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Marine coatings Market Share

ID: MRFR//3905-HCR | 139 Pages | Author: Chitranshi Jaiswal| November 2024

In the dynamic and competitive Marine Coatings Market, companies deploy various strategies to establish and enhance their market share. Here's a breakdown of key positioning strategies:

Product Differentiation:

Companies aim to differentiate their marine coatings by offering unique formulations with specific properties such as anti-fouling, anti-corrosive, or anti-abrasive characteristics.

Developing specialized coatings for different marine environments, including saltwater, freshwater, and brackish water, to address varying corrosion and fouling challenges.

Introducing innovative additives or technologies to enhance performance attributes such as durability, adhesion, UV resistance, and color retention.

Market Segmentation:

Segmenting the market based on vessel types, including commercial ships, pleasure crafts, yachts, offshore platforms, and marine infrastructure, to better address distinct customer needs.

Tailoring product offerings and marketing strategies to target specific segments effectively, such as offering high-performance coatings for large commercial vessels or aesthetic coatings for luxury yachts.

Developing customized solutions for niche markets or specialized applications, such as coatings for ice-class vessels, chemical tankers, or offshore wind farms.

Brand Positioning:

Building a strong brand reputation by emphasizing factors such as product quality, reliability, technical expertise, and customer support.

Investing in marketing initiatives to raise brand awareness and differentiate from competitors, including advertising campaigns, participation in industry events, and digital marketing efforts.

Establishing partnerships with key industry players, shipyards, naval architects, and regulatory bodies to enhance brand credibility and trust among customers and stakeholders.

Cost Competitiveness:

Striving to achieve cost leadership by optimizing production processes, sourcing raw materials efficiently, and minimizing operational expenses.

Offering competitive pricing strategies to attract price-sensitive customers while maintaining profitability through economies of scale, supply chain efficiencies, and cost-effective formulations.

Providing value-added services such as technical support, application assistance, and maintenance solutions to justify premium pricing and differentiate from low-cost competitors.

Technological Innovation:

Investing in research and development to innovate and improve marine coating properties, manufacturing processes, and application techniques.

Leveraging advancements in polymer chemistry, nanotechnology, and surface engineering to develop coatings with enhanced performance attributes such as self-healing, hydrophobicity, and fouling-release.

Collaborating with customers, suppliers, and research institutions to stay at the forefront of technological advancements and address emerging market trends, regulatory requirements, and sustainability challenges.

Environmental Sustainability:

Responding to growing environmental concerns and regulatory pressures by developing eco-friendly and low-VOC marine coatings.

Investing in sustainable manufacturing practices such as waste reduction, energy efficiency, and water conservation to minimize environmental footprint and enhance corporate social responsibility.

Communicating sustainability initiatives and certifications to customers and stakeholders to enhance brand reputation, build trust, and capture market share in the growing green coatings market.

Marine Coatings Market Overview


Marine coatings are an adhesive type of coatings that are applied to marine vessels such as ships, cruises, yachts, and other offshore structures such as bridges and oil rigs. As these vessels and structures are exposed to the seawater more, they get corroded and affected by the saltwater, which affects their life span. The effects such as corrosion, fouling, slimes and other such effects caused by the seawater significantly affect the performance of the ships and structures. On the other hand, the dry-docking of the vessels also requires these marine coatings during the processes of drilling and shipbuilding activities. Such factors are considered as the major market drivers of the marine coatings industry.


The manufacturers are producing VOC-free and eco-friendly marine coatings that are effective and don’t create any impact on the marine ecosystem. The increasing investment in the industry has also created lucrative opportunities for the key market players to bring in new technologies and thereby increasing the marine coatings market value. The growing economic conditions have also led to several trading activities through the sea.


