The medical marijuana market positioning strategy currently is in dynamic and fascinating transformation as companies compete for market share in this area of the industry. On of the important approaches involves the process of constantly thinking about new products to offer. Another interesting feature of the medical marijuana segment is the ability of various companies to invest significantly in the robust research and development activities to provide new strains, formulations, and delivery methods. The core of these firms' strategy is developing unique and distinct products, which in turn enables them to differentiate in the market by increasing market share and meeting varied medical marijuana needs across a range of health conditions.
Besides partnerships and connection, the market share distribution of the medical marijuana market is now being influenced by them. Companies find partnership with research institutions, healthcare providers, and other industry partners essential to be able to navigate the intertwined legal frameworks and build up solutions that could meet the complex challenges. Through these collaborations, the companies benefit from each other's share of resources, scientific experts, and market knowledge that in turn helps in fast tracking development and commercialization of medical marijuana products. Through pooling their synergies, companies not only take the lead in the market but also represent to consumers a variety of products as well as a supportive community for medicinal marijuana.
Pricing strategy is going to be the critical key for market share of Medical Marijuana Industry. Firms use multiple pricing methods depending on specific variables like product intensity, potency of strain, production costs and much more. Some firms focus on the high end market by adding on special qualities and specific medicinal effects whereas others consider the accessibility of their drugs for a wider range of patients. The key is to find the right measure between affordability and a product which is perceived as of value by companies that intend to compete for a large market share and to address variety of economic status acceptable individuals desiring medical marijuana.
Indeed, productive marketing and distribution tactics are the stepping stone for increasing market share in the Medical Marijuana Industry. Businesses invest a lot in proper educational marketing of medical marijuana to make physicians and patients understand the health benefits of it. By investing into well-thought-out promotional activities geared toward target audiences, the brand could soon become a trusted one. At the same time, optimizing distribution channels will allow a better product availability in a larger number of geographical territories as well as it will be easier for patients to get medical marijuana. The strategic disposition of medicinal cannabis products in our dispensaries, online platforms, and health care facilities heightens the visibility and makes a higher market share position a reality.
The medical marijuana market size was valued at USD 26.9 billion in 2021 and is projected to grow from USD 35.49 Billion in 2022 to USD 432.65 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 32.0% during the forecast period (2023 - 2032). Key factors that are driving the legal marijuana market growth include a rise in the legalization of marijuana in various countries, and the use of cannabis for medical purposes is gaining momentum worldwide.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Medical marijuana, often known as medical cannabis, is an extract from the marijuana plant used to treat various ailments and symptoms. Governmental limitations and production concerns have prevented the thorough testing of marijuana as a medicine. Cannabinoid-based medications treat various conditions, including HIV/AIDS-related weight loss and appetite loss, vomiting and nausea brought on by chemotherapy, and a few uncommon forms of neurological diseases. Growing clinical trial initiatives for this marijuana will majorly affect the market's expansion. As a result, clinical studies to determine the safety and effectiveness of utilizing marijuana to treat various diseases were insufficient. However, the use of cannabis for medicinal as well as recreational reasons is already legal in some North American jurisdictions.
Additionally, several other nations worldwide are similarly legalizing cannabis to North America. As a result, the market for medical marijuana will be heavily driven during the projected period by the increasing pattern of decriminalizing cannabis. The industry is expanding as people become more aware of the product's potential therapeutic uses for pain management, boosting hunger, and lowering ocular strain. The market for medical marijuana is primarily driven by the rising number of nations that have legalized its use, the development of edible cannabis products, a favorable reimbursement environment, and government assistance in some nations. Cannabis is increasingly used legally worldwide to fulfill medical and recreational uses, but the laws governing its ownership, distribution, and cultivation vary from country to country.
