MICE Market Research Report Information By Event Type (Meetings, Incentives, Conferences, and Exhibitions), Booking Mode (Online and Offline), and By Region (North America, Europe, Asia-Pacific, South America, and Middle East and Africa) - Forecast Till 2032

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 18

2 MARKET INTRODUCTION 21

2.1 DEFINITION 21

2.2 SCOPE OF THE STUDY 21

2.3 RESEARCH OBJECTIVE 22

2.4 MARKET STRUCTURE 22

3 RESEARCH METHODOLOGY 23

3.1 OVERVIEW 23

3.2 DATA FLOW 25

3.2.1 Data Mining Process 25

3.3 PURCHASED DATABASE: 26

3.4 SECONDARY SOURCES: 27

3.4.1 Secondary Research data flow: 28

3.5 PRIMARY RESEARCH: 29

3.5.1 Primary Research DATA FLOW: 30

3.5.2 Primary Research: Number of Interviews conducted 31

3.5.3 Primary Research: Regional Coverage 31

3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 32

3.6.1 Consumption & Net Trade Approach 32

3.6.2 Revenue Analysis Approach 32

3.7 DATA FORECASTING 33

3.7.1 Data forecasting Technique 33

3.8 DATA MODELING 34

3.8.1 microeconomic factor analysis: 34

3.8.2 Data modeling: 35

3.9 TEAMS AND ANALYST CONTRIBUTION 37

4 MARKET DYNAMICS 38

4.1 INTRODUCTION 38

4.2 DRIVERS 39

4.2.1 Increasing technological advancements 39

4.2.2 Growing Corporate Demand for Employee Engagement 39

4.2.3 Rapid Globalization of Businesses 40

4.3 RESTRAINTS 42

4.3.1 Economic fluctuations and uncertainties pose a formidable restraint 42

4.3.2 The Impact of Geopolitical Instability on the MICE Industry 42

4.4 OPPORTUNITY 44

4.4.1 Rise of Sustainable Events 44

4.4.2 Emergence of Niche Markets 45

4.5 CHALLENGES 46

4.5.1 The Challenge of Hybrid Event Execution Complexity in the MICE Industry 46

4.6 TRENDS 47

4.6.1 Hybrid Event Evolution 47

4.6.2 Tech-Infused Experiences 47

4.6.3 Wellness and Sustainability Focus 47

4.7 STRATEGIC INSIGHTS 47

4.7.1 Technology UPDATE 47

4.7.2 Regional Markets to Lookout For 48

4.8 REGULATORY UPDATE 48

4.9 IMPACT ANALYSIS OF COVID-19 49

4.9.1 Impact on Overall Event Management Industry 50

4.9.1.1 Economic Impact 51

4.9.2 Impact on global MICE market 51

4.9.3 Impact on the supply chain of MICE 52

4.9.4 Impact on Market Demand of MICE 53

4.9.4.1 Impact Due to Restrictions/Lockdown 53

4.9.4.2 Consumer Sentiments 54

4.9.5 Impact on Pricing of MICE 54

4.9.6 Consumer Behavior Analysis 55

5 MARKET FACTOR ANALYSIS 57

5.1 VALUE CHAIN ANALYSIS 57

5.1.1 Event Planning and Conceptualization 57

5.1.2 Venue Selection and Management 58

5.1.3 Participant Registration and Engagement 59

5.1.4 Technology Integration 59

5.2 SUPPLY CHAIN ANALYSIS 60

5.2.1 Suppliers of Event Equipment and Technology 61

5.2.2 Venue Providers 61

5.2.3 Hospitality and Catering Services 62

5.2.4 Technology Solution Providers 63

5.3 PORTER’S FIVE FORCES MODEL 64

5.3.1 Bargaining Power of Suppliers 64

5.3.2 Bargaining Power of Buyers 65

5.3.3 Threat of New Entrants 66

5.3.4 Threat of Substitutes 67

