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Mastopexy Market Share

ID: MRFR//3880-HCR | 90 Pages | Author: Rahul Gotadki| November 2024

Businesses compete to earn market share in the Mastopexy Market, hence market share positioning techniques are vital. Mastopexy, or breast lift surgery, is in demand as people seek aesthetic upgrades. Companies use several techniques to position themselves in this changing environment.

One popular method is differentiation, where organizations provide distinct features or services to stand apart. This might include adopting new surgical methods, modern technology, or individualized consultations in the Mastopexy Market. Companies may target a specific audience and develop a reputation for excellence by standing out.

Cost leadership, where organizations compete to be the cheapest, is also important. This method can attract price-sensitive customers and give you an edge. In the Mastopexy Market, this may entail simplifying operations, obtaining better supplier relationships, and improving resource use to save costs. To ensure patient happiness and safety, cost reduction must be balanced with quality.

Company focus strategies frequently seek a niche in the Mastopexy Market. This might entail targeting a certain population, such as post-pregnancy breast lift or minimum scarring patients. Companies may build market share and meet customer demands by targeting a certain group.

Market share positioning in the Mastopexy Market depends on collaborative collaborations. Companies may partner with doctors, cosmetic surgeons, and wellness facilities to increase their reach and reputation. Mutual referrals, shared promotion, and a larger network can increase market share and exposure.

In addition to effective partnerships, the Mastopexy Market requires excellent marketing and branding. A strong brand image, digital marketing, and social media may help organizations interact with their target audience and build a good image. Dispelling falsehoods and resolving concerns about mastopexy can help increase market share.

Customer satisfaction and post-operative care are crucial to market share positioning. Positive patient experiences, open communication, and extensive post-surgery assistance build reputation and client loyalty. Positive word-of-mouth marketing and new consumers result from satisfied customers sharing their experiences.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2023
Forecast Period   2024-2032
Growth Rate  6.20 % (2024-2032)

Global Mastopexy Market Overview


Mastopexy Market Size was valued at USD 1.2 Billion in 2023. The Global Mastopexy industry is projected to grow from USD 1.3 Billion in 2024 to USD 1.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024 - 2032).Mastopexy is a plastic surgery mammoplasty procedure for raising the sagging breasts by removing excess skin and tightening the surrounding tissues to reshape and support the new breast contour. 


Mastopexy Market


A woman's breasts changes over time and becomes susceptible to ptosis or sagging due to aging, weight fluctuations, breastfeeding and pregnancy. Factors such as growing female geriatric population and increasing demands for aesthetic procedures are the major drivers for the market growth during the forecast period. According to the United Census Bureau, the global-female-geriatric population is estimated to reach 4,139 million by 2030 from 3,601 million as recorded in 2015. Moreover, increasing healthcare expenditures along with the growing demands for outpatient surgeries is boosting the market growth. However, factors such as high cost along with the complications of extrusion, seroma, and scarring associated with surgery are projected to restrain the market growth.


On 9 January 2024, Dr. Dana Coberly, a plastic surgeon based in Tampa and certified by the board, released an article discussing the benefits of breast lifts. According to a report published in December 2011, it can increase cup size, reshape or lift sagging breasts, tighten up skin around one’s body and more.


The American Society of Plastic Surgeons (ASPS) collaborated with The Plastic Surgery Foundation (PSF) to announce October 19th as the eleventh annual Breast Reconstruction Awareness Day on Tuesday, October 11th, 2022. Many women who have mastopexy, mastectomy or lumpectomy do not know about the various breast reconstruction options that exist. Realizing that patients need accurate information upon which to base their choices regarding their care, ACLP and PSF created the Breast Reconstruction Awareness Campaign and BRS Day USA, respectively, calling for awareness and giving patients true facts about breastwork.


CollPlant announced in June 2022 that it had launched a study involving large animals for its regenerative breast implant program printed by 3D bioprinting techniques aimed at addressing worldwide market needs.


GC Aesthetics made headlines in May 2022 with their innovative Nipple Areola Complex (NAC) reconstruction implant. This medical device fulfilled the global clinical requirements of women.


Galderma obtained clearance from the United States Food and Drug Administration for RESTYLANE DEFYNE to augment and correct mild to moderate chin retrusion in adults in February 2022.


An example of this is in May 2021 when GC Aesthetics Incorporated introduced PERLE's brand new generation of breast implants. These smooth implants have proprietary surface technology and gel technology that is industry leading for GCA-based products and improved safety system built up over time giving GCA’s excellent long-term safety record.


Galderma was granted approval for RESTYLANE DEFYNE by the United States Food and Drug Administration (FDA) for augmentation and correction of mild to moderate chin retrusion among adults on February 12th, 2021.


Mastopexy Market Segment Insights


The mastopexy market is segmented on the basis of tissue incision, technique, application, and end user. 


Mastopexy Tissue Incision Insights

On the basis of the tissue incision, the market is segmented into skin, adipose, glandular, and others. 


Mastopexy Technique Insights


On the basis of the technique, the market is categorised into anchor pattern, inverted-T incisions, lollipop pattern, and others. 


Mastopexy Application Insights


On the basis of the application, the market is segmented into sagging breast, augmented breast, and others. 


Mastopexy End-User Insights


On the basis of end users, the market is segmented into hospitals & clinics, ambulatory surgery centres, and others.


Mastopexy Regional Insights


The Americas dominates the mastopexy market owing to increasing adoption of new technologies, and developed healthcare sector. Moreover, rising healthcare expenditure and growing female geriatric population within the region boosts the market growth. Additionally, the presence of the developed economies and major market players within the region fuels the market growth.


Europe is the second largest Mastopexy Market owing to rising per capita healthcare sector and increasing demands for aesthetics. On regional basis, Europe is divided into Western Europe and Eastern Europe. Western Europe leads the regional mastopexy market due to the presence of developed economies like France, Germany, and Italy. On the other hand, Eastern Europe is estimated to be the fastest growing region within Europe.


Asia Pacific region is the fastest growing Mastopexy Market. Increasing awareness for women health, growing healthcare sector, and changing lifestyle are the major drivers for the market growth within the region. Moreover, the presence of the economies like Australia and China, which are marked by increasing number of cosmetic procedures within the Asia Pacific region, fuels the market growth. According to the International Society of Plastic Surgery in 2016, approximately 225,002 cosmetic procedures were performed in Australia.


The Middle East & Africa has the least share in the mastopexy market due to presence of poor economies and stringent government policies, especially in the African region. Majority of the market of the Middle East & Africa is held by the Middle East due to a well-developed healthcare sector and huge healthcare expenditure by the presence of the economies like Saudi Arabia, Kuwait and Qatar within the region.


Key players for mastopexy market



  • ALLERGAN (Ireland)

  • Mentor Worldwide LLC (U.S.)

  • GC Aesthetics (Dublin)

  • LIPOELASTIC (England)

  • Cynosure, Inc. (U.S.)

  • POLYTECH Health & Aesthetics (Germany)

  • Sientra, Inc. (U.S.)


Intended Audience



  • Pharmaceutical Companies

  • Biotechnological Institutes

  • Research And Development (R&D) Companies

  • Medical Research Laboratories

  • Aesthetic Clinics and Ambulatory Surgery Centers

  • Market Research And Consulting Service Providers


 

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