Global Low Glycemic Index Rice Market Overview
Low Glycemic Index Rice Market Size was estimated at 7.39 (USD Billion) in 2022 The Low Glycemic Index Rice Industry is expected to grow from 7.92(USD Billion) in 2023 to 14.8 (USD Billion) by 2032. The Low Glycemic Index Rice Market CAGR (growth rate) is expected to be around 7.19% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Low Glycemic Index Rice Market Trends Highlighted
The low glycemic index (GI) rice market is witnessing significant growth, driven by rising health consciousness and the increasing prevalence of lifestyle diseases such as diabetes. Consumers are actively seeking healthier alternatives to traditional white rice, which has a high GI and can lead to blood sugar spikes. Low GI rice, on the other hand, gradually releases glucose into the bloodstream, resulting in stable blood sugar levels and reduced risk of chronic diseases.Key market drivers include the growing awareness of the health benefits of low GI foods, increasing disposable income in emerging economies, and the rise of online grocery shopping. Opportunities for growth lie in the development of new low GI rice varieties, the expansion of distribution channels, and the targeting of niche consumer segments such as health-conscious individuals and athletes.
Recent trends in the low GI rice market include the increasing popularity of brown rice, black rice, and quinoa as healthy alternatives to white rice. The development of fortified low-GI rice products that are enriched with vitamins and minerals is also gaining traction. Moreover, there is a growing demand for low GI rice-based products such as snacks, breakfast cereals, and pasta, indicating the diversification of the market and its appeal to a wider consumer base.
Low Glycemic Index Rice Market Drivers
Rising Health Consciousness and Demand for Healthy Food Products
The increased consciousness of the effects of high-glycemic index foods on humans has significantly raised the demand for low-glycemic index rice. Typically, consumers become aware and rational about the consumption of certain foods and demand only the foods that promote or protect their wellness. Low-glycemic index rice has a low rate of glucose absorption and is thus ideal for the regulation of blood sugar and gives one the feeling of satisfaction.
It is invaluable and therefore recommended for people who have diabetes conditions, as well as prediabetes conditions, and overweight. The combination of the growing rate of the two conditions and overweight and obesity is expected to make the demand for low-glycemic index rise in the next ten years. Typically, The Low Glycemic Index Rice Market Industry is estimated to grow at a CAGR of 7.19% during the period. By 2032, the market size would be 1488 million dollars, from 773.8 million dollars by 2017.The increasing population awareness of the impact of gI rice and their demand for healthy food products are among the leading causes of such growth. In addition, the number of people having diabetes and prediabetes is increasing, and they require low GI rice for their wellness. Moreover, as more people go for low carbohydrate and ketogenic, the demand for low-GI has been on the rise. The diets in the two categories admonish the use of low-GI foods.It is also ideal that the rice is available in our shops in the form of brown rice, basmati rice, and white. The presence of it in the short grain and long grain, as are our preferences, is also ideal. The market of low GI rice will thus increase with time.
Increasing Prevalence of Diabetes and Prediabetes
Introduction Diabetes is a chronic metabolic disorder affecting millions of people all over the world. Prediabetes is a condition when sugar levels in the blood are higher than the normal range but not high enough for a diabetes diagnosis. Both conditions are associated with a higher risk of heart attack, stroke, chronic kidney disease, and other severe complications. Managing the rising prevalence of diabetes can help avoid these complications. Rising Prevalence of the Target Health Condition The number of people with diabetes and prediabetes is growing very quickly, and it has already become a major issue across the globe.According to the International Diabetes Federation, there are about 463 million adults with diabetes, and by 2045, the number is expected to reach 700 million. The increasing prevalence of the target conditions creates prerequisites for promoting low GI rice, which can help manage both types of disorders. Reference List Diabetes and Prediabetes. Web. International Diabetes Federation. Web.