There is also an expanding market for marijuana being a functional food, with alleged health advantages significantly outweighing those offered by kale, turmeric, or kombucha for consumers. Cannabis Sativa and Cannabis Indica, native to the western hemisphere's nations and the central and south Asian regions, are the two varieties of medical marijuana. Some key factors anticipated to drive consumer appetite for medical marijuana over the years include the rising number of states that have legalized marijuana for medical use, the expanding use of cannabis in the healthcare industry, and recreational uses. The need is also anticipated to increase as efforts to conduct research and development expand.
News:
Avicanna, a company with its headquarters in Toronto, recently completed the acquisition of Shoppers Drug Mart's Medical Cannabis by Shopper's Business division. The purchase price was 2.6 million Canadian dollars ($1.9 million), including earnout payments depending on net revenue for two years. Avicanna, a biopharmaceutical business specializing in cannabinoid-based medications, also unveiled MyMedi.ca, a platform for medical cannabis care that replaces Shoppers.
Ananda Developments’ stock went up more than five percent during the week after a “Drug Supply Agreement” (DSA) was signed with the University of Edinburgh (UOE) and NHS Lothian in February 2024. Ananda’s fully owned subsidiary MRX Medical Limited, which it bought for £2m in March 2023, has now entered into a DSA to use its own MRX1 proprietary CBD formulation during a randomized controlled trial (RCT) on endometriosis-related pain. When it was announced last year that Ananda had acquired this company, they disclosed that two clinical trials were going to be conducted by UOE using MRX1 funded by grants amounting to £1.55m. The second RCT is for investigating CBD effects against chemotherapy-induced peripheral neuropathy. In effect, under the signed agreement, ENDOCAN-1 shall employ MRX1 CBD oil formulation as its “investigational medicinal product” throughout the course of the endometriosis trial.
November 2023:The University of Mississippi established an online graduate program mainly focusing on medical marijuana and nutritional supplements, riding on its standing as an institution with long-standing proficiency in both areas. Based within the School of Pharmacy are the National Center for Natural Products Research and the National Center for Cannabis Research and Education, which have been built upon expertise and research excellence. By November or December, organizers expect full accreditation will be given to the new Master of Science in Dietary Supplements and Medical Cannabis program situated at the pharmacy school. Following accreditation, officials intend to admit students into the program.
Cresco Labs Inc. (CSE: CL) (OTCQX: CRLBF) (FSE: 6CQ)(“Cresco” or “Company”), the industry leader in branded cannabis products with a portfolio of America’s most popular brands and the operator of Sunnyside dispensaries, today announced that it has launched Good News brand in the Commonwealth of Pennsylvania starting October 2023. Sweet Troches (troh-kees) is a sublingual form available in six flavors, containing 10mg THC that is Good News’ first product. It is now available to purchase at all Sunnyside locations and other dispensaries in the state. Good News Sweet Troches are basic medical marijuana products designed to dissolve in your mouth. They’re made with distillate oil and live sand with a white rice flour coating. Patients and caregivers will have the choice between six flavors: Watermelon, White Grape, Berry, Orange, Peach, and Black Cherry when trying Sweet Troches from Good News. Each Sweet Troche from Good News contains 10mg THC per dose.
Therapeutics containing cannabinoids are used for treating certain rare forms of neurological disorders, vomiting and nausea associated with chemotherapy, loss of weight and appetite associated with HIV/AIDS and several others. Increasing initiatives pertaining to the clinical trials of this marijuana will significantly drive the market growth. For instance, several National Center for Complementary and Integrative Health (NCCIH) funded studies are exploring the mechanism of substances in marijuana, including terpenes and minor cannabinoids. The aim of such trails is to support the evidence concerning marijuana components and find whether they have potential roles in pain management. NCCIH is also conducting other research activities on medical cannabis that includes research on the effects of edible cannabis and its constituents on inflammation, chronic low-back pain, and research to evaluate the relationship between cannabis smoking and type 2 diabetes.
