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Metal Cans Market Share

ID: MRFR//1375-HCR | 115 Pages | Author: Pradeep Nandi| December 2024

In the ever-changing environment of Metals Cans Market producers use several market share positioning techniques in order to gain an advantage over the competitors and facilitate the development on market. A brand of differentiation comprises firms who, intentionally, are competitors ahead in the industry by providing unique features for their metal cans such as exclusive designs, bespoke coatings or durable criss-crossing. On one hand, this method enables premium products to reach the demanding segment of the market while on the other hand, it increases sales margins for the companies because high-income customers pay higher prices. As an example, a business may capitalize on the investment towards the inception of advanced technology to produce metal cans with newly developed special features like easy lid openness or improved freshness maintenance, which put their products one step ahead of the competition.

The canning industry in food and drink exhibits a dynamic growth, leaving no option but to develop producers of cans. This can shopping has a bubble which makes it possible for selling aerated and non-aerated beverages. Metal cans market will experience a growth through personal care as a distinct product use.

One frequently used technique is comprised of price leadership, in which producers put effort on improving production processes and their supply chain to cut processing costs. When an organisation comes out with maximum scale economies and best operational efficiencies then it is able to sell the metal cans at lower prices compared with its competitors without a downside on quality. This campaign is especially valid for price-oriented markets where consumers mostly consider the affordability find this useful Companies that employ the marketing strategy of cost leadership hope to attract a huge number of customers by promoting their products to a widely scattered target market. In addition, they aim to have the best price in the market and become the choice for thrifty buyers.

Market segmentation plays a major role in the Metal Cans Market which serves as a cover. Organizations are offering services which are designed to meet the different needs of the various segmented customers such as the beverage manufacturers, the food processing companies and the pharmaceutical companies respectively. Via this plan the businesses are able to pay attention to selected niches alone, thus catering to the idiosyncratic tastes of each one. For example, company can focus in the manufacturing of metal cans with special desings that have the products in the beverage industry in mind. This can be a resealable lid or a shape that is customized. Through the design of consistent range of products to meet the unique expectations of the respective segments, businesses can build a constant market share in these niche markets.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 3.00% (2023-2030)

Global Metal Cans Market Overview


Metal Cans Market Size was valued at USD 56259.9 Million in 2023. The Metal Cans industry is projected to grow from USD 60218.4 Million in 2024 to USD 105766.3 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 7.29% during the forecast period (2024 - 2032). The demand for use of metal cans rose due to the high growth of packaging systems for alcoholic and nonalcoholic drinks are the key market drivers enhancing market growth.


Metal Cans Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Metal Cans Market Trends




  • Growth of packaging systems for alcoholic and nonalcoholic drinks to boost market growth




The metal cans market is driven by various factors, and one of the key drivers is the increasing demand for packaging systems for alcoholic and non-alcoholic beverages. Metal cans are widely used for packaging beverages, such as beer, soft drinks, energy drinks, and others, due to their durability, lightweight, and recyclability. Metal cans are made from materials such as aluminum and steel, which can be recycled multiple times without losing their quality. This makes metal cans an eco-friendly option for packaging beverages, and it also helps to reduce the carbon footprint of the beverage industry.


The increasing demand for ready-to-drink beverages, such as canned coffee, tea, and energy drinks, is expected to drive the growth of the metal cans market in the coming years. In addition, the growth of the craft beer industry and the increasing popularity of canned wines are also expected to boost the demand for metal cans. Therefore, such factors related to Metal Cans have enhanced the Metal Cans market CAGR across the globe in recent years.


Ardagh Metal Packaging Europe launched HIGHEND as another addition to its customization range by January 2022. It will give them creative opportunities to enhance their brands. The technology allows high-quality decoration in CMYK colors throughout the entire shell surface so that brands can maximize visual impact by highlighting, customizing or differentiating their cans.


Ball Corporation announced plans to construct a new US aluminum beverage packaging plant in Nevada, US, for instance in September 2021. This plant with multiple lines, is expected to begin production in late 2022. The company will put about USD 290m into this facility over the following years. In spite of these measures and increased manufacturing capacity, Ball Corporation anticipated that demand would remain higher than supply until at least 2023.

Eviosys launched EcopeelEviosys launched Ecopeel, which is a new metal food can package solution featuring a peelable foil seal, in June 2023. The foil seals onto body of a can, thereby replacing the ring-pull opening system. This peelable seal reduces CO2 emissions per can. Furthermore, this solution has a 45-degree sealing surface and is easy to open; hence, it requires little force to open the can.


In 2024: Ball Corporation released new metal can designs with improved sustainability and performance features for various beverages.


In 2023: Crown Holdings introduced advanced metal cans with enhanced strength and recyclability.


Metal Cans Market Segment Insights


Metal Cans Material Insights


The Metal Cans market segmentation, based on material, includes Aluminum, Steel, and Tin. The aluminum segment held the majority share in 2022 of the Metal Cans market revenue. Aluminum cans are widely used for packaging beverages due to their lightweight, durability, and resistance to corrosion. Steel cans are also used for packaging, but they are heavier and less commonly used for beverages. Tin cans are used for packaging food items such as canned fruits, vegetables, and soups.


Metal Cans Type Insights


The Metal Cans market segmentation, based on type, includes Two Piece Metal Can and Three Piece Metal Can. The Two Piece Metal Can segment held the majority share in 2022 of the Metal Cans market revenue. Two-piece cans consist of a can body and a removable end, and they are commonly used for beverages, such as soft drinks, beer, and energy drinks, as well as for food products, such as soups and vegetables.


