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Marine Navigation Systems Market Share

ID: MRFR//3461-CR | 140 Pages | Author: Sejal Akre| October 2019

In the fiercely competitive landscape of the marine navigation system market, market share positioning strategies play a pivotal role in shaping the success and growth of companies within the industry. One of the key strategies employed by companies is product differentiation. By offering unique features, enhanced functionalities, and superior performance, companies aim to carve out a distinct niche for themselves in the market. Whether it's through the integration of cutting-edge technology, the development of user-friendly interfaces, or the introduction of comprehensive integrated systems, differentiation helps companies attract customers and gain a competitive advantage over rivals.

Strategic partnerships and collaborations also form a crucial aspect of market share positioning in the marine navigation system industry. Companies often forge alliances with shipbuilders, maritime technology integrators, or software developers to integrate their navigation solutions seamlessly into vessels or to broaden their market reach. These collaborations enable companies to offer bundled solutions, tap into new markets, and leverage each other's strengths to provide comprehensive offerings that meet the diverse needs of maritime customers.

Moreover, a focus on customer-centric strategies is paramount. Understanding and addressing the specific requirements and pain points of customers in the maritime sector are instrumental in gaining market share. Providing excellent customer service, offering customization options, and providing reliable after-sales support can significantly influence customer loyalty and retention. Companies that prioritize customer needs and satisfaction often secure a stronger foothold in the market and enjoy a loyal customer base.

Furthermore, pricing strategies are critical in market share positioning. While maintaining a balance between value and cost, companies adopt various pricing strategies to capture market share. Some opt for competitive pricing, aiming to gain an edge by offering similar functionalities at a more attractive price point. Others emphasize the value proposition of their premium products, targeting customers who prioritize quality and advanced features over price. Flexibility in pricing models, such as offering subscription-based services or tiered pricing, allows companies to cater to diverse customer segments and enhance their market penetration.

Investment in marketing and branding initiatives is another crucial aspect of market share positioning. Effective marketing campaigns that highlight the unique selling points of navigation systems, promote brand awareness, and establish a strong brand identity can significantly impact market share. Companies that effectively communicate their value proposition and maintain a positive brand image tend to attract more customers and gain a larger market share.

Additionally, innovation and continuous improvement are key drivers in maintaining and expanding market share. Companies that invest in research and development to stay at the forefront of technological advancements often lead the market. Regular updates, enhancements, and introductions of new features or functionalities ensure that companies remain relevant and competitive in a rapidly evolving industry. Being responsive to market trends and customer feedback enables companies to adapt swiftly, securing their position in the market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Forecast Period 2024-2032
Growth Rate 4.50% (2024-2032)

Global Marine Navigation System Market Overview


Marine Navigation System Market Size was valued at USD 13.05 Billion in 2023. The Marine Navigation System market industry is projected to grow from USD 14.1 Billion in 2024 to USD 22.3 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024 - 2032). The increasing volume of marine traffic and the deployment of improved navigation technology are the key market drivers enhancing the market growth.


Marine Navigation System Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Marine Navigation System Market Trends



  • Growing broadband connections and VSAT connectivity is driving the market growth


The rising broadband connections and VSAT connectivity drive market CAGR for marine navigation system. With the increased availability of satellite services offering Ku-band or Ka-band for VSAT, there is a rising need for broadband connections and more capacity. Furthermore, crew well-being, seafarers, and passengers utilizing their own devices on ships and a rising thirst for operational data processing and analysis drive demand development. Furthermore, cheaper satellite capacity cost is paving the door for broadband VSAT deployment. The demand for data is increasing as satellite operators expand their capacity for maritime markets. End users respond to increased supply by increasing their demand for VSAT connection across all categories, including merchant,offshore (oil and gas), passenger, and fishing. These factors are driving market growth jointly.