COVID 19 Analysis


The COVID-19 has created disruptions in several industrial verticals and reduced the production rates as well. The stringent regulations imposed by the government have affected the operations carried out in the production plants. Therefore like any other industry, the marine industry was also affected in terms of production and operation and the economic condition of the countries has declined due to the pandemic, which has reduced the trading activities carried out in seaways. Such factors act as major restraints for the marine coatings market growth. However, the emerging technological advances in the marine coatings industry and the improving economic conditions are expected to boost the overall growth of the marine coatings industry during the forecast period.


Market dynamics


Market drivers


The expansion of the oil and gas industry and the increasing exploration activities are driving the overall growth of the marine coatings industry. The oil and gas exploration carried out in the seas is increasing, where the equipment taken to the seas requires protection as the life of this equipment is crucial as well. Such factors are considered as the major market drivers of the marine coatings industry.


The increasing number of innovations and investment in the industry has led to the production of products that helps in improving performance and optimizing fuel consumption. The efficacy of the products in protecting from adverse effects such as corrosion, fouling, and UV radiation effects are considered as the major drivers of the marine coatings industry.


Market opportunities


Friction and corrosion of the hull and other degradation issues are some of the crucial factors that propel ship manufacturers and key market players to invest in effective marine coatings. The degradation of the marine vessels might lead to severe loss to the marine industry and traders. Therefore the potential market players are increasing the investment in producing novel technologies and introducing new products into the industry, which is expected to boost the marine coatings market growth during the forecast period.


The economic condition of the developed countries and the disposable income of the consumers make them invest in the manufacturing of the ships and soliciting yacht and cruise ships. Additionally, the consumers are looking for ways to add aesthetical elements to the marine vessels. Such factors are also expected to boost the marine coatings market growth during the forecast period.


Market restraints


The shipbuilding industries were facing a slowdown in recent times owing to the widespread of COVID and the economic slowdown in some countries such as China has also affected the growth of the marine coatings industry in recent times. On the other hand, the government has planned to reduce the subsidies provided to the shipping industry to balance the economic condition due to the oversupply of the ships at the production centers. Such factors are considered as the major restraints of marine coatings market growth.


The developed countries are focusing to create eco-friendly products and are imposing stringent regulations to reduce the emissions into the water bodies. This is considered a major restraint of marine coatings market growth.


Market challenges


Some of the major issues related to the marine coatings industry such as inconsistency in the raw material prices and the production issues are considered as major challenges for the marine coatings market growth.


The health hazards caused due to application of marine coatings due to the fumes emitted during the production and the errors and failures that occur during the application such as orange peel runs, sags, mud cracking, over sprays, and others are considered as the major challenges for marine coatings market growth. Similarly, the wastage of the product during the application which ranges about 20% during every application is considered as the primary challenge for marine coatings market growth.


Cumulative growth analysis


The marine coatings market value was at USD 4 billion in the year 2020 and it is expected to surpass the market value of over USD 6 billion by the year 2030 while registering a CAGR of 5.6% during the forecast period. The market growth is primarily due to the growing economic conditions of the developed countries where they are increasing their seaborne trade and are purchasing marine containers to expand their trade activities. This factor is considered the primary growth-stimulating factor for the marine coatings industry.


The increasing manufacturing of container ships, bulk carriers, and passenger ships and an increasing number of significant bridges built across the seas and river beds are presenting lucrative opportunities for the overall growth of the marine coatings industry. Since there is a lot of investment made for the manufacturing of the ships and marine containers, protecting them from abrasion and corrosion is considered as the primary factor to extend the life and productivity. On the other hand, the manufacturers of marine coatings are focusing on producing environmentally-friendly products that don’t alter the marine ecosystem. Similarly, the demand for sustainable products is also increasing across the industry that is expected to boost the overall growth of the marine coatings industry during the forecast period.


