Lingerie Market Analysis

Growing prevalence of lingerie with each dress to boost market growth

The market's expansion is that every dress for women requires a specific form of lingerie to highlight their physical characteristics. Due to this, industry participants are expanding the product varieties to provide the highest level of comfort and fashion. A brand owned by Mas Holdings called Thinx will introduce better plus-size period panties in June 2021. Thinx created this collection of vintage underwear with authentic plus dimensions in sizes XS to 4X. Every style was tested on all shapes and sizes of menstrual bodies to evaluate fit and function.

The increasing participation of women in business sectors, particularly in emerging nations, is highlighted by women's increased economic knowledge and educational awareness. To decrease the gender participation gap in the labor market and enhance female economic empowerment, governments are also urging women to enter the workforce. The growing number of working women has increased consumer disposable income per person, which has affected consumer shopping habits. Additionally, buyers are flocking toward more comfortable and practical lingerie as they become more concerned about their hygiene, appearance, and quality of life. As more women have jobs, lingerie sales have been expanding quickly worldwide.

As women's spending power grows, luxury underwear sales are expanding.

The market is driven by the expanding trend of producing lingerie with flexible fabrics. The use of diverse fabrics, such as lace, cotton, nylon, silk, and sheer, can also be credited with the rise in lingerie consumption and demand. Underwear designers concentrate on producing items made of abundant materials, embroidery, lace, and others. As a result, growth is anticipated to be boosted during the projection period. Due to the abovementioned considerations, people are becoming more interested in these products, encouraging designers and producers to offer comparable, stylish lingerie that serves various functions.

Therefore, such conditions have enhanced the Lingerie market CAGR in recent years.

However, increasing female purchasing power is another factor driving the growth of the Lingerie market revenue.

The Global Lingerie Market Industry is characterized by a diverse range of product offerings that cater to various consumer preferences and body types. Brands are increasingly expanding their collections to include a variety of styles, sizes, and price points, ensuring inclusivity for all consumers. This trend is particularly relevant as the market anticipates a value of 168.6 USD Billion by 2035. The introduction of innovative designs, such as adaptive lingerie for individuals with disabilities, highlights the industry's commitment to diversity. As brands continue to innovate and expand their offerings, they may attract a broader customer base and enhance market growth.

The Global Lingerie Market Industry is poised for substantial growth, with projections indicating a market value of 99.2 USD Billion in 2024 and an anticipated increase to 168.6 USD Billion by 2035. This growth trajectory suggests a robust demand for lingerie products driven by evolving consumer preferences and market dynamics. The industry is expected to experience a CAGR of 4.94% from 2025 to 2035, indicating a sustained interest in lingerie across various demographics. Factors such as increased disposable income, changing fashion trends, and the rise of online shopping are likely to contribute to this positive outlook, reinforcing the market's potential for expansion.

The Global Lingerie Market Industry experiences a notable increase in consumer awareness regarding the importance of quality and fit in lingerie. This heightened awareness is driven by social media influencers and fashion campaigns that emphasize body positivity and inclusivity. As consumers become more discerning, they seek products that not only provide comfort but also enhance their self-image. This trend is reflected in the projected market value of 99.2 USD Billion in 2024, with expectations to reach 168.6 USD Billion by 2035. The growing demand for diverse sizing and styles indicates a shift in consumer preferences, which could significantly impact market dynamics.

The expansion of e-commerce platforms is reshaping the Global Lingerie Market Industry, providing consumers with unprecedented access to a wide range of products. Online shopping offers convenience and a broader selection, allowing customers to explore various brands and styles from the comfort of their homes. This shift is particularly significant in regions where traditional retail options are limited. The increasing reliance on digital channels is likely to contribute to the market's growth, with projections indicating a market value of 99.2 USD Billion in 2024. As e-commerce continues to flourish, it may redefine consumer purchasing behaviors and preferences.

Technological innovations in fabric production are transforming the Global Lingerie Market Industry. The introduction of smart textiles and sustainable materials is gaining traction among consumers who prioritize comfort and environmental responsibility. Brands are increasingly adopting advanced manufacturing techniques that enhance the durability and functionality of lingerie. For instance, moisture-wicking fabrics and seamless designs are becoming popular, catering to active lifestyles. This trend aligns with the anticipated CAGR of 4.94% from 2025 to 2035, suggesting that as technology continues to evolve, it may reshape consumer expectations and drive market growth.

The growing demand for sustainable products is a pivotal driver in the Global Lingerie Market Industry. Consumers are increasingly prioritizing eco-friendly materials and ethical manufacturing practices, leading brands to adopt sustainable approaches. This shift is evident in the rise of lingerie lines that utilize organic cotton, recycled materials, and environmentally conscious production methods. As sustainability becomes a key consideration for consumers, brands that align with these values may gain a competitive edge. This trend is expected to support the market's growth trajectory, with a projected CAGR of 4.94% from 2025 to 2035, indicating a long-term commitment to sustainability in the lingerie sector.

Major industry players are investing a lot of money in R&D to expand their product offerings, which will spur further growth in the lingerie industry. With market development changes like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in an atmosphere where competition is fierce and the market is growing, lingerie companies must offer affordable products.

Manufacturing locally to cut operational costs is one of the manufacturers' main business methods in the lingerie industry to benefit customers and develop the market sector. The lingerie industry has provided some of the most significant benefits in recent years. The lingerie market major player such as Victoria's Secret, Triumph International (India), and others are working on expanding the market demand by investing in research and development activities.

An American lingerie, apparel, and cosmetics business called Victoria's Secret are renowned for its very visible marketing and branding strategies. These begin with a well-known catalog and continue with an annual fashion show featuring supermodels known as Angels. In August 2022, Elomi, a new underwear line by Victoria's Secret & Co. The company plans to provide more than 100 sizes and have creative, colorful, and perfectly sized products. Therefore, it is anticipated that all of the factors above will fuel the lingerie market's expansion.

Also, Triumph International is a producer of undergarments in Switzerland. Along with the Triumph brand, the business also manufactures and sells goods under sloggi and AMO's Style by Triumph. In May 2022, At the 12th Annual Triumph Fashion Show, Triumph International (India), one of the top lingerie manufacturers in the world, showed its 2022 collection for brands "Triumph," "Triaction," and their sister brand "sloggi," the most comfortable innerwear brand in the world..