Government Initiatives and Dietary Guidelines
At present, different governments and health organizations in a variety of countries have started to realize the importance of healthy eating. As such, many countries started to shift their food consumption into consuming healthy food products. Many countries in the world now include low-GI rice in their dietary guidelines. For example, in the Australian Dietary Guidelines, adults are recommended to have whole grains, such as low-GI rice, as part of their healthy diet.Consuming low GI foods helps individuals regulate blood sugar levels, provide a sense of satiety, and reduce the risk of chronic diseases, such as heart disease and type 2 diabetes. Predictably, demand for low-GI rice will increase in the future.
Low Glycemic Index Rice Market Segment Insights
Low Glycemic Index Rice Market Variety Insights
The Low Glycemic Index Rice Market is divided by type into Basmati, Jasmine, Brown, and Branded. Basmati is long-grain rice that is nurtured in the foothills of the Himalayas. It is well-known for its finesse of flavor and aroma. As for the low glycemic index rice, it allows the glucose to release slowly into the blood and regularize the sugar levels of the blood. Likewise, the jasmine low-blue Chemical semi long-grain food is nurtured in Thailand. Slightly sweet, it emits a fragrance like a flower and has a low level of blue chemical index.These are a few types and examples. Similarly, brown variety is also a kind of rice that has the same ability to regulate as others and not to forget, branded is another mode of health capturing that any of the above kinds of variety can be branded. The Low Glycemic Index Rice Market is anticipated to grow owing to the increased frequency of diabetes and prediabetes and growing interest in healthy eating habits. The market will increase at a CAGR of 7.19 percent from 2023 to 2032, reaching a value of USD 14.8 billion by 2032.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Low Glycemic Index Rice Market Application Insights
The Application segment of the Low Glycemic Index Rice Market is highly poised for growth. People around the world are becoming increasingly health-conscious; moreover, there is an alarming surge in the occurrence of a number of chronic diseases. As a result, the Diabetes Management application is the key segment of the Low Glycemic Index Rice Market. Low glycemic index rice is of great use in the management of a number of symptoms associated with the consumption of rice and other high-carb food products. Hence, Low glycemic index rice is in high demand, and the Diabetes Management segment accounted for a significant share of the Low Glycemic Index Rice Market revenue in 2023.The approximate revenue rolled out by this application segment is USD 3.2 billion. Weight Management is another key application of the product. Low glycemic index rice keeps people full for longer hours and hence ramps up its demand in the Weight Management segment. Sports Nutrition is another important application. The demand for sustained energy options is minting money in the Low Glycemic Index Rice Market. The demand for Low glycemic index rice in the General Health and Wellness app segment is also quite significant since its regular consumption can reduce the risk of a number of lifestyle diseases.
The launch of the product in the Application segment is bound to fuel the growth of the Low Glycemic Index Rice Market in the years to come.
Low Glycemic Index Rice Market Packaging Insights
The Low Glycemic Index Rice Market is segmented based on packaging into bulk, branded, and retail. Among these, the branded segment is expected to hold the largest market share in 2023. The growth of the branded segment can be attributed to the increasing popularity of branded products among consumers who are becoming more aware of the health benefits of low glycemic index rice. The retail segment is also expected to grow at a significant rate during the forecast period due to the increasing demand for convenience and ease of purchase. The bulk segment is expected to account for a smaller market share due to the preference for branded and retail packaging among consumers.
Low Glycemic Index Rice Market Consumer Group Insights
Consumer Group Segment Insight and Overview The Low Glycemic Index (GI) Rice Market segmentation by consumer group offers valuable insights into the target audience for this market. The market is primarily driven by the increasing prevalence of diabetes and prediabetes, coupled with growing health consciousness among consumers. Diabetics Diabetics represent a significant consumer group for low GI rice, as it helps manage blood sugar levels effectively. The market for low GI rice targeting diabetics is projected to reach $X billion by 2025, growing at a CAGR of Y%.Pre-diabetics Pre-diabetics, who are at risk of developing diabetes, are also increasingly adopting low GI rice to prevent disease progression.
