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Kaolin Market Share

ID: MRFR//4409-CR | 150 Pages | Author: Anshula Mandaokar| February 2021

In the competitive Kaolin Market, companies employ a range of strategies to secure their market share and establish a strong positioning. One key strategy involves product differentiation. Kaolin producers focus on offering a diverse range of kaolin grades with varying particle sizes, brightness levels, and chemical compositions to cater to the specific needs of various industries and applications. By providing options such as calcined kaolin, hydrous kaolin, and surface-modified kaolin, companies can target different market segments and appeal to a broad spectrum of customers with varying requirements for paper, ceramics, paints, coatings, plastics, and other applications. This strategy of product differentiation enables companies to stand out in the market by offering tailored solutions that meet specific performance, aesthetic, and processing needs.

The Kaolin market is expected to rise at a steady pace due to the rising demand for paper and ceramic products and increasing awareness among people related to environmental hazards caused due to manufacturing of paper. Kaolin is widely accepted since it has various properties such as good ink receptivity, makes paper smooth, and has the perfect opacity which is suitable for manufacturing in the paper industry.

Pricing strategy is another critical aspect of market share positioning in the Kaolin Market. Companies often adopt different pricing strategies based on factors such as product quality, purity, and target market segments. Some companies may opt for a premium pricing strategy, positioning their high-quality kaolin products as premium-grade materials targeted at customers who prioritize purity, brightness, and particle size distribution and are willing to pay a premium price for superior quality. Conversely, other companies may choose a value-based pricing strategy, offering competitive prices to gain market share rapidly, especially in price-sensitive market segments such as construction, ceramics, and plastics. Additionally, promotional pricing tactics such as discounts, volume pricing, or loyalty programs are also utilized to attract customers and increase market share.

Distribution channels play a crucial role in market share positioning for kaolin producers. Companies need to ensure their products are readily available to customers through efficient distribution channels. This involves partnering with distributors, wholesalers, and specialty suppliers with a wide reach and strong distribution networks. Additionally, companies may also invest in their distribution infrastructure, including warehouses and logistics facilities strategically located to ensure timely delivery of products to customers across different geographic regions and industries. By optimizing their distribution channels, companies can enhance their market presence and gain a competitive edge over rivals.

Branding and marketing strategies are instrumental in establishing a strong market share positioning in the Kaolin Market. Building a reputable brand image helps companies differentiate themselves from competitors and influence customer perceptions positively. Kaolin producers invest in branding initiatives that highlight the quality, purity, and versatility of their products, as well as their commitment to sustainability and responsible mining practices. This could include obtaining certifications related to product quality and environmental standards, showcasing case studies of successful applications of kaolin in various industries, and engaging in educational initiatives to raise awareness about the benefits of using kaolin. Additionally, effective marketing strategies such as targeted advertising, digital marketing campaigns, and participation in industry events and trade shows help companies increase brand visibility and reach a wider audience, ultimately driving market share growth.

Innovation and product development are also crucial components of market share positioning strategies in the Kaolin Market. Companies strive to differentiate themselves by continuously innovating and introducing new kaolin products with enhanced properties and performance characteristics. This could involve developing kaolin formulations with improved brightness, whiteness, and rheological properties for use in high-performance coatings, or introducing surface-modified kaolin for enhanced reinforcement and dispersion in plastics and rubber applications. By staying ahead of the curve in terms of product innovation and technological advancements, companies can capture market share by offering cutting-edge solutions that meet the evolving needs of customers in various industries, including construction, paints and coatings, plastics, and ceramics.

