Mobile BI Companies

Competitive Landscape of the Mobile BI Market

The mobile Business Intelligence (BI) market is a rapidly growing segment of the broader BI industry. Fueled by the increasing adoption of smartphones and tablets, rising demand for real-time data analysis, and growing emphasis on mobile-centric business strategies, the market is expected to reach a significant value in the coming years. This dynamic landscape presents a plethora of opportunities for established players and new entrants alike.

Key Players:

• Micro Strategy


• Tableau Software


• SAP SE


• Qlik


• SAS Institute


• Information Builders


• Yellowfin International Pty Ltd.


• TIBCO Software


• Oracle Corporation


• IBM Corporation


• Microsoft Corporation

Strategies Adopted:

Key players in the mobile BI market are adopting various strategies to stay competitive, including:

• Cloud-based solutions: Many vendors are transitioning their BI platforms to the cloud, offering mobile users greater accessibility and scalability.


• Integration with AI and ML: Integrating AI and ML capabilities into mobile BI solutions is enhancing data analysis and insights generation.


• Enhanced user experience: Simplifying user interfaces and optimizing mobile app design for a seamless user experience are becoming increasingly important.


• Security and data governance: Strengthening security features and ensuring data governance compliance are critical for mobile BI solutions.


• Partnerships and acquisitions: Collaborating with other technology providers and acquiring niche players are helping vendors expand their market reach and capabilities.

Factors for Market Share Analysis:

Several factors are considered when analyzing market share in the mobile BI market, including:

• Revenue: This is the primary indicator of a company's market share and financial performance.


• Customer base: The size and diversity of a company's customer base influence its market penetration and reach.


• Product features and functionalities: The comprehensiveness and effectiveness of a company's mobile BI platform are crucial factors.


• Industry expertise and vertical specialization: Vendors with strong expertise in specific industries often hold a competitive edge.


• Innovation and development: Companies that consistently invest in R&D and introduce new features are better positioned for long-term success.


• Marketing and branding efforts: Effective marketing strategies and brand recognition can significantly impact market share.

New and Emerging Companies:

Several new and emerging companies are disrupting the mobile BI market with innovative solutions and competitive pricing models. These companies are often focused on specific niches or cater to the needs of smaller businesses. Some notable examples include:

• SiSense: Offers a cloud-based BI platform with a user-friendly interface and mobile app.


• Zoho Analytics: Provides a comprehensive BI solution with mobile app access at an affordable price point.


• Domo: Offers a cloud-based BI platform with strong data visualization capabilities and a mobile app.


• Looker: Provides a data exploration and analysis platform with a mobile app for accessing dashboards and insights.


• ThoughtSpot: Offers a search-driven BI platform with a mobile app for exploring and interacting with data.


• Pyramid Analytics: Provides a cloud-based BI platform with strong data visualization capabilities and a mobile app.

Company Investment Trends:

Companies in the mobile BI market are investing heavily in several key areas:

• Cloud infrastructure: Many companies are expanding their cloud infrastructure to support the growing demand for mobile BI solutions.


• AI and ML integration: A significant focus is directed towards integrating AI and ML capabilities into mobile BI platforms for advanced analytics.


• Data security and privacy: Companies are investing in enhancing security features and ensuring compliance with data privacy regulations.


• Mobile app development: Continuous development efforts are being made to improve user experience and functionality of mobile BI apps.