The market segment for pre-diabetics is estimated to reach $Z billion by 2026, expanding at a CAGR of W%. Health-conscious Consumers Health-conscious consumers seek to maintain a healthy lifestyle and prevent chronic diseases. Low GI rice fits well into their dietary choices, as it promotes satiety, reduces the risk of obesity, and improves overall well-being. Fitness Enthusiasts Fitness enthusiasts often incorporate low-GI rice into their diets to support their training and recovery.It provides sustained energy levels, promotes muscle growth, and aids in weight management. The market segment for fitness enthusiasts is expected to grow at a CAGR of V% over the next five years. Overall, the consumer group segmentation highlights the diverse needs and preferences of consumers driving the Low GI Rice Market. By understanding these segments, manufacturers can tailor their products and marketing strategies to effectively target each group and maximize market share.
Low Glycemic Index Rice Market Distribution Channel Insights
With the growing health consciousness among consumers, the distribution channel for low glycemic index (GI) rice is evolving to cater to the rising demand. Supermarkets/hypermarkets continue to dominate the sales, accounting for over 40% of the Low Glycemic Index Rice Market revenue. Their extensive reach, convenience, and availability of a wide range of products make them a preferred choice for consumers. Online retailers are gaining prominence as a distribution channel for low GI rice, owing to the increasing penetration of e-commerce and the convenience of home delivery.They offer a wider selection, competitive pricing, and doorstep delivery, which are attractive to tech-savvy consumers. Health food stores specializing in organic and healthy products are also significant contributors to the market growth. They cater to a niche segment of health-conscious consumers who seek specialized products. Pharmacies, while having a smaller market share, play a crucial role in distributing low-GI rice as a dietary supplement for diabetic patients and individuals with blood sugar regulation issues.
Low Glycemic Index Rice Market Regional Insights
The Low Glycemic Index Rice Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest market for low glycemic index rice, followed by Europe and APAC. The market in North America is driven by the increasing awareness of the health benefits of low glycemic index foods, as well as the growing demand for gluten-free products. The European market is also growing, driven by the increasing demand for healthy and convenient food options. The APAC market is expected to witness significant growth in the coming years due to rising disposable incomes and the increasing awareness of the health benefits of low glycemic index foods.The South American and MEA markets are relatively small but are expected to grow in the coming years, driven by the increasing demand for healthy food options.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Low Glycemic Index Rice Market Key Players And Competitive Insights
Adayar Prodcots, is a key player in the Low Glycemic Index Rice Market, and the company has launched an exotic variety called SMART Rice, which has a glycemic index of 55, a better option than regular white rice. A few other organizations are investing in research on low glycemic index rice to enhance the nutrition and taste level of the rice they produce. For example, Sakthi Masala also launched a brown mix with low glycemic index rice called Super Brown, which is rich in fibers, proteins, and antioxidants.
The main driver of the Low Glycemic Index Rice Market is the increase in the awareness of consumers regarding the benefits of the intake of low glycemic foods. Low glycemic foods have low sugar contents, and they release sugar into the bloodstream very slowly. The result is a gradual increase in blood sugar. Foods low in glycemic index decrease the risk of diseases associated with high glycemic index foods. Some of the examples include type 2 diabetes, heart disease, and obesity. The new product development in the Low Glycemic Index Rice Market is expected to continue in the future.
Major companies in the rice market are expanding their product range by launching new varieties of low glycemic index rice. For instance, an Adayar Agro Products organization launched a new low glycemic variety of rice in the year 2023 to expand their product range in the Low Glycemic Index Rice Market. The new range is known as "Smart Rice" and contains a glycemic index of 55, which is low compared to normal white rice. Leading companies in the Low Glycemic Index Rice Market are investing in research to improve the nutrient ingredients present in the rice. In the future, the Low Glycemic Index Rice Market will be facilitated by key drivers, including increased consumer awareness of the benefits of low-glycemic foods on health.
Key Companies in the Low Glycemic Index Rice Market Include
Low Glycemic Index Rice Market Industry Developments
The low glycemic index (GI) rice market size was valued at USD 7.92 billion in 2023 and is projected to reach USD 14.8 billion by 2032, exhibiting a CAGR of 7.19% during the forecast period. Rising health consciousness among consumers and increasing prevalence of diabetes obesity are major factors driving market growth. Key industry participants are focusing on product innovation and RD to meet evolving consumer demands. For instance, in February 2023, Daawat Foods launched a range of low-GI brown rice products in India.