The medical marijuana market segmentation, based on the product type, includes solid and gas & dissolvable/powders. The gas & dissolvable/powders segment dominated the market of medical marijuana in 2021 and accounted for the largest revenue share of 53.1%. The growth is largely attributed to its growing medicinal usage. Clinical studies have shown that non-psychoactive compounds in marijuana, such as CBD have the property to reduce inflammation and thus have the capability to provide a new treatment for chronic pain. The beneficial property can also be used for treating cancer, sleep disorder, anxiety, and others. Moreover, the growing legalization of cannabis throughout the globe is further expected to drive the industry’s growth.
The market segments of medical marijuana, based on the application, includes Alzheimer’s disease, cancer, and schizophrenia & multiple sclerosis. The schizophrenia & multiple sclerosis segment held the majority share in 2021, contributing to around ~60-64% of the medical marijuana market revenue. The growing prevalence of amyotrophic lateral sclerosis is one of the factors driving the growth of the segment. For instance, as per the data released by Johns Hopkins Medicine, in the US about 5,000 cases are diagnosed every year and schizophrenia & multiple sclerosis is responsible for five of every 100,000 deaths in people aged 20 or older. The rapidly growing number of states, districts, and territories enacting laws to legalize the use of cannabis for treatment is also driving the market growth. Also, the growing number of research trails aiming to enhance the effects of marijuana in several health conditions are few of the factors is projected to fuel its demand during the forecast period.
The market segments of medical marijuana, based on the distribution channel, includes retail & pharmacy stores and online platforms. The retail & pharmacy stores segment had the highest market revenue share in 2021. High demand for this marijuana, coupled with the increasing number of dispensaries distributing cannabis infused medical products will strongly stimulate the market expansion. Rapid growth in the number of authorized dispensaries to sell the product is the major growth driving factor. For instance, in February 2020, the state Department of Health announced that it has issued the cultivation permits to three new medical dispensaries in New Jersey (U.S.).
Moreover, the online platforms distribution segment is expected to witness tremendous growth during the forecast period. High growth rate is primarily attributable to the increasing demand for cannabis plant as a therapeutics for several acute disease ailments. Moreover, the increasing number of online platforms offering cannabis extracts, edibles and flowers are anticipated to support the segmental growth. Several sellers are launching their online websites to increase the sales of cannabis.
Medical Marijuana Distribution Channel 2021-2030
February 2020:Verda Innovations, a medical cannabis-based company in the U.S. announced the launch of its legal cannabis e-commerce and delivery platform in Canada and U.S. Launch of such online platforms is one of the major factors augmenting growth.
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American medical marijuana market is expected to grow at a significant CAGR during the study period, accounting for USD 12.32 billion in 2021. The increasing cannabis legalization in the U.S. is one of the vital factors contributing to its increased demand. The United States Food and Drug Administration (FDA) encourages new drug development efforts and is steadily authorizing medicines containing therapeutic compounds derived from cannabis. The product could help treat patients of age one year and above with seizures caused by tuberous sclerosis complex (TSC). Moreover, in the U.S., 37 states and the District of Columbia have legally permitted the use of cannabis for therapeutic purposes. The government of the U.S in May 2021, for the first time in more than 50 years has approved new growers of research marijuana. Thus, broadening the capacity to study the drug’s medical value. Furthermore, product launches are also fueling the market growth. For instance, in August 2021, Tilray launched new medicinal cannabis edibles in CBD and TCH-rich varieties of chocolates and soft chew gummies in Canada, escalating the brand's widespread offering of cannabis medicines, which comprises whole flower, pre-rolls, oils, and vapes, designed with patient health and wellbeing in mind.
Moreover, the major countries covered in the market report include the United States, Germany, Canada, France, the United Kingdom, Italy, Spain, India, Japan, Australia, China, South Korea, and Brazil.
