The Low-Calorie Sweeteners market is witnessing notable trends, reflecting the growing consumer interest in healthier food and beverage options. One significant trend shaping the market is the increasing demand for low-calorie sweeteners as a sugar substitute. With rising concerns about obesity and related health issues, consumers are seeking alternatives to traditional sugar, driving the popularity of low-calorie sweeteners. These sweeteners, such as stevia, aspartame, sucralose, and monk fruit extract, provide the sweetness without the caloric content, making them attractive to individuals looking to reduce their calorie intake and manage weight.
Health consciousness is a key driver influencing market trends in the Low-Calorie Sweeteners industry. As consumers become more aware of the impact of excessive sugar consumption on health, there is a growing inclination towards products that help maintain a balanced and healthy lifestyle. Low-calorie sweeteners are perceived as a viable solution for those who want to enjoy sweetness without the drawbacks of added sugars, such as increased calorie intake and the risk of dental issues. This trend is evident in the incorporation of low-calorie sweeteners into a wide range of food and beverage products, including soft drinks, snacks, dairy, and baked goods.
Diversification within the Low-Calorie Sweeteners market is another significant trend. Manufacturers are expanding their product portfolios to cater to different consumer preferences and application requirements. This includes the development of blends and combinations of low-calorie sweeteners to achieve a more balanced taste profile and address any aftertaste concerns associated with individual sweeteners. The diversification trend is not only meeting the varied taste preferences of consumers but is also contributing to the overall growth of the market by offering innovative solutions for different culinary needs.
The demand for natural and plant-based alternatives is driving a specific sub-trend within the low-calorie sweeteners market. Natural sweeteners such as stevia and monk fruit extract are gaining popularity as consumers seek alternatives derived from plant sources. These natural sweeteners are perceived as a healthier option, contributing to the overall appeal of low-calorie sweeteners in the market. As the trend towards plant-based and natural ingredients continues to grow, the market is expected to witness an increased demand for these alternatives.
Sustainability is an emerging factor influencing market trends in the Low-Calorie Sweeteners industry. Consumers are increasingly concerned about the environmental impact of the products they consume. This has led to a growing demand for sustainably sourced and produced sweeteners. Manufacturers are responding by adopting sustainable sourcing practices and transparent supply chain measures, aligning their products with the values of environmentally conscious consumers. This sustainability trend contributes to the positive image of brands that prioritize eco-friendly practices in the production of low-calorie sweeteners.
The digital era is playing a role in shaping market trends, with online platforms serving as essential channels for marketing and distribution of low-calorie sweetener products. E-commerce platforms provide consumers with convenient access to a variety of low-calorie sweeteners, enabling them to make informed choices based on product information and reviews. Moreover, social media platforms are utilized by manufacturers to engage with consumers, share recipes, and raise awareness about the benefits of low-calorie sweeteners. The digital landscape has become a valuable tool for educating consumers and building brand loyalty.
Low-Calorie Sweeteners Market Size was valued at USD 26.58 billion in 2023. The Low-Calorie Sweeteners market is projected to grow from USD 28.49 Billion in 2024 to USD 46.36 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.27% during the forecast period (2024 - 2032). Increased health concerns and challenges have led to more expensive operations, and more bariatric procedures are the key market drivers enhancing the Low-Calorie Sweeteners market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Due to expanding immunological and health problem awareness, consumers are becoming more and more health sensitive. In the majority of wealthy countries, both adults and young children are now significantly more likely to be obese. Diabetes and cardiovascular illnesses are two negative health disorders that are correlated with obesity. The American public's awareness of the high-calorie content of food and drink is causing a nationwide demand for low-calorie meals and beverages. Additionally, over 56% of consumers are focused on consuming less sugar, according to the 2nd Annual Advancing Sugar Reduction Technologies Summit in 2021, which found that 84% of consumers were limiting their sugar intake. Due to the rising customer demand, producers are boosting the market flow of low-calorie food and beverage goods. Thus, this factor is driving the Low-Calorie Sweeteners market CAGR.
Additionally, organizations like the WHO encourage low-calorie sweeteners; for instance, current WHO recommendations advise consumers to cut their daily sugar intake to less than 10% of their overall calorie intake. Thus, the market for low-calorie sweeteners is anticipated to profit from consumers' increased health consciousness. Major manufacturers in the low-calorie sweeteners market are also making significant investments in R&D and new product development to provide a variety of high-quality, low-calorie sweetener variations to fulfill customer demand. They will increase their overall effectiveness through continued innovation and the deployment of cutting-edge technology.
2032 at a CAGR of around 4.7%, according to Future Market Insights (FMI). People are becoming more aware of their eating choices as the frequency of lifestyle problems rises. As a result, fewer people consume foods heavy in sugar, carbs, and other unhealthy elements.
Therefore, major producers often add low-calorie sweeteners like stevia, aspartame, neotame, advantame, sucralose, acesulfame potassium, and saccharin, which have the same flavor as sugar, to their goods. Thus, this aspect is anticipated to accelerate Low-Calorie Sweeteners market revenue ly.
Based on Category, the Low-Calorie Sweeteners market segmentation includes Natural and Synthetic. The natural segment dominated the market, accounting for 35% of Low-Calorie Sweeteners market revenue. The market for low-calorie sweeteners is driven by customers' increased demand for foods and drinks containing natural, low-calorie sugar. Given the increased demand for natural ingredients in the food and beverage business, more and more major firms are offering low-calorie sweeteners made from natural sources. Customers like foods made from natural ingredients because they have little to no bad effects on their health. These elements are anticipated to support the market growth for low-calorie sweeteners throughout the evaluation period.
