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Learning Management System Market Share

ID: MRFR//1326-HCR | 110 Pages | Author: Ankit Gupta| December 2024

One prevalent approach centers around differentiation, where LMS providers strive to set themselves apart by offering unique features, innovative functionalities, and a user-friendly interface. Sellers usually do thorough market study to find holes or needs not met in the current choices. This lets them change their learning system tools to fix these exact problems. Companies try to offer special benefits like better data analysis, fun game-like features or smooth connections with other tools. This helps them stand out and attract lots of users which makes their share in the market go up. One important market positioning tactic includes using price systems and making things affordable. Different groups with different money amounts, LMS suppliers have price systems that change to attract many people.


Some sellers give changing prices based on the number of users or how many features are needed. Others share open-source solutions, allowing people to change the system as they want it in their needs. The cost of something is a big factor in how much market share an organization has, because companies usually choose low-cost options that give good value for the money spent. LMS companies use geographic growth as a way to enter new markets and widen their customer groups. As the world's need for digital learning grows, sellers want to change their products so they better suit certain local wants and likes. This could include making web pages in different languages, adjusting content to fit local customs and rules. Growing business worldwide helps LMS providers find chances they haven't used yet and be better than others by setting up a good base in many different places. User experience and customer happiness are important parts of marketing tactics in the e-learning system market. Sellers focus on creating easy-to-use designs, quick responses and user friendly features. This helps make learning better for students as well as teachers managing them.


Also, strong customer help services, regular changes and learning resources make customers very happy. When customers have a good experience, they often stick around and tell other people about it. This word-of-mouth advertising helps the business grow organically while keeping their spot in the market share steady. Security and data privacy considerations are becoming increasingly crucial in market positioning. LMS providers that prioritize robust security measures, such as encryption, secure authentication, and compliance with data protection regulations, instill confidence in users regarding the safety of their sensitive information. Security-conscious organizations are more likely to choose LMS solutions that prioritize data integrity, thereby influencing market share positioning by aligning with the growing emphasis on cybersecurity in the digital age

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Historical Data 2018 & 2020
Forecast Period 2022-2030
Growth Rate 15.20% (2022-2030)

Learning Management System (LMS) Market Overview


The Learning Management System (LMS) Market size is projected to grow from USD 18.9 Billion in 2024 to USD 44.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.6% during the forecast period (2024 - 2032). Additionally, the market size for learning management system was valued at USD 16.4 billion in 2023.


One of the main elements affecting the growth of the learning management system (LMS) business is the rise of computerized learning choices for both corporate and academic settings. Key market drivers are also increasing the market growth.


Figure 1: Learning Management System (LMS) Market Size, 2023-2032 (USD Billion)


Learning Management System (LMS) Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Learning Management System (LMS) Market Trends


An increase in internet usage and a rise in Smartphone use are anticipated to accelerate the market growth


The market is primarily driven by the rise in adoption of learning management systems, which are used for both online and classroom instruction to cut costs and improve convenience. Additionally, the rise in consumer preference for learning management systems, the widespread use of these systems by educational institutions, and the increasing ubiquity of smartphones and fast internet connectivity all contribute to the market growth for these systems. The market's expansion is hampered, however, by expensive course costs and erratic internet connectivity in outlying areas. Contrarily, because of things like the automation of procedures that require human intervention, the integration of artificial intelligence (AI) presents huge opportunity for learning management system firms to extend their products. Additionally, the industry may have room to grow as advances and pushes toward digitalized education continue to grow.


Additionally, The learning management systems market study is the primary topic of the report, along with growth possibilities, challenges, and trends. In order to comprehend the effects of numerous aspects on the LMS industry, such as the bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of consumers, the study gives Porter's five forces analysis.


Learning Management System (LMS) Market Segment Insights


Learning Management System (LMS) Market Application Insights


The Learning Management System (LMS) Market segmentation, based on application, includes corporate and academics. The academic segment dominated the market since a learning environment should offer adaptable training programs that are tailored to the individual needs of each student. To improve learning systems and make sure they can adapt to upcoming changes in education and technology, e-learning should employ a holistic and ecological learning strategy.


Learning Management System (LMS) Market Deployment Insights


The Learning Management System (LMS) Market segmentation, based on deployment, includes cloud and on-premise. The market was dominated by the on-premises segment because of its internal safety and security resources. However, due to its adaptable pricing options, small businesses and academic institutions are gravitating toward cloud-based deployment models. The demand for the software as a service (Saas) model is increasing due to how simple it is to connect various applications and services. A strong, adaptable, scalable, and secure infrastructure is created by cloud deployment, which is expected to accelerate the market growth for learning management systems.

Figure 2: Learning Management System (LMS) Market By Deployment, 2021 & 2032 (USD billion)


Learning Management System (LMS) Market

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Learning Management System (LMS) Market Service Insights


The Learning Management System (LMS) Market data has been bifurcated by service into administration, performance management, content management, communication & collaboration. The majority of corporations choose separate training for each department due to the wide variety of industries and departments. As a result, the need for customized training modules among businesses is propelling the growth of the LMS solutions market. Many of the businesses that favor LMS merely require the program for performance or content management. Additionally, managing content across channels is a headache for the majority of enterprises. For this reason, corporations prefer specialized solutions to boost productivity.


