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Military Defense Ground Support Equipment Market Share

ID: MRFR//12472-HCR | 128 Pages | Author: Sejal Akre| November 2024

The Military & Defense Ground Support Equipment (GSE) market is a critical component of the defense industry, providing essential equipment and services to support military operations on the ground. In this highly competitive market, companies deploy various strategies to position themselves effectively and capture market share. One primary strategy is technological innovation. With the evolving nature of military operations and the increasing complexity of ground support requirements, companies invest in advanced GSE technologies. These innovations include next-generation vehicles, aircraft ground support equipment, and logistics solutions equipped with state-of-the-art features such as automation, remote monitoring, and enhanced durability. By offering cutting-edge solutions that improve operational efficiency, reduce maintenance downtime, and enhance mission readiness, companies can differentiate themselves and gain a competitive advantage in the market.

Branding and reputation management are also crucial aspects of market share positioning in the Military & Defense GSE market. Establishing a strong brand identity and reputation for reliability, performance, and customer support is essential for attracting customers and securing contracts. Companies that provide comprehensive GSE solutions, including robust equipment, responsive maintenance services, and reliable logistical support, demonstrate their commitment to meeting the unique needs of military customers. Positive feedback from military units, certifications, and endorsements from defense agencies further strengthen the company's brand image and competitive position in the market.

Price positioning is another critical consideration for companies in the Military & Defense GSE market. While military budgets are often constrained, companies must offer competitive pricing and cost-effective solutions to meet the needs of defense customers. By optimizing production processes, sourcing components efficiently, and leveraging economies of scale, companies can lower manufacturing costs and offer affordable GSE solutions without compromising quality or performance. Moreover, flexible pricing models, including leasing options, bundled service packages, and performance-based contracts, cater to different military requirements and enhance market penetration.

Distribution and channel management play a significant role in market share positioning in the Military & Defense GSE market. Companies leverage various distribution channels, including direct sales, partnerships with defense contractors, and collaborations with government agencies and foreign militaries, to reach customers effectively. Establishing strategic alliances with defense suppliers, logistics providers, and regulatory authorities ensures a broad market reach and facilitates access to new customers and markets. Moreover, investing in marketing initiatives, participation in defense exhibitions and trade shows, and engagement with military procurement agencies enhance visibility, fosters brand recognition, and strengthens customer relationships, thereby reinforcing market position and loyalty.

Strategic partnerships and collaborations are instrumental in gaining market share in the Military & Defense GSE market. Companies often collaborate with defense primes, military units, and technology providers to develop integrated GSE solutions and value-added services tailored to specific mission requirements. Joint ventures and consortiums enable companies to pool resources, share risks, and pursue large-scale projects more efficiently. Moreover, partnerships with research institutions, universities, and government agencies facilitate access to funding, regulatory support, and expertise, further enhancing market competitiveness and growth potential.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 5.50% (2023-2032)

Global Military & Defense Ground Support Equipment Market Overview


Military & Defense Ground Support Equipment Market Size was valued at USD 0.81 Billion in 2022. The Military & Defense Ground Support Equipment market industry is projected to grow from USD 0.85 Billion in 2023 to USD 1.31 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2023 - 2032). The increasing modernization and technological advancements in military equipment and rising focus on operational efficiency are the key market drivers fueling the market growth.


Military & Defense Ground Support Equipment Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Military & Defense Ground Support Equipment Market Trends



  • Relentless pursuit of technological advancements and modernization within the military sector is driving the market growth


Market CAGR for military & defense ground support equipment is being driven by technological advancements and modernization. As nations strive to maintain a strategic edge in terms of defense capabilities, there is a continuous push for the development and integration of cutting-edge technologies into military equipment. This includes not only weapons systems and vehicles but also the ground support equipment crucial for maintaining, servicing, and deploying these assets.


Another crucial driver of the Military and Defense GSE market is the increasing emphasis on operational efficiency and readiness. Military forces worldwide recognize the importance of maintaining a high state of readiness to respond rapidly to emerging threats or conflicts. Ground support equipment plays a pivotal role in achieving and sustaining this readiness by ensuring that military assets are well-maintained, properly serviced, and ready for deployment at any given time.


