Leading market players are investing heavily in research and development to expand their product lines, which will help the mechanical keyboard market grow even more. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the mechanical keyboard industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the global mechanical keyboard industry to benefit clients and increase the market sector. Major players in the mechanical keyboard market, including Logitech International SA, Shenzhen Rapoo Technology Co., Ltd., Roccat Studios Inc., Corsair Gaming, Inc., and Razer Inc., and others, are attempting to enhance market demand by investing in research and development operations.
Razer Inc is involved in designing and manufacturing gaming software and hardware peripherals. The company's product portfolio comprises gaming peripherals, including gaming mice, keyboards, audio devices, mouse mats and peripheral accessories. It also offers laptops and mobiles, gaming console controllers, and monitors. Razer provides lifestyle products, which include bags, gear and apparel. The company software platform comprises cortex game booster, synapse IOT drivers, chroma RGB and gaming surround sound software. It offers Silver rewards points system and gold virtual credits service. The company offers products under the Razer brand name.
It markets products through its online web platform, stores and retailers. In October 2019, Razer inked a strategic partnership with Gamescom's organizer Koelnmesse via a Memorandum of Understanding (MOU). The trade and gaming conference has been held yearly in Cologne, Germany, since 2009, drawing several hundred thousand visitors annually.
Logitech International SA is a designer, developer, manufacturer and marketer of mobile and personal computer peripherals. The company offers keyboards and combos, webcams, desktops, mice, pointing devices, gamepads, tablet accessories, audio-PC, audio-wearable and wireless, video, PC gaming, and home-entertainment control systems. It also provides high-definition (HD) video communication endpoints, live streaming and HD video conferencing systems infrastructure software and hardware for video deployments. It markets its products through international and regional distributors, mass merchandisers, online merchants, value-added resellers, specialty stores, computer and telecommunications stores, e-tailers and retailers.
The company sells its products under Logitech G, Ultimate Ears, Streamlabs, Blue Microphones, Jaybird, Logitech and ASTRO Gaming brands. In May 2020, Logitech introduced Logitech G915 TKL Tenkeyless Lightspeed Wireless RGB Mechanical Gaming Keyboard. The keyboard, part of the Logitech G brand, employs the exact key technology and functionality as the Logitech G915 but in a smaller tenkeyless form factor.