The meat, poultry, and seafood packaging market is a dynamic and growing market. Players are adopting various strategies to gain a competitive advantage, including product innovation, mergers and acquisitions, vertical integration, geographic expansion, and a focus on sustainability. The increasing demand for sustainable packaging solutions, growing e-commerce, and stricter regulations on plastic waste are key drivers for future market growth.
Some of the key strategies adopted by players in this market include:
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Focus on Sustainability:Â Consumers are increasingly demanding sustainable packaging solutions, prompting companies to invest in eco-friendly materials like bio-plastics, recycled paper, and compostable films.
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Product Differentiation:Â Offering a diverse range of packaging options, including modified atmosphere packaging (MAP), vacuum skin packaging (VSP), and resealable pouches, to cater to specific product requirements.
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Enhanced Functionality:Â Developing packaging solutions that offer improved product visibility, extended shelf life, leak-proof performance, and tamper-evident features.
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Expansion into Emerging Markets:Â Targeting high-growth regions like Asia Pacific and Latin America, where demand for meat, poultry, and seafood is rapidly expanding.
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Strategic Partnerships:Â Collaborating with food processors and retailers to jointly develop innovative packaging solutions and gain a competitive edge.
Factors for Market Share:
Several factors contribute to a company's market share in the meat, poultry, and seafood packaging market. These include:
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Product Portfolio Breadth and Depth:Â Offering a wide variety of packaging solutions tailored to different meat, poultry, and seafood products.
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Production Capacity and Geographic Reach:Â Having a strong manufacturing presence and distribution network to cater to global demand.
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Research and Development (R&D) Capabilities:Â Continuously innovating and developing new packaging technologies to enhance product performance and sustainability.
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Brand Reputation and Customer Relationships:Â Building strong relationships with key customers and establishing a positive brand image.
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Competitive Pricing and Cost Management:Â Maintaining competitive pricing strategies while ensuring efficient production processes to optimize profitability.
List of the prominent major companies of the meat, Poultry, and Seafood Packaging Market areSEALED AIR CORPORATION (US), AEP Industries Inc., Amcor Ltd (Australia), Smurfit Kappa Group, Tri-Mach Group Inc., Orora Packaging Australia Pty Ltd, Cambridge Packing Company, Berry Global Group Inc (US), Bemis Company Inc., Smurfit Kappa Group PLC (Ireland), DuPont (EI) de Nemours, Visy Industries Holdings Pty Ltd, Printpack, Inc., Cascades Inc (Canada), and ABBE CORRUGATED PTY. LTD.
Recent News
In December 2021 Organic Prairie launched organic seasoned ground beef products with organic spices – the cattle are raised without artificial pesticides or fertilizers, and it’s USDA-certified organic.
Frozen Fish Direct launched an ecommerce website in August 2021, offering customers over two hundred varieties of fresh seafood.
In March 2021, Young's Seafood introduced fish fillet strips at Tesco stores with flavors such as Southern fried, salt and vinegar, crispy battered, etcetera. In October last year India-based online meat and seafood marketplace Licious became the country’s first D2C unicorn, growing over 500% YoY in 2020 after securing $52m in a new funding round.
In June 2021, Walmart U.S. brought its McClaren Farms premium Angus beef line to nearly 500 stores across the Southeast. The range includes USDA Choice Angus filet mignon, T-bone and porterhouse steaks; ribeye, short ribs and chuck roast etc. The products can also be ordered online through the retailer's website.