Live Streaming Market Analysis

In-depth Analysis of Live Streaming Market Industry Landscape

BOOSTING BRAND ENGAGEMENT AND EXPANDING REACH WITH LIVE VIDEOS Engaging with potential customers has become more dynamic through the use of live videos, which are increasingly popular in online streaming. Studies indicate that more than 67% of consumers who watch online videos are likely to make purchases shortly after viewing live content. Marketing efforts have shown a remarkable 79% genuine interaction with potential customers. Marketers are placing a strong emphasis on creating concise and informative videos that effectively communicate their product offerings and highlight the benefits of use.

Organizations are also tapping into the influence of vloggers for promotional campaigns, incorporating video interviews with satisfied customers to enhance engagement through live video content. With a staggering 95.6% of internet users in the United States by the end of 2017, approximately 85% consumed online video content across various devices such as smartphones, laptops, and OTT platforms. Notably, consumer brands are directing their focus toward the 25-34 age group, particularly males, who tend to consume more video content than their female counterparts. Live video promotions have proven to be more effective in driving sales compared to other modes of promotion, with the trend intensifying since the onset of the COVID-19 pandemic and expected to persist in the forecasted period.

CAPTIVATING A WIDE AUDIENCE THROUGH LIVE STREAMING Live streaming is gaining significant traction, especially on online gaming platforms that seamlessly integrate live streaming solutions. Gamers now have the capability to stream their gaming sessions directly to a vast audience, creating a substantial revenue stream for both gaming platforms and live streaming companies. Notably, statistics reveal that in 2017, the ELEAGUE’s Counter-Strike: Global Offensive Major Grand Final attracted over 1 million simultaneous viewers, showcasing the immense potential of live streaming content.

EXPONENTIAL GROWTH IN INTERNET AND SMARTPHONE USERS The global number of internet users surpassed 4.5 billion in the first quarter of 2020, with countries like China, India, and the United States leading in internet usage. The proliferation of smartphone users worldwide is a significant driver for the live streaming market. In the first quarter of 2020, mobile shipments reached a substantial 275.8 million units. However, this growth was hindered by a 15-20% year-on-year decline in total mobile phone shipments due to the global impact of the coronavirus outbreak. Despite this setback, the increasing number of internet and smartphone users continues to fuel the growth of the live streaming market.