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The use of eco-friendly materials like wood pulp and cotton instead of synthetic fibers is on the rise for making biodegradable medicated wipes. Currently, there's a big problem with personal hygiene products not breaking down in the environment, and it's causing serious concerns for the planet. But making medicated wipes from natural fibers is a good solution to this problem, and companies are working hard to create new and innovative products that are good for the environment. They are focusing on making wipes that can be recycled and are made from materials that can be renewed and sustained over time.
This shift is happening because more and more people are becoming aware of the impact that disposable medicated wipes have on the environment. A great example is DUDE Medicated Flushable Wipes by DUDE Products in the US. These wipes are flushable, don't contain alcohol or parabens, and are made from plant-sourced fibers. They provide quick relief from irritation, itching, and burning. With a 50% Witch Hazel formulation and added aloe and vitamin E, they cool and protect irritated areas. Other companies like GSK plc in the UK, Goodwipes in the US, and Sleek Sensation in the US are also joining in by making medicated wipes using materials that are friendly to the environment. This move towards sustainable medicated wipes is a great opportunity for companies to get into the market.
The problem right now is that many personal hygiene products, especially wipes, don't break down easily in the environment. This leads to a lot of waste that can harm ecosystems. So, using natural materials like wood pulp and cotton to make medicated wipes is a smart choice. These materials can decompose naturally, reducing the environmental impact.
Manufacturers are recognizing this problem and are working on creating new and improved product lines. They want to make wipes that not only do their job but also help protect the planet. One way they're doing this is by making wipes that can be recycled. This means that after you use them, instead of ending up in a landfill, they can be processed and used to make new products.
Another key focus is using materials that can be renewed and sustained over time. This ensures that we're not depleting our resources and causing harm to the environment. Companies are looking into using materials that can be grown and harvested responsibly, without causing long-term damage to ecosystems.
Consumer awareness is playing a crucial role in driving these changes. People are becoming more conscious of the environmental impact of the products they use. This has led to a growing demand for eco-friendly alternatives. Companies are responding to this demand by creating products like DUDE Medicated Flushable Wipes, which not only provide relief but also take care of the planet.
DUDE Medicated Flushable Wipes are a great example of how companies are embracing sustainability. These wipes are flushable, which means they won't clog up sewage systems. They are also free from alcohol and parabens, which are chemicals that can be harmful to the environment. Instead, they are made from plant-sourced fibers, which are renewable and biodegradable.
The ingredients used in these wipes, like Witch Hazel, aloe, and vitamin E, not only provide relief but also have natural properties that are beneficial. Witch Hazel, for example, has soothing and anti-inflammatory properties. Aloe is known for its cooling and moisturizing effects, and vitamin E is an antioxidant that helps protect the skin. So, not only are these wipes good for the environment, but they also provide effective and gentle care.
Other companies, like GSK plc, Goodwipes, and Sleek Sensation, are also making strides in producing eco-friendly medicated wipes. This is a positive trend, as it shows that more companies are recognizing the importance of sustainability. It's not just about making a profit; it's also about making a positive impact on the world.
The move towards using natural, biodegradable materials for making medicated wipes is a step in the right direction. It addresses the serious environmental concerns associated with non-biodegradable personal hygiene products. Companies are stepping up to the challenge by developing sustainable alternatives, and consumers are increasingly supporting these eco-friendly choices. This shift not only benefits the environment but also opens up new opportunities for companies to thrive in the market.
Medicated Wipes Market Highlights:
Global Medicated Wipes Market Overview
Medicated Wipes Market Size was valued at USD 7.71 Billion in 2023. The Global Medicated Wipes industry is projected to grow from USD 8.42 Billion in 2024 to USD 11.35 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.52% during the forecast period (2024 - 2032).
Increasing prevalence of acne & other skin disorders across the globe and growing awareness toward personal hygiene are propelling the market growth.
Medicated Wipes Market Trends
- Increasing prevalence of acne and other skin disorders across the globe boosts market growth
According to the National Institutes of Health (US), acne is estimated to affect 9.4% of the global population, making acne the eighth-most common disease worldwide. Similarly, according to the American Academy of Dermatology Association, acne is the most common skin condition in the US, affecting 50 million Americans annually. It further stated that approximately 85% of people between the ages of 12 and 24 experience minor acne. Furthermore, according to the Australian Journal of General Practice published by the Royal Australian College of General Practitioners, it is so common it can be considered almost universal in teenagers, with a prevalence of 93.3% in people aged between 16 to18 years in Australia.
In addition, in recent years, several developing countries are focusing on improving women's literacy regarding feminine health and hygiene. Global agencies and organizations such as the United Nations International Children's Emergency Fund (UNICEF) and The United Nations Educational, Scientific and Cultural Organization (UNESCO) are conducting health programs for young females in under-developed and developing countries on puberty education & menstrual hygiene management, personal hygiene behaviors, and cleanliness. Thus, increasing prevalence of acne and a rise in awareness regarding personal hygiene enhances the utilization of medicated wipes for feminine health and hygiene.