With the expansion of the marine industry, there is a growing demand for navigation systems that give precise and real-time information to enable safe and efficient vessel operations. Ship operators are rapidly investing in advanced navigation systems that include elements such as electronic chart display and information systems (ECDIS), automatic identification systems (AIS), radar systems, and positioning systems (GPS) to improve navigation skills. Integrated bridge systems (IBS) are gaining popularity in the maritime navigation system market. IBS combines numerous navigation and communication devices into a single user interface, giving a centralized control and display system. It facilitates smooth information interchange across different navigation systems and increases situational awareness, decreasing the workload on the ship's crew. Integrating navigation, communication, and automation technologies improves operating safety, efficiency, and performance. The rise of self-driving vehicles and a greater emphasis on advanced technologies such as artificial intelligence (AI), machine learning (ML), and big data analytics are pushing innovation in the marine navigation system industry. These technologies improve maritime operations' efficiency and safety by enabling intelligent decision-making, route optimization, collision avoidance, and predictive maintenance. Electronic chart systems (ECS) are gaining popularity because they outperform traditional paper charts. ECS delivers real-time vessel position, navigation data, and extras like depth contours, navigational aids, and weather updates. It increases mariners' accuracy, efficiency, and situational awareness, allowing them to safely navigate difficult and busy waterways. The marine industry is seeing increased demand for portable and handheld navigation equipment. FOR EXAMPLE, handheld GPS units and smartphones with navigation apps provide low-cost navigation solutions for small boats, recreational vessels, and personal watercraft. They are popular among boaters and sailors because they include capabilities such as GPS tracking, route planning, weather updates, and emergency notifications. Thus, driving the Marine Navigation System market revenue.


Marine Navigation System Market Segment Insights


Marine Navigation System Type Insights


The Marine Navigation System market segmentation, based on type, includes chart plotters, electronic navigation charts and others. The electronic navigation chart segment dominated the market, accounting for 35% of market revenue. The International Marine Organization's (IMO) safety guidelines, the growing movement towards safe navigation systems, and the expansion of the marine and aircraft industries likely drive demand for electronic navigation charts throughout the projection period. The paper catalog is substituted by a digital catalog (a lot of which are available), the order is sent via email, and the map distributor receives a license for the ENCs by email.


Marine Navigation System Application Insights


Based on application, the Marine Navigation System market segmentation includes ship, remotely operated underwater vehicles, autonomous underwater vehicles and boats. The ship segment dominated the market, accounting for 45% of market revenue. The growing popularity of cruise vacations is likely to fuel demand for cruise ships. Maritime transport is an essential component of international trade and the economy. A rise in worldwide seaborne trade is predicted to fuel market expansion throughout the projection period for the marine vessel sector. According to Maritime Publications, around 80% of trade by volume and more than 70% of trade by value is carried out by sea and is managed by ports worldwide. ization and the rapid expansion of Asian economies such as China and South Korea would significantly influence marine trade growth.


Marine Navigation System End-Use Insights


The Marine Navigation System market segmentation, based on End-Use, includes defense and commercial. The defense category generated the most income (70.4%). Defense navies invest in modern sensors and technologies to boost situational awareness. Integrating radar systems with automatic identification systems (AIS) and electro-optical/infrared (EO/IR) sensors, for example, allows for comprehensive vessel monitoring and identification, including detection of possible hazards, collision avoidance, and marine domain awareness.


Figure 1: Marine Navigation System Market, by End-Use, 2022 & 2032 (USD Billion)


Marine Navigation System Market, by End-Use, 2022 & 2032 (USD Billion)


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Marine Navigation System Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American Marine Navigation System market will dominate, with the region's early embrace of technology and massive investment in superior navigation systems. Increased spending on various automation technologies and the construction of smart infrastructure across the area is also likely to promote market growth.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: MARINE NAVIGATION SYSTEM MARKET SHARE BY REGION 2022 (USD Billion)


MARINE NAVIGATION SYSTEM MARKET SHARE BY REGION 2022 (USD Billion)


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's Marine Navigation System market accounts for the second-largest market share. The demand for the Marine Navigation Systems Market is increasing due to its extensive application. These are used to navigate fishing boats, shipping vessels, and merchant and cruise ships. This system provides benefits to fleet owners. The increasing rate of maritime trade is driving the market. Further, the German Marine Navigation System market held the largest market share, and the UK Marine Navigation System market was the fastest-growing market in the European region.


