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Menstrual Cup Market Analysis

ID: MRFR//0898-CR | 90 Pages | Author: Rahul Gotadki| February 2021

In-depth Analysis of Menstrual Cup Market Industry Landscape

Addressing Menstrual Hygiene Challenges: The Role of Menstrual Cups in Low and Middle-Income Countries

In low and middle-income countries, poor Menstrual Hygiene Management (MHM) continues to pose significant challenges, affecting the dignity, health, and overall well-being of women. The inability to afford sanitary pads often compels women to resort to makeshift solutions like old cloth or cotton wool, or to use a minimal number of pads, resulting in leaks, odors, and a host of associated issues that contribute to stigma, shame, and discomfort. The financial burden of purchasing pads and tampons further exacerbates the problem, leading to affordability issues that impact women's lives. In this landscape, menstrual cups emerge as a transformative solution, offering not only economic relief but also a sustainable approach to menstrual hygiene.

The repercussions of poor MHM are far-reaching, affecting women both physically and emotionally. The use of inadequate or improvised materials can lead to health complications, including infections, further compromising the well-being of women in these regions. The pervasive stigma and shame associated with inadequate MHM practices contribute to a culture of silence, hindering open discussions and educational initiatives on menstrual health.

One of the key factors contributing to poor MHM is the high cost of traditional menstrual products, such as pads and tampons. In many low and middle-income countries, these items are considered luxury goods, placing them out of reach for a significant portion of the population. In countries like India, where a 12% Goods and Services Tax (GST) is applied to sanitary pads, women are forced to explore alternative options to alleviate the financial burden. This economic constraint not only compromises the physical comfort and health of women but also perpetuates a cycle of disadvantage, particularly for those in vulnerable communities.

The economic challenges associated with traditional menstrual products are not confined to developing countries. In developed nations, a woman can spend over USD 2,400 on pads and tampons throughout her lifetime. This substantial expense underscores the financial strain placed on women, affecting their budgetary allocations and overall quality of life. In stark contrast, menstrual cups, with their one-time purchase cost of approximately USD 30, offer a cost-effective and sustainable alternative. The reusability of menstrual cups further enhances their appeal, as a single cup can be used for a period ranging from one to five years, significantly reducing the economic burden on women.

The affordability and sustainability of menstrual cups position them as a viable solution to address the challenges associated with poor MHM. Beyond the economic benefits, menstrual cups contribute to environmental conservation by minimizing the disposal of non-biodegradable waste generated by traditional menstrual products. This eco-friendly aspect aligns with global efforts to promote sustainable living and reduce the ecological impact of daily practices.

Efforts to raise awareness about menstrual health and hygiene, coupled with initiatives to dismantle societal taboos surrounding menstruation, are gaining momentum globally. Menstrual cup advocacy and education programs are pivotal in empowering women with information about alternative and sustainable options. The reusability and lower cost of menstrual cups not only make them an accessible choice for women in low and middle-income countries but also position them as a practical and empowering solution for women around the world.

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