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Market Share

ID: MRFR//4658-HCR | 185 Pages | Author: Priya Nagrale| November 2024

In the medical tubing market, companies employ various market share positioning strategies to establish and maintain their presence. One effective strategy is product differentiation. By offering unique products with superior features, such as enhanced flexibility, durability, and biocompatibility, companies can set themselves apart from competitors. For example, using advanced materials like silicone, thermoplastic elastomers (TPE), and polyvinyl chloride (PVC) can provide significant advantages in terms of performance and safety, making these products more attractive to healthcare providers.

Another key strategy is focusing on innovation. Companies that invest in research and development to create cutting-edge medical tubing solutions often gain a competitive edge. Innovations may include new manufacturing processes, improved coatings that reduce infection risks, or tubing designed for specific medical applications such as intravenous therapy, catheters, or surgical procedures. By continuously improving their products and staying ahead of technological advancements, companies can capture a larger market share.

Strategic partnerships and collaborations also play a crucial role in market positioning. By partnering with other companies, research institutions, or healthcare providers, medical tubing manufacturers can expand their reach and leverage additional expertise and resources. These collaborations can lead to the development of new products, entry into new markets, and enhanced credibility within the industry. Such partnerships often result in mutually beneficial outcomes, boosting the market presence of all involved parties.

Geographic expansion is another important strategy. Companies aiming to increase their market share often look to expand their operations into new regions, particularly emerging markets with growing healthcare infrastructure. By establishing a presence in countries with increasing healthcare spending and improving medical facilities, companies can tap into new customer bases and grow their market share. This may involve setting up local manufacturing units, distribution networks, or sales offices to better serve these markets.

Marketing and branding efforts are essential for positioning in the medical tubing market. Effective marketing strategies help companies build brand recognition and trust among healthcare providers and patients. This can include participating in industry conferences, exhibitions, and trade shows, as well as leveraging digital marketing tools to reach a wider audience. Strong branding and visibility can significantly impact market share by making a company’s products the preferred choice in a competitive market.

Cost leadership is another strategy employed by some companies to enhance their market position. By optimizing production processes, sourcing cost-effective materials, and achieving economies of scale, companies can offer high-quality medical tubing at competitive prices. This approach is particularly effective in price-sensitive markets where cost considerations are crucial for buyers. Offering products at lower prices without compromising on quality can attract a larger customer base and increase market share.

Customer service and support also contribute to market positioning. Companies that provide excellent customer service, including timely deliveries, technical support, and after-sales service, are likely to retain existing customers and attract new ones. Building strong relationships with customers through consistent and reliable service can lead to repeat business and positive word-of-mouth referrals, enhancing the company’s reputation and market position.

Regulatory compliance and certification are vital in the medical tubing market. Companies that ensure their products meet all necessary regulatory standards and obtain relevant certifications can gain a significant advantage. Compliance with stringent regulations ensures product safety and reliability, which are critical factors for healthcare providers. Meeting these standards can enhance a company’s credibility and trustworthiness, making their products more appealing to buyers.

Sustainability and eco-friendly practices are increasingly becoming important in market positioning. Companies that adopt sustainable manufacturing practices, use eco-friendly materials, and minimize their environmental footprint can attract environmentally conscious customers. Emphasizing sustainability in product development and marketing can differentiate a company’s offerings and appeal to a growing segment of the market that values green practices.

Global Medical Tubing Market Overview


The estimated projections for the medical tubing market size are expected to rise at USD 14.37 billion by 2028, incorporating a CAGR of 9.14% during the forecast of the medical tubing market share. The Valuation of the medical tubing market is held to be at USD 9.25 billion in 2021.


Medical tubing is an essential component for both the pharmaceutical and medical industries & the medical tubing market has a huge potential. Components that include medical tubing consist of plastic, rubber, or metal. Since the medical tubing market value revenue is not just a number but there is a huge usage & hence medical tubing market value is on a significant rise it is significant to know the use of medical tubing. Disposable catheters, Cannula & tubing are the byproducts that are born with the help of medical tubing. Drug delivery systems, peristaltic pumps & blood draining are the areas to build a presence in. There is a plastic version of it commonly used in medical and pharma equipment. Medical tubing market participants, however, have been engaged in vigorous research and development. The result of the R&D is building metal tubing out of silicone rubber to make it more flexible and attain a much more efficient way of developing metal tubing.


COVID 19 Analysis


With the advent of Covid-19, the devastation was mammoth and freighting due to which many houses lost their loved ones. As a precaution the governments had imposed quarantine, social distancing norms, and lockdowns in due time intervals but that too has its limitations. But the price was paid by companies, small business owners, and industries including the medical tubing industry, many had to shut down their businesses, a few temporarily stopped it & some had to scale back operations. The exorbitant cost & fabrication of raw materials in the Medical Tubing market value resulting in companies passing on the cost to customers in order to cope up.


Market Dynamics


Drivers


However, the medical and pharma industries are booming because of the developed & developing nations and that is due to the increase in the purchase of medical & health care by government and citizens in general. Medical Tubing Market Value is hence witnessing growth.


However, the other accommodating factor to the inflammable growth of this sector is that as people get older they need more nursing & medical care and people contributing to the world of fitness and becoming aware of their health.


Lubrication facilitates the insertion of these products. Implant manufacturers are therefore inclined to use it.


Restraints


A huge obstacle in the Medical Tubing Market is that it is expensive to manufacture.


Technology Analysis


As the medical tubing industry requires intensive research and development, one American giant that is upscaling in this game with a sustainable competitive edge and a superior market is Teleflex. The company has invested in the manufacture and eventually marketing of safe and advanced medical tubing with impeccable features as compared to the previous versions.