Additionally, Geopolitical tensions and security concerns on a global scale also act as significant drivers for the Military and Defense GSE market. The evolving geopolitical landscape, characterized by regional conflicts, territorial disputes, and the emergence of new threats, prompts nations to invest in strengthening their defense capabilities. In response to perceived security challenges, governments allocate budgets to enhance their military infrastructure, including the acquisition of advanced ground support equipment.


According to the Stockholm International Peace Research Institute (SIPRI), global military expenditures reached $1.83 trillion in 2020, with many nations prioritizing the development of cutting-edge technologies in their defense programs. As a result demand for Military & Defense Ground Support Equipment will increase due to technological advancement and modernization. Thus, driving the Military & Defense Ground Support Equipment market revenue.


Military & Defense Ground Support Equipment Market Segment Insights:


Military & Defense Ground Support Equipment Type Insights


The Military & Defense Ground Support Equipment Market segmentation, based on Type includes Fixed and Mobile. The mobile segment dominated the market, accounting for more than half of market revenue. This is attributed due to its versatility and ability to support operations in diverse and dynamic environments.


Military & Defense Ground Support Equipment Power Type Insights


The Military & Defense Ground Support Equipment Market segmentation, based on Power Type includes Diesel, Electric, and Hybrid. The diesel segment dominated the market, accounting for more than one third of market revenue. This is attributed to its widespread use in military applications.


Military & Defense Ground Support Equipment Aircraft Insights


The Military & Defense Ground Support Equipment Market segmentation, based on Aircraft includes fighter jets, transport aircraft, and special mission aircraft. The transport aircraft segment dominated the market, accounting for above one-third of market revenue. This growth is linked to its huge application of military logistics and deployment.


Military & Defense Ground Support Equipment Equipment Insights


The Military & Defense Ground Support Equipment Market segmentation, based on Equipments includes Ground Power Unit (GPU), Air Start Unit (ASU), Air Conditioning Unit (ACU), Tow Tractors, Deicers, and Others. The ground power unit (GPU) segment dominated the market, accounting for quarter of market revenue.  This is ascribed to its essential role in providing electrical power to aircraft on the ground.


Figure 1: Military & Defense Ground Support Equipment Market, by Equipment, 2022 & 2032 (USD Billion)


Military & Defense Ground Support Equipment Market, by Equipment, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Military & Defense Ground Support Equipment Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. North America is poised to dominate the Military and Defense Ground Support Equipment market due to its significant defense spending, advanced technological capabilities, and a robust military infrastructure. The United States, in particular, maintains one of the world's largest defense budgets, allocating substantial resources to modernize its military equipment, including ground support systems.


Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: MILITARY & DEFENSE GROUND SUPPORT EQUIPMENT MARKET SHARE BY REGION 2022 (USD Billion)


MILITARY & DEFENSE GROUND SUPPORT EQUIPMENT MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Military & Defense Ground Support Equipment market accounts for the second-largest market share owing to the collective defense efforts of NATO member countries and individual nations' focus on enhancing military capabilities. European countries, including the United Kingdom, Germany, and France, invest significantly in defense procurement and research and development. Further, the German Military & Defense Ground Support Equipment market held the largest market share, and the UK Military & Defense Ground Support Equipment market was the fastest-growing market in the European region


The Asia-Pacific Military & Defense Ground Support Equipment Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the increasing geopolitical tensions, modernization efforts, and the rise of military capabilities among several key nations. Moreover, China’s Military & Defense Ground Support Equipment market held the largest market share, and the Indian Military & Defense Ground Support Equipment market was the fastest growing market in the Asia-Pacific region.


Military & Defense Ground Support Equipment Key Market Players & Competitive Insights


Leading market players are focused on continuous innovation to develop advanced and technologically sophisticated ground support equipment. This includes integrating features such as automation, artificial intelligence, and predictive maintenance capabilities. Market participants are also adopting a variety of strategic activities to expand their global presence, with important market developments including new product launches, strategic partnerships and collaborations, contractual agreements, mergers and acquisitions, and investments. To expand and survive in a more competitive and rising market climate, Military & Defense Ground Support Equipment industry must offer innovative solutions.