News
The new European monograph, which outlines the quality demands of the raw material Cannabis flower, was adopted by the European Pharmacopoeia Commission, according to a report from the Danish Medicines Agency. With the release of supplement 11.5, the latest monograph, Cannabis Flower (Cannabis flower, monograph 3028), is scheduled to be published in January 2024. The monograph will become effective in July 2024, many months later.
Medical Marijuana market SHARE BY REGION 2021
The European medical marijuana market is the world's second-largest owing to increase in R&D activities for drug discovery using medical cannabis, rise in incidence of chronic disease such as cancer and osteoarthritis, and increase in awareness about benefits associated with medical cannabis. In addition, factors such as increase in legalization and active research genetic development and modification of the plant as well as advancements in intellectual property rights of cannabis boost the growth of the market in the region. Top key players operating in the United States are also focusing on geographical expansion strategies to penetrate the market in Europe and thereby boosting regional growth. Further, the UK market of medical marijuana held the largest market share, and the German market of medical marijuana was the fastest-growing market in the European region.
The Asia Pacific medical marijuana market is expected to grow at the fastest CAGR during the forecast period owing to growing favorable government initiatives & support. Additionally, a rise in disposable income, increasing social acceptance, and growth in awareness regarding the benefits of the product, along with the increase in the legalization of cannabis certainly affect the cannabis market. The surge in the popularity of cannabis oil among countries with legalized medical marijuana and the growing percentage of the population from chronic illnesses, such as Parkinson's, Alzheimer's, cancer, neurological disorders, and others accelerate the growth of the industry. Moreover, China’s market of medical marijuana held the largest market share, and the Indian market of medical marijuana was the fastest-growing market in Asia-Pacific.
Medical Marijuana Key Market Players & Competitive Insights
The rapid development of marijuana for medical purpose and its expanding benefits over the therapeutic application has influenced several companies to invest in the medical cannabis industry. While cannabis production and cultivation are the most crucial part of the marijuana ecosystem, high market revenue comes significantly from pharmacological organizations. The market is at its growing phase, owing to increasing legalizations across several countries, thereby encouraging various companies to invest in the market. The key industry players are devising various strategic initiatives to expand their business footprint and gain a competitive edge. They are also focusing on strategic development initiatives such as mergers & acquisitions, collaborations, partnerships, funding & investments, and innovative product developments & launches to expand their expertise & product portfolio.
Canopy Growth Corporation, formerly Tweed Marijuana Inc, is a cannabis company based in Smiths Falls, Ontario. In June 2021, Canopy Growth Corporation announced the completion of acquisition of Supreme Cannabis Company Inc. The addition of 7ACRES and 7ACRES Craft Collective of the Supreme, have enhanced Canopy’s market position and contributed in increasing its production capacity.
Jushi Holdings Inc is a national, multi-state cannabis company developing and operating high-end retail locations, premium brands and state-of-the-art cultivation, processing & manufacturing facilities. The company’s platform is designed to set the new standard for a sophisticated, modern cannabis experience. In July 2021, Jushi Holdings Inc announced the acquisition of OhiGrow LLC. OhiGrow is a licensed cultivator of medical cannabis in Ohio. The company will supply biomass with an aim to manufacture medical marijuana products.
Key Companies in the medical marijuana market include
Medical Marijuana Industry Developments
November 2023Tilray Brands, Inc. announces that it has acquired MedMen Enterprises Inc., a leading cannabis company in North America. The acquisition gives Tilray a stronger position in the US medical marijuana market and allows it to offer a wider range of products and services to patients.Curaleaf Holdings, Inc. announces that it has expanded its operations into Germany, the largest medical marijuana market in Europe. The company has acquired a majority stake in a German cannabis producer, which will give it access to the German market and allow it to provide patients with high-quality medical marijuana products.Trulieve Cannabis Corp. announces that it has launched a new line of medical marijuana products specifically designed for seniors. The products are formulated to be easy to use and have a low THC content, making them ideal for seniors who are new to using medical marijuana.
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