Segment Overview


Based on Metal Tubing Segments 


Plastic, Rubber, and Metal are the subdivision of the metal tubing segments.


Plaster is further classified and subdivided into Polyvinyl Chloride, Polyethylene, Polypropylene, Polyether Ketone, Poly-amide, Polytetrafluoroethylene, Perfluoroalkoxy, Fluorinated Ethylene Propylene, Polycarbonate, Bioabsorbable Polymers, Polyester, Polylactic Acid, and Ethylene-vinyl Acetate.


The rubber on the other hand is broken down into Silicone, Thermoplastic, Elastomer, and Polyurethane.


Based on application


Based on their applications, this market can be divided into bulk disposable tubes, blood draining tubes, catheters and Cannula, and drug delivery systems. Additionally, bulk disposable tubing is further split into Dialysis and Intravenous.


Catheters and Cannula are also classified based on their cardiovascular, intravenous, and urinary applications.


Peristaltic pump, gas supply, smoke evacuation and feeding tubes constitute the subdivision of special applications.


Based on Elements 


There are a few different types of metals, including titanium, steel, aluminum, etc.


The different types of metal tubing include single-lumen, multi-lumen, co-extruded, tapered or bump, braided, balloon, heat shrink, thin-walled, coiled, and micro extruded tubing.


Regional Analysis


The vast Medical Tubing market is regionally spread out into North America, the European Union, Asia-Pacific, Latin America, and the Middle East and African region.


The market share is dominated by the North American region because the spending on healthcare is enormous by both the governments of Canada and America.  Also, both the nation’s private and public firms in the insurance and medical sector are known to spend generously on healthcare. Also, the concentration of the elderly is growing at an alarming rate in both nations. In the entire globe, America and Canada both have the most prosperous aging populations due to social security payments by the government.


The Market Share in 2015 was dominated by America alone with a 40% share and the market Value was USD 140 billion in America in 2015.


The European Union is being taken off by robotic surgery & robotic-assisted surgery because of the minimized pain with these endoscopic techniques leading to remarkable and respectable growth in the Medical Tubing Market. Also, a trend of Europeans is that they tend to be interested in taking care of their severe and chronic illnesses like diabetes and incontinence at their homes so they love to do their self-care with easy & simple products as with the aging populations’ mindsets.


The rapidly accelerating market growth is the Asia-Pacific region especially India and China, partially because of the widespread expansion of Healthcare in these regions. This is primarily because of the multiplying middle-class population in India and China and hence the demand for minimally invasive techniques has risen with the advancement of efficient medical devices.


The Medical Tubing Market Growth is expected to surge in the Latin-American region due to the ubiquity of non-surgical and surgical products for cosmetic procedures. The demand is estimated to grow amongst the middle class. Brazil and Mexico are also catching up on the growth of this market.


The Medical Tubing Market Growth is expected to be driven in the Middle East and Africa by the increasing healthcare industry in the middle-class region. In developing countries, diseases like obesity are on the rise as they become wealthier.


Competitive Landscape


This market stands to be highly intense and the market is highly profitable for companies to invest in as it is not easy to enter this market due to some inevitable barriers and this acts as a driving force. Research and development investment, mergers and acquisitions, and strategic partnerships are vital for corporations to survive.


The companies who think of expanding in this market have a perspective that their knowledge and base will expand when investment in research and development comes in place. The driving factor responsible for this is that the products developed and marketed by such companies are more useful and have practicality in their applications, hence the rising cost of these applications is logical because they are with upgraded technologies in the newer generations.


A leading brand named Lubrizol from America maintains a dominant position in the area of sustained competitive edge with exemplary research and development. Hence the company increased its prices to skim the market as their new generation products and services were at an edge with better applications, functions, skills, and understanding. Hence, the scope of earning is more there. Some of the great players in this market are:




  • Zeus Industrial Products, Inc. (U.S.),

  • Saint-Gobain Performance Plastics (U.S.),

  • Teleflex Incorporated (U.S.),

  • Optinova (Finland),

  • Fine Tubes Ltd. (UK),

  • Davis Standard (U.S.),

  • RAUMEDIC AG (Germany),


  • Lubrizol Corporation (U.S.),

  • Nordson Corporation (U.S.),

  • AP Technologies Group Pte. Ltd. (Singapore), and

  • Putnam Plastics (U.S.).


Recent Developments


June 2023: A team of researchers at the University of California, San Diego, developed a new type of medical tubing that is made from graphene. The tubing is highly flexible and strong, and it can withstand harsh environments. It is also biocompatible, so it can be used in the body without causing any adverse reactions.May 2023: A company called Vascular Flow Technologies announced the development of a new type of medical tubing that is designed to improve the delivery of blood flow. The tubing is made from a material that is more elastic than traditional tubing, and it has a smooth inner surface that helps to reduce friction. This results in a more efficient delivery of blood flow, which can improve patient outcomes.April 2023: A team of researchers at the University of Texas at Austin developed a new type of medical tubing that is made from a self-healing polymer. The tubing can repair itself if it is damaged, which makes it more durable and reliable. This could be a valuable asset in applications where the tubing is exposed to harsh environments or where it is likely to be damaged.

Report Overview


The report aimed to carry a detailed analysis of the Medical Tubing Market in order to help companies and investors make informed decisions. The report indicates qualitative research on the Medical Tubing Market, Trends, Value, regional trends and the competitive advantage that they share. The report takes into consideration the ramification of the covid analysis on the Medical Tubing Market Trends and a proper segmentation that helps firms take active steps and logical decisions after exhaustive analysis.

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