Maternity And Nursing Bra Market Overview
As per MRFR analysis, the Maternity And Nursing Bra Market Size was estimated at 3.81 (USD Billion) in 2022.
The Maternity And Nursing Bra Market Industry is expected to grow from 4.0(USD Billion) in 2023 to 6.17 (USD Billion) by 2032. The Maternity And Nursing Bra Market CAGR (growth rate) is expected to be around 4.93% during the forecast period (2024 - 2032).
Key Maternity And Nursing Bra Market Trends Highlighted
The increasing prevalence of pregnancy and the corresponding rise in the need for comfortable and well-fitted maternity nursing instruments fosters the growing market for maternity nursing clothing. The increasing emphasis on the advantages of breastfeeding practices and the increasing trend of home deliveries are further expanding market growth.
In addition, the growth of the plus-size bra segment and the beauty of sports bras among breastfeeding women is opening up new avenues in the market for maternity and nursing bras. Different trends have emerged with such specifically, new patterns and fabrics such as 'moisture-wicking' and 'antimicrobial materials' to reinforce comfort and hygiene. Also, technology such as Wireless breastfeeding bras and leak-proof designs is somehow growing to fulfill the changing needs of the present-day mothers.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Maternity And Nursing Bra Market Drivers
Rising Demand for Comfortable and Supportive Maternity Bras
The rising number of pregnant and nursing women worldwide is one of the major drivers of the Maternity And Nursing Bra Market Industry. As women become more aware of the necessity of adequate breast support during those periods, demand for comfortable and supportive maternity bras has soared. These bras are designed to give proper support to the increasing size of breasts and reduce discomfort and sagging. The tendency for breastfeeding and the lengthening duration of it are also propelling the demand for functional and fashionable nursing bras.
Growing Prevalence of Breastfeeding and Increased Awareness of Its Benefits
Due to the increased practice of breastfeeding and the knowledge of several of its benefits, the Maternity And Nursing Bra Market Industry is thriving. Breastfeeding is, without a doubt, the best way to provide one of the most important health practices, which is nutrition for infants. Thus, as the number of women who choose to breastfeed increases, so does the market for bras that are comfortable for the mother and the baby during breastfeeding or nursing. The increase of studies proving the benefits that infants who breastfeed over ones who are formula fed, thereby reducing chances of allergies, helped raise the need for nursing bras.
Technological Advancements and Innovation in Maternity and Nursing Bra Design
There have been significant innovations in the Maternity And Nursing Bra Market Industry towards incorporating new technology into its best practices and taking care of customer satisfaction through better quality and innovation of maternity & nursing bras. Companies are using different characteristics like breathable materials and moisture-absorbing materials, which alter the functionality of the bras to make them more comfortable and avoid rashes on the skin. Further, the inventions of smooth breast hoses, breast hoses with changing aspirations and clasps, are offered to pregnant and nursing mothers and enable them to adapt to changes quickly.
Maternity And Nursing Bra Market Segment Insights
Maternity And Nursing Bra Market Product Type Insights
The Maternity And Nursing Bra Market is segmented by product type into non-convertible maternity bras, convertible nursing bras, one-step nursing bras, and others. Among these, non-convertible maternity bras had the highest market share in 2023, accounting for nearly half of the Maternity And Nursing Bra Market revenue. This is because these bras are affordable, widely available, and quite comfortable to be worn during maternity. The nursing bras segment is expected to be the fastest-growing in the forecast period because they are quite convenient to use and also serve the purpose.These include the one-step nursing bras, which are easily accessible during breastfeeding. The other segment includes specialty bras developed for specific functionality. The Maternity And Nursing Bra Market is driven by the increasing demand for comfortable, supportive, and stylish maternity and nursing bras.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Maternity And Nursing Bra Market Design Insights
The Design segment plays a crucial role in shaping the Maternity And Nursing Bra Market revenue. Seamless bras dominate the market, accounting for a significant share due to their comfort and convenience. Underwire bras offer support and shaping, catering to a different customer segment. Push-up bras enhance cleavage, appealing to a niche market. Lace bras add an element of femininity and style, attracting a growing consumer base. Sports bras prioritize functionality and support during physical activities. Other design variations, such as nursing bras with drop-down cups and adjustable straps, cater to specific needs and preferences.The Maternity And Nursing Bra Market segmentation based on Design provides valuable insights into consumer preferences and market trends, enabling manufacturers to develop targeted products that meet evolving demands.
Maternity And Nursing Bra Market Material Insights
The Maternity And Nursing Bra Market is segmented based on material into Cotton, Nylon, Spandex, Lace, Microfiber, and Others. The Cotton segment held the largest market share in 2023, accounting for over 40% of the Maternity And Nursing Bra Market revenue. The high breathability, comfort, and moisture-wicking properties of cotton make it a preferred choice for maternity and nursing bras. The Nylon segment is anticipated to grow at a significant CAGR during the forecast period, owing to its durability, elasticity, and shape retention properties.Spandex, known for its exceptional elasticity and stretch, is also expected to witness steady growth in the market. Lace is another popular material used in maternity and nursing bras, offering a delicate and feminine look. Microfiber, a lightweight and moisture-wicking fabric, is gaining traction in the market due to its comfort and support. The Others segment includes materials such as bamboo, silk, and sustainable fabrics, which are becoming increasingly popular among eco-conscious consumers.
