Certified Global Research Member
Key Questions Answered
- Global Market Outlook
- In-depth analysis of global and regional trends
- Analyze and identify the major players in the market, their market share, key developments, etc.
- To understand the capability of the major players based on products offered, financials, and strategies.
- Identify disrupting products, companies, and trends.
- To identify opportunities in the market.
- Analyze the key challenges in the market.
- Analyze the regional penetration of players, products, and services in the market.
- Comparison of major players’ financial performance.
- Evaluate strategies adopted by major players.
- Recommendations
Why Choose Market Research Future?
- Vigorous research methodologies for specific market.
- Knowledge partners across the globe
- Large network of partner consultants.
- Ever-increasing/ Escalating data base with quarterly monitoring of various markets
- Trusted by fortune 500 companies/startups/ universities/organizations
- Large database of 5000+ markets reports.
- Effective and prompt pre- and post-sales support.
The landscape of smokeless tobacco sales has been influenced significantly by factors such as the increasing restrictions and elevated prices associated with cigarettes. This shift has notably contributed to a positive trend in smokeless tobacco sales. Manufacturers have recognized an opportunity by targeting two key demographics—the female population and the youth—to further augment the sales of these products. To captivate consumer interest and attention, manufacturers are directing their efforts towards innovating their products, aligning them more closely with consumer preferences and inclinations.
Product innovation serves as a focal point for manufacturers seeking to capture the interest of consumers. Among the prominent strategies adopted by players in the Middle East and Africa region, the innovation in flavors stands out as a significant approach. In response to consumer preferences, manufacturers are channeling their efforts into introducing a diverse range of flavors in their smokeless tobacco products. The emphasis on offering varieties with fruit and candy flavors has emerged as a key tactic aimed at generating substantial revenue and attracting consumers.
Moreover, manufacturers are placing heightened emphasis on the marketing aspect, leveraging attractive packaging and strategic promotional campaigns to bolster sales in these regions. A concerted effort is being made to elevate the appeal of smokeless tobacco products through innovative and eye-catching packaging designs. Market players such as Philip Morris and Swedish Match are particularly inclined towards developing new packaging structures to penetrate and thrive in these markets.
The sales trajectory of smokeless tobacco products is witnessing a notable upswing due to several influencing factors. The imposition of bans and increased prices on conventional cigarettes has induced a positive ripple effect on the sales dynamics of smokeless tobacco. Capitalizing on this trend, manufacturers are actively targeting specific consumer segments—namely, the female populace and the youth—in a bid to further bolster sales.
A pivotal strategy employed by manufacturers revolves around product innovation, a concerted effort aimed at aligning offerings with consumer preferences. In the Middle East and Africa region, one of the primary strategies adopted by industry players revolves around diversifying flavors. Recognizing the significance of consumer taste preferences, manufacturers are diversifying their smokeless tobacco product lines by introducing a range of flavors, particularly those featuring fruity and candy-like tastes. This strategic move is intended to not only cater to consumer preferences but also drive substantial revenue growth.
Furthermore, the marketing approach adopted by manufacturers plays a crucial role in enhancing the market presence of smokeless tobacco products. Manufacturers are investing efforts in creating visually appealing packaging designs to enhance the allure of these products. Philip Morris and Swedish Match, among other industry players, are particularly focused on developing innovative packaging solutions as a means to establish a stronger foothold and expand their market reach in these regions.
In essence, the surge in smokeless tobacco sales owes much to the regulatory constraints and increased costs associated with traditional cigarettes. Manufacturers are leveraging this trend by targeting specific demographic segments and prioritizing product innovation to align offerings with consumer preferences. Diversification of flavors, attractive packaging, and strategic marketing endeavors are among the key strategies adopted by industry players to drive sales and market expansion in the Middle East and Africa regions.
