Lager Market Share

Lager Market Share Analysis

The lager market has been going through several remarkable trends which would be driven by the changing consumer taste, increased popularity of craft beer, and rising demand for distinctive and interesting beer experience. Perhaps, one of the most apparent trends visible here is consumers' turn to the special and tasty craft lagers, which is a part of the lager segment. The lager production has cemented in craft breweries mandate, thus standing behind different lager types like Helles, Pilsner, and Vienna. Such phenomenon showcases the changing taste of customers who consider ingredients as well as the refined Greek flavors compared to the mass-produced, not tasty lagers.

The consumer’s knowledge about the product and the benefits it carries will contribute to the broader expansion of the market. Beer has well less calorific value, carbohydrate, fat and cholesterol contents; and rich in proteins, vitamins, and natural antioxidants. These features of these not only enhances muscle recovery but also prevent heart diseases. In addition, they help in elevating HDL and slackening the cholesterol levels in the body. In 2016 WHO estimated that nearly 18 million people die each year because of CVDs (cardiovascular diseases). By the end of the prediction window, research suggests the increasing risk of health problems will spark the trend of lager beer drinking.

Flavor innovation that results in new recipes or different flavors of lagers is at the core of lager innovation, where breweries seek to find a new way of experimenting with different ingredients and techniques. Craft brewers are moving the lagers from their being exclusively mild and basic beverages to bringing bold flavors, unique hop profiles, and even barrel aging methods, which challenge the notion constructed around lagers that they are only simple and plain drinks. This development highlights that the appreciation of lager brands is not just for the traditional types that are less complicated, but also for the complex and interesting lager flavors that attract beer lovers.

Green options are the trendy choice of the lager consumers, as practices that can be reused are quite attractive for many brands. In this context, craft brewers have endorsed the sustainable procurement of ingredients, brought in energy efficient brewing process, and introduced novel eco-friendly packaging options. This sustainability trend followed the general tendency among today’s consumers to make environmentally-friendly shopping choices, driven by a better appreciation and understanding of environmental consequences of beer manufacturing.

There are actually several implications of e-commerce in regards to beverage distribution channels for lagers. Internet websites are offering an easier way for consumers to explore a diverse amount of craft lagers thanks to specific data about them and customer reviews that make the shopping experience informed and guided.