Maternity & Personal Care Market Trends

Global Maternity & Personal Care Market Overview

Maternity & Personal Care Market Size was valued at USD 58.5 Billion in 2023. The Maternity & Personal Care market industry is projected to grow from USD 62.5 Billion in 2024 to USD 106.6 Billion by 2032, exhibiting a compound yearly growth rate (CAGR) of 6.90% during the forecast period (2024 - 2032). Increased awareness among people about their personal health and hygiene and growing preference for organic maternity & personal care products are the key market drivers enhancing the growth of market.

Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review

Maternity & Personal Care Market Trends

• Increased awareness among people about their personal health and hygiene is driving the market growth

Market CAGR for maternity and personal care is being driven by the increased awareness among people about their personal health and hygiene. The increase in awareness among people and pregnant women about the necessity and importance of sustaining good health and hygiene is anticipated to boost the maternity and personal care market revenue throughout the forecast period. The rise in the count of working professionals, mainly women and their increasing affordability for costly yet healthy products like supplements is further foreseen to provide huge market revenue.

Additionally, various personal care products like oral, hair care, skincare and others are present in the market; thus, the customers have more access to purchase different products of their taste. Other than the variety of products in the personal care category, the sales channel network of companies is also very strong, giving the manufacturers an added advantage to sell their products like oils, lotions, creams, and others to a broader range of clients. The maternity market has also progressed in the last few years as women have become more aware of the presence of several innovative products for managing symptoms associated with pregnancy. Further, the availability of various products in the market, like supplements, massagers, and skin creams, can assist pregnant women in easily managing their health and well-being. With the increase in the number of working women by ten folds in the last two decades and the necessity of trendy and comfortable maternity apparel has also grown, this is also anticipated to fuel the market growth. 

Furthermore, the increasing preference for organic products among people throughout the world is generating a significant opportunity for the key market participants operating in the maternity & personal care market. The growing living standards and spending power in the developed and developing countries are anticipated to boost the sales of organic maternity & personal care products in the future. With the growth in awareness of the danger of utilizing chemical-based personal care products, a huge part of the population is shifting towards the usage of organic care products. With an understanding of the upcoming personal care product trends in the market, several companies have also expanded their product portfolio in order to cater to a broader range of audiences and increase their business. Thus driving the Maternity & Personal Care market revenue.

Maternity & Personal Care Market Segment Insights

Maternity & Personal Care Type by Product Insights

The Maternity and personal Care market segmentation, based on product, includes Skin Care, Hair Care, Oral Care, Cosmetics and Others. The skin care category dominated the market due to the important position it holds in the latest trends, inclusive of increasing demand for self-care and health-promoting products among clients, the interest in routines and regimes and the capability of social media to quickly inform and empower clients. The unique ability of new technology to simplify the complex options that clients face while interacting with skincare brands is likely to boost the growth of the market. The hair care category is the second-fastest growing category in the maternity & personal care market.

Maternity & Personal Care End User Insights

The Maternity and personal Care market segmentation, based on end users, includes Male, Females and Children and infants. The female category accounted for the largest revenue share because of the increase in demand for the best quality maternity products like maternity apparel and personal care products like stretch mark removal creams and moisturizers in female customers. Hygiene and beauty maintenance products are broadly available for female clients, which allows females to opt for the best product that fits their preferences. Further, the children & infant category is anticipated to experience the rapid growth during the forecast period.

Maternity & Personal Care Distribution Channel Insights

The Maternity & Personal Care market segmentation, based on distribution channels, includes Online and Offline. The online category dominates the market because of the increasing trend of the online shopping among people. The emergence of the pandemic has further fueled the online shopping trend as consumers have now found it easier to shop for products from sitting in one place. Also, product comparisons and review analysis can assist people in understanding the product quality, purchasing the product at a lower cost and gaining maximum available discounts.

Figure 1: Maternity & Personal Care Market, by Distribution Channel, 2022 & 2032 (USD Billion)

Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review

Maternity & Personal Care Regional Insights

By region, the study gives market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Maternity & Personal Care market area dominates the market due to the high penetration of several personal care products like skin care products, hair care products and the maternity care products. People are more aware of the importance of hygiene and health, because of which the demand for maternity & personal care products is anticipated to raise sustainability. The region has high affordability, and people are more aware of the importance of maintaining the personal care and hygiene during pregnancy.

Further, the prime countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil.

