strategically expanding their footprint, companies can capitalize on emerging opportunities and strengthen their position in the competitive Mobile BI landscape.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2022 | USD 9.4 Billion |
| Market Size Value In 2023 | USD 11.57 Billion |
| Growth Rate | 23.14% (2023-2032) |
Mobile BI Market Highlights:
Mobile BI Market Overview
Mobile BI Market size is projected to grow from USD 14.247 Billion in 2024 to USD 61.19 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 19.98% during the forecast period (2024 - 2032). Additionally, the market size for mobile BI was valued at USD 11.57 Billion in 2023.
The growing need for big data analytics to make important business choices in a condensed amount of time and the continued pattern of BYOD adoption growing in businesses are the key market drivers enhancing market growth.
Figure 1: Mobile BI Market Size, 2022-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Mobile BI Market Trends
Increased use of AL and ML is driving the market growth
Market CAGR for Mobile BI supplements is being driven by the rising use of AL and ML. Devices with advanced capabilities, including AI and ML, are already appearing across sectors, marking the most recent wave of rapid development. Because of this technology, companies are operating in ways that were previously only conceivable for people. Throughout time, numerous firms have employed data visualization technologies more and more for analytics. They create BI dashboards, performance scorecards, infographics, and charts. These graphs and dashboards provide clear visual displays of data on company KPIs and critical performance indicators. Using software designed for mobile devices, mobile BI enables firms to get insights through data analysis. On portable devices like tablets and smartphones, it delivers real-time data for consumers to understand, empowering them to make wise decisions. The penetration of BI inside businesses is increased, and assistance in the form of additional information is provided by implementing mobile BI elements into operational business developments. As a result, decision-making abilities are accelerated while data is expanded, and the time needed to find pertinent information is reduced. Hence, mobile BI can support operational advancements while improving the technology's uptake inside businesses. As a result, several BI and analytics suppliers have begun to provide an HTML5 browser for mobile applications. Other important businesses have partially invested in mobile applications to make the features of Mobile BI available to consumers. For instance, well-known programs offered by major market participants include Si Sense, Roambi Analytics, Microsoft Power BI Pro, IBM Cognos Analytics, and Amazon QuickSight. Hence, mobile BI offers more information availability, quicker response times, more effective working, shorter workflows, and enhanced internal communication. Thus, driving the Mobile BI market revenue.
Mobile BI Market Segment Insights
Mobile BI Type Insights
The Mobile BI market segmentation, based on type, includes solutions and services. The services segment dominated the market, accounting for 60% of market revenue. SaaS-based software's rising popularity fuels a tremendous demand for mobile-based business information. In essence, this program enables users to organize data meaningfully. Moreover, it enables creating, sharing, and viewing data with an organization's internal staff.
Mobile BI Business Function Insights
Based on business function, the Mobile BI market segmentation includes IT, finance, sales, marketing, operations, and HR. The marketing category generated the most income (70.4%). Due to sales and marketing helping marketers execute their ideas more effectively and spend less on marketing activities, this segment's growth will be aided.
Mobile BI End-users Insights
Based on end users, the Mobile BI market segmentation includes BFSI, healthcare, retail and e-commerce, IT & telecommunication, manufacturing, and government. The IT & telecommunication category generated the most income. It allows telecoms to improve their pricing tactics, focus marketing initiatives, and progress goods based on a thorough understanding of their customers. Network optimization, improved operational effectiveness, and higher customer satisfaction are all benefits of BI in telecommunication. Hence, there is a greater need for its uses in telecommunications and information technology.
Mobile BI Organization Size Insights
Based on organization size, the Mobile BI market segmentation includes SME and Large. The Large segment held the majority share in 2022; Big businesses are more likely to digitize and implement cutting-edge technology. Moreover, greater use of the technology among major organizations results from rising investment in IoT, AI/ML, and cloud-based solutions.
Figure 2: Mobile BI Market, by Organization Size, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Mobile BI Regional Insights
The report breaks down the markets insights by region, including North America, Europe, Asia-Pacific, and the rest of the world. The North American Mobile BI market area will dominate this market. It boasts a thriving big data and business analytics startup scene, and because of the presence of major firms like Apple, Facebook, IBM, and Google, it has a strong hold on the ICT market. Furthermore, owing to its high degree of consumer usage compared to other developed economies and technical acceptance, North America is ranked as the leading contributor in the market for mobile analytics. The healthcare sector in the US is expanding quickly due to government measures projected to spur the development of big data analytics and cloud-based deployment.
