The Individual Quick Freezing (IQF) fruits and vegetables market is influenced by various factors that contribute to its dynamics and growth. One fundamental factor is the increasing demand for convenience and frozen food products. As consumers lead busier lifestyles, the preference for easily accessible and time-saving food options has driven the popularity of IQF fruits and vegetables. These products retain their natural taste, texture, and nutritional value due to the quick freezing process, making them a convenient and healthy choice for consumers.
Geographical considerations play a significant role in shaping the IQF fruits and vegetables market. Regions with a strong agricultural presence, where fruits and vegetables are abundantly grown, serve as key sources for raw materials. The availability of diverse fruits and vegetables impacts the variety and range of IQF products in the market. Additionally, the proximity of processing facilities to these agricultural regions influences production costs and overall market competitiveness.
Economic factors are pivotal in influencing the IQF fruits and vegetables market. As disposable incomes rise, consumers are more willing to spend on premium and high-quality food products, including IQF fruits and vegetables. The affordability of these products, compared to fresh produce, becomes a determining factor, particularly during periods of economic uncertainty. Pricing strategies by producers must align with consumer budgets while maintaining product quality.
Consumer preferences and dietary trends play a crucial role in shaping the IQF fruits and vegetables market. The growing awareness of health and wellness, coupled with an increasing focus on plant-based diets, has boosted the demand for frozen fruits and vegetables. Consumers are attracted to the convenience of IQF products, which allow them to incorporate a variety of fruits and vegetables into their meals without the concern of spoilage. Producers respond by offering a wide range of IQF options, including mixed blends and exotic fruits, to cater to diverse consumer preferences.
Government regulations and quality standards are essential market factors for IQF fruits and vegetables. Adherence to food safety regulations, labeling requirements, and quality control standards ensures that consumers receive safe and high-quality products. Certification processes such as Hazard Analysis and Critical Control Points (HACCP) and Global Food Safety Initiative (GFSI) certifications provide assurance to consumers and facilitate market access for producers.
Supply chain considerations are paramount in the IQF fruits and vegetables market. The efficiency of the freezing process, storage facilities, and transportation logistics are critical to maintaining the quality of the final product. Producers must invest in advanced freezing technologies and well-managed supply chains to ensure that IQF fruits and vegetables retain their freshness and nutritional value from production to consumption.
Competition within the IQF fruits and vegetables market is intense, with both established brands and new entrants vying for market share. Product innovation, packaging, and branding become key elements in a market where consumer choices are influenced by factors such as taste, texture, and visual appeal. Producers focus on creating value-added products, such as pre-cut and pre-packaged options, to meet the evolving needs of consumers.
Environmental sustainability is an increasingly important consideration in the IQF fruits and vegetables market. Producers are mindful of reducing food waste by utilizing imperfect or surplus produce for IQF products. Additionally, sustainable packaging options and eco-friendly practices in processing contribute to the overall environmental responsibility of the industry.
Report Attribute/Metric | Details |
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Market Size Value In 2022 | USD 5,355.2 million |
Growth Rate | 4.30% (2022-2030) |
IQF Fruits & Vegetables Market Size was estimated at USD 5134.5 million in 2023. The IQF fruits & vegetables industry is projected to grow from USD 5355.2 million in 2024 to USD 7190.7 million by 2032, exhibiting a compound annual growth rate (CAGR) of 4.30% during the forecast period (2024 - 2032). The demand from food manufacturers to preserve food for a long time and utilize it as a component in finished goods are the key market drivers enhancing market for for IQF fruits & vegetables growth. Over the forecast period, revenue will continue to rise, with working-class people providing most of the growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Women's employment rates have significantly increased in recent years. For the growing number of working women, it has become more challenging for them to prepare or cook healthy meals every day. This has led to the purchase of frozen fruits and vegetables. The U.S. Department of Labor predicted that the employment rate for women in China was 43.7% in 2019. Similarly, the employment rate for women in South Africa is 45%, while it is 46% in the United States. These are some of the main factors enhancing the IQF fruits & vegetables market CAGR ly in recent years.
Figure 1: Total number of women workforce from 2013-2023 in percent of the total workforce
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Online buying is a popular trend among consumers right now. One of the key aspects driving this industry's expansion is online retail. Over 2.14 billion people are anticipated to make online purchases in 2023. The rise of the frozen fruits and vegetables industry is anticipated to be fueled by the increasing use of smartphones and the internet, which will also present chances for new players. Additionally, AFFI said most online shoppers added frozen items to their virtual shopping carts.
Chemical pesticides and fertilizers have a negative impact on the ecosystem. Therefore, governments worldwide support organic farming to decrease the use of dangerous chemicals in agriculture. The Food and Agriculture Organization estimates that in 2023, 187 nations conducted organic agriculture, covering about 72.3 million hectares of agricultural land—an increase of nearly 1.1 million hectares from the previous year. The availability and cost of the commodity have grown due to the movement toward organic farming. This is one of the factors driving the growth of the IQF fruits & vegetables market revenue.
The IQF fruits & vegetables market segmentation, based on product type, includes fruits and vegetables. Fruits are to be given a dominant proportion with respect to the IQF fruits & vegetables market revenue. Unseasonal fruits will continue to grow in popularity because of their outstanding nutritional value and freshness worldwide.
April 2022: SunOpta, a U.S.-based worldwide pioneer powering the future of sustainable, plant-based and fruit-based food and beverages, unveiled its new 65,000-square-foot headquarters and eco-powered innovation center in Eden Prairie, Minn. SunOpta's new headquarters was created to accelerate innovation, facilitate collaboration, and replicate the company's sustainability history to positively influence people and the earth. This creation has further broadened the growth opportunity for the IQF fruits & vegetables industry.
