Laptop Market Research Report Information By Type (Traditional Laptop, 2-in-1 Laptop), by Screen Size (Upto 10.9", 11" to 12.9", 13" to 14.9", 15.0" to 16.9", More than 17"), by Price (Up to USD 500, USD 501 to USD 1000, USD 1001 to USD 1500, USD 1501 to USD 2000, and Above USD 2001), by End Use (Personal, Business, and Gaming), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

Global Laptop Market Overview

Laptop Market Size was valued at USD 196.5 Billion in 2022. The Laptop Industry is projected to grow from USD 211.82 Billion in 2023 to significant value by 2032, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024- 2032). The shift towards remote work and the growth of online education and e-learning platforms are the key market drivers fueling the market growth.

Level of Integration: Secondary Research, Primary Research, MRFR Database and Analyst Review

Laptop Market Trends

• Growth of online education and e-learning platforms is fueling the market growth

Market CAGR for laptop market is growing due to the surge in online education and e-learning has sparked a booming demand for laptops, shaping the way we learn and access knowledge. With traditional classrooms giving way to virtual ones, students and learners of all ages are increasingly relying on laptops to stay connected to their studies.

One significant factor driving this demand is the convenience and accessibility offered by e-learning platforms. Laptops provide a portable and flexible learning solution, allowing students to engage in lessons from the comfort of their homes or any location with an internet connection. This flexibility is especially crucial for individuals balancing work, family, or other commitments.

For example, consider a working professional pursuing a degree online. They can seamlessly transition from work tasks to attending virtual classes using their laptop, eliminating the need for a dedicated physical classroom. This flexibility accommodates diverse schedules and lifestyles, making education more inclusive.

Moreover, the interactive nature of e-learning platforms requires devices that support multimedia content, interactive modules, and collaborative tools. Laptops, with their diverse functionalities and larger screens compared to smartphones, provide an optimal platform for these activities. Students can participate in virtual discussions, submit assignments, and engage in interactive simulations, all of which contribute to a richer learning experience.

Another instance is the rise of Massive Open Online Courses (MOOCs), where renowned institutions offer courses online. These platforms attract a global audience, and learners worldwide can access lectures and materials using their laptops. This democratization of education, made possible by the widespread availability of laptops, breaks down geographical barriers and allows individuals from various backgrounds to enhance their skills and knowledge.

In essence, as education continues to evolve in the digital age, the demand for laptops as indispensable tools for online learning is expected to persist, shaping the landscape of education during the forecast period. Thus, such factors are driving the Laptop market revenue.

Laptop Market Segment Insights:

Laptop Type Insights

The Laptop Market segmentation, based on type includes Traditional Laptop, 2-in-1 Laptop. The traditional laptop segment dominated the market, accounting for more than half of market revenue. This is linked to the shift towards remote work and the increasing trend of telecommuting have led to a surge in demand for laptops. Many professionals and students require portable computing devices to work or study from various locations.

Figure 1: Laptop Market, by type, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Laptop Screen Size Insights

The Laptop Market segmentation, based on screen size includes Upto 10.9", 11" to 12.9", 13" to 14.9", 15.0" to 16.9", and More than 17". The 13” to 14.9” segment dominated the market, accounting for more than half of market revenue. Economic growth in emerging markets has resulted in a larger consumer base with the purchasing power to buy laptops. This trend contributes to the expansion of the Laptop Market. This factor has bolstered its dominance in the market.

Laptop Price Insights

The Laptop Market segmentation, based on price includes Up to USD 500, USD 501 to USD 1000, USD 1001 to USD 1500, USD 1501 to USD 2000, and above USD 2001. The USD 501 to USD 1000 segment dominated the market, accounting for more than half of market revenue. This is linked to the widespread consumer adoption of laptops for personal use and media consumption.

Laptop End Use Insights

The Laptop Market segmentation, based on the end use includes Personal, Business, and Gaming. The business segment dominated the market, accounting for above one-third of market revenue. This growth is linked to enterprises which continue to invest in laptops for their employees, whether for remote work or on-site operations. The demand for business laptops with security features and robust performance remains strong.

Laptop Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Laptop market area will dominate this market due to its advanced technological infrastructure. The region has a well-established laptop market with a robust adoption, fostering the growth of laptop. Additionally, strong government support, including financial incentives, subsidies, and emission reduction targets, encourages both consumers and manufacturers to embrace technological advancement.

Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: Laptop Market SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe Laptop market accounts for the second-largest market share due to increasing use of remote collaboration tools and video conferencing platforms has stimulated the demand for laptops with better audio and video capabilities, as well as features like high-definition webcams and noise-canceling microphones. Further, the German Laptop market held the largest market share, and the UK Laptop market was the fastest-growing market in the European region

The Asia-Pacific Laptop Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to countries like China and Japan actively promoting adoption of technology. Also, the region serves as a manufacturing hub for laptop and their components, including microchips. Moreover, China’s Laptop market held the largest market share, and the Indian Laptop market was the fastest-growing market in the Asia-Pacific region.