Figure 1: Low-Calorie Sweeteners Market, by Category, 2022 & 2032 (USD billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on Type, the Low-Calorie Sweeteners market segmentation includes Aspartame, Saccharin, Sorbitol, Stevia, Xylitol and others. The stevia category generated the most income. Due to its natural origin from the leaves of the stevia rebaudiana plant, stevia is a low-calorie sweetener widely utilized in the food and beverage sector and pharmaceutical business. Stevia leaves are considerably sweeter than sugar and have almost no calories because of the various compounds they contain, including stevioside and rebaudioside A. Additionally, some studies imply that stevia may have health advantages, such as lowering blood pressure and decreasing hypertension. It could also help people with diabetes maintain a healthy lifestyle by serving as a sugar alternative.
Based on application, the Low-Calorie Sweeteners industry has been segmented into Bakery & Confectionery, Beverages, Dairy & Frozen Desserts, Sweet & Savoury Snacks and others. Bakery & confectionery held the largest segment share in 2022. By 2050, the population of the globe is projected to increase to 10 billion. The need for food increases as the population grows. To accommodate the growing population, the supply of materials used in bread and confectionery products and trade volumes will need to expand. As a result, businesses in this Low-Calorie Sweeteners market should profit from an increase in demand for bakery and confectionery items throughout the course of the projected period.
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. North America Low-Calorie Sweeteners market accounted for USD 11.35 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. In order to meet the demands of its end consumers, the region's manufacturers are placing a major emphasis on the development of cutting-edge technological processes. The market for low-intensity sweeteners has been developed in the area. Chronic illnesses are rising due to busy lives, and consumers' knowledge of the health advantages of lower sugar in food and beverage items is rising.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: LOW-CALORIE SWEETENERS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
In terms of value, the Asia Pacific Low-Calorie Sweeteners market is predicted to develop at the greatest CAGR in the worldwide market. Regarding diet diversity, rising urbanization, and open commerce in the food industry, this Region's market is undergoing a significant transition. Additionally, a rise in consumer knowledge of health-related concerns, a rise in consumer preference for healthy food items, and an increase in income and purchasing power are the main drivers providing development prospects for makers of low-intensity sweeteners in the area. China notably contributes to the Region's leadership position, with India and Japan serving as the area's rising markets. Moreover, the China Low-Calorie Sweeteners market held the largest market share, and the India Low-Calorie Sweeteners market was the fastest growing market in the Asia-Pacific region.
Due to growing consumer awareness of natural sweeteners, the European low-calorie sweeteners market holds a sizeable share. European consumers are seeking better food and beverage alternatives, which is driving businesses to incorporate natural and wholesome ingredients. Stevia use is increasing in Europe, where it is being imported in significant quantities from poorer nations by nations like France, Germany, and Italy. Currently, Europe has permitted the use of 11 low-calorie sweeteners in soft drinks, including Acesulfame K, Aspartame, Stevia, and Sucralose. Further, the Germany Low-Calorie Sweeteners market held the largest market share, and the UK Low-Calorie Sweeteners market was the fastest-growing market in the European Region.
Leading industry companies are making significant R&D investments to broaden their product offerings, which will spur further expansion of the market for Low-Calorie Sweeteners products. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to increase their worldwide presence. The Low-Calorie Sweeteners industry must offer products at reasonable prices to grow and thrive in a more cutthroat and competitive environment.
One of the primary business strategies manufacturers employ in the worldwide Low-Calorie Sweeteners industry to benefit customers and expand the market sector is local manufacturing to reduce operating costs. The Low-Calorie Sweeteners industry has recently provided some of medicine's most important benefits. Major players in the Low-Calorie Sweeteners market, including CA Technologies (US), Source Gear LLC (US), IBM (US), Logical DOC (US), Microsoft (US), CollabNet (US), Canonical Ltd (UK), Codice Software (Spain), Amazon (US), Atlassian (Australia), and others, are attempting to increase market demand by investing in research and development operations.
Agribusiness firm Cargill Inc. (Cargill) offers goods and services in the food, financial, agricultural, industrial, and risk management sectors. It handles the marketing, processing, and distribution of cotton and cereals, oilseeds, sugar, meat, and other food items. In March 2022, Cargill announced its plan to sweeten its stevia products by making its leading stevia sweetener technology, EverSweet + ClearFlo, commercially available. The sweeteners produced by the firm can now be combined with other all-natural flavors. This combination offers flavor modification, improved solubility, formulation stability, and faster dissolution.
Tate & Lyle PLC is a multinational provider of ingredients for food and beverages to industrial sectors, headquartered in Britain. It started out as a company that refined sugar, but starting in the 1970s, it started to diversify. In 2010, it sold its sugar business. In January 2021, Tate & Lyle and Codexis (US), a preeminent protein engineering business, expanded and strengthened their cooperation. This tactical decision will more effectively produce Tate & Lyle's newest sweeteners, DOLCIA PRIMA Allulose and TASTEVA M Stevia Sweetener. The most recent innovative enzyme products from Codexis, developed in close cooperation with Tate & Lyle's specialists, would increase production efficiency.
Low-Calorie Sweeteners Industry Developments
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