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middle-east-and-africa Electric Scooter Market Share

ID: MRFR//11148-HCR | 128 Pages | Author: Swapnil Palwe| December 2024

In the rapidly growing Middle East & Africa Electric Scooter Market, companies are adopting various market share positioning strategies to gain a competitive edge. One prevalent strategy is differentiation, where companies focus on unique features and benefits to distinguish their products from competitors. For instance, some companies emphasize superior battery life, advanced safety features, or sleek design to attract customers. By highlighting these unique selling points, companies aim to carve out a distinct market niche and capture a loyal customer base.

Another common strategy is cost leadership, wherein companies aim to become the lowest-cost producer in the market. This approach involves streamlining production processes, optimizing supply chains, and minimizing overhead costs to offer competitive pricing. By offering electric scooters at lower prices without compromising on quality, companies can appeal to price-sensitive consumers and gain market share. Additionally, cost leadership can also enable companies to penetrate new market segments and expand their customer base.

Furthermore, companies in the Middle East & Africa Electric Scooter Market often employ a focus strategy, concentrating their efforts on specific geographic regions or demographic segments. For example, some companies may target urban areas with high population densities and heavy traffic congestion, where electric scooters offer a convenient and eco-friendly transportation solution. By focusing on niche markets, companies can tailor their marketing efforts and product offerings to meet the unique needs and preferences of specific customer segments, thereby gaining a competitive advantage.

In addition to these strategies, partnerships and collaborations play a crucial role in market share positioning in the Middle East & Africa Electric Scooter Market. Companies often form strategic alliances with local distributors, retailers, or technology partners to enhance their market presence and reach a wider audience. Collaborating with established brands or government agencies can also help companies navigate regulatory challenges and gain credibility in new markets. By leveraging the expertise and resources of partners, companies can accelerate their market expansion efforts and strengthen their competitive position.

Moreover, innovation is key to gaining market share in the Middle East & Africa Electric Scooter Market. Companies continuously invest in research and development to introduce new and improved products that cater to evolving consumer preferences and technological advancements. Whether it's developing more efficient batteries, incorporating smart connectivity features, or enhancing safety standards, innovation allows companies to stay ahead of the competition and attract discerning customers. By consistently innovating and staying abreast of market trends, companies can solidify their market share and sustain long-term growth.

Lastly, effective marketing and branding are essential for market share positioning in the Middle East & Africa Electric Scooter Market. Companies invest in building strong brand identities and engaging marketing campaigns to create awareness and generate demand for their products. Whether through social media, influencer partnerships, or experiential marketing events, companies strive to connect with consumers on a personal level and foster brand loyalty. By effectively communicating their value proposition and resonating with target audiences, companies can differentiate themselves in a crowded market landscape and capture market share.

In conclusion, the Middle East & Africa Electric Scooter Market presents lucrative opportunities for companies willing to adopt strategic market share positioning strategies. Whether through differentiation, cost leadership, focus, partnerships, innovation, or branding, companies can enhance their competitive position and drive growth in this dynamic market segment. By understanding the unique needs and preferences of consumers and leveraging their strengths effectively, companies can successfully navigate the competitive landscape and emerge as leaders in the region's electric scooter market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 8.20% (2023-2032)

Middle East & Africa Electric Scooter Market Overview


The electric scooter market industry is projected to grow from USD Significant by 2032, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2023 - 2032). The fact that solar electricity is the most affordable energy source in human history and that lighter lithium-ion batteries are significantly less expensive are the two main market drivers driving the market demand for e-scooters. The competitiveness of e-scooters producers has been made possible by these remarkable technologies.


Electric Scooter Market Trends




  • Growing Tourism and Growing Concern About CO2 Emissions Could Drive Market Growth




The rising sales of two-wheeled electric vehicles (EVs) due to rising income levels and fast urbanization is one of the main factors positively driving the demand for e-bikes. There is a sharp spike in demand for high-performance, fuel-efficient e-bikes due to concerns about the rise in CO2. E-bikes are also getting more and more common in the area as individuals realize how important it is to maintain good physical fitness. Other than that, strict regulations and fuel economy requirements set by governments across the globe to lower carbon emissions are creating a favorable market environment. Additionally, top players are releasing smartphone applications that use smart e-bike monitoring systems (SEMS) to track fitness and provide up-to-date data.


Customers' interest in trekking e-bikes has increased recently because of their robust construction. Mountain e-bike sales are rising as people look for new leisure opportunities. Trekking e-bikes are proving to be a practical solution as consumer interest in high-performance adventure sports increases. These e-bikes are used for daily commuting to work and shopping in the area, as well as mountain trekking. Mountain e-bikes are also a status symbol due to their elevated cost and elegance. It is anticipated that these elements will increase customers' interest in mountain e-bikes. For instance, on December 6, 2021, FENIX, the leading electric mobility platform in the Middle East with the goal of empowering communities and unleashing urban potential, was scheduled to introduce a new form factor to its extensive fleet of electric vehicles. Residents and visitors in specific areas of the United Arab Emirates (UAE) and Qatar would be able to rent shared electric bikes on demand. Thus, driving the electric scooter market revenue.