Maternity And Nursing Bra Market Brand Insights
The Maternity And Nursing Bra Market is segmented by Brand, with key players including Medela, Lansinoh, Bravado, Kindred Bravely, Cake Maternity, and Others. The Brand segment is expected to grow from USD 3.52 billion in 2023 to USD 5.31 billion by 2032, at a CAGR of 4.78%. Medela, a leading player in the Maternity And Nursing Bra Market, is known for its high-quality breast pumps and nursing bras. The company's nursing bras are designed to provide support and comfort for breastfeeding mothers and are made from soft, breathable fabrics.Lansinoh is another key player in the market and is known for its lanolin nipple cream, which is used to soothe and protect sore nipples. The company's nursing bras are also designed to be comfortable and supportive and are made from a variety of materials, including cotton, nylon, and spandex. Bravado is a popular brand of nursing bras that are known for their stylish designs and comfortable fit. The company's nursing bras are made from a variety of materials, including cotton, nylon, and spandex, and are available in a range of colors and styles.Kindred Bravely is a newer player in the Maternity And Nursing Bra Market, but has quickly gained a reputation for its high-quality nursing bras. The company's nursing bras are made from soft, breathable fabrics and are designed to provide support and comfort for breastfeeding mothers. Cake Maternity is a popular brand of maternity and nursing wear, including nursing bras. The company's nursing bras are made from soft, breathable fabrics and are designed to be comfortable and supportive for breastfeeding mothers.
Maternity And Nursing Bra Market Price Range Insights
The Maternity And Nursing Bra Market segmentation by Price Range into Economy, Mid-Range, and Premium offers valuable insights into the market dynamics. The Economy segment captured a significant share of the Maternity And Nursing Bra Market revenue in 2023 and is projected to maintain its dominance throughout the forecast period. This segment caters to value-conscious consumers seeking affordable options with basic functionality. The mid-range segment is anticipated to witness steady growth, driven by increasing disposable income and growing awareness of comfort and quality.The Premium segment, targeting high-end consumers, is expected to expand at a notable rate, fueled by demand for luxurious materials, advanced features, and premium branding.
Maternity And Nursing Bra Market Regional Insights
The regional segmentation of the Maternity And Nursing Bra Market offers insights into the market's geographical distribution and performance. North America holds a significant share of the market, driven by Faktoren, such as high disposable income, increasing awareness about maternal health, and the presence of leading players. Europe is another prominent region with a well-established healthcare infrastructure and a growing demand for comfortable and supportive maternity and nursing bras. The APAC region is expected to witness substantial growth over the forecast period, owing to rising disposable incomes, increasing urbanization, and expanding retail channels.South America and MEA are emerging markets with untapped potential, offering opportunities for market expansion. The Maternity And Nursing Bra Market is expected to witness steady growth in the coming years, with increasing demand from emerging markets and ongoing product innovations driving market expansion.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Maternity And Nursing Bra Market Key Players And Competitive Insights
Leading Maternity And Nursing Bra Market players such as Bravado Designs and Modibodi are seeking growth opportunities to strengthen their positions. The Maternity And Nursing Bra Market companies are focusing on creating new products, forming agreements, and carrying out acquisitions to expand their product portfolio and explore new markets. The Maternity And Nursing Bra Market production is also driven by a rebuilt business perspective, elevating competition among prominent Maternity And Nursing Bra Market firms. Maternity And Nursing Bra Market businesses are investing substantially in research and development to increase the performance of their products. The leading firms in the industry have also made considerable investments to extend their sphere of influence and grow their consumer number. The maternity And Nursing Bra Market industry driver's expansion is powered by raising awareness of the gains of breastfeeding, increasing disposable income and demand for cozy and functional maternity clothes, leading players in understanding customer needs and taking advantage to develop new products.In 2022, Australia-based Modibodi concluded the purchase of Milk Honey, a US Maternity And Nursing Bra Market business. Modibodi's acquisition of Milk Honey expanded the business' product range and expanded its Maternity And Nursing Bra Market presence.To conclude, the Maternity And Nursing Bra Market has many major players who are taking advantage of specific market requirements. The Maternity And Nursing Bra Market industry is marked by tough competition among the top Maternity And Nursing Bra Market companies. While manufacturers focus on broadening their distribution networks and creating new and innovative items, substantial rivalry prevails in the Maternity And Nursing Bra Market industry. To satisfy customers' varying needs, manufacturers are introducing new goods with new features, materials, and designs. The Maternity And Nursing Bra Market is driven by the increasing awareness of the benefits of breastfeeding, the increasing disposable income of the worldwide population, and the demand for cozy and practical maternity clothing. The high growth of the business can be credited to these elements.
