The MEA landscape is rapidly changing for the Middle East and Africa, and in order to defend or improve their position in the market shares, companies are adopting various strategies. The recognition of smoking’s health hazards has led to a rise in demand for products that help individuals stop smoking as well as those that de-addict one from nicotine. Firms operating in this region are aligning themselves strategically to grab large portions of this growing market.
One of these strategies involves product expansion and innovation. Companies have come to face the reality that they need to provide a wide range of quitting aids so as to cater for different needs along the quitting process. Therefore, through this approach businesses can attract customers from across all walks of life who may have varied requirements while trying to overcome their addiction to nicotine. In fact, they are now concentrating on nicotine replacement therapy or prescription medication which suits the preferences and health conditions of people living within MEA.
In addition, strategic collaborations and partnerships have become instrumental for maintaining competitiveness among firms. For instance, there have been cases whereby businesses entered into agreements with healthcare practitioners, drug distributors or governments in a bid to bolster presence in different markets. With regard to smoking cessation products through collaboration with medical professionals help make them more accessible besides facilitating customization using insights from experts on medicine. Furthermore, working together with regulators ensures conformity with regional healthcare standards hence raising consumer trust as well as easing entry into new markets.
Companies are also opening up online platforms due to increased digitalization of health care that allow them reach out a larger number of people. Besides being an easy access point for consumers seeking information on smoking cessation products or any other information regarding them such as discounts or offers hence enabling informed choices among consumers; digital marketing and e-commerce channels assist spreading awareness about benefits related with their items through targeted marketing campaigns using online means like social media platforms plus providing educative information about these products. This creates customer awareness and keeps pace with the target market in real time alongside facilitating consumer education.
Finally, pricing and affordability strategies are key to capturing market share. Because of the wide economic disparities within the region, firms have adopted flexible prices that suit different income ranges across MEA. By making it cheap for a larger people due to competitive prices, discounts or promotions packages, smoking cessation products get into their hands. In order for companies operating in the MEA Smoking Cessation and Nicotine De-Addiction market space to create a strong position, they must ensure that they balance affordability with product quality.”
Covered Aspects:
Report Attribute/Metric |
Details |
Base Year For Estimation |
2022 |
Forecast Period |
2023-2030 |
Growth Rate |
14.20% |
MEA Smoking Cessation Nicotine De-Addiction Market Highlights:
Middle East and Africa Smoking Cessation and Nicotine De-Addiction Market Overview
Middle East and Africa Smoking Cessation And Nicotine De-Addiction Market is expected to grow USD 12.65 Billion at a CAGR 14.20% during the forcast period 2023 to 2030.
Smoking cessation and nicotine de-addiction are drugs and therapies used in the treatment of withdrawal symptoms associated with the cessation of nicotine. According to the World Health Organization tobacco kills around 6 million people each year and of these almost 5 million deaths are the result of direct tobacco use and approximately 600,000 are the result of passive smoking. Tobacco also derives its users of income, raises healthcare cost and hinder economic development.
Nicotine use also is a risk factor for many diseases and disorders such as cardiovascular diseases, cancer etc. Green tobacco sickness, caused by nicotine absorption through the skin by the handling of wet tobacco leaves in tobacco industry is also a concern especially among children. Tobacco quitting assistance in the form of national cessation services with cost-coverage are available in only 24 countries, representing 15% of the world's population. Only 42 countries, representing 19% of the world's population, have instituted advertisement regulations such as pictorial warnings.
The other market driving factors include increasing desire and drives to quit smoking and active role of social and health organizations against tobacco use, the prohibitive costs due to high taxes leveraged on tobacco products, social stigma imposed on tobacco users etc. The other critical market driving factor is the huge number of unmet needs. The World Health Organization (WHO), estimates around 1,100 million smokers worldwide with emerging economies accounting for around 70% of the global smoker population.
The market trends include development of better products such as nicotine gums and patches, e-cigarette’s etc.
The market for Middle East and Africa smoking cessation and nicotine de-addiction was estimated to be around $ 1040 million in 2016. Taking all factors into consideration, we expect the Middle East and Africa smoking cessation and nicotine de-addiction market to reach around USD 12.65 Billion, by 2030 growing at a CAGR of 14.20%
Study Objectives of Middle East and Africa Smoking Cessation and Nicotine De-Addiction Market
- To provide detail analysis of the market structure along with forecast for the next 6 years of various segments and sub-segments of the Middle East and Africa smoking cessation and nicotine de-addiction market.
- To provide insights about factors affecting the market growth.
- To analyze the market based on various analyses which includes price analysis, supply chain analysis, Porters Five Force analysis etc.
- To provide past and estimated future revenue of Middle East and Africa smoking cessation and nicotine de-addiction market’s segments and sub-segments. To provide country level analysis of the market with respect to the current market size and future growth prospect.
- To provide country level analysis of the Middle East and Africa smoking cessation and nicotine de-addiction market by treatment (pharmacological, therapies and others), by product type (drugs, inhalers, patches, sprays and gums and others) and by distribution channels (pharmacies, online, de-addiction centers) and other sub segments.
- To provide overview of key players and their strategic profiling in the market; comprehensively analyzing their core competencies and drawing a competitive landscape of the market
- To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments along with research and developments globally.
Middle East and Africa Smoking Cessation and Nicotine De-Addiction Market, by Treatment, 2016 (% market share)
Intended Audience
- Smoking cessation and nicotine de-addiction products manufacturers
- Smoking cessation and nicotine de-addiction products suppliers
- Market research and consulting service providers
- De-Addiction centers
Key Players of Middle East and Africa Smoking Cessation and Nicotine De-Addiction Market
Some of the key players in this market are
- Pfizer Inc
- VMR Products LLC
- Johnson & Johnson
- Novartis International AG
- Cipla Inc.
- GlaxoSmithKline plc.
- Nicotek LLC.
- Lorillard, Inc.
Middle East and Africa Smoking Cessation and Nicotine De-Addiction Market Segmentation
Middle East and Africa smoking cessation and nicotine de-addiction products market has been segmented on the basis of treatment which comprises of pharmacological, therapies etc. On the basis of product type; market is segmented into drugs, inhalers, patches, sprays and gums and others. On the basis of distribution channels; market is segmented into pharmacies, online and de-addiction centers.
Regional Analysis of Middle East and Africa Smoking Cessation and Nicotine De-Addiction Market
UAE is the largest market in the entire Middle East and Africa smoking cessation and nicotine de-addiction products market closely followed by Egypt. Algeria and South Africa followed by Ethiopia are fastest growing markets in Africa. The rest of Africa market however has maximum population with unmet medical needs.
The report for Middle East and Africa smoking cessation and nicotine de-addiction market by Market Research Future comprises extensive primary research along with detail analysis of qualitative as well as quantitative aspects given by various industry experts, key opinion leaders to gain a deeper insight of the market and industry performance. The report gives a clear picture of current market scenario which includes past and estimated future market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provide detail information about and strategies used by top key players in the industry. The report also gives a broad study of different markets segments and regions.
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