Learning Management System (LMS) Market End User Insights


Based on End Users, the Learning Management System (LMS) Market industry has been segmented into orthopedic clinics, multispecialty hospitals, neurology clinics, and others.Multispecialty hospitals held the largest segment share in 2021, owing to the rapid adoption of advanced Learning Management System (LMS) Market surgery products, and the availability of skilled medical staff. Moreover, increasing government initiatives to improve the healthcare infrastructure, and the growing number. of Learning Management System (LMS) Market surgeries such as minimally invasive spine surgery, and others segment is expected to bolster at a CAGR of 3.17% during the assessed timeline.


Learning Management System (LMS) Market Regional Insights


By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Due to growing Ed-tech activity, North America is expected to lead the learning management system (LMS) industry. Moreover, the United States has the most schools and universities, which is likely to present prospects for LMS providers to grow their companies here.


Further, the major countries studiedin the market reportare: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: LEARNING MANAGEMENT SYSTEM (LMS) MARKET SHARE BY REGION 2021 (%)


LEARNING MANAGEMENT SYSTEM (LMS) MARKET SHARE BY REGION 2021


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Learning Management System (LMS) Market accounts for the second-largest market share. Because, online learning is becoming increasingly popular in European education and the corporate sector. Further, the Germany Learning Management System (LMS) Market held the largest market share, and the UK Learning Management System (LMS) Market was the fastest growing market in the European region


The Asia-Pacific Learning Management System (LMS) Market is expected to grow at the fastest CAGR from 2022 to 2030. Due to a rising need for different learning management solutions in the area and a growing population in the area, which would improve the accessibility of various educational programs for the population living in rural areas.. Moreover, China Learning Management System (LMS) Market held the largest market share, and the India Learning Management System (LMS) Market was the fastest growing market in the Asia-Pacific region


Learning Management System (LMS) Market Key Market Players & Competitive Insights


Major industry companies are investing a lot of money in R&D to expand their product portfolios, which would spur further growth in the Corporate Learning Management System. In addition, market participants are launching new products, entering into contracts, acquiring companies, increasing investments, and working with other organizations, among other significant market developments, in an effort to expand their footprint. In order to grow and thrive in an environment where competition is fierce and the market is growing, competitors in the learning management system (LMS) market sector must provide affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics used by manufacturers in the worldwide Learning Management System (LMS) Industry to benefit customers and increase the market sector. The Learning Management System (LMS) Market industry has recently given medicine some of the most important advantages. Major players in the learning management system (LMS) market include Cornerstone OnDemand, Blackboard, PowerSchool, Instructure, D2L, SAP (Germany), SumTotal, IBM, LTG, Oracle, Infor, Adobe, and Docebo (US).


A company that offers learning technology and cloud-based tools for people development is called Cornerstone OnDemand, Inc. The business was publicly traded on the NASDAQ stock exchange up until it was acquired by private equity firm Clearlake Capital Group in 2021 under the ticker symbol Nasdaq: CSOD. Beginning as CyberU, which offered adult learners online business training and education, Cornerstone later turned its emphasis to human resources software. In March 2022 EdCast was purchased by Cornerstone. The edtech business will be disrupted by this transaction, and both companies' management are anticipated to take a more customer-focused stance.


Blackboard Inc. was an American educational technology business headquartered in Reston, Virginia. It was well-known for its learning management system, Blackboard Learn. It merged with Anthology in late 2021, with no word on the united company's future name. In March 2020, Blackboard Collaborate Self-Service Portal was released. The gateway enables advanced education institutions, school districts, and associations to easily implement a virtual study hall setup. The main purpose of this message is to help academic associations continue academic progression in light of COVID-19 and ongoing grounds terminations.


Key Companies in the Learning Management System (LMS) Market include




  • Edmodo (California)




  • Blackboard, Inc. (U.S.)




  • IBM Corporation (U.S.)




  • SAP SE (Germany)




  • Cornerstone On-demand, Inc. (U.S.)




  • Xerox corporation (U.S.)




  • D2L Corporation (Canada)




  • Oracle Corporation (U.S.)




  • McGraw-Hill Education (U.S.)




  • Saba Software, Inc. (U.S.) among others




Learning Management System (LMS) Market Industry Developments


In April 2020, Saba, a seller of agreements involving aptitude and experience, was acquired by Cornerstone. With the support of this acquisition, Cornerstone will be able to advance more quickly and serve a wider range of clients.


In April 2020, Blackboard released Blackboard Unite for K–12, which is another online learning program. It is a complete set-up of tools and resources that will give K–12 areas the tools and best practices necessary to transition to a virtual learning model.


In March 2021, Telania, LLC-powered eLeaP announced the addition of an on-the-job training (OT) tracking feature to its learning management solution. To achieve other critical milestones, the user can use this feature to select any OT from a variety of sessions, such as metrics, industry-based compliance, closing skills gaps, and government regulations, among others.


Learning Management System (LMS) Market Segmentation


Learning Management System (LMS) Market Application Outlook




  • Corporate






  • Academics




Learning Management System (LMS) Market Deployment Outlook




  • Cloud






  • On-Premise




Learning Management System (LMS) Market services Outlook




  • Administration






  • Performance Management






  • Content Management






  • Communication & Collaboration




Learning Management System (LMS) Market Regional Outlook





  • North America



    • US




    • Canada






  • Europe



    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific



    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World



    • Middle East




    • Africa




    • Latin America






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