5.3.5 Intensity of Rivalry 67

6 GLOBAL MICE MARKET, BY EVENT TYPE 69

6.1 INTRODUCTION 69

6.2 MEETINGS 70

6.3 INCENTIVES 71

6.4 CONFERENCES 71

6.4.1 Panel 72

6.4.2 Presentations 72

6.4.3 Speeches 72

6.4.4 Discussions 72

6.4.5 Others 72

6.5 EXHIBITIONS 73

6.5.1 Networking Events 73

6.5.2 Awards 73

6.5.3 New Business Pitches 73

7 GLOBAL MICE MARKET, BY BOOKING MODE 74

7.1 INTRODUCTION 74

7.2 ONLINE 75

7.3 OFFLINE 75

8 GLOBAL MICE MARKET, BY REGION 76

8.1 OVERVIEW 76

8.2 NORTH AMERICA 77

8.2.1 US 80

8.2.2 Canada 81

8.2.3 Mexico 82

8.3 EUROPE 84

8.3.1 GERMANY 87

8.3.2 France 88

8.3.3 UK 90

8.3.4 Italy 91

8.3.5 Spain 92

8.3.6 rest of Europe 94

8.4 ASIA PACIFIC 96

8.4.1 China 99

8.4.2 Japan 100

8.4.3 India 102

8.4.4 South korea 103

8.4.5 rest of Asia Pacific 104

8.5 SOUTH AMERICA 106

8.5.1 Brazil 109

8.5.2 Argetina 111

8.5.3 Rest of South America 112

8.6 MEA 114

8.6.1 GCC Countries 117

8.6.2 Turkey 118

8.6.3 Northern Africa 120

8.6.4 Southern Africa 121

9 COMPETITIVE LANDSCAPE 123

9.1 INTRODUCTION 123

9.2 COMPETITION DASHBOARD 124

9.2.1 PRODUCT PORTFOLIO 125

9.2.2 REGIONAL PRESENCE 125

9.2.3 STRATEGIC ALLIANCES 125

9.2.4 INDUSTRY EXPERIENCES 125

9.3 COMPETITIVE ANALYSIS, 2022 126

9.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS? 126

9.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS 127

10 COMPANY PROFILES 128

10.1 THAI AIRWAYS INTERNATIONAL PCL 128

10.1.1 COMPANY OVERVIEW 128

10.1.2 FINANCIAL OVERVIEW 129

10.1.3 PRODUCTS OFFERed 129

10.1.4 SWOT ANALYSIS 130

10.1.5 Key Strategy 130

10.2 INTERNATIONAL TRAVEL HOUSE LTD 131

10.2.1 COMPANY OVERVIEW 131

10.2.2 PRODUCTS OFFERed 132

10.2.3 SWOT ANALYSIS 132

10.2.4 Key Strategy 133

10.3 MICE SERVICE GROUP 134

10.3.1 COMPANY OVERVIEW 134

10.3.3 SWOT ANALYSIS 135

10.4 CATHAY PACIFIC AIRWAYS LIMITED 136

10.4.1 COMPANY OVERVIEW 136

10.4.3 KEY STRATEGY 137

10.5 MICE HOSPITALITY 138

10.5.1 COMPANY OVERVIEW 138

10.5.3 KEY STRATEGY 139

10.6 GLOBAL MICE LTD 140

10.6.1 COMPANY OVERVIEW 140

10.6.3 KEY STRATEGY 141

10.7 MEETINGS AND INCENTIVES WORLDWIDE, INC 142

10.7.1 COMPANY OVERVIEW 142

10.7.2 KEY STRATEGY 143

10.8 CREATIVE GROUP, INC. 144

10.8.1 COMPANY OVERVIEW 144

10.8.2 KEY STRATEGY 145

10.9 FCM MEETINGS & EVENTS 146

10.9.1 COMPANY OVERVIEW 146

10.9.2 KEY STRATEGY 147

10.10 BCD MEETING AND EVENTS 148

10.10.1 COMPANY OVERVIEW 148

10.10.2 KEY STRATEGY 149

LIST OF TABLES

TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 35

TABLE 2 GLOBAL MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 69

TABLE 3 GLOBAL MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 71

TABLE 4 GLOBAL MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 73

TABLE 5 GLOBAL MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 74

TABLE 6 GLOBAL MICE MARKET, BY REGION, 2018-2032 (USD MILLION) 76

TABLE 7 NORTH AMERICA MICE MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 78

