The linerless labels market, valued at USD 2,532.59 million in 2022, is poised for significant growth, driven by sustainability concerns, cost-effectiveness, and operational efficiency. As the demand for eco-friendly and efficient labeling solutions rises, competition in this market is heating up.
Key Players and Strategies:
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Established players:Â Major players like 3M, Avery Dennison, CCL Industries, and Multi-Color Corporation leverage their brand recognition, extensive distribution networks, and R&D capabilities to maintain a strong market presence. They focus on product innovation, strategic partnerships, and expanding application areas. (e.g., 3M's recent acquisition of Aplica, a linerless label applicator company, strengthens their end-to-end solution offering.)
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Emerging players:Â Companies like RafCycle, Mactac, and Fasson are gaining traction with specialized offerings and competitive pricing. They focus on niche applications, customization, and digital printing solutions to differentiate themselves. (e.g., RafCycle's unique recycling program for used linerless labels attracts sustainability-conscious customers.)
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Regional players:Â Regional players like Lintec (Japan) and A.M. Labels (Europe) cater to specific regional demands and offer competitive pricing. They focus on building strong relationships with local customers and distributors. (e.g., A.M. Labels' partnership with a major European retailer for private label applications.)
Factors Influencing Market Share:
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Product innovation:Â Continuous advancements in adhesive technology, facestock materials, and dispensing systems are crucial for market share. Players invest in R&D to develop high-performance labels with improved adhesion, printability, and durability. (e.g., Avery Dennison's development of a new, ultra-thin linerless label material for flexible packaging.)
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Sustainability:Â Eco-friendly solutions like recyclable and compostable labels are gaining traction, driven by consumer preferences and regulations. Players are increasing their focus on sustainable materials and production processes. (e.g., CCL Industries' introduction of a linerless label made from recycled PET bottles.)
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Cost-effectiveness:Â Competitive pricing and reduced waste disposal costs are key factors influencing market share. Players optimize production processes, offer bulk discounts, and leverage economies of scale to provide cost-effective solutions. (e.g., Mactac's lean manufacturing practices help them offer competitive prices for their linerless label range.)
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Application diversity:Â Expanding the range of applications beyond traditional uses like food and beverage is crucial for growth. Players are focusing on industries like pharmaceuticals, cosmetics, and logistics with specialized solutions. (e.g., Fasson's development of linerless labels for tamper-evident packaging in the pharmaceutical industry.)
List of the Key Companies in the Linerless Labels Market Includes
- Coveris Holdings S.A. (US)
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3M Company (US)
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Avery Dennison Corporation (US)
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Constantia Flexible Group GMBH (Austria)
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CCL Industries Inc. (Canada)
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RR Donnelley & Sons Company (US)
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Hub Labels (US)
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Gipako (Europe)
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Cenveo Corporation (US)
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General Data Company Inc. (US)
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Reflex Labels (UK)
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Skanem AS (Norway), among others
Industry NewsÂ
Beginning July 2023, UPM Raflatac partnered with 3M to develop linerless labeling solutions for the food and beverage industry. The resulting partnership blends UPM Raflatac's linerless label materials with adhesive technology from M&M for creative and sustainable labeling solutions.
In September 2023, Sticky Labels declared a collaboration with Chopt Creative Salad Co., offering linerless labeling solutions for salads. By doing so, Chopt will reduce waste and improve operational efficiency.
In September 2022, Avery Dennison introduced direct thermal liner-less label solutions that require an additional label in applications such as e-commerce, food delivery and pickups, QSRs, weigh scales, and a few agency services.
AM Labels added a new range of linerless label printers to their portfolio in May 2022 which also reduces waste produced during printing. This labeling expert provides barcoding as well as RFID manufacturing and warehouse automation technologies.
Lexit Group entered into partnership with Markem-Imaje (MI) in February 2022 whereby they took over their product and solution distribution channels in Norway,Sweedenand Denmark.
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