Metal Cans Application Insights


Based on application, the Metal Cans market segmentation includes Food, Beverage, and Others. The Beverage segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2023-2030. This is due to the increasing consumption of beverages, such as soft drinks, energy drinks, and alcoholic beverages, which are commonly packaged in metal cans. The convenience and portability of metal cans also contribute to their popularity in the beverage industry. These all factors for Metal Cans positively impact the market growth.


Figure 2: Metal Cans Market, by Material, 2022 & 2030 (USD Billion)Metal Cans Market, by MaterialSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Metal Cans Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. Asia Pacific is the largest and fastest-growing market for metal cans, driven by increasing consumption of beverages and processed foods, as well as rising demand for sustainable packaging solutions. The region is also home to several key players in the metal cans industry.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil


Figure 3: METAL CANS MARKET SHARE BY REGION 2022 (%)METAL CANS MARKET SHARE BY REGIONSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe’s Metal Cans market accounts for the third-largest market share. The region is a mature market with a well-established metal cans industry, particularly in Western Europe. The demand for metal cans in Europe is primarily driven by the food and beverage industry, which accounts for a significant portion of the region's consumption. However, Europe's metal cans market is projected to grow at a slower rate compared to other regions, due to factors such as the increasing popularity of alternative packaging solutions and a focus on sustainability and eco-friendly packaging options. Further, the Germany Metal Cans market held the largest market share, and the UK Metal Cans market was the fastest-growing market in the European region.


North America, Metal Cans market, is expected to grow at the fastest CAGR from 2023 to 2030. North America is still a major market for metal cans, with significant demand for canned foods, beverages, and other packaged goods. The region is home to several major players in the industry. North American metal cans market growth is driven by factors such as the rising popularity of canned beverages, increasing demand for convenient and portable packaging solutions, and the need for sustainable and eco-friendly packaging options. Moreover, the U.S. Metal Cans market held the largest market share, and the Canada Metal Cans market was the fastest-growing market in the North American region.


Metal Cans Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Metal Cans market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Metal Cans industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Metal Cans. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Metal Cans industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Metal Cans industry to benefit customers and expand the market sector. Major Metal Cans market players, including Rexam plc, Silgan Containers LLC, Kian Joo Can Factory Berhad, Independent Can Company, Ball Corporation, Crown Holdings, Inc., HUBER Packaging Group GmbH, SKS Bottle & Packaging, Inc., Ardagh Group S.A., Berlin Packaging, Kaira Can Company Limited, The Cary Company, Allstate Can Corporation, Allied Cans Limited, and CPMC Holdings Limited, and others, are attempting to increase market demand by funding R&D initiatives.


Rexam plc is a British-based packaging company that was acquired by Ball Corporation in 2016. Before the acquisition, Rexam was one of the leading manufacturers of beverage cans in the world, producing over 60 billion cans annually. The company's product portfolio also included metal packaging solutions for personal care, food, and household products.


Silgan Containers: Silgan Containers is a leading manufacturer of metal food packaging solutions, with a focus on the North American market. The company produces a wide range of metal cans, including two-piece and three-piece cans, for the food industry, as well as metal containers for pet food and general line packaging. Silgan Containers operates over 30 manufacturing facilities in North America and has a strong reputation for quality and customer service.


List of the Key Companies in the Metal Cans market includes:




  • Rexam plc




  • Silgan Containers LLC




  • Kian Joo Can Factory Berhad




  • Independent Can Company




  • Ball Corporation




  • Crown Holdings, Inc.




  • HUBER Packaging Group GmbH




  • SKS Bottle & Packaging, Inc.




  • Ardagh Group S.A.




  • Berlin Packaging




  • Kaira Can Company Limited




  • The Cary Company




  • Allstate Can Corporation




  • Allied Cans Limited




  • CPMC Holdings Limited among others




Metal Cans Industry Developments


April 2019: Crown announced the Launch of a Round-To-Square Shaped Tin for the Luxury Market.

October 2023: Innovation took center stage as companies unveiled new technologies for metal can production. These advancements aimed at improving can strength, reducing weight, and enhancing printability to create more visually appealing packaging

November 2023: The beverage industry remained the primary driver of the metal cans market. However, there was also an increase in the use of metal cans for food packaging, particularly for products requiring extended shelf life or aseptic packaging

October 2022: Casa Azul Tequila Soda’s aluminum cans came from Ardagh Metal Packaging (AMP) in the US, a new RTD tequila-based cocktail competing for the premium on-the-go market.

In October 2021, Milwaukee's manufacturer of steel cans for food and household products, Ball Metalpack, added a new line for the introduction of two-piece food cans in their production lines. The fresh high-speed two-piece line will assist in the production of millions of food cans annually and help to satisfy the growing needs of customers in the food and nutrition sector of Ball Metalpack Company. This is the second high-speed two-piece line in the Milwaukee plant, which makes possible faster ramp-up and lower total costs. There are four high speed two piece can line at Ball Metalpack’s eight facilities spread across North America.

In November 2021, Ardagh Metal Packaging (AMP), a subsidiary of Ardagh Group acquired Hart Print, a Canadian based digital printed can provider. Founded in 2018 and located at Quebec, Hart Print offers flexible digital printing solutions to customers involved in the beverage market. It is believed that Hart Print was the first North American company to print digitally on cans.

In March 2022, ThyssenKrupp Rasselstein launched the world’s first CO2-reduced blue mint Steel food can through collaboration with Hoffmann Neopac of Switzerland and Ricola, who will sell their herbal drops packed into it.


Metal Cans Market Segmentation


Metal Cans Material Outlook




  • Aluminum




  • Steel




  • Tin




Metal Cans Type Outlook




  • Two Piece Metal Can




  • Three Piece Metal Can




Metal Cans Application Outlook




  • Food




  • Beverage




  • Others




Metal Cans Regional Outlook




  • North America




    • US




    • Canada






  • Europe




    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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