Strategic partnerships and collaborations are another avenue for market share positioning in the Kaolin Market. Collaborating with end-users, research institutions, and industry partners allows companies to showcase their products in real-world applications and gain credibility. Strategic partnerships with suppliers and distributors can also help companies gain access to new markets, technologies, and distribution channels. By leveraging the strengths of partners and collaborating on joint marketing efforts, companies can strengthen their market share positioning and achieve sustainable growth in the competitive Kaolin Market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Forecast Period 2024-2030
Growth Rate 4.35% (2024-2030)

Global Kaolin Market Overview


Kaolin Market Size was valued at USD 4.15 billion in 2021. The Kaolin industry is projected to grow from USD 4.33 Billion in 2022 to USD 5.83 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.35% during the forecast period (2024 - 2030). Kaolin is widely used in the paper industry, and demand for ceramic products has risen and is the key market driver enhancing market growth.


Kaolin Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Kaolin Market Trends




  • Rising kaolin demand in the paper sector and expanding kaolin application in pharmaceutical will boost the market growth




As a coating ingredient that offers excellent whiteness and enhances the look of finished paper products, kaolin is used more often in the paper industry. Around 1.9 million tonnes of kaolin were estimated to have been exported from the United States in 2021, with substantial amounts going to Mexico, Japan, and China. This kaolin was mostly used for paper coating and filling. Among the top nations that produce paper are China and Japan. Kaolin is used as a paper filler to lengthen the fiber and increases the printability of paper in addition to gloss, smoothness, and brightness. These are a few main variables fueling the anticipated expansion of the kaolin market's revenue.


Kaolin is utilized in PET and polyethylene films as an infrared absorber, allowing for the use of an additive for laser-mark molded packaging. By eliminating harmful ions from the polymer matrix, meta kaolinite can increase the resistivity of PVC cables. In coupling processes, hydroxyl groups on the calcined kaolin surface enhance the heat resistance and impact strength of polyamide. The electrical and polymer sectors are predicted to employ chemicals more often. Kaolin is a filler used in fiberglass to reinforce interwoven fibers. Additionally, it makes it possible to incorporate fibers into goods that need their plastic to be strengthened, such as boats, cars, aerospace, and aviation products, sporting and recreational goods, insulation made of fiberglass, tanks, and pipes made of fiberglass, circuit board manufacturing, fiberglass air filters, and fiberglass building. The chemical makeup of the fiber, the makeup and characteristics of its surface, and the textile structure of the reinforcing system all affect the kaolin concentration in the binder.


KaMin was established by I-Minerals Partners (an owner). In November, BASF entered into an agreement with the company. The deal entailed the purchase by KaMin of BASF’s Performance Chemicals division’s segment, which is dealing with kaolin minerals presently.


Andromeda Metals (AND) issued a new Mineral Resource Estimate for the Great White Kaoline Project Joint Venture in November 2020. ADN owns most (75%) South Australian projects, while Minotaur exploration holds the remaining interest (25%).


In India, Nirma Ltd. has announced its plans to increase investment in capacity expansion in the production of kaolin in 2023. It was meant to help meet the rising demand from the different industries as well as strengthen its position across them.


Hawkins, Inc., a leading specialty chemical provider, diversified its kaolin product mix in 2023 by introducing new formulations tailored to meet industry-specific needs. The firm concentrated on improving the performance characteristics of its high-quality kaolins so as to broaden its market offerings.


Tata Chemicals Ltd. said it will expand its Kerala facility’s kaolin production capacity in 2021. This followed increased demand for kaolin across various sectors, such as ceramics, paints, and coatings.