Medicated Wipes Market Segment Insights
Medicated Wipes Product Insights
The Market segments of Medicated Wipes, based on product, includes dry and wet. The wet segment accounted for the largest market share during the forecast period. Propylene Wet medicated wipes are used in the cosmetics, healthcare settings, and self-care industries. However, medical dermatology has seen the development of prescription medicated wipes in the form of Qbrexza. Additionally, wet medicated wipes are produced from nonwoven fabrics made of polyester or polypropylene.
Medicated Wipes Type of Packaging Insights
The Medicated Wipes Market segmentation, based on type of packaging, includes single pack and bundled pack. Bundled pack of medicated wipes contains multiple individually wrapped ultra-soft wipes for your convenience on the move. It is used for a variety of functions such as relieving swelling, bleeding, itching, minor pain, and discomfort caused by minor skin irritations. Perfect to use anytime. Light and travel friendly.
Medicated Wipes Application Insights
The Medicated Wipes Market data has been segmented, based on application, by hemorrhoid care, feminine care, acne treatment, skin disinfection & anti-allergy, and others. Medicated wipes are used as alternative medicine as a possibly effective help in treating hemorrhoids, minor bleeding, and skin irritation. Medicated wipes also provide effective hemorrhoid relief and soothe as they clean. For instance, Preparation H Medicated wipes can be used for gentle, everyday cleansing to reduce irritation. Keeping the area clean also reduces skin damage.
Figure 2: Medicated Wipes Market, by Application, 2023 & 2032 (USD Billion)
Medicated Wipes Distribution Channel Insights
Based on distribution channel, the global medicated wipes industry has been segmented into the distribution channel, pharmacies & drugstores, supermarkets & hypermarkets, e-commerce, and others. Pharmacies and drugstores are attributed to the increasing prevalence of hemorrhoid care, feminine care, acne treatment, skin disinfection, and anti-allergy. As many regions capped their reimbursement rates for medicated wipes, pharmacies and drugstores have struggled to increase their profit over the five years to 2021.
Medicated Wipes Regional Insights
By Region, the study segments the market into North America, Europe, Asia-Pacific, and Rest of the World. North America medicated wipes market accounted for the largest market share in 2021, due to high proportion of the population suffering from acne, increasing concerns regarding aesthetic beauty, and the presence of a large number of market players in the region.
Further, the major countries studied are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: MEDICATED WIPES MARKET SHARE (%) BY REGION 2023 (%)
Europe medicated wipes market accounts for the second-largest market share owing to rising consumer knowledge regarding personal hygiene, and key players that are actively investing in R&D to introduce novel and premium products across the region are driving the growth in the European market. Furthermore, the Germany market of medicated wipes held the largest market share in 2021 and was the fastest growing market in the Europe region.
The Asia-Pacific medicated wipes market is expected to grow at a significant share from 2022 to 2030. Owing to the rising geriatric population, increasing concerns regarding aesthetic beauty, and developing healthcare infrastructure are the major factors driving the market growth in the Asia-Pacific region. In addition, increasing funds from public & private organizations and individuals directly supports the growth of the market of medicated wipes. Moreover, Japan medicated wipes market held the largest market share in 2021, and the India market of medicated wipes was the fastest growing market in the Asia-Pacific region.
Medicated Wipes Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the market of medicated wipes grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the medicated wipes industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
Diamond Wipes International Inc. (Diamond Wipes) is a leading company in the US. The company manufactures makeup remover, face cleanser, body wash, nail polish remover, baby wipes, feminine hygiene, butt wipes, OTC antibacterial, and medicated antiseptic. Moreover, the company serves more than 50 beauty and personal care brands. In November 2018, Diamond Wipes International, acquired Ode to Clean (US), the world's first cleaning wipes made with 100% plant-based ingredients.
Key Companies in the market of medicated wipes includes.
- Procter & Gamble (US)
- 3M (US)
- Johnson & Johnson (US)
- Clorox Company (US)
- Diamond Wipes International Inc. (US)
- Kimberly-Clark Corporation (US)
- Costco Wholesale Corporation (US)
- Pfizer Inc. (US)
- Reckitt Benckiser Group plc. (UK)
- Blistex Inc. (US)
- Others
Medicated Wipes Market Segmentation
Medicated Wipes Product Outlook
- Dry
- Wet
Medicated Wipes Type of Packaging Outlook
- Single Pack
- Bundled Pack
Medicated Wipes Application Outlook
- Hemorrhoid Care
- Feminine Care
- Acne Treatment
- Skin Disinfection & Anti-Allergy
- Others
Medicated Wipes Distribution Channel Outlook
- Pharmacies & Drugstores
- Supermarkets & Hypermarkets
- E-commerce
- Others
Medicated Wipes Regional Outlook
-
North America
- US
- Canada
-
Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
-
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
-
Rest of the World
-
Middle East
-
Africa
-
Latin America
-
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