Electric Scooter Market Segment Insights:


Electric Scooter Type Insights


The Middle East & Africa Electric Scooter market segmentation, based on type includes 2 Wheel and 3 Wheel. The 2 wheel segment dominated the market mostly. These are stand-up, lightweight scooters made for short-distance transportation. They may be rented using smartphone apps and are frequently offered for rent in urban areas. These scooters are operated by standing on a platform and kicking off the ground to propel the rider forward. They are well-liked for quick journeys inside cities.


Electric Scooter Design Insights


The Middle East & Africa Electric Scooter market segmentation, based on design includes Foldable and Unfoldable. The foldable segment dominated the market. In the MEA region, where traffic congestion and the demand for effective, environmentally friendly transportation solutions are becoming major issues, foldable electric scooters can be especially well-suited for urban settings. Additionally, the portability of foldable electric scooters makes them appealing. Foldable scooters are a practical option in urban areas where last-mile connectivity and public transportation are crucial.


Electric Scooter Foot Platform Insights


The Middle East & Africa Electric Scooter market segmentation, based on foot platform includes Less Than 3.5 Feet, 3.5 Feet, 5 Feet, and Others. The 3.5 feet segment dominated the market. Electric scooters that fall into the "3.5-foot platform" market group usually belong to a certain size or brand. Scooters featuring longer decks for improved comfort and stability may fall into this category.


Electric Scooter Material Insights


The Middle East & Africa Electric Scooter market segmentation, based on material includes Industrial-Grade Aluminum Alloy, Carbon Fiber, Plastic, and Composite. The industrial-grade aluminum segment dominated the market. Industrial-grade aluminum alloys are frequently utilized in the manufacturing of scooter frames and other components in the Middle East and Africa (MEA) electric scooter market. These alloys are chosen because they are appropriate for electric scooters and have the qualities of being both lightweight and robust. They regulate the scooter's weight for effective electric propulsion while offering good robustness and resistance to corrosion.


Electric Scooter Age Insights


The Middle East & Africa Electric Scooter market segmentation, based on age includes 5 - 8 Years, 8 - 12 Years, and Less Than 5 Years. The offshore segment dominated the market. These scooters are designed with safety measures to meet the needs of this age group and are often smaller in size and slower in speed. Children's controls are age-appropriate and equipped with safety measures. These scooters' popularity in the Middle East and Africa (MEA) may fluctuate depending on things like local laws, consumer demand, and the manufacturers' product availability.


Figure 1: Middle East & Africa Electric Scooter Market, by Age, 2022 & 2032 (USD Billion)


Middle East & Africa Electric Scooter Market, by Age, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Electric Scooter Regional Insights


The Middle East & Africa Electric Scooter market is growing rapidly over the forecast period. Electric scooters are becoming more and more popular across the Middle East and Africa. Government programs to encourage electric mobility, the desire to lessen reliance on fossil fuels, and growing environmental consciousness are some of the drivers propelling the market's rise. The adoption of electric scooters in the region is being led by nations such as South Africa, Israel, and the United Arab Emirates. Nonetheless, there are locations where the car and bike infrastructures collide, most notably when the bike path passes through residential areas. Bicycles in these regions should be protected from motorized traffic by the legislation.


Figure 2: MIDDLE EAST & AFRICA ELECTRIC SCOOTER MARKET SHARE BY REGION 2022 (USD Billion)


MIDDLE EAST & AFRICA ELECTRIC SCOOTER MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Electric Scooter Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the electric scooter market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, electric scooter industry must offer cost-effective items.


Key Companies in the electric scooter market include



  • Razor USA LLC

  • Globber

  • Pacific Cycle Inc.

  • UBoard

  • HEBEI JIANGWO TRADING CO. LTD.

  • SEGWAY

  • Hiboy

  • SWAGTRON

  • SmooSat Inc.

  • Hover Pro


Electric Scooter Market Segmentation


Electric Scooter Type Outlook



  • 2 Wheel

  • 3 Wheel


Electric Scooter Design Outlook



  • Foldable

  • Unfoldable


Electric Scooter Foot Platform Outlook



  • Less Than 3.5 Feet

  • 5 Feet

  • 5 Feet

  • Others


Electric Scooter Material Outlook



  • Industrial-Grade Aluminum Alloy

  • Carbon Fiber

  • Plastic

  • Composite


Electric Scooter Age Outlook



  • 5 - 8 Years

  • 8 - 12 Years

  • Less Than 5 Years


Electric Scooter Regional Outlook



  • Middle East & Africa

  • GCC Countries

  • Saudi Arabia

  • Iran

  • Rest of Middle East & Africa

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