Value chain analysis


Marine coatings are used in the marine industry to protect containers, ships, and other marine containers to protect them from UV radiation, fouling, ingestion, and other factors. The coatings are thick enough to protect the surface on which they are applied and extend their life span and increase efficiency as well. The marine coatings are highly efficient in protecting the marine vessels and buildings from oxidation, abrasion, corrosion, and cracks. It also enhances the aesthetical value of the vessels and increases productivity. The advancements in technologies and inventions have increased the productivity of the ships, due to the efficient performing components.


The demand for larger imports and exports and cheaper transportation is increasing in the developed countries, therefore the trading activities through waterways are increasing in recent times. Such factors are boosting the overall growth of the marine coatings industry across the globe. The Asia-pacific region is considered as the largest ship manufacturing region and due to the increasing demand for the industry vessels, cargo ships, container ships, fishing vessels, and so on, the production rates are rapidly increasing. Such factors are augmenting the marine coatings market growth in recent years.


Segment overview


Based on Type:




  • Anti-corrosion




  • Foul release




  • Anti-fouling




  • Anti-slip




  • Primer




  • Varnish




  • Chemical resistant




  • Others.




Based on the surface:




  • Concrete




  • Fiberglass




  • Metal




  • Wood. 




Based on the type of resins:




  • Acrylic




  • Alkyds




  • Epoxy




  • Polyurethane




  • Others.




Based on technology:




  • Waterborne




  • Solventborne.



  •  


Based on distribution channel: 



The Global Marine coatings Market Share by Application


 Marine coatings Market


Source: MRFR analysis


Regional analysis:


Asia-pacific region due to the numerous ship construction industries across the countries such as China, Japan, and South Korea, holds over 65% of the market share. Moreover, Countries like China and India are known for their skilled and cheap labor, which offers favorable conditions for the marine coatings market growth across these countries. The prevalence of several favorable conditions has stimulated the shipbuilding companies to increase their investment and establish their business and production plants across these countries. On the other hand, the favorable geographical condition such as efficient and smooth sea trade and financial support from governmental organizations are also promoting the shipbuilding industries and thereby increasing the overall growth of the marine coatings industry.


North America is experiencing slower yet steady growth in the marine coatings industry which is due to the geographical condition and the effective alternatives for trading and other businesses.


Competitive landscape:




  • PPG Industries (US)




  • AkzoNobel (Netherlands)




  • Hempel (Denmark)




  • Sherwin-Williams (US)




  • Jotun (Norway)




  • Chugoku Marine Paints (Japan)




  • Nippon Paint (Japan)




  • Kansai Paint (Japan)




  • Axalta (US)




  • BASF Coatings (Germany)




Recent developments:


In the year 2021, one of the leading market players, Chugoku marine Painting Ltd., had introduced a fuel-efficient and anti-fouling coating for the marine vessels, which is specially designed for trading vessels that move globally. The product is named SEAFLO NEO M1 PLUS and they had also expanded the range and named it as SEALO NEO range. This product launch has helped the vessels with varied trading patterns and also reduces the friction caused during the operation of the ships against the forceful water.


In the year 2020, one of the leading market players, new ships have announced their investment of USD 1.85 billion in the marine coatings industry. This investment has significantly increased the ship trading activities and the shipbuilding industries.


Report overview:


 This report has covered:




  • Market overview




  • COVID 19 Analysis




  • Market dynamics




  • Cumulative growth analysis




  • Value chain analysis




  • Segment overview




  • Regional analysis




  • Competitive landscape




  • Recent developments




Segmentation Table:


Based on Type:




  • Anti-corrosion




  • Foul release




  • Anti-fouling




  • Anti-slip




  • Primer




  • Varnish




  • Chemical resistant




  • Others.




Based on the surface:




  • Concrete




  • Fiberglass




  • Metal




  • Wood.  




Based on the type of resins:




  • Acrylic




  • Alkyds




  • Epoxy




  • Polyurethane




  • Others.




Based on technology:




  • Waterborne




  • Solventborne.




Based on the distribution channel: 




  • Original Equipment Manufacturers (OEM)




  • Aftermarkets.



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