TABLE 8 NORTH AMERICA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 78

TABLE 9 NORTH AMERICA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 79

TABLE 10 NORTH AMERICA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 79

TABLE 11 NORTH AMERICA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 79

TABLE 12 US MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 80

TABLE 13 US MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 80

TABLE 14 US MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 80

TABLE 15 US MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 81

TABLE 16 CANADA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 81

TABLE 17 CANADA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 81

TABLE 18 CANADA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 82

TABLE 19 CANADA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 82

TABLE 20 MEXICO MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 82

TABLE 21 MEXICO MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 83

TABLE 22 MEXICO MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 83

TABLE 23 MEXICO MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 83

TABLE 24 EUROPE MICE MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 85

TABLE 25 EUROPE MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 86

TABLE 26 EUROPE MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 86

TABLE 27 EUROPE MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 86

TABLE 28 EUROPE MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 87

TABLE 29 GERMANY MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 87

TABLE 30 GERMANY MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 87

TABLE 31 GERMANY MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 88

TABLE 32 GERMANY MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 88

TABLE 33 FRANCE MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 88

TABLE 34 FRANCE MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 89

TABLE 35 FRANCE MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 89

TABLE 36 FRANCE MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 89

TABLE 37 UK MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 90

TABLE 38 UK MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 90

TABLE 39 UK MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 90

TABLE 40 UK MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 91

TABLE 41 ITALY MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 91

TABLE 42 ITALY MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 91

TABLE 43 ITALY MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 92

TABLE 44 ITALY MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 92

TABLE 45 SPAIN MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 92

TABLE 46 SPAIN MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 93

TABLE 47 SPAIN MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 93

TABLE 48 SPAIN MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 93

TABLE 49 REST OF EUROPE MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 94

TABLE 50 REST OF EUROPE MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 94

TABLE 51 REST OF EUROPE MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 95

TABLE 52 REST OF EUROPE MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 95

TABLE 53 ASIA PACIFIC MICE MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 97

TABLE 54 ASIA PACIFIC MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 98

TABLE 55 ASIA PACIFIC MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 98

TABLE 56 ASIA PACIFIC MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 98

TABLE 57 ASIA PACIFIC MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 99

TABLE 58 CHINA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 99

TABLE 59 CHINA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 99

TABLE 60 CHINA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 100

TABLE 61 CHINA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 100

TABLE 62 JAPAN MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 100

TABLE 63 JAPAN MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 101

TABLE 64 JAPAN MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 101

TABLE 65 JAPAN MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 101

TABLE 66 INDIA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 102

TABLE 67 INDIA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 102

TABLE 68 INDIA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 102

TABLE 69 INDIA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 103

TABLE 70 SOUTH KOREA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 103

TABLE 71 SOUTH KOREA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 103

TABLE 72 SOUTH KOREA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 104

TABLE 73 SOUTH KOREA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 104

TABLE 74 REST OF ASIA PACIFIC MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 104

TABLE 75 REST OF ASIA PACIFIC MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 105

TABLE 76 REST OF ASIA PACIFIC MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 105

TABLE 77 REST OF ASIA PACIFIC MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 105

TABLE 78 SOUTH AMERICA MICE MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 108

TABLE 79 SOUTH AMERICA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 108

TABLE 80 SOUTH AMERICA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 108

TABLE 81 SOUTH AMERICA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 109

TABLE 82 SOUTH AMERICA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 109

TABLE 83 BRAZIL MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 109

TABLE 84 BRAZIL MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 110

TABLE 85 BRAZIL MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 110

TABLE 86 BRAZIL MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 110

TABLE 87 ARGETINA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 111

TABLE 88 ARGETINA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 111

TABLE 89 ARGETINA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 111

TABLE 90 ARGETINA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 112

TABLE 91 REST OF SOUTH AMERICA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 112

TABLE 92 REST OF SOUTH AMERICA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 112

TABLE 93 REST OF SOUTH AMERICA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 113

TABLE 94 REST OF SOUTH AMERICA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 113

TABLE 95 MEA MICE MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 115

TABLE 96 MEA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 116

TABLE 97 MEA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 116

TABLE 98 MEA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 116

TABLE 99 MEA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 117

TABLE 100 GCC COUNTRIES MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 117

TABLE 101 GCC COUNTRIES MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 117

TABLE 102 GCC COUNTRIES MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 118

TABLE 103 GCC COUNTRIES MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 118

TABLE 104 TURKEY MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 118

TABLE 105 TURKEY MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 119

TABLE 106 TURKEY MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 119

TABLE 107 TURKEY MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 119

TABLE 108 NORTHERN AFRICA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 120

TABLE 109 NORTHERN AFRICA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 120

TABLE 110 NORTHERN AFRICA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 120

TABLE 111 NORTHERN AFRICA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 121