Figure 2: MATERNITY & PERSONAL CARE MARKET SHARE BY REGION 2022 (USD Billion)

Source: The Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's Maternity & Personal Care market accounts for the second-largest market share owing to the increasing awareness among the people, product innovations, the influence of health and wellness trends and growth in e-commerce. Further, the German Maternity & Personal Care market held the largest market share, and the UK Maternity & Personal Care market was the fastest-growing market in the European region.

The Asia-Pacific Maternity & Personal Care Market is expected to rise at a rapid CAGR from 2023 to 2032. This is because of increasing population and birth rates, rising middle class, growth in consumer awareness, rapid urbanization, rising disposable income and growing government initiatives. Moreover, China’s Maternity & Personal Care market held the largest market share, and the Indian Maternity & Personal Care market was the fastest-growing market in Asia-Pacific region.

Maternity & Personal Care Key Market Players & Competitive Insights

Leading market players are investing hugely in research and development in order to expand their product lines, which will help the Maternity & Personal Care market grow even more. Market players are also undertaking a variety of strategic activities to spread their footprint, with important market developments including contractual agreements, new product launches, mergers and acquisitions, higher investments, and collaboration with other organizations. To spread and survive in a more competitive and rising market climate, the Maternity & Personal Care industry must offer cost-effective items.

Manufacturing locally to reduce the operational costs is one of the key business tactics used by the manufacturers in the Maternity and personal Care industry to benefit clients and grows the market sector. In recent years, the Maternity & Personal Care industry has offered some of the most significant advantages to the healthcare industry. Major players in the Maternity & Personal Care market, including Edgewell Personal Care, Kaya Ltd, Johnson & Johnson, Seraphine, Jubiliant Ingrevea, Proctor & Gamble Co., Destination Maternity Corporation, Amoralia, Mama Mio Inc., Unilever plc., and others, are trying to increase market demand by investing in research and development operations.

Johnson & Johnson is a multinational corporation operating in the healthcare industry. It is one of the largest and most well-known healthcare companies in the world. Founded in the year 1886 and headquartered in New Brunswick, New Jersey, United States, it operates in the healthcare sector, encompassing pharmaceuticals, medical devices and consumer health products. The company has a significant presence globally, with operations in more than sixty countries and products sold in nearly every country around the world. In March 2023, Johnson & Johnson announced the acquisition of Baby2Baby, a non-profit organization that provides essential items to children living in poverty. The acquisition is expected to help Johnson & Johnson expand its reach to families in need and accelerate its efforts to promote equity in maternal and child deaths.

Kimberly-Clark Corporation is a multinational conglomerate that operates in the consumer goods and healthcare industries. The company is known for producing a wide range of products, including personal care, hygiene and professional products. Kimberly-Clark, founded in the year 1872 and headquartered in Dallas, Texas, United States, operates primarily in the consumer goods and healthcare sectors, with a focus on personal and healthcare products. It has a significant presence, with the operations in more than 175 countries and products sold in nearly every country worldwide. In January 2023, the company declared the acquisition of Softex Indonesia, a leading personal care company in Indonesia. The acquisition is anticipated to help Kimberly-Clark expand its presence in the Indonesian market and strengthen its portfolio of personal care products.

Key Companies in the Maternity & Personal Care market include

• Edgewell Personal Care


• Kaya Ltd


• Johnson & Johnson


• Seraphine


• Jubilant Ingrevea


• Proctor & Gamble Co.


• Destination Maternity Corporation


• Amoralia


• Mama Mio Inc.


• Unilever plc

Maternity & Personal Care Industry Developments

May 2023: Unilever announced a partnership with Motherkind, a company that provides personalized postpartum care products and services. The partnership will allow Unilever to offer new postpartum care products and services to its consumers.

July 2022: Procter & Gamble announced a partnership with Bloomlife, a company that develops remote patient monitoring solutions for pregnant women. The partnership will allow Procter & Gamble to integrate Bloomlife’s technology into its own maternity care products, such as prenatal vitamins and diapers.

February 2021: New creation of Hydroxycut, CUT Energy, a delectable clean energy drink, was introduced. This powerful mix was carefully formulated for the regular energy drink consumers, the exercise enthusiasts, and dieters looking to lose weight.

Maternity & Personal Care Market Segmentation

Maternity & Personal Care Product Outlook

• Skin Care


• Hair Care


• Oral Care


• Cosmetics


• Others

Maternity & Personal Care End User Outlook

• Male


• Female


• Children & Infants

Maternity & Personal Care Distribution Channel Outlook

• Online


• Offline

Maternity & Personal Care Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America