Dynamic shifts in the liver health supplements industry are being driven by growing awareness of liver-related problems coupled with increased emphasis on preventive healthcare services. As people become more conscious regarding their health statuses, there has been significant demand for dietary supplements supporting liver functions. Sedentary lifestyles, unhealthy eating habits and high cases of liver diseases have been pointed out as some of the factors contributing this rising trend. Among other conditions, such as hepatitis, fatty liver disease and cirrhosis, many consumers are in search of ways to take preventative measures.
Another factor that impacts on market dynamics is the global increase in the ageing population. As people grow older, they become more susceptible to liver related disorders hence their intake of liver health supplements increases too. Moreover, this has been fueled by increasing cases of non-alcoholic fatty liver disease (NAFLD) among younger populations requiring preventive measures thus expanding the market for these products.
Also, the trend in the market now is towards natural and herbal supplements. Consumer preference is shifting towards holistic and sustainable healthcare solutions hence promoting natural products. This has resulted into increased popularity of herbal extracts as well as vitamins and minerals which are beneficial to livers. Therefore manufacturers have responded by producing supplements containing traditional herbs like turmeric, milk thistle and artichoke extracts.
Finally regulatory factors are also playing a major role in shaping market dynamics. Strict regulations and quality standards imposed by health authorities across the globe have resulted into concentration of the market. The consumer can be confident that product is safe if it complies with regulatory guidelines making well-established firms dominate this sector more because it provides them with credibility.Consequently, companies are striving to differentiate themselves through innovation, research; development and formulation of advanced products making market highly competitive.
The trend towards personalized nutrition is one aspect of market segmentation that has emerged recently. This has arisen from the realization by individuals about how their bodies function differently hence the need for different remedies Employers have thus developed several liver health supplement specific demographics, ailment conditions or life styles. This does not only focus on personal good but also puts into consideration the various specifications which customers go for.
The Liver Health Supplements Market Size was valued at USD 8.5 Billion in 2022 and is projected to grow from USD 9.00 Billion in 2023 to USD 14.23 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2023 - 2032).
Fast food and alcohol consumption have increased as a result of changing lifestyle habits, which also contributes to the increasing prevalence of liver disorders such fatty liver disease and liver cancer are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
In January 2024, Cymbiotika, a leading company in the health and wellness sector, is excited to announce the forthcoming release of its innovative product, Liver Health+. Liver Health+ is carefully formulated to enhance liver performance and is intended to be seamlessly integrated into one's daily regimen. Our recipe has a distinctive combination of vitamins, herbs, and nutrients that protect the liver and support its proper functioning, enhancing overall well-being and performance. Cymbiotika is a health and wellness company located in San Diego that encourages individuals to assume responsibility for their own health. Since 2018, Cymbiotika has been a pioneering force in the business. The company develops cutting-edge, scientifically-supported supplements and products to target specific nutritional needs. Their supplements, made with high-quality components obtained from the purest locations on Earth, promote healthy aging, boost immunity, improve gastrointestinal health, and provide other benefits.
In October 2023, Seacod, the leading brand of cod liver oil capsules in India, reveals its much awaited digital campaign called #ShuruwatAajSe. The campaign, devised, crafted, and executed in partnership with 26FIVE India Lab, seeks to revive the significance of preserving good health through uncomplicated and efficient approaches, while also reconnecting with the brand's esteemed heritage of its golden capsules. The #ShuruwatAajSe campaign commences with a promotional video that guides viewers through a chronological exploration, emphasizing how society has neglected the simplest yet most effective methods of maintaining good health in the face of hectic lifestyles. The advertising emphasizes the substantial impact that Seacod has had on the lives of several individuals. Indeed, modern-day mothers credit their robust immune systems to the nutritional supplements they were exposed to during their upbringing, frequently containing the esteemed golden capsules. The strong emotional bond between Seacod and its consumers serves as evidence of the product's efficacy and lasting impact.
Market CAGR for liver health supplements is being driven by the liver ailments. The market will inevitably expand in the next years due to the increased prevalence of liver ailments such as obesity, fatty liver, liver cancer, and severe cirrhosis among the world's population. Globally, there were approximately 830,180 liver cancer deaths (8.3%) and 905,677 (4.7%) new cases of liver cancer in 2020, according to GLOBOCAN statistics. Furthermore, the market participants would have several possibilities to develop additional supplements due to the growing demand for liver health supplements for liver cancer. So, the market is anticipated to see considerable expansion during the projected period. During the anticipated period, the industry would also gain from the general population's propensity to use alcohol. Additionally, ingesting many salty and packaged meals may harm the liver's function and cause huge amounts of sugar to be consumed as soft beverages. The National Institutes on Alcohol Abuse and Alcoholism estimated that 85.6% of people ages 18 and older used alcohol at some time in their life in March 2022. (In this age group, men make up 59.1%, and women make up 50%). So, the market is projected to be driven by an increase in alcohol consumption throughout the forecast period. The British Liver Trust organizes programs to encourage early detection and treatment and raise awareness of all liver illnesses.
To raise awareness about hepatitis and the general condition of the organ, the Institute of Liver and Biliary Sciences (ILBS), situated in Delhi, India, runs several programs. In recent years, several emerging nations, like China and India, have seen rapid economic development. As a result, these nations' GDP at Purchasing Power Parity (PPP) has increased. A middle-class population has emerged in terms of buying power thanks to the expansion in GDP-PPP. As a result, the middle-class populace is now embracing high-quality health items, including supplements. The market for supplements to support liver health is anticipated to develop because of this. The market for liver health supplements is anticipated to be driven by a rise in the frequency of chronic liver illnesses and liver cirrhosis. According to NIH 2019, liver cirrhosis is the 11th most prevalent cause of mortality, accounting for almost 1 million fatalities globally. As a result of the rising incidence of liver illnesses, there is an increased worry about maintaining good liver health.
