The number of working women has been rising steadily in countries like the US, UK, Canada, Germany, France, Japan, Finland, and Denmark. This increase in the working female population signifies growing financial independence, positively influencing spending on fashion items, notably handbags. In the US, various government-driven initiatives, such as the Protecting the Right to Organize Act, American Jobs Plan, Gender Equity and Equity Action Fund, and Women Entrepreneurs Finance Initiative, aim to bolster female workforce participation, thereby contributing to this growth trajectory.
In the UK, women's involvement in the workforce has shown remarkable progress. The Office for National Statistics reported an addition of 2 million more women in the labor force in 2021 compared to 2010 levels. Moreover, women holding leadership positions, such as managers, senior officials, and directors, have increased by 25% since 2010. Notably, the segment of women aged 16-24 is among the fastest-growing in the working female population. This growth is fueled by government measures like childcare support facilities, increased investments in job centers through the Department for Work and Pensions (DWP), and similar trends are observed in other developed economies like Canada, Germany, France, Japan, Finland, and Denmark. For instance, Canada experienced a 14.62% increase in its working female population between 2011 and 2021.
Handbags play multifaceted roles in the lives of working women, serving as storage and carrying solutions for their day-to-day essentials such as phones, wallets, laptops, cosmetics, and medicines. Beyond utility, handbags are integral style elements in a woman's daily attire. The status symbol associated with owning a luxury handbag, coupled with its exclusivity and style enhancement, significantly contributes to women's inclination to invest in luxurious handbags. Statistics from ICSID.org, a business and industrial blog, indicate that, on average, women in the UK spend approximately Euro 6,144 annually on handbags alone. The income earned by working women provides them with financial freedom, enabling them to fulfill their grooming needs and expand their purchasing power for luxury items. Additionally, post-lockdown, companies are reintroducing return-to-office initiatives, which are expected to further boost the demand for handbags in the coming years. Therefore, the expanding working female population is poised to propel market growth during the forecast period.
Covered Aspects:Report Attribute/Metric | Details |
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Market Opportunities | · Growing working women population· Growth of the e-commerce industry· Increasing revenge spending on fashion products |
Market Dynamics | · Product Launch and Expansion |
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