However, the IQF vegetables also showed significant growth. IQF is one of the most often used kinds of processed potatoes. They are simple to prepare, offer a variety of vitamins and nutrients, and have a lengthy shelf life because they are stored organically. The demand for IQF potatoes is increasing swiftly due to the increase in fast food restaurants and the need from customers for healthier options, which positively impacts the market growth.
The IQF fruits & vegetables market segmentation has been bifurcated by into category into organic and conventional. The organic sector dominated the market for IQF fruits & vegetables in 2023. Farmers and food manufacturing businesses have never-before-seen prospects thanks to the rising demand for items that bear the organic certification. Since organic food items contain antioxidants, shown in several scientific studies to have a favorable impact on general health, consumers are beginning to prefer them more and more.
Based on application, the IQF fruits & vegetables industry has been segmented into household and industrial. In 2023, the industrial sector dominated the IQF fruits and vegetables market, accounting for more than 60% of total sales. The expansion can be due to growing food prices in various locations and rising consumer disposable income. Additionally, to improve their product selection and customer experience, supermarkets have been using digital technologies like big data analytics and cloud computing more and more.
Figure 2: IQF Fruits and Vegetable Market, by Surgery, 2023 & 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The second fastest-growing segment in the IQF fruits & vegetables industry is household. The growing e-commerce sector in developing nations like India, China, and Brazil, provides numerous opportunities for vendors to sell products through home delivery services or door-step delivery facilities within hours after payment is made online.
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. North America IQF's fruits & vegetables market accounted for USD 2351.6 million in 2021 and is expected to exhibit a significant CAGR of 45.80 percent growth during the study period. The FDA has implemented several restrictions that reduce the use of dangerous compounds like trans fats. These elements are promoting market for IQF fruits & vegetables expansion in the area. As a result of vegetables' high nutritional value and low-calorie content, Americans and Canadians are increasingly consuming packaged food items, which has fueled the regional market for IQF fruits & vegetables expansion.
Further, the major countries studied in the market report are The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: IQF FRUITS & VEGETABLES MARKET SHARE BY REGION 2023 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe IQF fruits & vegetables market accounts for the second-largest market. High consumer spending power, economic stability, and changes in food preferences are some of the key growth factors in the area. In addition, Sales of frozen foods soared in the early months of COVID-19's unexpected breakout, but they sharply declined in the following months. Germany, the largest European food market, sold more than 3.66 million tonnes of frozen food products in 2020. Further, the German IQF fruits & vegetables market held the largest share, and the UK IQF fruits & vegetables market was the fastest-growing market in the European region.
The Asia-Pacific IQF fruits & vegetables market is expected to grow at the fastest CAGR from 2024 to 2032. The rising number of cold chain facilities in various emerging nations also aids regional market for IQF fruits & vegetables expansion. According to information currently available, in 2021, India had 8186 cold storage facilities with a total capacity of 374.25 lakh MT. Additionally, developing nations like India, Japan, and China are benefiting from an increase in refrigeration facilities in retail stores and an increase in the availability of frozen food through online retailers. Moreover, China's IQF fruits & vegetables market held the largest share, and the Indian IQF fruits & vegetables market was the fastest-growing market in the Asia-Pacific region.
As a result of major market participants investing a lot of money in R&D to expand their product lines, the market for IQF fruits & vegetables will keep growing. In combination with key market developments, including new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants for IQF fruits & vegetables are engaging in various strategic initiatives to expand their worldwide footprint. If they want to grow and thrive in a market that is becoming increasingly cutthroat, competitors in the IQF fruits & vegetables industry must provide reasonably priced goods.
Local production to cut operating costs is one of the main business methods used by the IQF fruits & vegetables industry to serve customers and grow the market for IQF fruits & vegetables. The IQF fruits & vegetables industry has recently provided some of the most important advantages to medicine. IQF fruits & vegetable market major players, such as Abbott Laboratories (US), Stryker Corporation (US), Medtronic Inc. (Ireland), and others, are funding R&D initiatives to increase consumer demand.
Delektia is a manufacturer of prepared meals that are fully cooked, frozen, and ready to eat. Customers can choose from various delicious and original meals thanks to the company's food products, which include freshly frozen food. These dishes include soup, rice, vegetables, non-vegetables, and other goods. For instance, in June 2022, Delektia, a frozen food firm based in Dubai, UAE, struck an agreement to enter the Jordanian market with Medicaa, a Jordan-based Mideast import and advisory agency.
Also, Aussie Frozen Fruit was established in 2020 to provide fresh and nutritious 100% Australian-sourced frozen fruit to Australian consumers. Aussie Frozen Fruit is 100% delectable, genuine Australian fruit with no added sugar, artificial preservatives, colors, or flavors. For instance, in April 2021, an Australian company called Aussie Frozen Fruit introduced frozen pineapples as their fifth product, coming in 400g boxes of 100% Australian-grown fruit. The new frozen pineapple from Aussie Frozen Fruit is picked at maturity to preserve ripeness and flavor, then washed, peeled, and chopped before being snap-frozen and packaged.
IQF Fruits & Vegetables Industry Developments
May 2022: Dole Packaged Foods, LLC has opened a frozen fruit plant in McDonough, Georgia. It is Doles' third factory in the United States. The new facility is around 60,000 square feet and is completely automated, with four manufacturing lines producing 60 million pounds of frozen fruit yearly.
January 2021: Mira Jhala, a serial entrepreneur, has started her fourth venture, FroGo, an online frozen food product and distribution company in Gurugram, India. Rotis and parathas, non-vegetarian munchies momos, pizzas, wraps and rolls, ready-to-eat meals, DIY kits, garlic bread and more, veggies and fruits, and ice cream will be among the FroGo offerings.
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