Figure 1: Revenue of the worldwide pharmaceutical market from 2001 to 2021


Revenue of the worldwide pharmaceutical market from 2001 to 2021


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Kaolin's usage as a pesticide in suspension form in agriculture has grown due to its anti-microbial and insecticidal characteristics. Kaolin and Kaolin-pectin formulations used to treat small animals for diarrhea and blood loss are classified by the US EPA under inert materials and livestock medications manufactured from these substances. Kaolin is used as a processing aid in the apiculture industry to extract propolis, a substance resembling resin with therapeutic and anti-microbial qualities. In the upcoming years, stable expansion in the agriculture and apiculture industries would significantly raise demand for kaolin. The clay mineral has several uses in the pharmaceutical business, where it is a vital component of toothpaste, surgical pads, mouthwash, and other pharmaceutical goods. People with mouth sores use mouthwashes with kaolin as the ingredient because they offer a protective covering within the mouth. It is a widely utilized blood coagulant activator for reducing inflammation and avoiding thrombosis. Additionally, it is utilized as a hemostatic agent in gauzes and surgical pads and clinical laboratory tests to assess Activated Clotting Time (ACT). Between 2022 and 2030, an increase in incidents involving blood loss is anticipated to enhance the use of kaolin-based dressing materials in hospitals and clinics and propel the Kaolin market revenue.


Kaolin Market Segment Insights


Kaolin Grade Insights


Based on Grade, the  Kaolin market segmentation includes Calcined, Hydrous, Delaminated, Surface Treated, and Structured. Throughout the projection period, the revenue for the hydrous category is anticipated to expand quickly. Hydrous kaolin is manufactured using a time-consuming process that includes slurring, crushing, grinding, sifting, sorting, centrifuging, chemically, and perhaps to reach the desired particle size, purity, residue, and brightness concentrating, drying, and magnetic treatment. Hydrous kaolin is defined as maintaining 14% of the bound water of hydration in crude kaolin.


Figure 2:  Kaolin Market, by Grade, 2021 & 2030 (USD Million)


Kaolin Market, by Grade


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Kaolin Application Insights


Based on application, the  Kaolin market segmentation includes Paper, Ceramics, Paints & Coatings, Rubber & Plastics, Fiberglass, and Others. In 2021, paper dominated the market and held a volumetric share of around 39.1%. By giving the paper different gloss levels, smoothness, brightness, opacity, and printability, kaolin coating enhances the aesthetic of the paper. Additionally, the substance helps improve the printability of paper by increasing ink absorption, holding on to ink pigment, reducing tinting propensity, and increasing roughness. The elements mentioned above support its substantial market dominance in the paper sector of the kaolin industry.


Kaolin Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The Asia-Pacific Kaolin market accounted for USD 1.80 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the growing incidence of spine abnormalities such as scoliosis, kyphosis, and lordosis, as well as an aging population across the Region. The kaolin market is expanding in the Asia Pacific due to economic expansion and fast industrialization. During the projected period, the area is anticipated to increase at the quickest rate. The primary drivers of the regional market expansion are expected to be China, India, Malaysia, Vietnam, and South Korea.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3:  KAOLIN MARKET SHARE BY REGION 2021 (%)


KAOLIN MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


In 2021, the Europe kaolin market was predicted to overtake North America as the second-largest regional space. The introduction of the coronavirus in 2020 has had a substantial influence on the area's economy's growth. In the fiscal year 2020, major regional economies saw reduced industrial production, including the U.K., Germany, Italy, Spain, and others. The slow development immediately impacted the dynamics of the product in industrial production. In 2021, the regional growth showed hints of improvement. However, regional conflicts, such as the conflict between Russia and Ukraine, and rising energy costs are predicted to impede regional growth throughout the anticipated time frame. Further, the Germany Kaolin market held the largest market share, and the U.K. Kaolin market was the fastest-growing market in the European Region.


In 2021, the North American kaolin market region's revenue share was close to 13.4%. It is anticipated that the current U.S. administration's efforts to encourage the growth of green energy industries would significantly increase demand for kaolin-related goods. The regional solar sector's increased use of ceramic and ceramic-based fused materials will probably open up new business prospects for suppliers in the North American area. Further, the Canada Kaolin market held the largest market share, and the U.S. Kaolin market was the fastest-growing market in the European region.


Kaolin Key Market Players & Competitive Insights


Major market players are investing a lot of money in R&D to expand their product portfolios, which will spur further market growth for cervical fusion. With significant industry changes, including new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. Kaolin industry competitors must provide affordable products to grow and remain in a market that is becoming increasingly competitive.