Laptop Key Market Players & Competitive Insights

Leading market players are Collaborations with other industry players, including manufacturers, semiconductor manufacturers, and technology firms, enabling companies to leverage complementary strengths. Market participants are also adopting a variety of strategic activities to expand their global presence, with crucial market developments such as product launches, contractual agreements, research and development collaboration, mergers and acquisitions, increasing investments, and partnerships with other market players. To expand and survive in a more competitive and rising market climate, the Laptop industry must offer innovative solutions.

Manufacturing locally to reduce operational costs is one of the common tactics used by manufacturers in the global Laptop industry to increase their market share. In recent years, the Laptop industry has offered some of the most significant advantages to Consumers. Major players in the Laptop market, including Acer Inc., Apple Inc., ASUSTeK Computer Inc., Dell, HP Development Company, L.P., Huawei Technologies Co., Ltd., LG, Lenovo, Micro-Star International Co., Ltd. (MSI), Microsoft Corporation, Panasonic Corporation, Razer Inc., Samsung Electronics Co., Ltd., Sony Corporation, TOSHIBA COPRORATION, and others, are attempting to increase market demand by investing in product development to increase their product line and cater to diverse consumer needs.

Acer Inc., founded in 1976 in Taiwan, has emerged as a stalwart in the global technology landscape, delivering a diverse portfolio of hardware and electronics. With a focus on striking a harmonious balance between performance and affordability, Acer's product offerings cater to a wide spectrum of users, from casual consumers to gaming enthusiasts and businesses. The company's commitment to innovation is evident in its introduction of cutting-edge technologies, such as gaming laptops, ultrabooks, and versatile convertible devices. Operating in over 160 countries, Acer's global presence and adaptable product strategy have contributed to its success in meeting the distinct preferences of consumers worldwide. Embracing corporate responsibility, Acer actively engages in eco-friendly practices and social initiatives, aligning its business goals with sustainability and societal well-being.

Apple Inc., founded in 1976 in the United States, stands as a global technology giant renowned for its trailblazing innovation, meticulous design, and a comprehensive ecosystem of consumer electronics, software, and services. The company's iconic products, including the iPhone, iPad, Mac computers, Apple Watch, and iPod, have not only set industry standards but also transformed the way people engage with technology. Apple's commitment to a seamless user experience is reflected in its software development, with macOS, iOS, and iPadOS offering intuitive interfaces and unparalleled integration across devices. With a network of Apple Stores worldwide, the company provides customers with immersive retail experiences and top-notch technical support. Apple's impact on the tech industry is not only marked by its cutting-edge products but also by its commitment to pushing boundaries and redefining the possibilities of technology.

Key Companies in the Laptop market include

• Acer Inc.


• Apple Inc.


• ASUSTeK Computer Inc.


• Dell


• HP Development Company, L.P.


• Huawei Technologies Co., Ltd.


• LG


• Lenovo


• Micro-Star International Co., Ltd. (MSI)


• Microsoft Corporation


• Panasonic Corporation


• Razer Inc.


• Samsung Electronics Co., Ltd.


• Sony Corporation


• TOSHIBA COPRORATION

Laptop Industry Developments

May 2023: ASUSTeK Computer Inc., specifically its gaming laptop division, ASUS Republic of Gamers (ROG), has recently declared the renewal of a multiyear partnership with KOI e-sports. This extension of the collaboration involves the provision of cutting-edge gaming laptops and PCs to support KOI e-sports in their competitive endeavors. Additionally, ASUSTeK Computer Inc. will play a pivotal role in enhancing efficiency by offering training to KOI e-sports staff, ensuring adept handling of ASUS gaming systems.

December 2022: DeKUT, in collaboration with ASYTECH, has successfully established a groundbreaking public-private partnership aimed at venturing into the realm of laptop manufacturing. This innovative initiative is strategically designed to create a comprehensive ecosystem catering specifically to the African market. The focus of this collaboration extends from the initial stages of design all the way through to the manufacturing process, resulting in the production of locally-made laptops tailored for the African consumer base.

Laptop Market Segmentation

Laptop Type Outlook 

• Traditional Laptop


• 2-in-1 Laptop

Laptop Screen Size Outlook 

• Upto 10.9"


• 11" to 12.9"


• 13" to 14.9"


• 0" to 16.9"


• More than 17"

Laptop Price Outlook 

• Up to USD 500


• USD 501 to USD 1000


• USD 1001 to USD 1500


• USD 1501 to USD 2000


• Above USD 2001

Laptop End Use Outlook 

• Personal


• Business


• Gaming

Laptop Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America