MEA Smokeless Tobacco Market Highlights:
MEA Smokeless Tobacco Market Snapshot
Smokeless tobacco currently represents a small percentage of the overall tobacco industry in the Middle East & Africa. The market size for Smokeless Tobacco in the region is expected to surpass USD 980 Mn by the year 2032. This indicates that the market is likely to capture a compound annual growth rate of 3.80% during the forecast period (2022-2032). In 2021, Africa accounted for more than 55% share of the market and this trend is likely to continue throughout the review period. Consumption of tobacco is high in DR Congo in particular, which also accounts for a significant market share in Africa. The popular ways in which smokeless tobacco is consumed in the region are by sniffing or chewing. The rural parts of Africa exhibits more market opportunities as tobacco bas been traditionally consumed by natives in the region.
Report Overview
This report delivers a market perspective on Smokeless Tobacco Market in the Middle East and Africa. It includes an unbiased assessment of the market, which covers analysis of historical growth trends, current market scenario and forecast for the next five years. Key macro and micro-economic factors influencing the market are also discussed in the report. The report users will gain information on key supply-side and demand trends. The market sizing offered in the report also covers revenue analysis based on type, form and route. By type, chewing tobacco, dipping tobacco, dissolvable tobacco has been discussed in the report. By form, revenue share of moist and dry smokeless tobacco has been assessed. Moist tobacco in the form of snuff is widely consumed in African countries such as Algeria, Sudan, Madagascar, Zimbabwe, and Cameroon. By route, oral consumption is preferred more as compared to nasal consumption across the region.
Key Players
Philip Morris International, Inc. (United States), British American Tobacco PLC / RJ Reynolds Tobacco Company (U.K), Japan Tobacco, Inc. (Japan), and Swedish Match AB (Sweden).
The report offers comprehensive profiles on these market players and assesses their current standing in the smokeless tobacco market in the MEA. The scope of the research covers company history, annual turnover, segmental share, SWOT analysis, growth strategies, new product launches, M&A activities, and latest R&D initiatives.
Research Methodology
At Market Research Future, we aim to provide quality analysis on a wide range of markets. Our reports hold an unbiased market perspective and provide fact-based insights that help our clients with critical decision making. Our reports are prepared by analysts who have ample experience in the relevant field and employ various methods to present an accurate picture of the market. Our reports incorporate both primary and secondary data to maintain the objectivity of the reports. Primary data collection involves first-hand interviews and surveys with key level industry insiders, while secondary data is acquired from credible sources such as white papers, annual reports, and publication by relevant associations to provide reliable market insights. Top-down and bottom-up approaches have been adopted for estimation and validation of market size to view the market from different perspectives and ensure accuracy in our approximations. Our reports reflect a truly comprehensive view of the market and is prepared after analyzing every parameter that corresponds to the market.
Analysis Period
- Base Year- 2016
- Projection Period- From 2017 to 2023
- Currency- USD Million
For the scope of the research, MRFR’s report offers a comprehensive segmental analysis of the Middle East & Africa smokeless tobacco market
By Type
- Chewing Tobacco
- Dipping Tobacco
- Dissolvable Tobacco
By Form
- Moist
- Dry
By Route
- Oral
- Nasal
By Region
- Middle East
- Yemen
- Saudi Arabia
- Iraq
- Rest of Middle East
- Africa
- DR Congo
- Madagascar
- Sudan
- South Africa
- Algeria
- Rest of Afric
Intended Audience
- Smokeless tobacco manufacturers
- E-commerce
Leading companies partner with us for data-driven Insights
Kindly complete the form below to receive a free sample of this Report
Tailored for You
- Dedicated Research on any specifics segment or region.
- Focused Research on specific players in the market.
- Custom Report based only on your requirements.
- Flexibility to add or subtract any chapter in the study.
- Historic data from 2014 and forecasts outlook till 2040.
- Flexibility of providing data/insights in formats (PDF, PPT, Excel).
- Provide cross segmentation in applicable scenario/markets.