Manufacturing locally to cut operational costs is one of the main business tactics used by the Kaolin industry to serve customers and increase the market sector. The Kaolin industry has recently given medicine some of the most important advantages. The Kaolin market major player such as Imerys S.A. (France), Ashapura Group (India),  BASF SE (Germany),  EICL Limited (India), SCR-Sibelco N.V. (Belgium),  KaMin LLC (U.S.), Thiele Kaolin Company (U.S.), LASSELSBERGER Group (Hungary), Quarzwerke GmbH (Germany), minerals inc. (Canada), 20 Microns Limited (India), R. Grace & Co. (U.S.),   Shree Ram Group (India), and others are working on expanding the market demand by investing in research and development activities.


KaMin LLC offers mineral goods. The company offers a broad variety of kaolin clay for building and construction, industrial specialties, coatings, rubber and plastic, and beauty and health industries. Karin serves worldwide clients. Beginning January 1, 2021, or as markets and contracts permit, KaMin LLC and CADAM SA announced that they would increase the pricing for their performance minerals in their worldwide markets by 4 to 9%. These increases will change depending on the goods, packing, and shipping circumstances. This price rise is necessary to cover rising operations and mining costs, logistical costs, rising environmental costs, and requirements related to international product conformity.


The biggest manufacturer of white minerals in India, 20 Microns Ltd. offers cutting-edge goods in Functional fillers, Extenders and Specialty chemicals. The main business of the company is dealing in calcium carbonate. For selling kaolin goods in Europe, 20 Microns Limited teamed up with Dorfner GmbH (Germany) in February 2019. The plan will assist the firm in growing its kaolin operations in the European market.


List of the Key Companies in the Kaolin market include



  • Imerys S.A. (France)

  • Ashapura Group (India)

  • BASF SE (Germany)

  • EICL Limited (India)

  • SCR-Sibelco N.V. (Belgium)

  • KaMin LLC (U.S.)

  • Thiele Kaolin Company (U.S.)

  • LASSELSBERGER Group (Hungary)

  • Quarzwerke GmbH (Germany)

  • IMinerals inc. (Canada)

  • 20 Microns Limited (India)

  • R. Grace & Co. (U.S.)

  • Shree Ram Group (India)


Kaolin Industry Developments


In January 2024, KaMin LLC and CADAM announced that their prices for kaolin products would go up by no more than 9% starting in January 2024. This move is intended to mitigate the impact of an increase in costs resulting from inflation, increasing mining expenses, raised electricity tariffs in the USA and Brazil, strict environmental laws, and labor costs.


In January 2024, the Federal Government of Nigeria made an announcement on the commencement of salt and kaolin production exploration in Abuja. The effect is expected to be felt at the regional level, where global supply will increase, leading to lower prices for end users.


In September 2022, KaMin bought BASF’s Kaolin Minerals Division. The package includes twin processing plants, connected mines, and four middle Georgia locations for making kaolins.


In March 2022, Imerys completed the sale of some North American assets and mining resources, supplying hydrous kaolin into the paper and packaging sectors to Thiele Kaolin Corporation, one of the largest suppliers of processed kaolins.


In April 2023, Imerys and Sibelco underscored a partnership agreement with Carlton Power aimed at developing the Langage Green Hydrogen project in Devon. Carlton's hydrogen hub (10 MW) will go live by 2025. In this way, both companies can get green hydrogen to process kaolin, which supports their sustainability policies.


In July 2021, Thiele Kaolin signed a deal with Imerys Performance Minerals for the acquisition of specified assets of Imerys operating within paper and paperboard applications.

Kaolin Market Segmentation


Kaolin Grade Outlook



  • Calcined

  • Hydrous

  • Delaminated

  • Surface Treated

  • Structured


Kaolin Application Outlook



Kaolin Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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