The Asia-Pacific Marine Navigation System Market is expected to grow at the fastest CAGR from 2023 to 2032. The broad implementation of maritime information systems for real-time access to vessel positions, navigational hazards, weather conditions, security concerns, and proactive risk reduction is considerably supporting demand. Moreover, China's Marine Navigation System market held the largest market share, and the Indian Marine Navigation System market was the fastest-growing market in the Asia-Pacific region.


Marine Navigation System Key Market Players & Competitive Insights


Leading market companies are extensively spending R&D on increasing their product lines, which will help the Marine Navigation System market grow even more. Important market developments include new product releases, contractual agreements, acquisitions and mergers, greater investments, and collaboration with other organizations. The Marine Navigation System industry must produce cost-effective merchandise to flourish and thrive in a more competitive and increasing market climate.


Manufacturing locally to reduce operating costs is an effective business strategy manufacturers use in the worldwide Marine Navigation System industry to serve clients and expand the market sector. The Marine Navigation System industry has provided some of the most important benefits recently. Major players in the Marine Navigation System market, including Advanced Navigation, Garmin International, Inc and others, are attempting to increase market demand by investing in research and development operations.


Advanced Navigation is the world's most tenacious innovator in artificial intelligence robotics and navigation technologies. Their solutions provide unprecedented capabilities and remarkable performance across land, air, sea, and space applications by using our skills in AI neural networks and deep learning algorithms. They produce breakthrough technologies ranging from inertial and sonar Navigation to photonic and quantum sensing, thanks to rigorous research, testing, and automated manufacturing. Customers like innovative Navigation because of its high accuracy, dependability, and design. Advanced Navigation aims to spark the autonomy revolution based on a culture of study and discovery. Eventually, they increase human capabilities to construct a more resilient and sustainable future with safer results. They are driven by a great passion for employing cutting-edge technology to unearth and explore new frontiers. In October 2022, The Boreas D70, a fiber-optic gyroscope (FOG) inertial navigation system (INS), is unveiled by Advanced Navigation. According to the maker, the technology is highly adapted to surveying, mapping, and Navigation in subsea, marine, terrestrial, and air applications.


Garmin International, Inc. is a Garmin Ltd. subsidiary. Garmin Ltd. is headquartered in Switzerland, with primary subsidiaries in the United States, Taiwan, and the United Kingdom. Garmin Ltd. or its subsidiaries owns Garmin, Fusion, and Navionics registered trademarks. All other trademarks, service marks, and brand names are the property of their respective owners. In June 2022, Garmin International, Inc., a division of Garmin Ltd., is pleased to collaborate with Sea Tow Services, International, Inc. to provide members and franchise operators with exclusive incentives and product training to increase boater safety.


Key Companies in the Marine Navigation System market include

  • Inmarsat Group Limited

  • Northrop Grumman Corporation

  • Honeywell International Inc.

  • Hughes Network Systems LLC

  • Thales Group

  • Thurava Telecommunications Company

  • Safran SA

  • Network Innovation Inc.

  • FLIR Systems Inc

  • Iridium Communications Inc.


Marine Navigation System Industry Developments


May 2023: A quantum sensor for a future navigation system was tested on a Royal Navy ship. Many modern navigation systems rely on navigation satellite systems (GNSS), such as GPS, which utilize signals from Earth-orbiting satellites.


January 2023: ChartWorld International, a renowned producer of digital navigation charts and services, was recently bought by Teledyne. Mariners, ship owners, and ship management worldwide rely on ChartWorld's products and services to increase safety, efficiency, and compliance.ChartWorld's technology and experienced team will be integrated into Teledyne's maritime Systems sector, which supplies customers in the commercial and defense markets with a wide range of maritime instrumentation, imaging, and communications products and services.


Marine Navigation System Market Segmentation


Marine Navigation System Type Outlook



  • Chart Plotter

  • Electronic Navigation Chart

  • Others


Marine Navigation System Application Outlook



  • Ship

  • Remotely Operated Underwater Vehicle

  • Autonomous Underwater Vehicle

  • Boat


Marine Navigation System End-Use Outlook



  • Defense

  • Commercial


Marine Navigation System Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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