Recent news developments in the market include
In March 2023, the Indian Council of Agricultural Research (ICAR) announced plans to develop new low-GI rice varieties with improved nutritional content.
In January 2023, the US Food and Drug Administration (FDA) approved a new low-GI rice ingredient for use in food products. These developments indicate a positive outlook for the low GI rice market in the coming years.
Low Glycemic Index Rice Market Segmentation Insights
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Low Glycemic Index Rice Market Variety Outlook
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Basmati
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Jasmine
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Brown
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Branded
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Low Glycemic Index Rice Market Application Outlook
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Low Glycemic Index Rice Market Packaging Outlook
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Low Glycemic Index Rice Market Consumer Group Outlook
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Low Glycemic Index Rice Market Distribution Channel Outlook
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Low Glycemic Index Rice Market Regional Outlook
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North America
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Europe
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South America
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Asia Pacific
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Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
7.39(USD Billion) |
| Market Size 2023 |
7.92(USD Billion) |
| Market Size 2032 |
14.8(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
7.19% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2022 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
SKM Brands, Chakki Fresh Limited, Zenith International, Sunpure Foods, MKR Foods Pvt Ltd, Kohinoor Foods Limited, Ebro Foods, Daawat Foods International, Oriana, India Gate, KRBL Limited, Veetee Rice Ltd, LT Foods Limited, Amira Nature Foods, Paramount Farms |
| Segments Covered |
Variety, Application, Packaging, Consumer Group, Distribution Channel, Regional |
| Key Market Opportunities |
Increasing health awareness Consumers are becoming increasingly aware of the health benefits of low glycemic index foods, including rice Growing demand for gluten-free products Low glycemic index rice is a good alternative for people with celiac disease or gluten intolerance. Expansion of online grocery sales The growth of online grocery sales is making it easier for consumers to purchase low glycemic index rice Rising disposable income In developing countries, rising disposable income is leading to increased demand for premium food products, including low glycemic index rice Government initiatives Governments in some countries are promoting the consumption of low glycemic index foods to reduce the risk of chronic diseases. |
| Key Market Dynamics |
Increasing prevalence of diabetes and obesity Growing awareness about healthy eating Rising disposable income levels Government regulations and initiatives Innovations in farming practices |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Low Glycemic Index Rice Market is expected to reach a valuation of USD 7.92 billion in 2023 and is projected to expand at a CAGR of 7.19% from 2024 to 2032, reaching a value of USD 14.8 billion by 2032.
Asia-Pacific is expected to dominate the Low Glycemic Index Rice Market throughout the forecast period due to the high consumption of rice in countries like China, India, and Japan.
The rising prevalence of diabetes and obesity, increasing health consciousness among consumers, and growing demand for functional foods are key factors driving the growth of the Low Glycemic Index Rice Market.
Low Glycemic Index Rice is primarily used in the food industry for various applications such as rice dishes, bread, pasta, and other food products.
Some of the key competitors in the Low Glycemic Index Rice Market include Riviana Foods Inc., Ebro Foods, S.A., Wilmar International Limited, and Amira Nature Foods Ltd.
The Low Glycemic Index Rice Market is projected to grow at a CAGR of 7.19% from 2024 to 2032.
Some challenges faced by the Low Glycemic Index Rice Market include fluctuating raw material prices, intense competition, and the need for continuous product innovation.
The growing demand for healthy and functional foods, increasing awareness of the benefits of low glycemic index foods, and the expansion of the foodservice industry present opportunities for growth in the Low Glycemic Index Rice Market.
Key trends shaping the Low Glycemic Index Rice Market include the rising popularity of e-commerce, increasing consumer preference for organic and natural products, and the growing adoption of gluten-free diets.
The COVID-19 pandemic had a significant impact on the Low Glycemic Index Rice Market, leading to disruptions in supply chains and fluctuations in demand. However, the market is expected to recover and continue its growth trajectory in the post-pandemic period.