Additionally the major countries studied in the market report are The U.S., German, Canada, France, the UK, Italy, China, India, Australia, South Korea, Japan, and Brazil.
Figure 3: MOBILE BI MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Mobile BI market accounts for the second-largest market share; since data output has increased significantly, businesses have been implementing BI technologies to access vast data sets with increasing volumes and kinds and gain better insights from the data. The information obtained may be applied to several organizational tasks, including supply chain management, finance, marketing, and sales. Further, the German Mobile BI market held the largest market share, and the UK Mobile BI market was the fastest-growing market in the European region.
The Asia-Pacific Mobile BI Market is expected to grow at the fastest CAGR from 2023 to 2032. Growing potential in the Asia Pacific and many investments in business intelligence solutions are attributed to driving the market's expansion. Several new startups in the area are helping to increase the usage of BI there. With increased developments by major companies in the area, like SAP and Valcon, the business intelligence market share is growing rapidly. Moreover, China’s Mobile BI market held the largest market share, and the Indian Mobile BI market was the fastest-growing market in the Asia-Pacific region.
Mobile BI Key Market Players & Competitive Insights
Top industry companies are making substantial R&D investments to diversify their product offerings, which will drive the Mobile BI market's growth. Major market developments involve new products, contractual agreements, consolidations and acquisitions, greater investments, and collaboration with other organizations. Market players also participate in several strategic actions to increase their worldwide presence. The mobile business intelligence market must provide affordable products to expand and prosper in a more fiercely competitive environment.
The key business strategy makers employ in the Mobile BI industry to assist consumers and grow the market sector is local manufacturing to lower operating expenses. In recent years, the Mobile BI industry has offered some of the most significant advantages to business. Major players in the Mobile BI market, including Pyramid Analytics, MicroStrategy Incorporated ,IBM,SAP and others, are attempting to increase market demand by investing in research and development operations.
The Decision Intelligence Platform from Pyramid creates a seamless environment for decision-making by containing the chaos brought on by data silos and the overabundance of self-service analytics tools. The very best of data preparation, business analytics, and data science are all combined in a single, cohesive environment by their award-winning, AI-driven platform. In September 2020, Pyramid Analytics, a platform for enterprise analytics, recently announced that it had received official SAP BW 7.5 and BW 4/HANA certifications. These certifications attest to the company's high-performance SAP business intelligence capabilities and ability to support clients who use SAP's data warehouse technologies.
A US corporation called MicroStrategy Incorporated offers cloud-based services, mobile applications, and business intelligence (BI). The company was established in 1989 by Michael J. Saylor, Sanju Bansal, and Thomas Spahr. It produces software for internal and external data analysis, mobile app development, and business decision-making. In January 2019, MicroStrategy Corporation, a prominent enterprise analytics and mobility software provider, introduced the first and only enterprise platform for HyperIntelligence, transformative mobility, and federated analytics. It will revolutionize how individuals get the information they need to make innumerable decisions at various points throughout the day. Companies may use a HyperCardTM capability to insert information into a user's web-based workflows directly.
Key Companies in the Mobile BI market include
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SAP SE
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Qlik
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SAS Institute
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Information Builders
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Yellowfin International Pty Ltd.
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TIBCO Software
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Oracle Corporation
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Microsoft Corporation
Mobile BI Industry Developments
January 2023: For better experiences, Microsoft released Power BI in Microsoft Teams. Three new features are included in the announcements: rich broadcast cards for Chat in Microsoft Teams, an upgrade for old Power BI tabs for Channels 2.0, and listening to and taking into account user feedback.
December 2022: Tableau released Tableau 2022.4, an updated version for analysts and business users to explore information. With data stories like Data Change Radar, Data Guide, and Explain the Viz, it automates creating, evaluating, and sharing insights.
November 2022:Qlik introduced a new cloud-based data integration platform. The cutting-edge platform as a service combines data preparation and catalog capabilities in one location. Organizations may now analyze data in real-time thanks to the new integration.
Mobile BI Market Segmentation
Mobile BI Type Outlook
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Solution
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Services
Mobile BI Business Function Outlook
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IT
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Finance
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Sales
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Marketing
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Operations
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HR
Mobile BI End-users Outlook
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BFSI
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Healthcare
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Retail and E-Commerce
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IT & Telecommunication
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Manufacturing
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Government
Mobile BI Organization Size Outlook
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SME
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Large
Mobile BI Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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