Additionally, the market is being driven by the rise in obesity, alcoholic consumption, and fatty liver disease cases across all age groups. The American Liver Foundation estimates that 90 to 100 percent of heavy drinkers have fatty liver. Additionally, the working population's increasing use of vitamin goods has significantly influenced regional market expansion.Thus, driving the liver health supplements market revenue.
Based on Product, the market segments of liver health supplements includes vitamins & minerals, herbal supplements, and others. The herbal supplements segment dominated the market, accounting for 35% of market revenue. To promote liver function, herbal remedies often contain milk thistle, dandelion, turmeric, artichoke leaf, and mushrooms. Customers choose milk thistle-based products because research has linked milk thistle to better liver function. It is particularly effective in treating nonalcoholic fatty liver disease (NAFLD), a typical hepatic symptom of metabolic syndrome. Millions of people consume milk thistle to keep their livers healthy. Consequently, there is an increase in the use and consumption of herbal supplements.
Based on dosage form, the liver health supplements market segmentation includes capsules, tablets, powder, and others. The capsules category generated the most income. The capsule is a commonly used dosage form because it allows the chemicals to combine in a single dose form. The stomach lining is shielded from irritant components by capsules, which also lessen gastrointestinal discomfort. The demand for these supplements in capsule form is further fueled by growing consumer awareness of the benefits of capsule formulations, which is helping the segment's growth.
Figure 1: Liver health supplements Market, by Dosage form, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American liver health supplements market will dominate this market due to the region's increased use of supplements for liver health and the rise in chronic illnesses.
Hence the major countries studied in the market report are The US, Canada, Japan, India, German, France, the UK, Italy, Spain, China, Australia, South Korea, and Brazil.
Figure 2: LIVER HEALTH SUPPLEMENTS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's liver health supplements market accounts for the second-largest market share because chronic liver illnesses are becoming more common, and alcohol use is rising. Furthermore, expanding government healthcare spending and knowledge of liver health supplements also contribute to the market's expansion in this area. Further, the German market of liver health supplements held the largest market share, and the UK market of liver health supplements was the fastest-growing market in the European region.
From 2023 to 2032, the quickest CAGR is anticipated in the Asia-Pacific Liver Health Supplements Market. A few variables influencing regional growth include rising digestive tract illness prevalence, increased disposable income, and expanding consumer knowledge of nutritious products. Additionally, the expanding consumer appeal of personalized nutrition is anticipated to influence the regional demand for liver health supplements. Moreover, China's market of liver health supplements held the largest market share, and the Indian market of liver health supplements was the fastest-growing market in the Asia-Pacific region.
Liver health supplements Key Market Players & Competitive Insights
Leading market companies are extensively spending R&D on increasing their product lines, which will help the Liver health supplements market grow even more. Important market developments include contractual agreements, new product releases, acquisitions and mergers, greater investments, and collaboration with other organizations. The Liver health supplements must produce cost-effective merchandise to flourish and thrive in a more competitive and increasing market climate.
Manufacturing locally to reduce operating costs is an effective business strategy manufacturers use in the worldwide Liver health supplements to serve clients and expand the market sector. The Liver health supplements has provided some of the most important benefits recently. Jollywell, Healeo Nutrition, and other major competitors in the Liver health supplements market are seeking to improve market demand by investing in R&D efforts.
To help individuals battling an unhealthy lifestyle live longer, happier lives, Healeo Nutrition offers them powerful and secure herbal remedies. Every component utilized in herbal supplements comes down to one thing. Potency. Without a high degree of potency, the herb won't affect the body, costing their money for something that won't help them. To achieve maximum potency and bioavailability, Healeo combines Standardised Herbal Extract with Concentrated Herbal Extract. This indicates that you are experiencing more rapid and reliable effects with each serving. In June 2022, Healeo Nutrition introduced the DNA-based Fatty Liver Reversal Programme in Bangalore, India. Customers will be able to receive highly customized dietary plans based on their genetic data that can reverse up to stage 2 fatty liver within 12 weeks.
As long as we follow the sun's cycle, live in tune with nature, and consume in moderation, Jollywell considers ourselves genuinely balanced. People who lead balanced lives are healthier and live longer. At the heart of what Jollywell do is our passion for nature and the desire to live a balanced life. Jollywell employs plant-based ingredients because they think they are more moral, sustainable, and healthier. They commit to exclusively using components derived from plants in our goods because they want to do their part to reduce animal cruelty. Additionally, they will inspire their associates and workers to look for every means possible to improve the welfare of people, animals, and the environment. In November 2022, A new line of goods has been introduced by Jollywell, a high-end online nutraceutical company renowned for its life-improving nutritional supplements to help individuals stay healthy for longer. Pure, plant-based, non-GMO supplements are safer for the body since they are carefully prepared with nature's greatest superfoods.
Key Companies in the market of liver health supplements include
NUTRALife
Enzymedica
Gaia Herbs
Thompson's (Integria Healthcare)
NOW Foods
Swanson Health Products
Nature's Way
Nature's Bounty
Irwins Natural.
Liver health supplements Industry Developments
February 2023:The newest product in Gencor's line of herbal supplements is called 4Liver. 4Liver was created by combining cutting-edge technology and ancient herbal extracts used in Indian ayurveda practices for centuries. It was created to help maintain this important organ healthy by preventing fatty liver through continual detoxification, enhanced metabolism, and appropriate functioning.
January 2022:With an investment of more than USD 12 million in infrastructure, equipment, and employees, Gaia Herbs extended its operation in North Carolina.
Vitamin & Minerals
Supplements
Others
Capsules
Tablets
Powder
Others
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