Establishing a strong global presence through expansion into key markets is a crucial business tactic used by manufacturers in the global Military & Defense Ground Support Equipment industry to benefit clients and increase the market share. In recent years, the Military & Defense Ground Support Equipment industry has offered some of the most significant advantages to Consumers. Major players in the Military & Defense Ground Support Equipment market, including Air+MAK Industries Inc., ATEC, Inc., Cavotec SA, GATE GSE, Rheinmetall AG, Tronair Inc., Unitron, LP., Hydraulics International Inc, and others, are attempting to increase market demand by investing in product development to increase their product line and cater to diverse industry needs.


ITW GSE, a global industry leader, specializes in supplying cutting-edge ground support equipment essential for aviation operations. Renowned for their 400 Hz and 28 VDC solid-state and battery-driven products, ITW GSE offers green, emission-free, and highly energy-efficient solutions. Their comprehensive range includes ground power units, pre-conditioned air units, aircraft cables, and PCA hoses. Uniquely positioned in the market, ITW GSE is the sole manufacturer providing a complete array of battery-driven eGPUs capable of powering aircraft across various sizes. With a legacy dating back to brands like Hobart, AXA Power, Houchin, Military, and J&B Aviation, ITW GSE has consolidated its offerings under a unified and prominent name since 2018. In March 2023, ITW GSE introduced a suite of technologies facilitating the collaboration of individual ground support units like GPUs, PCAs, charging stations, and aircraft detection systems. Known as EcoGate, this innovative solution was created to assist airports in attaining operational efficiencies achievable only through the integration of gate equipment into a cohesive and intelligent system.


Rheinmetall, leveraging its robust innovative capabilities and cutting-edge technologies, has secured prominent positions in forward-looking business sectors. The company is strategically committed to further fortifying these positions. Collaborating with a dedicated workforce, Rheinmetall is actively evolving into a collective and forward-thinking enterprise, providing innovative solutions for contemporary challenges. Their approach combines experience and passion to address pivotal issues that resonate with people, reflecting a commitment to shaping a future defined by impactful contributions and sustained excellence. In June 2022, Rheinmetall AG secured a contract valued at USD 13.17 million from the German Air Force. The three-year agreement involves the delivery of 16 new mobile air start units.


Key Companies in the Military & Defense Ground Support Equipment market include



  • Air+MAK Industries Inc.

  • ATEC, Inc.

  • Cavotec SA

  • GATE GSE

  • Rheinmetall AG

  • Tronair Inc.

  • Unitron, LP.

  • Hydraulics International Inc.

  • ITW GSE ApS

  • JBT Corporation


Military & Defense Ground Support Equipment Industry Developments


September 2022: Rheinmetall AG, known for mission equipment and learning solutions, has partnered with Helsing, a European software and AI company. Together, they aim to enhance land defense capabilities through the development of software-based defense systems and retrofitting existing platforms. This collaboration will provide armed forces with advanced capabilities to meet current and future challenges.


October 2023: Team HDT has announced its plan to showcase the revolutionary RCV solution, the WOLF-X, to Army leaders and defense industry professionals during the Association of the United States Army's (AUSA) Annual Meeting 2023 in Washington, DC.


Military & Defense Ground Support Equipment Market Segmentation


Military & Defense Ground Support Equipment Type Outlook



  • Fixed

  • Mobile


Military & Defense Ground Support Equipment Power Type Outlook



  • Diesel

  • Electric

  • Hybrid


Military & Defense Ground Support Equipment Aircraft Outlook



  • Fighter Jet

  • Transport Aircraft

  • Special Mission Aircraft


Military & Defense Ground Support Equipment Equipment Outlook



  • Ground Power Unit (GPU)

  • Air Start Unit (ASU)

  • Air Conditioning Unit (ACU)

  • Tow Tractors

  • Deicers

  • Others


Military & Defense Ground Support Equipment Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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