Key Companies in the Maternity And Nursing Bra Market Include
- Kindred Bravely
- Medela
- Spanx
- Cake Maternity
- Hot Milk Lingerie
- Bamboobies
- Freya Lingerie
- Elvie
- H
- Target
- Motherhood Maternity
- Royce Lingerie
- Ingrid Isabel
- Bravado
- Anita International
Maternity And Nursing Bra Market Industry Developments
The Maternity And Nursing Bra Market is projected to grow significantly in the coming years, driven by increasing birth rates, rising disposable income, and growing awareness about the importance of proper support and comfort for nursing mothers. Major players in the market are focusing on product innovation and expansion into emerging markets to capitalize on this growth. For instance, in 2023, leading maternity and nursing bra brand Bravado Designs launched a new line of bras specifically designed for plus-size nursing mothers. Additionally, companies are investing in sustainable and eco-friendly materials, such as organic cotton and recycled fabrics, to meet the growing demand for ethical products. The market is also witnessing a rise in online sales, with e-commerce platforms offering a wide selection of maternity and nursing bras from various brands.
Maternity And Nursing Bra Market Segmentation Insights
- Maternity And Nursing Bra Market Product Type Outlook
- Non-Convertible Maternity Bras
- Convertible Nursing Bras
- One-Step Nursing Bras
- Others
- Maternity And Nursing Bra Market Design Outlook
- Seamless
- Underwire
- Push-Up
- Lace
- Sports
- Others
- Maternity And Nursing Bra Market Material Outlook
- Cotton
- Nylon
- Spandex
- Lace
- Microfiber
- Others
- Maternity And Nursing Bra Market Brand Outlook
- Medela
- Lansinoh
- Bravado
- Kindred Bravely
- Cake Maternity
- Others
- Maternity And Nursing Bra Market Price Range Outlook
- Economy
- Mid-Range
- Premium
| Report Attribute/Metric |
Details |
| Market Size 2022 |
3.81(USD Billion) |
| Market Size 2023 |
4.0(USD Billion) |
| Market Size 2032 |
6.17(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
4.93% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Kindred Bravely, Medela, Spanx, Cake Maternity, Hot Milk Lingerie, Bamboobies, Freya Lingerie, Elvie, H, Target, Motherhood Maternity, Royce Lingerie, Ingrid Isabel, Bravado, Anita International |
| Segments Covered |
Product Type, Design, Material, Brand, Price Range, Regional |
| Key Market Opportunities |
Growing demand for comfortable and supportive bras Increasing awareness of breastfeeding benefits Rise in ecommerce and online shopping. Innovations in materials and designs Expansion into emerging markets |
| Key Market Dynamics |
1 Growing awareness of breastfeeding benefits2 Increasing disposable income3 Ecommerce Expansion4 Rise of organic and eco-friendly materials5 Technological advancements |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Maternity And Nursing Bra Market size was valued at USD 4.0 billion in 2023 and is projected to reach USD 6.17 billion by 2032, exhibiting a CAGR of 4.93% during the forecast period.
North America is expected to dominate the Maternity And Nursing Bra Market throughout the forecast period. The region's dominance can be attributed to the presence of a large number of key players, rising disposable income, and increasing awareness about the benefits of maternity and nursing bras.
The key growth drivers of the Maternity And Nursing Bra Market include the rising number of pregnant and breastfeeding women, increasing awareness about the importance of proper breast support during pregnancy and breastfeeding, and growing disposable income in developing countries.
Some of the key competitors in the Maternity And Nursing Bra Market include Anita International, Bravado Designs, Cache Coeur, Elomi Lingerie, Freya Lingerie, Hotmilk Lingerie, Kindred Bravely, Medela, Royce Lingerie, and Seraphine.
The different types of maternity and nursing bras available in the market include traditional nursing bras, hands-free pumping bras, sleep bras, and sports bras.
The key factors influencing the growth of the Maternity And Nursing Bra Market include rising disposable income, increasing awareness about the benefits of maternity and nursing bras, and the growing number of working women.
The major challenges faced by the Maternity And Nursing Bra Market include intense competition, the availability of counterfeit products, and the fluctuating prices of raw materials.
The key trends in the Maternity And Nursing Bra Market include the increasing popularity of online shopping, the growing demand for sustainable and eco-friendly products, and the rise of personalized products.
The future outlook of the Maternity And Nursing Bra Market is positive. The market is expected to continue to grow over the forecast period due to the rising number of pregnant and breastfeeding women, increasing awareness about the importance of proper breast support, and growing disposable income in developing countries.
The key opportunities for growth in the Maternity And Nursing Bra Market include the expansion into emerging markets, the development of innovative products, and the adoption of new technologies.