TABLE 112 SOUTHERN AFRICA MICE MARKET, BY EVENT TYPE, 2018-2032 (USD MILLION) 121

TABLE 113 SOUTHERN AFRICA MICE MARKET, BY CONFERENCES, 2018-2032 (USD MILLION) 121

TABLE 114 SOUTHERN AFRICA MICE MARKET, BY EXHIBITIONS, 2018-2032 (USD MILLION) 122

TABLE 115 SOUTHERN AFRICA MICE MARKET, BY BOOKING MODE, 2018-2032 (USD MILLION) 122

TABLE 116 THAI AIRWAYS INTERNATIONAL PCL: PRODUCTS OFFERED 129

TABLE 117 INTERNATIONAL TRAVEL HOUSE LTD: PRODUCTS OFFERED 132

TABLE 118 MICE SERVICE GROUP: PRODUCTS OFFERED 135

TABLE 119 CATHAY PACIFIC AIRWAYS LIMITED: PRODUCTS OFFERED 137

TABLE 120 MICE HOSPITALITY: PRODUCTS OFFERED 139

TABLE 121 GLOBAL MICE LTD: PRODUCTS OFFERED 141

TABLE 122 : PRODUCTS OFFERED 143

TABLE 123 CREATIVE GROUP, INC: PRODUCTS OFFERED 145

TABLE 124 FCM MEETINGS & EVENTS: PRODUCTS OFFERED 147

TABLE 125 BCD MEETING AND EVENTS: PRODUCTS OFFERED 149

LIST OF FIGURES

FIGURE 1 GLOBAL MICE MARKET: STRUCTURE 22

FIGURE 2 GLOBAL MICE MARKET: MARKET GROWTH FACTOR ANALYSIS (2022-2032) 38

FIGURE 3 DRIVER IMPACT ANALYSIS (2023-2032) 41

FIGURE 4 RESTRAINT IMPACT ANALYSIS (2022-2032) 43

FIGURE 5 VALUE CHAIN ANALYSIS: GLOBAL MICE MARKET 57

FIGURE 6 SUPPLY CHAIN ANALYSIS: GLOBAL MICE MARKET 60

FIGURE 7 PORTER’S FIVE FORCES MODEL: GLOBAL MICE MARKET 64

FIGURE 8 GLOBAL MICE MARKET, BY EVENT TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 69

FIGURE 9 GLOBAL MICE MARKET, BY MATERIAL TYPE, 2022 (% SHARE) 70

FIGURE 10 GLOBAL MICE MARKET, BY BOOKING MODE, SEGMENT ATTRACTIVENESS ANALYSIS 74

FIGURE 11 GLOBAL MICE MARKET, BY PRODUCT TYPE, 2022 (% SHARE) 74

FIGURE 12 GLOBAL MICE MARKET, BY REGION, 2022 (% SHARE) 76

FIGURE 13 NORTH AMERICA MARKET: SWOT ANALYSIS 77

FIGURE 14 NORTH AMERICA MICE MARKET, BY COUNTRY, 2022 (% SHARE) 78

FIGURE 15 EUROPE MICE MARKET, BY COUNTRY, 2022 (% SHARE) 84

FIGURE 16 EUROPE MARKET: SWOT ANALYSIS 85

FIGURE 17 ASIA PACIFIC MICE MARKET, BY COUNTRY, 2022 (% SHARE) 96

FIGURE 18 ASIA PACIFIC MARKET: SWOT ANALYSIS 97

FIGURE 19 SOUTH AMERICA MICE MARKET, BY COUNTRY, 2022 (% SHARE) 107

FIGURE 20 SOUTH AMERICA MARKET: SWOT ANALYSIS 107

FIGURE 21 MEA MICE MARKET, BY COUNTRY, 2022 (% SHARE) 114

FIGURE 22 MEA MARKET: SWOT ANALYSIS 115

FIGURE 23 COMPETITOR DASHBOARD: GLOBAL MICE MARKET 124

FIGURE 24 GLOBAL MICE MARKET: COMPETITIVE ANALYSIS, 2022 126

FIGURE 25 THAI AIRWAYS INTERNATIONAL PCLSWOT ANALYSIS 130

FIGURE 26 INTERNATIONAL TRAVEL HOUSE LTDSWOT ANALYSIS 132

FIGURE 27 MICE SERVICE GROUPSWOT ANALYSIS 135

FIGURE 28 SWOT ANALYSIS 137

FIGURE 29 MICE HOSPITALITYSWOT ANALYSIS 139

FIGURE 30 SWOT ANALYSIS 141

FIGURE 31 SWOT ANALYSIS 143

FIGURE 32 CREATIVE GROUP, INCSWOT ANALYSIS 145

FIGURE 33 FCM MEETINGS & EVENTSSWOT ANALYSIS 147

FIGURE 34 BCD MEETING AND EVENTSSWOT ANALYSIS 149